What Myfatoorah does

MyFatoorah (legal entity: Fatoorah E-Marketing Company / Fatoorah for Electronic Marketing) is a regulated payment gateway and fintech platform founded in 2016 in Kuwait by Abdullah Aldabbous. It enables merchants to accept digital payments through websites, mobile apps, social-media channels, and physical point-of-sale, supporting bank cards, Apple Pay, Google Pay, and regional payment methods including Mada (Saudi Arabia), KNET (Kuwait), STC Pay (Saudi Arabia), and Benefit (Bahrain). The company serves approximately 90,000 businesses across 8 MENA countries — Kuwait, Saudi Arabia, UAE, Qatar, Bahrain, Oman, Egypt, and Jordan — and reports more than 4.5 billion transactions processed cumulatively with over 500,000 mobile-app downloads. Its primary operating entity is headquartered in Riyadh under Saudi Central Bank (SAMA) supervision, License No. 21/LLC/1444.

The product surface is organized as an integrated ecosystem rather than a single point product. The core Payment Gateway connects merchants to multiple acquiring networks and local payment methods behind a unified REST API. Surrounding modules include Payment Links (shareable URLs via WhatsApp, SMS, email), Product Links (mini storefronts without an online store), a Multi-Vendor marketplace solution with automated commission splits and vendor settlements, e-commerce plug-ins for Shopify, WooCommerce, Magento 2, OpenCart, and PrestaShop, SDKs for iOS/Android/JavaScript, accounting-software integrations with Qoyod, Zoho, and Xero, and DHL shipping integration. A mobile app and web dashboard provide transaction tracking, invoicing (F1-Invoices), and limited financial-insight features. The platform is PCI-DSS compliant and operates under per-country central bank supervision.

MyFatoorah monetizes primarily through transaction and settlement fees deducted at the point of payout, supplemented by configurable commissions on its multi-vendor marketplace solution and payment-gateway service fees. Pricing is contract-based rather than publicly disclosed, with settlement typically executed within 24 working hours. Distribution is product-led and self-serve: merchants register directly on the website with activation in under 24 hours, integrate via plug-ins or APIs, and use payment links for low-friction collection. The customer base is heavily skewed toward long-tail SMBs — freelancers, social-media sellers, small e-commerce stores, educational centers, and service providers — alongside mid-market and enterprise clients in healthcare, hospitality, education, and government. No funding rounds or external investors are disclosed in source materials, suggesting the company has been funded internally to date.

Name

Myfatoorah

Legal name

Fatoorah E-Marketing Company

Website

https://myfatoorah.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

MyFatoorah is a regulated MENA payment gateway founded in 2016 in Kuwait, serving over 90,000 businesses across 8 Middle East countries with multi-method payment processing, payment links, multi-vendor settlements, e-commerce plugins, and developer APIs under SAMA supervision.

Ownership category

akta.pro rank

Product category

Payment Processing / Payment Gateway

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), Recurring Billing & Subscription Payments Enablement (FSAMACAF), Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

Keywords

• Online payment gateway
• Payment processing platform
• Merchant payment solutions
• MENA fintech services
• Payment link generation

Headquarters

HQ city

Kuwait

HQ country

Kuwait

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Transaction/Settlement Fees: MyFatoorah charges transaction fees deducted during settlement process. Details of fees and commissions are specified in the contract terms with customers or in price offers provided to customers. Settlement of payments is made within 24 working hours or next business day.
2. Multi-Vendor Commission: For multi-vendor marketplace solution, merchants can set commission percentages or fixed amounts per sale according to their business model. System automatically deducts commissions during settlements.
3. Payment Gateway Services: Fees for payment gateway integration and processing, including support for multiple payment methods (cards, digital wallets, local payment solutions)

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

MyFatoorah operates a unified digital payment platform that lets merchants accept, process, and settle online and in-person payments through a PCI-DSS compliant payment gateway. Its product suite spans shareable Payment Links and Product Links for channel-agnostic collection, a Multi-Vendor marketplace settlement engine, e-commerce plugins, REST API/SDK integration, electronic invoicing, shipping integration, and a mobile app. The platform supports regional and international payment methods across 8 MENA countries and is regulated by the Saudi Central Bank (SAMA).

Product overview

MyFatoorah is a comprehensive payment solutions platform serving businesses across 8 Middle East and North Africa countries (Kuwait, Saudi Arabia, UAE, Qatar, Bahrain, Oman, Egypt, Jordan). The platform operates as a unified ecosystem comprising a core Payment Gateway that connects merchants to bank cards and local payment networks, complemented by Payment Links and Product Links for channel-agnostic collection, a Multi-Vendor marketplace solution for platform operators, and E-commerce Plug-ins (WooCommerce, Shopify, Magento 2, OpenCart, PrestaShop) for store integration. Developer access is enabled via REST API and SDKs for iOS/Android/JS. The platform also includes Shipping & Delivery integration, a Dashboard with real-time reporting, F1-Invoices for electronic billing, and a Mobile App for on-the-go payment management. Together these products form an end-to-end payment and financial management platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Payment Gateway Secure online payment gateway enabling merchants to accept payments through websites, mobile apps, and electronic channels, connecting to bank cards, digital wallets, and local MENA payment networks (Mada, KNET, STC Pay, Benefit, Apple Pay, Google Pay) with real-time transaction tracking and PCI-DSS compliant security.
• Payment Links Customizable shareable digital payment request links that merchants can send to customers via WhatsApp, SMS, email, or social media to collect one-time or recurring payments without needing a website, with automatic invoicing and real-time status tracking.
• Product Links Dedicated single-page storefront where customers can browse multiple products, select quantities, and pay directly without needing an online store, featuring smart inventory management with automatic quantity deduction.
• Multi-Vendor Multi-vendor marketplace solution enabling operators to manage unlimited suppliers through a single master account with automated payment distribution, direct vendor settlements, unique vendor IDs, flexible commission setup (percentage or fixed), and full regulatory compliance.
• E-commerce Plug-ins Ready-made plugin integrations for Shopify, WooCommerce, Magento 2, OpenCart, and PrestaShop enabling merchants to connect their online stores to MyFatoorah's payment gateway without coding, with support for local payment methods such as Mada, KNET, and STC Pay.
• Application Programming Interface (API) Flexible REST API with documentation and examples enabling developers to integrate MyFatoorah's payment platform through straightforward integration steps.
• Software Development Kits (SDK) Ready-made libraries to speed up integration on iOS, Android, and JavaScript platforms, allowing developers to embed MyFatoorah payment functionality into custom applications.
• Shipping & Delivery Shipping integration connecting shipping providers with pricing and tracking capabilities, supporting major local and international shipping companies including DHL, providing end-to-end fulfillment alongside payment acceptance.
• MyFatoorah Mobile App Mobile application for tracking payments on the go, enabling merchants to create and share payment links, manage invoices, view transaction history, set payment reminders, make employee payments, and access financial insights, with 500K+ downloads across iOS and Android.
• F1-Invoices Electronic invoice creation and management feature allowing merchants to issue professional branded invoices with their logo and send them via WhatsApp, Email, and SMS, with automatic invoicing triggered on every payment.

Quantifiable outcome

• Activation completed in under 24 hours
• +4 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Apple PaycoreTechnology or IntegrationApple Pay integration as a payment method through MyFatoorah's payment gateway. Merchants accepting Apple Pay must agree to Apple's merchant terms.
• Google PaycoreTechnology or IntegrationGoogle Pay integration as a payment method through MyFatoorah's payment gateway. Merchants using Google Pay must agree to Google's terms of service.
• WooCommercecoreTechnology or IntegrationE-commerce plugin for WooCommerce providing integrated payment with store, shipping and invoicing support, supporting Mada, KNET, and STC Pay.
• ShopifycoreTechnology or IntegrationE-commerce plugin for Shopify with fast and simplified payment, supporting Apple Pay and Google Pay.
• Magento 2coreTechnology or IntegrationE-commerce plugin for Magento 2 with multiple payment gateway support, shipping management and reports.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tap Payments: Direct MENA-based payment gateway competitor offering similar online payment processing, payment links, and developer APIs across the Gulf. Most closely comparable in geography, product mix, and target merchant segments.
• HyperPay: Saudi-headquartered payment gateway serving the same MENA markets with comparable card processing, APM support, and merchant onboarding. Directly competes for the same enterprise and SMB merchants.
• PayTabs: MENA-origin payment processor offering online checkout, payment links, and multi-currency support across Gulf and wider region. Closely aligned product and merchant segments.
• Moyasar: Saudi-based payment gateway owned by SAMA-licensed entities, offering online checkout, payment links, and Mada/STC Pay support. Head-to-head competitor in the Saudi market.
• Geidea: Saudi payment service provider offering online gateways, POS solutions, and SMB-focused payment products. Comparable in both online and in-person payment coverage in MENA.
• Telr: UAE-based online payment gateway serving merchants across MENA and South Asia with multi-currency, multi-language checkout. Competes in overlapping geographies and SMB segments.

Broad incumbents

• Network International (Nium): Large MEA-focused payment processor and acquirer offering merchant acquiring, processing, and digital banking. Operates across the same geographies with broader portfolio including issuing and enterprise rails.
• Checkout.com: Global payment processor with established MENA presence and recent acquisition of Tap. Overlaps with MyFatoorah in gateway/processing and competes for enterprise merchants in the same geographies.
• Stripe: Global payments leader whose API-first, developer-friendly model mirrors MyFatoorah's approach. While not a direct MENA acquirer today, expansion plans and the Tap acquisition make it a strategic competitive threat.
• Rapyd: Global fintech-as-a-service platform with local payment method coverage in MENA. Competes indirectly as an aggregator enabling APMs and embedded finance for the same merchant base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Myfatoorah
• LinkedInlinkedin.com/company/myfatoorah
• Instagraminstagram.com/myfatoorah
• TikToktiktok.com/@myfatoorah
• Facebookfacebook.com/myfatoorah

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Myfatoorah