Silver Bullion

What Silver Bullion does

Silver Bullion Pte Ltd is a Singapore-incorporated precious metals dealer and vaulting operator founded in 2009. The company sells physical gold, silver, platinum, and palladium bullion through its online store (silverbullion.com.sg), a retail shop at Millenia Walk, and a 180,000 square-foot vault facility called The Reserve in Changi. It serves individual investors across Singapore, Malaysia, the UK, Switzerland, Germany, Canada, the USA, and Australia, with a value proposition centered on wealth preservation, inflation hedging, and direct legal title ownership of allocated bullion.

The company's core technology is the S.T.A.R. (Secure Title Asset Registry) system, which tracks individually identified allocated bullion parcels stored at The Reserve under clients' direct legal title — structurally distinct from unallocated pool or trust-based gold programs. S.T.A.R. Grams provides fractional ownership of allocated bars for smaller investors, and the proprietary DUX Authentication service independently verifies bullion genuineness with retrievable test certificates. The platform supports multi-currency pricing (SGD, USD, EUR), offers transfer-in services for existing bullion held at other custodians, and operates a P2P lending marketplace that has facilitated SGD 1.48 billion in precious-metal-backed loans across 32,300 transactions since 2015 with zero recorded defaults.

Silver Bullion generates revenue through three streams: markups on bullion product sales, recurring annual storage fees of 0.5–0.7% on vaulted metals, and transaction fees on its P2P lending marketplace. The company is privately held with wholly-owned subsidiaries including The Reserve, The Safe House, and Silver Bullion Malaysia, and no venture capital or institutional investor backing is disclosed. Leadership consists of founder and CEO Gregor Gregersen and IT manager Clint Mark Gono.

Name

Silver Bullion

Legal name

Silver Bullion Pte Ltd

Website

https://silverbullion.com.sg

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Singapore-based precious metals dealer and vault operator (founded 2009) selling physical gold, silver, platinum, and palladium through online, retail, and the 2,500-tonne The Reserve vault, with proprietary S.T.A.R. allocated storage, DUX authentication, and a P2P lending marketplace serving individual investors across eight countries.

Ownership category

akta.pro rank

Product category

Precious Metals Investment and Storage

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940), Jewelry Retailers (458310)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911)

akta.pro primary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

akta.pro secondary industries

Precious Metals & Bullion Logistics Security (BPAKAIAF), Precious Metals & Jewelry Collateral Loans (FSAKALAC), Luxury Pawn & Collateral Lending (Watches/Jewelry) (CRAKAKAG), Precious Metals Minting & Bullion Products (IMAKAEAJ)

Keywords

• Precious metals trading
• Bullion vault storage
• Physical gold investment
• Silver storage Singapore
• Collateralized precious metals lending

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Bullion Product Sales: Retail sales of gold, silver, platinum and palladium bullion coins, bars, and collectibles. Revenue generated from markups over spot prices, with tiered pricing based on purchase volume.
2. Storage Services: Annual storage fees of 0.5-0.7% for vaulted bullion in The Reserve facility. Provides insurance beyond industry standards and quarterly audits.
3. P2P Lending Platform: Peer-to-peer lending marketplace where precious metal holders can borrow against their holdings or lend funds. Platform facilitates loans secured by physical bullion with zero defaults recorded since 2015.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Silver Bullion is a Singapore-based precious metals dealer and vaulting services provider selling investment-grade gold, silver, platinum, and palladium coins and bars from LBMA-accredited mints. The company's distinctive offering combines retail bullion sales with secured vault storage under direct legal title ownership (S.T.A.R. Parcels and S.T.A.R. Grams), DUX bullion authentication, and a peer-to-peer lending marketplace that allows clients to borrow against or lend against physical precious metal holdings stored at The Reserve facility.

Product overview

Silver Bullion operates a platform-based business offering physical precious metals investment and storage services. The core offerings include S.T.A.R. Parcels (specific allocated bullion with direct legal title ownership) and S.T.A.R. Grams (fractionalized ownership of vaulted bullion), both stored in their The Reserve vault facility in Singapore. The product portfolio encompasses silver coins (Britannia, Maple Leaf, Kangaroo, Lunar Series, American Eagle, Kookaburra) and gold coins (Britannia, Maple Leaf, Kangaroo, Lunar Series) from LBMA-accredited mints, along with silver and gold bars from refiners like PAMP Suisse, Heraeus, Metalor, and Perth Mint. Additional offerings include platinum and palladium products, EV metals (Class I Nickel), a P2P loans marketplace for collateralized lending, DUX authentication services for bullion verification, and transfer-in services for existing bullion. The company also operates subsidiaries including The Safe House SG vault and Silver Bullion Malaysia, creating an integrated ecosystem for precious metals investment, storage, authentication, and liquidity.

Differentiator

Problem solved

Functional benefit

Brands

• S.T.A.R. Storage: Secure allocated bullion storage system where clients own specific parcels of metal stored in The Reserve vault.
• S.T.A.R. Grams
• The Reserve
• The Safe House
• DUX Authentication
• SBTV

Products and services

• S.T.A.R. Parcels Allocated, individually identified bullion bars owned directly by clients and stored at Silver Bullion's The Reserve vault, providing full legal title ownership under exclusive Singapore jurisdiction with independent testing, photography, and parcelization of each bar.
• S.T.A.R. Grams Fractional legal ownership of specific allocated bullion stored at The Reserve, allowing clients to accumulate precious metals in smaller denominations while maintaining full asset protection.
• S.T.A.R. Storage Secure vault storage subscription for physical gold, silver, and platinum at The Reserve facility in Singapore, featuring legal title ownership, insurance beyond industry norms, and quarterly audits at 0.5-0.7% annual fees.
• Silver Coins Investment-grade silver bullion coins from LBMA-accredited mints including Britannia, Canadian Maple Leaf, Australian Kangaroo, Perth Mint Lunar Series, American Eagle, and Kookaburra.
• Gold Coins Investment-grade gold bullion coins including Britannia, Canadian Maple Leaf, Australian Kangaroo, and Perth Mint Lunar Series in various weights from 1/20 oz to 2 oz.
• Silver Bars LBMA Good Delivery silver bars from accredited refiners including Nadir, Heraeus, Metalor, Perth Mint, Johnson Matthey, and Royal Canadian Mint in sizes from 10 oz to 1,000 oz.
• Gold Bars Investment-grade gold bars from Swiss and international refiners including PAMP Suisse, Heraeus, Metalor, Argor-Heraeus, and Perth Mint in sizes from 50g to 1 kg.
• Platinum Products Platinum bullion including LPPM Good Delivery bars and Britannia platinum coins, offering investment-grade platinum with storage options in The Reserve vault.
• Palladium Products Palladium bullion products for investment purposes, stored securely in The Reserve vault.
• P2P Loans Marketplace Fully collateralized peer-to-peer lending marketplace where clients can borrow against precious metal holdings or earn returns by lending funds, with SGD 1.48 billion in loans executed since 2015 and zero defaults.
• DUX Authentication Independent bullion authentication service using proprietary DUX testing methodology to verify genuineness and purity of precious metals, with retrievable test certificates.
• Transfer-Ins Service allowing clients to transfer existing gold, silver, or platinum from other custodians into Silver Bullion's system, where items are independently tested, photographed, and parcelized into S.T.A.R. Parcels.
• EV Metals Electric vehicle-related metals including Class I Nickel, positioned as investment metals for green energy transition exposure.

Quantifiable outcome

• Zero loan defaults across 32,300 P2P loans totaling SGD 1.48 billion since 2015
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• London Bullion Market Association (LBMA)coreOthersAffiliate member of LBMA, the leading global association for OTC gold and silver markets. Provides standards-setting, market integrity, and industry representation for precious metals trading.
• Singapore Bullion Market AssociationcoreOthersMember of the Singapore Bullion Market Association supporting the development of Singapore as a regional precious metals hub.
• The Silver InstituteminorOthersMember of The Silver Institute, a nonprofit international silver industry association providing market research and industry advocacy.
• World Platinum Investment Council (WPIC)minorGTM or Marketing PartnerPartner of WPIC for promoting platinum investment products and market development in Asia Pacific region.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BullionVault: Digital platform for buying, selling, and storing allocated gold, silver, and platinum in professional vaults. Closest direct competitor given its allocated-storage model, online precious metals marketplace, and low-fee structure aimed at individual investors.
• GoldMoney: Online precious metals platform offering allocated, insured gold, silver, platinum, and palladium storage in vaults across multiple jurisdictions. Directly comparable on allocated ownership, multi-vault storage, and wealth-preservation positioning.
• The Perth Mint: Australian government-backed precious metals mint producing LBMA-accredited coins and bars and offering allocated storage programs. Comparable as both a bullion product supplier carried by Silver Bullion and as a custodian-style competitor in Asia Pacific.
• APMEX: One of the largest online precious metals retailers in the US, offering a broad catalog of gold, silver, platinum, and palladium coins and bars with storage partnerships. Comparable as a multi-metal bullion retailer serving individual investors globally.
• JM Bullion: Major US-based online precious metals dealer offering coins, bars, and storage solutions. Comparable on direct-to-consumer bullion sales, vaulting partnerships, and product breadth across gold and silver.

Broad incumbents

• Royal Canadian Mint: Canadian government mint issuing Maple Leaf gold and silver bullion coins and bars globally. Comparable as an upstream refiner/mint whose products Silver Bullion distributes, and as a sovereign bullion brand with strong retail reach.
• The Royal Mint: UK sovereign mint producing Britannia gold and silver coins (including the Merlion Privy co-marketed by Silver Bullion). Comparable as a sovereign bullion issuer and as a custodian/storage competitor through its precious metals investment programs.
• Brink's Global Services: Global secure logistics and vaulting provider for precious metals, cash, and high-value goods. Comparable as a large incumbent in the underlying precious-metals vaulting and logistics infrastructure layer that Silver Bullion operates in.
• Loomis International: Global cash-in-transit and valuables logistics provider with vaulting services for precious metals and high-value items. Comparable as a scaled incumbent competing for institutional vaulting contracts in the same geographies Silver Bullion targets.

Emerging players

• SD Bullion: US-focused online precious metals retailer with expanding storage and IRA-eligible offerings. Comparable as a digitally native bullion retailer competing for the same individual-investor demand, though smaller and more US-centric than Silver Bullion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/silverbullionpl
• YouTubeyoutube.com/silverbullion
• Facebookfacebook.com/silverbullionsg
• LinkedInlinkedin.com/company/silverbullionsg
• Instagraminstagram.com/silverbullionsg

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Bullion