Baker Interiors Group

What Baker Interiors Group does

Baker Interiors Group, operating under the Baker-McGuire brand, is a 135-year-old U.S. manufacturer and designer of premium home furnishings founded by Siebe Baker in 1890 as a cabinet shop in Connelly Springs, North Carolina. The company produces and distributes fine furniture, lighting, and textiles across living, dining, bedroom, workspace, and outdoor categories through sub-brands including Baker, McGuire, Milling Road, Baker Originals, Baker Luxe, Baker Jensen, Baker Resort, and Baker-McGuire Reserve. Its production is anchored in hand craftsmanship and natural materials (rattan, caning, rawhide, marble, engineered stone), supplemented by bespoke custom capabilities including By The Inch sizing, bespoke color matching, and COM/COL programs. Designer collaborations with 16+ internationally recognized designers (Thomas Pheasant, Laura Kirar, Jean-Louis Deniot, Bill Sofield, Kara Mann, among others) generate signature collections across indoor and outdoor lines.

The company operates a multi-channel go-to-market: 13+ company-owned showrooms in major U.S. design centers (New York, Los Angeles, Chicago, Atlanta, Dallas, High Point, San Francisco, Seattle, Troy, Washington D.C., and others), an international authorized dealer network spanning 50+ countries, a dedicated trade professional program for interior designers and architects, and a direct Contract & Hospitality sales team for custom commissioned hotel, restaurant, and resort projects. Revenue is generated primarily through one-time sales of furniture pieces and bespoke custom orders, supplemented by textiles and accessories, with quote-based pricing through showrooms and dealers. The company employs approximately 800 people and is privately held, with no disclosed public ticker or SEC filings.

Name

Baker Interiors Group

Legal name

Baker Interiors Group

Website

https://bakerfurniture.com

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Baker Interiors Group (Baker-McGuire) is a 135-year-old luxury furniture manufacturer that designs, produces, and distributes fine home furnishings through company-owned showrooms, a 50+ country dealer network, and a contract/hospitality vertical, serving interior designers, affluent homeowners, and hospitality clients.

Ownership category

akta.pro rank

Product category

Luxury Home Furnishings

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)

akta.pro secondary industry

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

Keywords

• Luxury furniture manufacturing
• Bespoke custom upholstery
• Hospitality contract furniture
• Residential interior furnishings
• Designer furniture collections

Headquarters

HQ city

Connellys Springs

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Furniture Sales: Sale of premium furniture including seating, tables, storage, bedroom, outdoor, and lighting through proprietary showrooms and dealer network. One-time purchase model for furniture pieces with various price points based on collection and customization.
2. Custom/Bespoke Furniture: Bespoke custom seating, beds, and color matching services. Allows customers to commission pieces tailored to specific dimensions and specifications.
3. Contract & Hospitality: Custom commissioned creations for hospitality projects including hotels, restaurants, and commercial spaces based on sketches, photos, or design concepts.
4. Textiles & Accessories: Sale of textiles including foundational, performance fabrics, Baker Essentials Fabric, and Perennials brand. Pillows, tabletop accessories, and outdoor furniture covers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Baker Interiors Group (Baker-McGuire) designs, manufactures, and sells premium residential furniture, lighting, and textiles through its Baker and McGuire brands. The company offers multiple curated designer collections, bespoke custom seating and bedding programs, and a dedicated Contract & Hospitality service for custom commissioned furniture in commercial settings. Distribution is anchored by a network of proprietary showrooms in major US design centers, an authorized international dealer network, and dedicated trade professional accounts.

Product overview

Baker Interiors Group (Baker-McGuire) is a premier manufacturer and designer of fine home furnishings founded in 1890. The company operates two primary brands: Baker (luxury furniture with roots in European design traditions) and McGuire Originals (California casual furniture emphasizing natural materials and craftsmanship). The portfolio encompasses multiple collections including Baker Originals (sculptural mid-century inspired upholstery), Milling Road Originals (European antiques reimagined), Baker Jensen (Scandinavian modern), Baker Luxe, Baker Resort (outdoor), and McGuire Originals. The company offers extensive custom/bespoke capabilities through its Bespoke Seating, Bespoke Motion, Bespoke Upholstered Bed, and By The Inch programs. Product categories span living, dining, bedroom, workspace, and outdoor furniture, plus lighting, textiles, and accessories. Baker-McGuire serves both residential and contract/hospitality markets with custom commissioned furniture. Designer collaborations include work with Laura Kirar (Taru, Cuerda, Maketto collections), Thomas Pheasant (Naxos outdoor collection), and numerous other prominent designers.

Differentiator

Problem solved

Functional benefit

Brands

• Baker: Premier manufacturer and designer of fine home furnishings founded in 1890, known for luxury furniture, upholstery, case goods, and bespoke custom seating.
• McGuire
• Milling Road
• Baker Originals
• Baker Luxe
• Baker Jensen
• Baker Resort
• Baker-McGuire Reserve
• Bespoke Custom

Products and services

• Baker Originals Upholstery collection defined by sculptural forms channeling mid-century and vintage sensibilities with Danish, French, Belgian, and American influences, using pine, oak, walnut, and warm metal accents. Targeted at luxury residential interiors.
• McGuire Originals California casual furniture brand founded by John and Elinor McGuire, featuring rattan, caning, rawhide, and natural materials in modern elegant designs. Targets design-forward residential and hospitality settings.
• Milling Road Originals European-inspired furniture collection drawing from French antique shops and English royal estates, reimagined for modern sensibilities. Targets luxury residential interiors.
• Baker Luxe Luxury furniture collection within the Baker brand offering premium upholstered and case goods for high-end residential projects.
• Baker Jensen Modern Scandinavian design collection with iconic, clean-lined silhouettes in refined materials. Targets contemporary luxury residential interiors.
• Baker Resort Resort-style indoor/outdoor furniture collection including the Baker Resort Collection for McGuire Outdoor, featuring weather-resistant materials such as polypropylene cable rope and engineered stone tops.
• Baker Essentials Entry-level sub-brand within the Baker portfolio offering dining and upholstery pieces with Baker craftsmanship at more accessible price points. Includes Baker Essentials Fabric.
• Bespoke Custom Seating & Beds Bespoke custom program including Bespoke Seating, Bespoke Motion, Bespoke Upholstered Bed Collection, Bespoke Pillows, Bespoke Color Match, and By The Inch custom sizing. Customers select design, style, size, and finish from classic patterns, built to the Baker Standard.
• Contract & Hospitality Custom commissioned furniture creation service for hotels, restaurants, resorts, and commercial spaces. Customers submit sketches, photos, or design concepts for bespoke furniture built to project specifications.
• Textiles & Lighting Foundational and performance fabrics including Baker Essentials Fabric and Perennials lines, plus table lamps, floor lamps, chandeliers, and sconces for all rooms.
• Designer Collaborations Exclusive furniture collections designed by 16+ internationally renowned designers including Thomas Pheasant (Naxos), Laura Kirar (Cuerda, Taru, Maketto), Bill Sofield (BXG), and others, each creating signature pieces for the Baker-McGuire portfolio.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Milton & KingcoreStrategic or Co-development Partner · 1 April 2026Strategic partnership with Milton & King featuring collaboration on elevated design, craftsmanship, and immersive storytelling. Brings together luxury furnishings and statement wallcoverings to create inspiring, layered interiors. Launched across showrooms including Dallas, Atlanta, and High Point with additional showrooms to follow.
• Abrams Valenti InteriorsminorStrategic or Co-development PartnerInterior design firm featured Baker-McGuire furniture in THE MART Showhouse in Chicago (2026), using Baker sofa as the heart of a designed space with art-deco theme.
• Zimmer + RohdeminorStrategic or Co-development PartnerTextile partner whose materials were used in THE MART Showhouse room design by Abrams Valenti Interiors, contributing to the warm, enveloping quality of the space.
• HOLLY HUNTminorStrategic or Co-development PartnerDesign brand partner contributing unique shapes and materials to THE MART Showhouse, selected for depth and luster that holds light in different ways.
• deAuroraminorStrategic or Co-development PartnerDesign partner contributing materials to THE MART Showhouse project, selected for their depth and luster qualities.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RH (Restoration Hardware): RH is the largest US luxury home furnishings retailer and the most direct comparable to Baker-McGuire. Both serve affluent residential and hospitality customers with premium furniture across living, dining, bedroom, and outdoor categories, though RH has built a much larger direct retail and digital platform.
• Arhaus: Arhaus is a US-based premium furniture and home accessories retailer operating showrooms and e-commerce with a comparable mix of upholstery, case goods, and outdoor. Their vertically integrated sourcing and direct-to-consumer model closely parallels Baker-McGuire's trade and residential strategy.
• Ethan Allen Interiors: Ethan Allen is a vertically integrated US furniture manufacturer-retailer with designer collections, custom capabilities, and a national design center showroom network. It competes directly with Baker-McGuire in the premium residential furniture segment across similar product categories.
• Roche Bobois: Roche Bobois is a French luxury furniture retailer and manufacturer with a global network of company-owned and franchised showrooms serving affluent residential customers. Comparable to Baker-McGuire in positioning, designer collaboration strategy, and bespoke custom offerings.
• Century Furniture: Century Furniture is a US-based luxury furniture manufacturer serving residential and hospitality markets through designer and to-the-trade channels. Highly comparable to Baker-McGuire's vertical structure, designer collaboration model, and contract/hospitality capabilities.
• Lexington Home Brands: Lexington Home Brands is a US luxury furniture manufacturer with multiple designer-driven collections distributed through to-the-trade and retail channels. Operates with a similar multi-brand portfolio approach and designer partnership strategy as Baker-McGuire.
• Williams-Sonoma Home: Williams-Sonoma Home is the home furnishings division of Williams-Sonoma, offering premium furniture and decor through showrooms and a sophisticated e-commerce platform. Competes with Baker-McGuire in the affluent residential furniture segment with comparable price points.
• Design Within Reach (DWR): Design Within Reach, now part of MillerKnoll, sells premium modern furniture through showrooms and e-commerce targeting designers and design-literate consumers. Comparable customer base and mid-century/modern aesthetic overlap with Baker-McGuire's Baker Originals and Baker Jensen collections.
• Holly Hunt: Holly Hunt is a luxury home furnishings brand known for premium furniture, textiles, and lighting sold through trade professional channels. Highly comparable to Baker-McGuire in designer-driven, to-the-trade distribution model and luxury positioning.

Broad incumbents

• MillerKnoll (Herman Miller + Knoll): MillerKnoll is the dominant premium contract and residential furniture conglomerate formed by the Herman Miller–Knoll merger. While primarily office/institutional, its residential and lifestyle brands overlap with Baker-McGuire's luxury and contract/hospitality verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Bakerfurniture
• LinkedInlinkedin.com/company/baker-mcguire
• Instagraminstagram.com/bakerfurniture
• Pinterestpinterest.com/bakerfurniture
• Xx.com/BakerFurniture
• Facebookfacebook.com/BakerFurniture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker Interiors Group