What Qrious Insight does

Qrious Insight is a US-based consumer intelligence company, organized as Qrious Insight LLC under parent Lighthouse Technology Holdings LLC and headquartered in Palm Coast, Florida. The company operates a behaviorally-grounded data platform that captures what consumers actually do across iOS, Android, and desktop — app engagement, web activity, shopping behavior, media consumption, ad exposure, and location visits — from a panel of 150,000+ fully opted-in consumers contributing billions of touchpoints annually. Data is collected passively via proprietary SDKs (no VPN required) and a desktop browser extension, with deterministic, non-modeled collection that the company positions as an alternative to self-reported survey data.

The product surface is unified under the Qriousity platform and organized into three solution lines — Brand Truths (Brand Tracking, Consumer Journeys), Advertising Truths (Audience Intelligence, AdLift Social), and Research Truths (Behaviorally Targeted Surveys, Behavioral Data Access). Underlying modules expose 600+ behavioral signals for audience profiling, real-time brand and competitive monitoring, cookie-free social advertising measurement, and shopper journey analysis. Distribution is primarily enterprise direct sales with 'Request a Demo' and 'Get In Touch' CTAs, supplemented by self-serve platform access and consulting services delivered through behavioral specialists. Data is also delivered via SDK licensing to partners joining the shared data network, with programmatic access through APIs, flat-file feeds, Amazon S3 and Google Cloud delivery, and MCP integration for AI agents. Two 2025 product launches — the AI Measurement module and the Shopper Module — extend the platform into LLM-usage measurement and always-on retail KPI monitoring.

Revenue is generated through subscription/recurring platform access, usage-based data feeds, professional services consulting, and SDK licensing, with quote-based annual enterprise contracts and no public pricing. Customer base is described as 'world's leading brands' with case studies in sports equipment (Shopper Report) and home improvement (brand tracking), plus a visible Google logo on the company site. Leadership is drawn from major insights-industry firms: CEO Andrew Moffatt, CTO Tony Moffatt, and Chief of Staff David Nager are co-founders, with Matt Brain (ex-Kantar) as Chief Data Officer, Lisa Speck as Chief Research Officer, and Crystle Uyeda as VP Growth. The company is privately held with disclosed funding of approximately $3.84M in a single round and advisory board members from Phoenix Marketing International, Sherwood Family Office, and PredictiveLenz.

Name

Qrious Insight

Legal name

Qrious Insight LLC

Website

https://qriousinsight.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Qrious Insight operates a consumer intelligence platform that captures passive, deterministic behavioral data from 150,000+ opted-in panelists across iOS, Android, and desktop, delivering real-time brand tracking, audience profiling, advertising measurement, and AI-ready data feeds to enterprise marketers, researchers, and insight teams.

Ownership category

akta.pro rank

Product category

Consumer Intelligence Platform

NAICS

Information (51)

akta.pro primary industry

Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)

Keywords

• Consumer intelligence platform
• Behavioral data analytics
• Market research software
• Audience measurement tools
• Brand tracking solutions

Headquarters

HQ city

Palm Coast

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Access (Qriousity): On-demand platform access for building audiences, analyzing behaviors, and monitoring consumer metrics in real time
2. Consulting Services: Partner with behavioral specialists for tailored research, custom insights, and strategic guidance
3. Technology Integration: License technology to create proprietary behavioral assets or join shared data network. Integration via SDKs for iOS, Android, and desktop
4. Data Feeds: Scheduled delivery of behavioral data directly into customer systems via flat file, API, or cloud storage (Amazon S3, Google Cloud)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Qrious Insight operates the Qriousity consumer behavioral intelligence platform, which passively collects first-party behavioral data from 150,000+ fully opted-in consumers across iOS, Android, and desktop devices via proprietary SDKs and a browser extension. The platform delivers real-time deterministic insights on app engagement, web activity, shopping behavior, media consumption, ad exposure, and location visits, organized into Brand Truths, Advertising Truths, and Research Truths product lines for enterprise marketers, researchers, and insight teams.

Product overview

Qrious Insight operates as a consumer intelligence platform offering a unified product architecture centered on the Qriousity platform, complemented by specialized modules including Brand Tracking, Audience Intelligence, AdLift Social, Consumer Journeys, Behavioral Data Access, and Behavioral Targeted Surveys. The core differentiator is always-on, passively collected first-party behavioral data grounded in what consumers actually do rather than self-reported survey data, structured for AI-ready applications and delivered through multiple access methods including API, cloud storage, and MCP integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Qriousity Platform On-demand consumer behavioral intelligence platform providing instant access to observed digital and in-person behaviors structured into modules for understanding audiences, shopping journeys, brand engagement, and more. Powers decisions, products, and AI applications for enterprise marketers, researchers, and insight teams.
• Brand Tracking Real-time 360-degree brand tracking product combining behavioral insights with consumer sentiment across digital, in-person, and social channels for always-on brand health monitoring grounded in actual observed behavior rather than survey recall.
• Audience Intelligence Behavioral audience profiling and segmentation tool exploring consumers across 600+ behavioral signals with daily updates and national benchmark comparisons, designed for marketing strategy development and look-alike audience identification.
• AdLift Social Social media advertising impact measurement tool tracking observed ad exposure and subsequent consumer behaviors including website visits, app engagement, purchases, and store visits without cookies or identifiers, comparing impact across platforms and competitors.
• Consumer Journeys Shopping journey intelligence product capturing real consumer paths from search to product views to purchase across major retailers and platforms (including Amazon and Walmart), revealing actual shopping behavior as it happens.
• Behavioral Data Access Data delivery service offering behavioral data feeds including Data Appends for research enhancement, scheduled Data Feeds via flat file, API, or cloud storage (Amazon S3, Google Cloud), and direct Data Access via MCP or integration for powering AI products and agents.
• Behaviorally Targeted Surveys Survey targeting and enhancement product using verified behavioral data from 150,000+ tracked panelists capturing billions of touchpoints annually, enabling precise consumer targeting with continuously updated behavioral profiles for concept testing and segmentation.

Quantifiable outcome

• Amazon converts at 4.6%, Walmart at 1.6%. When shoppers compare both, Amazon wins 94% of purchases
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• L&E ResearchcoreStrategic or Co-development PartnerL&E Research partnered with Qrious Insight to strengthen behavioral data network, enhancing data collection capabilities for consumer intelligence.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Placer.ai: Placer.ai uses observed behavioral data (foot traffic, location signals) to provide audience intelligence and competitive benchmarking. Comparable in behavioral data methodology, though more location-focused vs. Qrious's omnichannel approach.
• Sensor Tower: Sensor Tower provides digital and app intelligence including advertising measurement, audience insights, and behavioral analytics. Comparable in the advertising measurement and digital audience intelligence categories Qrious addresses.
• Similarweb: Similarweb provides digital behavior intelligence across web and app usage for audience, competitive, and advertising analysis. Comparable in the digital behavioral intelligence category, particularly Audience Intelligence and AdLift Social product lines.

Direct peers

• RealityMine: RealityMine operates a passive behavioral data panel with similar multi-platform SDK approach (iOS, Android, desktop) for deterministic consumer intelligence. Most direct competitor to Qrious Insight's core data collection methodology.
• Numerator: Numerator runs a large opt-in consumer panel providing observed purchase and behavioral data for brand and shopper intelligence. Directly comparable in panel-based consumer intelligence use cases, though at materially greater scale.

Broad incumbents

• Circana: Formed from the IRI/NIQ merger, Circana provides retailer and consumer intelligence including shopper journey analytics and behavioral measurement. Directly comparable in shopper journey and brand tracking use cases.
• GfK: GfK (now part of NIQ) is a global consumer intelligence and market research firm offering brand tracking, shopper behavior, and audience analytics. Directly comparable in brand tracking and consumer research offerings.
• NielsenIQ: Global market research incumbent covering consumer intelligence, retail measurement, and media analytics. Competes broadly with Qrious Insight across enterprise consumer insights buyers, though Qrious's passive panel is a differentiated niche offering.
• Ipsos: Global market research firm offering brand tracking, advertising effectiveness, and consumer understanding services. Competes in the same enterprise research buyer segments Qrious targets.
• Kantar: One of the world's largest market research and consumer insight firms (and former employer of Qrious's Chief Data Officer). Overlaps in audience measurement, brand tracking, and consumer behavior analytics sold to enterprise marketers.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@qrious_insight
• LinkedInlinkedin.com/company/qrious-insight

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qrious Insight