The Ginger People

What The Ginger People does

The Ginger People is a privately held, family-owned consumer packaged food company specializing in ginger and turmeric products, founded in the mid-1980s and headquartered in Marina, California. It sells under multiple sub-brands including GIN GINS (ginger candy positioned as the world's #1 selling ginger candy), Ginger Rescue (digestive wellness lozenges, tablets, and shots), Ginger Soother (gingerade beverages), a juice line (including premium Fiji-sourced single-origin juices), pantry ingredients, sauces, and a Gourmet Ginger Spread. The company also operates a B2B bulk ingredients division selling ginger and turmeric juice, purees, minced, crystallized, and syrup formats to food and beverage manufacturers globally.

The company's core technology centers on ginger and turmeric processing, including a proprietary zero-waste method that uses the entire ginger rhizome (peel, fiber, and all). It maintains multi-jurisdictional third-party organic and Non-GMO certifications (USDA, EU, Australian, Canadian, UK) and sources from 500+ farmers across Australia, China, Fiji, Indonesia, and Peru, purchasing over 2,500 metric tons of fresh ginger annually. Products are distributed through direct e-commerce (gingerpeople.com), Amazon, major US retailers (Whole Foods, Walmart, Target, Trader Joe's, Sprouts), a B2B ingredients channel, and food service in the US and Canada, with international reach via master distributor Evoke OY (Europe), an Australian subsidiary, and World Foods Brand Management (UK). The business makes money through one-time purchase sales across consumer packaged goods, food service, and B2B bulk ingredient transactions, with a recent expansion into higher-dose and wellness-shot formats addressing the functional health and anti-nausea consumer segments.

Name

The Ginger People

Legal name

The Ginger People

Website

https://gingerpeople.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ginger People is a family-owned consumer food company that manufactures and sells ginger and turmeric products — including GIN GINS ginger candy (the world's #1 selling), digestive wellness lozenges, juices, beverages, pantry items, and bulk B2B ingredients — to retail consumers, food and beverage manufacturers, and food service operators across North America, Europe, and Australia.

Ownership category

akta.pro rank

Product category

Functional Foods and Beverages

NAICS

Nonchocolate Confectionery Manufacturing (31134), Sugar and Confectionery Product Manufacturing (3113)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB)

akta.pro secondary industry

Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

Keywords

• Ginger products
• Turmeric products
• Functional foods
• Digestive supplements
• Bulk ingredients

Headquarters

HQ city

Marina

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Consumer packaged goods sales: Sale of ginger and turmeric consumer products including GIN GINS candy, Ginger Rescue supplements, juices, beverages, pantry items, and sauces through retail and e-commerce channels. One-time purchase model with repeat customer dynamics driven by product consumption and brand loyalty.
2. Bulk ingredients B2B sales: Sale of bulk ginger and turmeric ingredients to food and beverage manufacturers. Trusted by food and beverage manufacturers globally for consistent flavor, reliable supply and extensive third-party accreditations. Includes ginger juice, turmeric juice, minced ginger, pureed ginger, crystallized ginger, ginger syrup, and other formats.
3. Food service: Sale of food service line products to restaurants and commercial kitchens in the United States and Canada. Products free from GMOs, preservatives, artificial colors, flavors and sweeteners.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

The Ginger People manufactures and sells ginger- and turmeric-based consumer packaged goods including GIN GINS ginger chews and candies, Ginger Rescue digestive wellness tablets and lozenges, ginger and turmeric juices, Ginger Soother gingerade beverages, pantry baking and cooking ingredients, and sauces. The company also operates a separate B2B division supplying bulk ginger and turmeric ingredients (juices, minced, pureed, crystallized, syrups) to food and beverage manufacturers worldwide.

Product overview

The Ginger People is a consumer food and beverage company specializing in ginger and turmeric products, approaching 40 years in business. The company operates as a single unified brand with multiple product lines: GIN GINS® (the core candy/confectionery line including chews, hard candies, gummies, and spice drops); Ginger Rescue® (health supplement line featuring tablets, lozenges, and wellness shots); Juices (including Fiji Ginger Juice, Organic Ginger Juice, Fiji Turmeric Juice, and Organic Turmeric Juice); Ginger Soother® Gingerade (ready-to-drink beverages in multiple flavors); and a Pantry line (including crystallized ginger, minced ingredients, syrups, spreads, and sauces). The company also operates a B2B Bulk Ingredients division serving food and beverage manufacturers globally. All products are free from artificial ingredients with an ever-growing selection of organic options, positioning the brand at the intersection of functional wellness and culinary enjoyment.

Differentiator

Problem solved

Functional benefit

Brands

• GIN GINS®: World's #1 selling ginger candy brand, including Original Ginger Chews, Boost Red Magic Ginger Chews, Mandarin Orange, Lemon, Spicy Apple, Peanut, Spicy Turmeric variants, Double Strength Hard Ginger Candy, Super Strength Ginger Candy, Ginger Spice Drops, and Sweet Ginger Gummies.
• Ginger Rescue®
• Ginger Soother®
• Ginger & Turmeric Juices
• Ginger & Turmeric Ingredients
• Ginger Pantry
• Sauces

Products and services

• GIN GINS Original Ginger Chews Bold, chewy ginger candy made with 10% fresh ginger, the highest concentration of any candy brand; designed for digestive comfort and nausea relief and recognized as America's #1 selling ginger candy.
• GIN GINS Boost – Red Magic Ginger Chews Premium ginger chews featuring red ginger extract for enhanced potency; provides natural nausea relief with stronger ginger actives than standard GIN GINS varieties.
• GIN GINS Mandarin Orange Ginger Chews Flavored variant of the classic GIN GINS ginger chews combining natural ginger benefits with mandarin orange flavor.
• GIN GINS Lemon Ginger Chews Flavored variant of the classic GIN GINS ginger chews with lemon flavor, offering the same digestive benefits with a refreshing citrus taste.
• GIN GINS Spicy Apple Ginger Chews

Quantifiable outcome

• Contains 10% fresh ginger - more than any other candy brand
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Evoke OYcoreChannel Partner/ Reseller/ DistributorEvoke OY serves as the master distributor for The Ginger People products in Europe, headquartered in Muurla, Finland. They handle distribution across the European market.
• World Foods Brand ManagementminorChannel Partner/ Reseller/ DistributorWorld Foods Brand Management serves as the UK office and distributor partner for The Ginger People Europe Limited, located in Newcastle-under-Lyme, UK.
• Small-scale ginger and turmeric farmers (Australia, China, Fiji, Indonesia, Peru)coreStrategic or Co-development PartnerThe Ginger People partners directly with small-scale farmers who share their deep respect for the land and sustainable farming practices. Many of these farms are located near manufacturing facilities, helping reduce carbon footprint. Supports more than 500 farmers, factory workers, and staff across the world's premier ginger growing regions.
• Food and beverage manufacturers (global)coreChannel Partner/ Reseller/ DistributorTrusted by food and beverage manufacturers globally for bulk ginger and turmeric ingredients, delivering consistent flavor, reliable supply and assurance of extensive third-party accreditations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Keurig Dr Pepper: Keurig Dr Pepper owns Canada Dry ginger ale and other mainstream ginger beverages with significant retail distribution overlap. As a broad incumbent beverage conglomerate, they compete in the ginger beverage space but lack The Ginger People's specialty/premium positioning.
• McCormick & Company: McCormick is the global leader in spices and seasonings with significant ginger and turmeric sourcing and B2B ingredient sales to food manufacturers. Comparable in the B2B ginger/turmeric ingredient supply business but as a much broader spice portfolio incumbent.

Direct peers

• The Ginger Company: The Ginger Company specializes in crystallized ginger, ginger chews, and ginger-based confectionery sold through retail and wholesale channels globally. Direct competitor in the premium crystallized ginger and confectionery segments.
• Fentimans: Fentimans is a UK-based botanical beverage company producing ginger beer and mixers using traditional brewing methods. Direct competitor in the ginger beverage category with comparable premium positioning and food service distribution.
• Reed's Inc. Reed's is a publicly-traded craft ginger beer and ginger-based beverage company with a similar ginger-centric product portfolio including Reed's Ginger Chews and Reed's Rx nausea relief products. Directly comparable as a ginger-focused CPG brand operating across both consumer and ingredient-adjacent lines.
• Prince of Peace Enterprises: Prince of Peace is a leading ginger-based product company offering ginger chews, ginger candy, and ginger tea that competes directly in the same retail aisles as GIN GINS. Both brands target similar health-conscious consumers seeking natural digestive wellness solutions.

Emerging players

• Q Mixers: Q Mixers produces premium ginger beer and cocktail mixers sold through retail and food service. Comparable as a craft, premium-positioned ginger beverage brand with similar target consumer overlap in the functional beverage space.
• Health-Ade: Health-Ade produces organic kombucha and functional beverages including ginger-based flavors distributed at Whole Foods, Sprouts, and Target. Comparable premium, organic-positioned beverage brand with overlapping natural retail channels.
• Suja Life: Suja Life produces organic wellness shots, juices, and functional beverages including ginger and turmeric variants sold at Whole Foods and other natural retailers. Comparable in the ginger/turmeric wellness shot and juice category with overlapping retail distribution.

Others

• Frontier Agriculture (Organic ginger sourcing): Frontier Agriculture and similar bulk organic ingredient suppliers serve as adjacent players in the ginger sourcing and B2B ingredient supply chain. Related ecosystem participant rather than direct competitor to consumer-facing brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/the_ginger_people
• Facebookfacebook.com/GINGERPEOPLE
• LinkedInlinkedin.com/company/the-ginger-people
• Instagraminstagram.com/the_ginger_people

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ginger People