Prosource
Prosource is a privately held, Cincinnati-based business technology provider serving 5,000+ Midwest organizations with managed print services, managed IT, cybersecurity, cloud, and managed content solutions through its Prosource and Vitis Technologies divisions.
- Company typePrivate
- Founded1985
- HeadquartersCincinnati, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Prosource does
Prosource is a privately held, Cincinnati-based business technology solutions provider founded in 1985, employing 285+ people across Ohio, Kentucky, Indiana, and West Virginia and serving 5,000+ organizations. The company operates two integrated lines of business: (1) Print Solutions and Managed Content Services under the Prosource brand, encompassing managed print services, copiers/printers, production print, thermal printers, digital transformation, business process optimization, accounts payable automation, and document management; and (2) Managed IT, Cybersecurity, Cloud, Hosted Voice, Business Continuity, A/V, and Low-Voltage Cabling delivered through its wholly owned subsidiary Vitis Technologies (rebranded in February 2024 from Prosource Technologies). The company combines a Konica Minolta and Lexmark dealer hardware business with a recurring managed services revenue stream, supplemented by partner products such as OnBase (Hyland) for enterprise content management and etherFAX for cloud fax integration.
Underlying technology is a mix of proprietary frameworks and partner platforms. The proprietary layer is thin and service-oriented: the TotalPro Experience customer-service framework and guarantee model, an automated meter-read and supply-replenishment infrastructure for managed print, and remote monitoring capabilities for managed IT and MDR services. The technology stack is predominantly partner-provided: Konica Minolta and Lexmark MFP hardware, Hyland OnBase for ECM, etherFAX for cloud fax, and third-party security analytics platforms underlying the 24/7 MDR offering. Cybersecurity differentiation rests on a layered architecture (perimeter, endpoint, email/web, continuous monitoring) and Virtual CISO advisory services rather than on proprietary detection models.
The business model is a hybrid of recurring managed services subscriptions, hardware sales and leases, and professional services, priced via quote-based custom agreements rather than published tiers. Recurring revenue comes from managed print (cost-per-page and all-inclusive agreements), managed IT, MDR, hosted voice, and cloud services billed monthly. Hardware sales (copiers, MFPs, production print, thermal printers) and professional services (implementation, consulting, document management) contribute transactional and project revenue. Go-to-market is sales-led, with dedicated account executives organized by solution area (Managed IT, Print Solutions, Managed Content Services), supported by an annual Prosource Tech Show event, content marketing, and a customer self-service portal. The customer base spans education, healthcare, government, manufacturing and distribution, banking and financial services, legal, nonprofit, and SMBs, with multiple disclosed 10+ year enterprise relationships. The company is privately held with no disclosed external funding and has executed three acquisitions since 2022 (PBSI Technology Solutions, VanDyke Inc., and Conexio) to broaden IT and managed services capacity.
Prosource firmographics
Firmographics- Name
- Prosource
- Legal name
- Prosource
- Website
- https://totalprosource.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Prosource is a privately held, Cincinnati-based business technology provider serving 5,000+ Midwest organizations with managed print services, managed IT, cybersecurity, cloud, and managed content solutions through its Prosource and Vitis Technologies divisions.
- Ownership category
- akta.pro rank
Where Prosource is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Prosource business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Managed Print Services: Recurring revenue from managing entire print environments including hardware, supplies, maintenance, and optimization. Includes automatic meter reads, supply replenishment, and remote monitoring.
- Hardware Sales (Copiers & Printers): One-time and recurring revenue from sale of office copiers, printers, multifunction devices, production print equipment, and thermal printers.
- Managed IT Services: Recurring managed IT services including network management, cybersecurity, cloud solutions, hosted voice, and business continuity through Vitis Technologies division.
- Managed Content Services: Digital transformation, business process optimization, accounts payable automation, and document management services.
- Professional Services & Support: Technical support, software support, hardware service, implementation, and consulting services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise and SMB solutions with quote-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Prosource product offering
Product offeringCore offering
Prosource is a comprehensive business technology solutions provider that delivers managed print services, office equipment (copiers, printers, production and thermal print devices), and managed content services. Through its Vitis Technologies division, it provides managed IT services, cybersecurity, business continuity, cloud and hosted voice solutions, A/V, and physical security to organizations primarily across the Midwest.
Product overview
Prosource is a comprehensive business technology solutions provider that evolved from a printer and copier company into a complete technology solutions provider. The company operates through two primary divisions: (1) Print Solutions and Managed Content Services offered under the Prosource brand, including Managed Print Services, Copiers & Printers, Production Print, Thermal Printers, Digital Transformation, Business Process Optimization, Accounts Payable Automation, and Document Management for SMBs; and (2) IT Solutions offered through Vitis Technologies (formerly Prosource Technologies), including Managed IT Services, Cybersecurity & vCISO Services, Business Continuity & Disaster Recovery, Cloud & Collaboration Services, Hosted Voice Solutions, Low-Voltage Cabling Services, A/V Solutions & Video Conferencing, and Security, Surveillance & Access Control. Prosource also implements and supports partner products including OnBase (Enterprise Content Management) and etherFAX Cloud Fax. The company serves diverse industries including Education, Healthcare, Government, Manufacturing & Distribution, Banking & Financial Services, Legal, Nonprofit & Religious, and Professional Services across Ohio, Kentucky, Indiana, and West Virginia.
Differentiator
Problem solved
Functional benefit
Brands
- Vitis Technologies: Managed IT and cybersecurity services division of Prosource, providing comprehensive technology solutions including managed IT, cybersecurity, business continuity, cloud services, and hosted voice.
Products and services
- Managed Print Services
Quantifiable outcome
- Up to 30% savings on printing costs with effective MPS management
- +4 more outcomes
Companies that use Prosource
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles3 records
Prosource technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Prosource partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ConexiocoreAcquired in February 2025, Conexio was an established managed services provider founded 20 years ago. Brought 21 skilled employees and new clients in managed hosting, remote monitoring, co-managed services, and help desk to Vitis Technologies.
- etherFAXcoreProsource partners with etherFAX to enable organizations across industries to securely exchange business-critical documents through etherFAX's integration with Lexmark devices. This extends legacy fax solutions to the cloud for enhanced security and efficiency.
- PBSI Technology SolutionscoreAcquired in January 2022, PBSI Technology Solutions brought expertise in voice, data, security solutions, and other technology services. Team and services integrated into Prosource Technologies.
- Konica MinoltacoreKonica Minolta is a key manufacturer partner. Prosource serves as a dealer for Konica Minolta office technology products and has received Pro-Tech Service Awards for 14+ consecutive years for commitment to service excellence.
- LexmarkcoreLexmark is a key brand partner for printers and multifunction devices. Lexmark has been recognized as a Leader by IDC MarketScape in smart MFPs and partners with Prosource for office technology solutions.
- OnBase (Hyland)coreProsource is a certified OnBase partner, offering enterprise content management (ECM) solutions. OnBase helps businesses digitize documents and automate document-driven processes.
- Vitis TechnologiescoreVitis Technologies is the managed IT and cybersecurity division of Prosource, rebranded from Prosource Technologies in February 2024. Provides fully managed IT, cybersecurity, cloud, and communication solutions to over 5,000 Midwest organizations.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Prosource competitors and assessment
Company assessmentBroad incumbents
- Lexmark: Printer and MFP manufacturer offering managed print, cloud fax, and enterprise software. Both supplies Prosource and competes for managed print and document workflow deals at enterprise scale.
- Xerox: Global incumbent in managed print services and document technology, offering both direct and channel solutions. Competes with Prosource in MPS, production print, and digital document services at national scale.
- Konica Minolta: Major OEM partner and direct competitor; offers Managed Print Services, IT services (All Covered), and document management globally. Overlaps with Prosource's portfolio and competes both as supplier and direct provider.
- HP: Global printer OEM with HP Managed Print Services and broader IT hardware offerings. Competes with Prosource in print hardware, MPS contracts, and increasingly in managed workplace services.
- CDW: Large multi-billion-dollar IT solutions provider offering hardware, software, and managed services to business and public-sector customers. Competes with Prosource's Vitis Technologies in mid-market and enterprise managed IT.
- Insight Enterprises: Global IT solutions and managed services provider serving mid-market and enterprise customers. Comparable as a broad IT and digital workplace solutions provider competing for the same managed services wallet.
Direct peers
- Marco Technologies: Midwest-based office technology dealer offering managed print, managed IT, document management, and cloud services to businesses. Operates a nearly identical business model to Prosource across copier sales, MPS, and managed IT.
- Gordon Flesch Company: Madison, WI-headquartered office equipment and document solutions provider offering managed print, managed IT, and unified communications. Closely comparable as a regional full-service office technology dealer with a similar product mix and vertical focus.
- EO Johnson Business Technologies: Family-owned Midwest office technology and managed services company offering copiers, MPS, managed IT, and document workflow. Operates with a comparable regional dealer-plus-managed-services structure similar to Prosource.
- RJ Young: Regional office technology and document management provider offering managed print, IT services, and workflow automation. Comparable as a multi-state dealer evolving from print into managed IT and document services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Prosource social profiles
Digital presenceProsource financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prosource leadership team
Management profileNumber of profiles
Profiles3 records
Prosource subsidiaries and ownership
Company hierarchySubsidiaries4 records
Prosource funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prosource M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prosource
What does Prosource do?
Prosource is a comprehensive business technology solutions provider that delivers managed print services, office equipment (copiers, printers, production and thermal print devices), and managed content services. Through its Vitis Technologies division, it provides managed IT services, cybersecurity, business continuity, cloud and hosted voice solutions, A/V, and physical security to organizations primarily across the Midwest.
Is Prosource a public or private company?
Prosource is a private company. It is classified as family owned and is currently operating.
When was Prosource founded?
Prosource was founded in 1985. It employs 251 to 500 people.
Where is Prosource based?
Prosource is headquartered in Cincinnati, United States, in the North America region.
How does Prosource make money?
Five revenue lines are on record. Managed Print Services are the primary driver. The others are hardware Sales (Copiers & Printers), managed IT Services, managed Content Services and professional Services & Support.
Who are Prosource's main competitors?
Broad incumbents on record are Lexmark, Xerox, Konica Minolta, HP, CDW and Insight Enterprises. Direct peers are Marco Technologies, Gordon Flesch Company, EO Johnson Business Technologies and RJ Young.
Does Prosource have an API?
No public API is recorded for Prosource.