Milton & King
Milton & King is a Dallas-based, US-manufactured premium wallpaper and fabric design house selling 1,000+ designer SKUs to residential homeowners, interior designers, and commercial specifiers through DTC e-commerce, trade programs, and 130+ retail stockists worldwide.
- Company typePrivate
- Founded2008
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Milton & King does
Milton & King is a Dallas-based, privately held premium wallpaper and fabric design house, incorporated as Milton & King Pty Ltd in Australia and operating from a flagship showroom at 900 Dragon Street in the Dallas Design District. The company manufactures designer wallcoverings in the USA using print-on-demand processes across non-woven, Type II commercial vinyl, grasscloth, metallic, and decorative textile bases, supported by a curated catalog of 1,000+ wallpaper SKUs, 122 wall mural designs, and 64+ designer fabrics sourced from in-house studio work and named designer collaborations (Bethany Linz, Kim Scodro Interiors, Poodle & Blonde, Kingdom Home, Diane Bergeron, Fleur Harris x Enid Blyton).
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce with localized regional sites across the Americas, UK, EU/Middle East, UAE, and Asia Pacific; a Trade Partner Program serving interior designers, architects, and specifiers with trade pricing, trade-exclusive SKUs, complimentary samples, and dedicated account management; a network of 130+ retail stockists across the US and Canada; and a flagship Dallas showroom with in-person and virtual design consultations. Most recent distribution expansion is anchored by the Baker-McGuire showroom partnership, which launched at Baker-McGuire's Dallas showroom on January 28, 2026 and is rolling out nationwide throughout 2026.
Revenue mechanics are anchored in unit-priced one-time purchases across wallpaper, murals, and fabric, supplemented by e-gift cards and trade-only commercial vinyl. The company differentiates on US tariff-free manufacturing with 5–7 business day lead times, an interactive Room Visualizer tool that previews designs in customer-uploaded room photos, a 4.82/5 review rating across 451 Reviews.io entries, and a Trade Directory listing 411 designers and 48 installers, positioning the firm in the premium residential and commercial specification segment of the wallcoverings market.
Milton & King firmographics
Firmographics- Name
- Milton & King
- Legal name
- Milton & King Pty Ltd
- Website
- https://miltonandking.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Milton & King is a Dallas-based, US-manufactured premium wallpaper and fabric design house selling 1,000+ designer SKUs to residential homeowners, interior designers, and commercial specifiers through DTC e-commerce, trade programs, and 130+ retail stockists worldwide.
- Ownership category
- akta.pro rank
Milton & King industry classification
Industry- Product category
- Designer Wallcoverings
- NAICS
- Paint and Wallpaper Retailers (44412), Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)
Keywords
Where Milton & King is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Milton & King business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wallpaper Sales: Direct sales of designer wallpaper products including non-woven rolls, wall murals, grasscloth, metallic, and commercial vinyl wallpapers. One-time purchase model with per-roll, per-mural, per-set, or per-yard pricing.
- Decorative Fabric Sales: Sales of designer fabrics spanning natural fibers, blended weaves, performance materials, velvets, linens, and cotton blends for upholstery, drapery, or soft furnishings. Sold by the yard.
- Gift Cards: E-gift cards sold in denominations from $25 to $2,000, delivered via email with no expiration. Never lose value.
- Trade Partner Program: Exclusive trade pricing for interior designers, architects, specifiers, and showrooms with no minimum purchase. Trade-only products, complimentary samples, and dedicated account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Non-Woven Wallpaper Rolls |
| Unit Pricing | Pay-as-you-go | Wall Murals |
| Unit Pricing | Pay-as-you-go | Grasscloth & Naturals |
| Unit Pricing | Pay-as-you-go | Metallic Wallpapers |
| Unit Pricing | Pay-as-you-go | Commercial Vinyl (Type II) |
| Unit Pricing | Pay-as-you-go | Decorative Textile Wallpaper |
| Unit Pricing | Pay-as-you-go | Designer Fabrics |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Milton & King product offering
Product offeringCore offering
Milton & King manufactures and sells premium designer wallpaper, wall murals, and decorative fabrics printed in the USA. The company offers over 1,000 wallpaper designs across multiple material types (non-woven, grasscloth, metallic, commercial vinyl, and decorative textiles), 122 large-scale wall murals, and 64+ fabric products, complemented by a Trade Partner Program for interior design professionals. Distribution occurs through direct e-commerce, a Dallas showroom, 150+ retail stockists, and the Baker-McGuire showroom partnership.
Product overview
Milton & King is a Dallas-based premium wallpaper and fabric company that manufactures and sells designer wallcoverings printed in the USA. The core product portfolio includes Designer Wallpaper (over 1,000 non-woven designs), Wall Murals (122 large-scale mural options), Designer Fabric (64+ textiles), and Commercial Vinyl Type II wallcoverings. Supporting services include a Trade Partner Program with exclusive pricing, a Wallpaper Room Visualizer tool, Collection Lookbooks, a Trade Directory of 459+ designers/installers, and 130+ retail stockist locations. The company offers products through multiple designer brands including Milton & King Studio (in-house), Bethany Linz, Kim Scodro Interiors, Poodle & Blonde, Kingdom Home, and Diane Bergeron, with additional collaborations like Fleur Harris x Enid Blyton. The Trade Partner Program provides trade-exclusive wallcoverings, complimentary samples, and priority support for interior designers and architects.
Differentiator
Problem solved
Functional benefit
Products and services
- Designer Wallpaper Premium wallpaper printed in the USA using non-woven bases, available in over 1,000 designs across styles including Abstract, Boho, Botanical, Chinoiserie, Classic, Coastal, Contemporary, Cottage, Kids, Mid-Century Modern, Modern, Vintage, and more. Priced at $230 per double roll ($3.48/sqft).
- Wall Murals Large-scale designer wall murals featuring expansive images spanning entire walls, created by artists, graphic designers, and photographers. 122 mural options available across various styles, priced at $250-$530 per mural or set ($3.82-$4.92/sqft).
- Designer Fabric Curated range of 64+ designer textiles including natural fibers, blended weaves, performance materials, linens, cotton blends, easy-care weaves, and velvets for upholstery, drapery, and soft furnishings. Sold by the yard at $100-$115 per yard ($7.41-$8.52/sqft).
- Commercial Vinyl Wallpaper (Type II) Durable Type II vinyl wallcoverings (20 oz per lineal yard) designed for high-traffic commercial environments including hospitality, retail, offices, and healthcare. Features flame-resistance, washability, stain-resistance, and colorfastness. Printed width of 51 inches with embossed vinyl and non-woven backing. Priced at $56-$65 per yard ($4.31-$5.00/sqft).
- Trade Partner Program Exclusive program for interior designers, architects, specifiers, and showrooms offering trade pricing discounts, complimentary samples, dedicated account managers, early access to new products, and access to trade-exclusive wallcoverings with no minimum purchase.
- Milton & King Gift Card E-gift cards available in denominations from $25 to $2,000 in various designs. Never expire, never lose value, and can be delivered immediately via email or scheduled for future dates.
Companies that use Milton & King
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Milton & King technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Milton & King partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Baker-McGuirecoreBaker-McGuire partnered with Dallas-based Milton & King to feature the company's wallcoverings in Baker-McGuire showrooms nationwide. The collaboration launched on January 28 at Baker-McGuire's Dallas showroom, with additional locations set to introduce Milton & King products throughout 2026. The partnership allows Baker-McGuire to offer more comprehensive interior design solutions by incorporating wallcoverings alongside its furniture collections.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Milton & King competitors and assessment
Company assessmentBroad incumbents
- West Elm: West Elm is a major home furnishings retailer offering wallpaper, furniture, and decor across physical stores and e-commerce. Comparable to Milton & King in the home decor category, though with a significantly broader assortment and scale across price points.
- Anthropologie Home: Anthropologie offers a curated home collection including wallpaper, furniture, and decor with a design-forward aesthetic. Comparable to Milton & King in targeting style-conscious consumers, though operating as a much larger multi-category retailer.
Direct peers
- Serena & Lily: Serena & Lily is a premium home furnishings and decor brand offering wallpaper, fabric, furniture, and accessories to design-conscious consumers. Comparable to Milton & King in the premium home decor segment with a multi-category offering and trade program.
- Farrow & Ball: Farrow & Ball is a premium British paint and wallpaper brand known for design-forward, color-driven products. Comparable to Milton & King in targeting design-conscious consumers and trade professionals with high-priced, exclusive designer collections.
- Tempaper: Tempaper is a direct-to-consumer brand specializing in peel-and-stick removable wallpaper with designer patterns. Comparable to Milton & King in the DTC wallpaper category, though focused on the temporary installation segment.
- Hygge & West: Hygge & West is a boutique wallpaper brand offering designer wallcoverings curated from independent artists. Directly comparable to Milton & King's designer brand partnerships and curated collection approach in the premium wallpaper segment.
- Spoonflower: Spoonflower operates a print-on-demand marketplace for custom fabric, wallpaper, and home decor using digital printing. Closely comparable to Milton & King's print-on-demand manufacturing model and direct-to-consumer e-commerce approach in designer wallcoverings and fabrics.
- York Wallcoverings: York Wallcoverings is one of the largest wallpaper manufacturers in the US, producing designer and commercial wallcoverings. Directly comparable to Milton & King as a domestic manufacturer serving both residential and commercial segments through multiple sales channels.
- Caitlin Wilson: Caitlin Wilson Design is a designer home brand offering wallpaper, fabric, and home accessories with a distinct signature aesthetic. Comparable to Milton & King in the designer-driven wallpaper segment with a strong personal brand identity and multi-category product line.
Regional players
- Society of Wanderers: Society of Wanderers is an Australian designer wallpaper and home textiles brand. Comparable to Milton & King's Australian origins and designer aesthetic, though primarily focused on the Australian and Asia-Pacific markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Milton & King social profiles
Digital presenceMilton & King compliance and trust
Trust signalCompliance2 records
Milton & King financial estimates
Financial estimateRevenue estimate
Valuation estimate
Milton & King leadership team
Management profileNumber of profiles
Milton & King funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Milton & King M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Milton & King
What does Milton & King do?
Milton & King manufactures and sells premium designer wallpaper, wall murals, and decorative fabrics printed in the USA. The company offers over 1,000 wallpaper designs across multiple material types (non-woven, grasscloth, metallic, commercial vinyl, and decorative textiles), 122 large-scale wall murals, and 64+ fabric products, complemented by a Trade Partner Program for interior design professionals. Distribution occurs through direct e-commerce, a Dallas showroom, 150+ retail stockists, and the Baker-McGuire showroom partnership.
Is Milton & King a public or private company?
Milton & King is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Milton & King founded?
Milton & King was founded in 2008. It employs 11 to 50 people.
Where is Milton & King based?
Milton & King is headquartered in Dallas, United States, in the North America region.
How does Milton & King make money?
Four revenue lines are on record. Wallpaper Sales are the primary driver. The others are decorative Fabric Sales, gift Cards and trade Partner Program.
Who are Milton & King's main competitors?
Broad incumbents on record are West Elm and Anthropologie Home. Direct peers are Serena & Lily, Farrow & Ball, Tempaper, Hygge & West, Spoonflower, York Wallcoverings and Caitlin Wilson. Society of Wanderers is listed as a regional player.
Does Milton & King have an API?
No public API is recorded for Milton & King.
What industry is Milton & King in?
Milton & King's product category is Designer Wallcoverings. Its primary akta.pro industry code is CRAIACAA, Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings). Its NAICS code is 44412 and its SIC code is 5700.