Martin Equipment
Martin Equipment is a fourth-generation, family-owned heavy equipment dealer based in Goodfield, Illinois, operating nine branches across Iowa, Illinois, and Missouri. It resells John Deere and Wacker Neuson earthmoving equipment and, as a Trimble Technology Outlet, sells Trimble grade control and positioning systems to mixed-fleet construction contractors.
- Company typePrivate
- Founded1926
- HeadquartersGoodfield, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Martin Equipment firmographics
Firmographics- Name
- Martin Equipment
- Legal name
- Martin Equipment
- Website
- https://martinequipment.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Martin Equipment is a fourth-generation, family-owned heavy equipment dealer based in Goodfield, Illinois, operating nine branches across Iowa, Illinois, and Missouri. It resells John Deere and Wacker Neuson earthmoving equipment and, as a Trimble Technology Outlet, sells Trimble grade control and positioning systems to mixed-fleet construction contractors.
- Ownership category
- akta.pro rank
Martin Equipment industry classification
Industry- Product category
- Construction Equipment Dealership
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)
- SIC
- Construction Machinery & Equip (3531), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industry
- Forestry & Logging Equipment (IMAHACAK)
Keywords
Where Martin Equipment is headquartered
LocationHeadquarters
- HQ city
- Goodfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Martin Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Equipment Dealer Revenue: Martin Equipment operates as a dealer/reseller of heavy equipment and technology solutions, generating revenue through the sale and support of earthmoving equipment and related technology products including Trimble grade control systems for John Deere and Wacker Neuson machinery.
Go-to-market motion1 record
Distribution channels1 record
Martin Equipment product offering
Product offeringCore offering
Martin Equipment is a fourth-generation family-owned dealer that sells and supports earthmoving and forestry equipment from brands such as John Deere and Wacker Neuson through nine locations across Iowa, Illinois, and Missouri. As an authorized Trimble Technology Outlet, the company also resells and supports Trimble grade control systems, site positioning systems, and GNSS correction services compatible with multiple equipment brands for mixed-fleet contractors.
Differentiator
Problem solved
Functional benefit
Products and services
- John Deere Earthmoving Equipment
Companies that use Martin Equipment
Customer profileSegments1 record
Ideal customer profiles1 record
Martin Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Martin Equipment partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- TrimblecoreMartin Equipment was named the newest Trimble Technology Outlet, becoming an authorized reseller of Trimble grade control, site positioning systems and correction services. This partnership enables Martin Equipment to offer Trimble technology solutions to contractors operating mixed fleets of John Deere and Wacker Neuson earthmoving equipment across its geographic footprint in Illinois, Iowa, and Missouri.
- John DeeresupportingThrough the Trimble Technology Outlet partnership, Martin Equipment provides Trimble technology solutions compatible with John Deere earthmoving equipment, allowing mixed fleet contractors to implement unified positioning and grade control systems.
- Wacker NeusonsupportingThrough the Trimble Technology Outlet partnership, Martin Equipment provides Trimble technology solutions compatible with Wacker Neuson earthmoving equipment, supporting contractors with compact equipment in their mixed fleet operations.
Scale indicators3 records
Martin Equipment competitors and assessment
Company assessmentDirect peers
- 4 Rivers Equipment: Mid-size John Deere Construction & Forestry dealer with branches spanning Iowa, Kansas, Missouri and Oklahoma — a directly comparable regional multi-brand equipment and technology dealership operating in adjacent Midwestern geographies.
- Heritage Tractor: Multi-location John Deere dealer in Kansas, Nebraska and Missouri offering construction equipment, parts and service — a closely comparable family-scaled dealership in neighboring Midwestern states.
- Altorfer Inc. Caterpillar dealer with branches across Illinois, Iowa, Missouri, Indiana and surrounding states — directly overlaps Martin Equipment's geography and competes for the same earthmoving contractor customers with a competing equipment OEM linecard.
- PrairieLand Partners: John Deere Construction & Forestry dealer serving Kansas and northern Oklahoma — a same-vintage regional dealership of comparable size and customer base focused on earthmoving contractors.
- RDO Equipment Co. The largest John Deere dealer in North America with 75+ locations across the U.S. and a major Trimble technology reseller — represents the scaled, multi-region version of Martin's dealership business model.
- 21st Century Equipment: John Deere dealer with branches across Nebraska, Kansas, Colorado and Wyoming — a comparable multi-location agricultural and construction equipment dealership in the central Midwest.
- Stribling Equipment: John Deere Construction & Forestry dealer operating in Texas and Oklahoma — a multi-branch regional dealership with parallel offerings in earthmoving equipment and technology for contractors.
- Nortrax: John Deere Construction & Forestry dealer with locations across the northern U.S. — comparable mid-size multi-branch dealership focused on construction equipment and contractor technology.
Broad incumbents
- Caterpillar Inc. Global manufacturer of construction and earthmoving equipment whose products compete with the John Deere and Wacker Neuson line that Martin Equipment resells — a broad incumbent defining the competitive equipment ecosystem.
- Komatsu America Corp. Major global construction equipment manufacturer selling through its North American dealer network — a broad incumbent whose branded dealers compete with Martin Equipment for earthmoving contractor accounts.
Market position
Customer concentration
Martin Equipment social profiles
Digital presenceMartin Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Martin Equipment leadership team
Management profileNumber of profiles
Martin Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Martin Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Martin Equipment
What does Martin Equipment do?
Martin Equipment is a fourth-generation family-owned dealer that sells and supports earthmoving and forestry equipment from brands such as John Deere and Wacker Neuson through nine locations across Iowa, Illinois, and Missouri. As an authorized Trimble Technology Outlet, the company also resells and supports Trimble grade control systems, site positioning systems, and GNSS correction services compatible with multiple equipment brands for mixed-fleet contractors.
Is Martin Equipment a public or private company?
Martin Equipment is a private company. It is classified as family owned and is currently operating.
When was Martin Equipment founded?
Martin Equipment was founded in 1926. It employs 101 to 250 people.
Where is Martin Equipment based?
Martin Equipment is headquartered in Goodfield, United States, in the North America region.
How does Martin Equipment make money?
One revenue line is on record: equipment Dealer Revenue.
Who are Martin Equipment's main competitors?
Direct peers on record are 4 Rivers Equipment, Heritage Tractor, Altorfer Inc., PrairieLand Partners, RDO Equipment Co., 21st Century Equipment, Stribling Equipment and Nortrax. Broad incumbents are Caterpillar Inc. and Komatsu America Corp..
Does Martin Equipment have an API?
No public API is recorded for Martin Equipment.
What industry is Martin Equipment in?
Martin Equipment's product category is Construction Equipment Dealership. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of IMAHACAK, Forestry & Logging Equipment. Its NAICS code is 532412 and its SIC code is 3531.