AlarMax
- Company typePrivate
- Founded1992
- HeadquartersPittsburgh, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
AlarMax firmographics
Firmographics- Name
- AlarMax
- Legal name
- AlarMax Distributors Inc.
- Website
- https://alarmax.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
AlarMax industry classification
Industry- Product category
- Security & Low-Voltage Systems Distribution
- NAICS
- Security Systems Services (56162)
- akta.pro primary industry
- Fire Alarm & Life Safety Systems Integration (BPAKAGAF)
- akta.pro secondary industries
- Fire Alarm Systems (Design/Install/Service/Monitoring) (BPABAHAA), Commercial & Industrial Alarm Monitoring (BPAKAFAB)
Keywords
Where AlarMax is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices27 records
Markets served
AlarMax business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: AlarMax distributes security, fire, access control, surveillance, and AV products from over 400 manufacturers to professional installers and dealers through a wholesale distribution model.
- Distribution Services: Revenue generated through product distribution, next-day shipping, and branch-level inventory fulfillment services for installers and contractors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | B2B wholesale pricing for registered professional customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AlarMax product offering
Product offeringCore offering
AlarMax is a national wholesale distributor of security, fire alarm, intrusion, access control, video surveillance, and audiovisual products from over 400 manufacturers, selling exclusively to qualified professional security installers, contractors, and authorized dealers. The company combines 27 physical branch locations for same-day pickup with a B2B e-commerce platform offering next-day shipping, real-time cross-branch inventory visibility, integrated CRM, and PCI-compliant payments.
Product overview
AlarMax is a national wholesale distributor of low-voltage security, fire, access control, surveillance, and AV solutions operating 27 branch locations across the United States with relationships with over 400 manufacturers. The company's core offering consists of its proprietary B2B e-commerce platform providing 24/7 ordering access, combined with a comprehensive product portfolio spanning access control, video surveillance, fire detection, intrusion alarms, AV/sound, home automation, power management, data networking, wire/cable, and hardware categories. Key vendor partnerships include Napco MVP Access (cloud-based access control), Kidde Commercial (fire/life safety), Hanwha Vision, Yamaha, and TRENDnet. AlarMax serves qualified professional security installers, contractors, and authorized dealers exclusively.
Differentiator
Problem solved
Functional benefit
Products and services
- AlarMax E-Commerce Platform AlarMax's proprietary B2B e-commerce platform providing 24/7 access to the company's product catalog, real-time inventory across 27 branch locations, integrated CRM, order management, and secure payment processing for qualified security and AV integrators.
- Access Control Products Complete access control product line including power supplies, locking devices, keypads/readers, egress devices, credentials, control panels, communication modules, and accessories for security integrators.
- Video Surveillance Products Video surveillance solutions encompassing monitors, recording solutions, analog cameras, IP cameras, complete kits, and accessories for professional installers.
- Fire Detection Products Fire alarm and detection products including power supplies, detection devices, control panels, addressable devices, communicators, notification devices, and accessories for commercial and residential fire installations.
- Intrusion/Burglar Alarm Products Intrusion detection solutions including keypads/touchpads, kits, motion sensors, alarm contacts, wireless devices, siren/strobes, glass break detectors, environmental sensors, control panels, communicators, and signalling devices.
- AV and Sound Products Audiovisual and sound products including pendant speakers, in-ceiling speakers, amplifiers, and related accessories for commercial AV installations.
- Home Automation Products Residential and commercial automation products including thermostats, smart locks, lighting controls, garage door controls, detectors/sensors, cameras, and accessories.
- Power Products Power management solutions including UPS systems, transformers, timers, surge suppressors, relays, power supplies, chargers, batteries, distribution equipment, and controllers.
- Data and Networking Products Data networking equipment including wireless solutions, structured cabling category products, accessories, plates, and switches for low-voltage installations.
- Wire and Cable Products Wire and cable offerings including structured wiring, general purpose cables, connectors, coaxial cable, fire-rated cable, and accessories.
- Hardware Products Tools and hardware accessories for installation and maintenance of security and AV systems.
- Napco MVP Access Platform Cloud-based access control platform featuring flat-rate per-door pricing with no annual service contracts, mobile credentials via Apple Wallet/Google Wallet NFC, and native support for both hardwired controllers and wireless networked locks (NA-Series panels, Trilogy Networx, Continental Controllers).
- Kidde Commercial Products Commercial fire and life safety solutions now available through AlarMax's expanded supplier relationship with Kidde Commercial for dealers serving commercial fire and life safety installations.
Companies that use AlarMax
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
AlarMax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AlarMax partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Kidde CommercialcoreNew supplier relationship that gives dealers greater choice, expanded specification opportunities, and a single source for trusted commercial fire and life safety solutions.
- Napco Security TechnologiescoreDistribution partnership for Napco MVP Access platform - cloud-based access control system featuring flat-rate per-door pricing, mobile credentials, and unified hardware support.
- ProSourcecoreProSource, the largest consumer electronics group in the U.S., added AlarMax as a vendor partner to provide security segment support for ProSource members nationwide.
- Hanwha VisioncoreStrategic distribution partnership making Hanwha Vision's global security technology available through AlarMax's national branch network.
- YamahacoreDistribution partnership for Yamaha AV products, expanding the audiovisual solutions portfolio for AlarMax dealers.
- TRENDnetminorDistribution partnership giving AlarMax dealers access to over 300 networking and surveillance solutions, with expanded support for sales, marketing and training.
- Cassidy TechnologiescoreAcquisition of Cassidy Technologies' branches in St. Paul, MN and Des Moines, IA expanded AlarMax's national footprint to 25 locations at that time. Chris Johnson serves as St. Paul Branch Manager and Wade Cox as Des Moines Branch Manager.
Scale indicators3 records
Recent moves10 records
Expansion highlights6 records
AlarMax competitors and assessment
Company assessmentDirect peers
- ScanSource: Value-added distributor of security, AV, and communications solutions to integrators and resellers. Direct peer given its overlapping security/AV product portfolio and integrator channel focus, though ScanSource is publicly traded and larger.
- Security Equipment Supply (SES): Regional wholesale distributor of security and low-voltage products serving professional installers. Comparable to AlarMax in product mix (intrusion, access, video, fire) and exclusive trade-only customer model.
- ADI Global Distribution: The largest North American wholesale distributor of security, fire, AV, and low-voltage products, owned by Resideo. Directly comparable to AlarMax in product breadth, B2B integrator customer base, and branch-based distribution model.
- Anixter: Global low-voltage and security products distributor, now a division of Wesco International. Closely comparable to AlarMax in security and communications product distribution to systems integrators and contractors.
- Lensec: Wholesale distributor of security, surveillance, access control, and networking products to system integrators. Comparable to AlarMax in target customer (professional installers) and product categories.
Broad incumbents
- Wesco International: Fortune 500 electrical, communications, and utility distribution company that acquired Anixter in 2020. Overlaps with AlarMax in low-voltage and security distribution but operates at much greater scale across broader categories.
Regional players
- Camtek: Regional wholesale distributor of low-voltage security, surveillance, and access control products. Comparable business model and customer base to AlarMax but with a more concentrated geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
AlarMax social profiles
Digital presenceAlarMax financial estimates
Financial estimateRevenue estimate
Valuation estimate
AlarMax leadership team
Management profileNumber of profiles
Profiles8 records
AlarMax subsidiaries and ownership
Company hierarchySubsidiaries1 record
AlarMax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AlarMax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AlarMax
What does AlarMax do?
AlarMax is a national wholesale distributor of security, fire alarm, intrusion, access control, video surveillance, and audiovisual products from over 400 manufacturers, selling exclusively to qualified professional security installers, contractors, and authorized dealers. The company combines 27 physical branch locations for same-day pickup with a B2B e-commerce platform offering next-day shipping, real-time cross-branch inventory visibility, integrated CRM, and PCI-compliant payments.
Is AlarMax a public or private company?
AlarMax is a private company. It is classified as unknown and is currently operating.
When was AlarMax founded?
AlarMax was founded in 1992. It employs 101 to 250 people.
Where is AlarMax based?
AlarMax is headquartered in Pittsburgh, United States, in the North America region.
How does AlarMax make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are distribution Services.
Who are AlarMax's main competitors?
Direct peers on record are ScanSource, Security Equipment Supply (SES), ADI Global Distribution, Anixter and Lensec. Wesco International is listed as a broad incumbent. Camtek is listed as a regional player.
Does AlarMax have an API?
No public API is recorded for AlarMax.
What industry is AlarMax in?
AlarMax's product category is Security & Low-Voltage Systems Distribution. Its primary akta.pro industry code is BPAKAGAF, Fire Alarm & Life Safety Systems Integration, with a secondary code of BPABAHAA, Fire Alarm Systems (Design/Install/Service/Monitoring). Its NAICS code is 56162.