NutriBiotic
NutriBiotic is a privately held, Lakeport, California-based manufacturer founded in 1981 that produces nutritional supplements and personal care products. It sells approximately 150 SKUs, including vitamin C, plant proteins, and grapefruit seed extract, to health-conscious consumers via DTC e-commerce, wholesale, and international resellers.
- Company typePrivate
- Founded1981
- HeadquartersLakeport, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What NutriBiotic does
NutriBiotic, operating as GlobalRidge LLC, is a privately held manufacturer of nutritional supplements and personal care products founded in 1981 and headquartered in Lakeport, California. The company sells approximately 150 SKUs across three flagship pillars — an extensive vitamin C range (inspired by Linus Pauling's research and offered in multiple buffered and ascorbate forms), rice and pea protein supplements, and grapefruit seed extract (GSE) products in liquid, capsule, and tablet forms — supplemented by brain/cognitive support (Clarity+), sleep aids (MetaRest), chlorella, vitamins and minerals, and a body care line spanning skincare, hair care, soaps, and oral care. Manufacturing is conducted at a cGMP-certified facility in Northern California that achieved a 98% FDA audit score (Audit Rating of Excellent) in August 2025, with products tested by independent third-party laboratories for purity and potency.
The company operates a hybrid go-to-market combining direct-to-consumer e-commerce (nutribiotic.com, online since 1997, with phone ordering), a wholesale program for SMB retailers (minimum order $75, free shipping at $150+), and international distribution via online resellers iHerb and National Nutrition. Pricing is unit-based pay-as-you-go with tiered shipping rates, and the customer base is broadly defined as health-conscious consumers seeking affordable, cruelty-free, vegan, and allergy-friendly options, plus a smaller B2B wholesale segment. Certifications from CCOF, USDA Organic, and the Orthodox Union (kosher) further differentiate the brand.
Leadership is led by President Kenny Ridgeway, who publicly announced the cGMP certification milestone. The company has no disclosed parent, subsidiaries, public listing, or institutional investment, and operates with 11–50 employees. No revenue, funding rounds, M&A activity, or AI/technology capabilities are disclosed in the available data.
NutriBiotic firmographics
Firmographics- Name
- NutriBiotic
- Legal name
- GlobalRidge LLC
- Website
- https://nutribiotic.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NutriBiotic is a privately held, Lakeport, California-based manufacturer founded in 1981 that produces nutritional supplements and personal care products. It sells approximately 150 SKUs, including vitamin C, plant proteins, and grapefruit seed extract, to health-conscious consumers via DTC e-commerce, wholesale, and international resellers.
- Ownership category
- akta.pro rank
NutriBiotic industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
- akta.pro secondary industry
- Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
Keywords
Where NutriBiotic is headquartered
LocationHeadquarters
- HQ city
- Lakeport
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
NutriBiotic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales (E-commerce): Direct-to-consumer sales of nutritional supplements, protein products, and personal care items through their website. Orders can be placed online or by phone (800-225-4345).
- Wholesale Distribution: Wholesale channel for retailers and businesses, with free shipping on orders $150+ and $75 minimum order requirement.
- International Reseller Distribution: Products sold through international online resellers including iHerb and National Nutrition for international shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail consumer pricing for individual purchases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
NutriBiotic product offering
Product offeringCore offering
NutriBiotic manufactures and sells nutritional supplements and personal care products, with flagship offerings in Grapefruit Seed Extract (liquid, capsules, tablets), rice and pea plant-based protein powders, and an extensive line of vitamin C supplements (ascorbic acid, sodium ascorbate, calcium ascorbate, buffered forms). The company also offers body care items including coconut oil soap, shampoo/conditioner, and advanced skin care, all produced at a cGMP-certified facility in Lakeport, California.
Product overview
NutriBiotic is a health and wellness company offering a diverse portfolio of nutritional supplements and personal care products. The product line centers on flagship offerings including Grapefruit Seed Extract (available in liquid, capsules, and tablets), rice and pea protein powders, and an extensive vitamin C range inspired by Linus Pauling's research. The supplements portfolio includes brain/cognitive support (Clarity+), sleep aids (MetaRest), and chlorella. Body care products encompass coconut oil soap, hair care, and advanced skin care systems. All products are cruelty-free, with many certified organic and gluten-free.
Differentiator
Problem solved
Functional benefit
Products and services
- Grapefruit Seed Extract (GSE) A flagship product line available in liquid concentrate, capsules, and tablets, including a DefensePlus wellness formula variant, marketed to health-conscious consumers for nutritional support.
- Rice Protein
Quantifiable outcome
- cGMP audit score of 98% - Excellent rating
- +1 more outcomes
Companies that use NutriBiotic
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
NutriBiotic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NutriBiotic partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Third-Party LabscoreProducts are tested by independent third-party laboratories for purity and potency, ensuring quality assurance for vitamins and supplements.
- California Certified Organic Farmers (CCOF)corePartnership to ensure organic products are certified and meet or exceed all organic standards. Working with CCOF foundation to certify organic product lines.
- United States Department of Agriculture (USDA) OrganiccoreCollaboration with USDA Organic agency to certify organic products and ensure compliance with national organic standards.
- Orthodox UnioncorePartnership for kosher product certification. The Orthodox Union certifies NutriBiotic's kosher products.
- Operation Tango MikeminorCommunity partnership providing care packages to active duty US service members as part of NutriBiotic Cares initiative.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
NutriBiotic competitors and assessment
Company assessmentDirect peers
- NOW Foods: One of the largest independent US nutritional supplement manufacturers, offering vitamins, proteins, and personal care with comparable multi-channel DTC, wholesale, and international distribution - the closest scale and business-model analogue to NutriBiotic.
- Nature's Way: Established branded supplement company with vitamins, herbal, and protein products sold through retail, wholesale, and DTC channels; comparable breadth of category coverage and similar mid-market positioning to NutriBiotic.
- Solgar: Premium vitamin and mineral supplement brand sold via health food retailers and DTC, with overlapping vitamin C and mineral product categories and similar cGMP-grade quality positioning.
- Jarrow Formulas: Independent US supplement manufacturer offering vitamins, probiotics, and protein products with strong health-channel and DTC distribution, comparable to NutriBiotic's size and channel mix.
- Source Naturals: Long-established California-based supplement brand with broad vitamin, herbal, and protein categories distributed through natural product retailers and DTC, directly comparable in heritage and product depth.
- Country Life Vitamins: Mid-sized US supplement manufacturer with vitamins, minerals, and sports nutrition sold through health food and DTC channels, overlapping NutriBiotic's customer and product set.
- Life Extension: Direct-to-consumer-led supplement brand with broad vitamin and nutraceutical catalog sold online and through health practitioners, similar premium DTC-driven model to NutriBiotic.
- Standard Process: Whole-food nutritional supplement manufacturer selling through health practitioners and DTC, similar in heritage, certification emphasis (organic, non-GMO), and mid-size independent positioning.
Broad incumbents
- Garden of Life (Nestlé Health Science): Large, USDA Organic- and Non-GMO-certified supplement and protein brand under Nestlé Health Science, competing in many of the same organic/vegan/whey-and-plant protein categories but with materially greater distribution and marketing scale.
- Pure Encapsulations (Nestlé Health Science): Premium practitioner-grade supplement brand with extensive vitamin and mineral SKUs and cGMP manufacturing, representing a larger-scale version of NutriBiotic's quality- and certification-led positioning.
Market position
Strengths5 records
Weaknesses6 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
NutriBiotic social profiles
Digital presenceNutriBiotic financial estimates
Financial estimateRevenue estimate
Valuation estimate
NutriBiotic leadership team
Management profileNumber of profiles
Profiles1 record
NutriBiotic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NutriBiotic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NutriBiotic
What does NutriBiotic do?
NutriBiotic manufactures and sells nutritional supplements and personal care products, with flagship offerings in Grapefruit Seed Extract (liquid, capsules, tablets), rice and pea plant-based protein powders, and an extensive line of vitamin C supplements (ascorbic acid, sodium ascorbate, calcium ascorbate, buffered forms). The company also offers body care items including coconut oil soap, shampoo/conditioner, and advanced skin care, all produced at a cGMP-certified facility in Lakeport, California.
Is NutriBiotic a public or private company?
NutriBiotic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NutriBiotic founded?
NutriBiotic was founded in 1981. It employs 11 to 50 people.
Where is NutriBiotic based?
NutriBiotic is headquartered in Lakeport, United States, in the North America region.
How does NutriBiotic make money?
Three revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are wholesale Distribution and international Reseller Distribution.
Who are NutriBiotic's main competitors?
Direct peers on record are NOW Foods, Nature's Way, Solgar, Jarrow Formulas, Source Naturals, Country Life Vitamins, Life Extension and Standard Process. Broad incumbents are Garden of Life (Nestlé Health Science) and Pure Encapsulations (Nestlé Health Science).
Does NutriBiotic have an API?
No public API is recorded for NutriBiotic.
What industry is NutriBiotic in?
NutriBiotic's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements, with a secondary code of AFAKAJAE, Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars). Its NAICS code is 456191 and its SIC code is 2000.