Smoke Cartel

What Smoke Cartel does

Smoke Cartel is an online head shop and direct-to-consumer e-commerce retailer of smoking accessories and cannabis lifestyle products, founded in 2013 and headquartered in Savannah, United States. The company's core catalog spans approximately 2,658 SKUs organized into bongs and water pipes (779 SKUs), dab rigs (326), vaporizers (196), grinders (199), and a long tail of accessory categories including hand pipes, bubblers, rolling supplies, bong parts, dab accessories, vape parts, lifestyle goods, and "Munchies" snacks. The storefront is built on Shopify and serves U.S. consumers aged 21 and over, with age-gating enforced at entry.

The business model combines transactional product sales with a tiered membership and subscription layer. Free Cabana Club membership provides baseline member pricing and loyalty rewards; Elite Membership at $30/year unlocks additional discounts, free shipping on qualifying orders, VIP perks, and a 5% price-beat guarantee. Three subscription boxes (The Cartel Box, The Executive Box, The Boss Box) provide curated monthly recurring shipments. Smoke Cartel also operates within the multi-brand Cabana Club loyalty network, which spans six affiliated e-commerce brands — Smoke Cartel, Daily High Club, Grasscity, Dankstop, Nuleaf, and BlessedCBD — and serves 6.65 million members worldwide.

Smoke Cartel is a wholly-owned subsidiary of High Tide Inc., a Canadian cannabis retail company publicly traded on NASDAQ under ticker HITI that operates 218 Canna Cabana retail stores across Canada and reported record Q1 FY2026 revenue of $178.3 million, up 25% year-over-year. Distribution is exclusively online, with no disclosed physical retail footprint. Marketing is multi-channel across Instagram, Facebook, X, YouTube, Pinterest, email, a content blog, and influencer-style brand collaborations. The company's historical standalone capital raise was a $134,448 StartEngine crowdfunding round in November 2018. Headcount is reported at 1–10 employees.

Name

Smoke Cartel

Legal name

Smoke Cartel Inc.

Website

https://smokecartel.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Smoke Cartel is a U.S. direct-to-consumer e-commerce retailer of smoking accessories — bongs, dab rigs, vaporizers, grinders, and lifestyle products — serving adult consumers aged 21+. It operates on Shopify with tiered membership and subscription box revenue, and is a subsidiary of High Tide Inc.

Ownership category

akta.pro rank

Product category

Smoking Accessories (Online Head Shop)

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Miscellaneous Retail (5900), Retail-Variety Stores (5331)

akta.pro primary industry

Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)

akta.pro secondary industry

Alcohol, Tobacco & Cannabis Inventory-led Online Retailers (CRAFADAO)

Keywords

• Smoking accessories retail
• Online head shop
• Vaporizer e-commerce
• Glass water pipes
• Smoking paraphernalia

Headquarters

HQ city

Savannah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Hardware): Direct e-commerce sales of bongs, vaporizers, dab rigs, hand pipes, grinders, rolling accessories, and smoking accessories. Revenue generated through one-time product transactions with competitive pricing through member tiers.
2. Elite Membership Subscription: Annual subscription model at $30/year providing Elite pricing, free shipping, and VIP perks across affiliated smoking accessory and CBD sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Smoke Cartel is an online retailer of smoking accessories and head-shop merchandise, including glass water pipes (bongs), vaporizers, dab rigs, hand pipes, rolling trays, and related paraphernalia. Sales are processed through a Shopify-based direct-to-consumer e-commerce platform, augmented by recurring subscription boxes (Cartel Box, Executive Box, Boss Box) and a tiered Cabana Club loyalty program with free and paid ($30/year Elite) memberships.

Product overview

Smoke Cartel operates as an online head shop and e-commerce platform offering a curated selection of premium smoking products and accessories. The core product portfolio centers on bongs and water pipes (779 products), dab rigs (326 products), vaporizers (196 products), and grinders (199 products), supplemented by extensive accessory categories including hand pipes, rolling accessories, bubblers, vape parts, bong parts, dabbing accessories, and lifestyle products. The company also offers subscription boxes (The Cartel Box, The Executive Box, The Boss Box) and a membership program (Cabana Club free tier and Elite premium tier at $30/year) that provides member-exclusive pricing and discounts. The platform connects consumers with third-party brands including Puffco, Pulsar, Pax, LA Pipes, Diamond Glass, GRAV, and numerous independent glass artists, while also selling proprietary Smoke Cartel-branded products.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Free shipping on qualifying orders
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Cabana Club (Cross-brand Network)coreGTM or Marketing PartnerMulti-brand loyalty program spanning Smoke Cartel, Daily High Club, Grasscity, Dankstop, Nuleaf, and BlessedCBD. With 6.65M+ members, this network provides cross-brand loyalty benefits, shared membership perks, and marketing synergies across affiliated smoking accessory and CBD e-commerce sites.
• Brand Vendors (Puffco, Pulsar, Pax, LA Pipes, etc.)coreChannel Partner/ Reseller/ DistributorSmoke Cartel serves as an authorized retailer for numerous smoking accessory brands including Puffco, Pulsar, Pax, LA Pipes, Diamond Glass, GRAV, Hemper, and many others. Products are sourced directly from verified brands and manufacturers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grasscity: Long-standing online head shop offering bongs, vaporizers, dab rigs, and smoking accessories. Now operating under the same High Tide umbrella as Smoke Cartel, making it the closest direct competitor and sister-brand peer.
• Dankstop: Online head shop and smoking accessories retailer with overlapping catalog across glass, vapes, and rolling products. Also a High Tide subsidiary and Cabana Club member, competing directly for the same buyer.
• Daily High Club: Subscription-box-first smoking accessories e-commerce brand under High Tide. Direct overlap with Smoke Cartel's Cartel/Executive/Boss Box tiers and core product categories.
• Smooth Syndicate: Online head shop specializing in glass, vaporizers, and dab rigs with similar catalog depth and direct-to-consumer e-commerce model. Comparable target audience and product overlap.

Emerging players

• Stundenglass: Premium gravity-infused smokeware brand competing in the high-end bong and vaporizer accessories category where Smoke Cartel curates and retails. Comparable premium positioning and aspiration product set.
• Hemper: Subscription and curated smoking accessories brand with substantial overlap in rolling accessories, glass, and lifestyle products. Competes on bundling and discovery in the same consumer demographic.
• TheBoro: Specialty online retailer of high-end borosilicate glass and dab accessories aimed at premium enthusiasts. Overlaps with Smoke Cartel's premium glass and dab rig categories.

Broad incumbents

• Puffco: Premium vaporizer and e-rig brand whose products Smoke Cartel retails. Functions as both a key vendor and a category-defining incumbent that competes for the same end consumer's wallet share.
• Pax: Major dry-herb and concentrate vaporizer brand sold through Smoke Cartel. Broad incumbent in the premium portable vaporizer category that competes with Smoke Cartel's own-curated assortment.
• Pulsar: Vaporizer and smoking accessory brand carried by Smoke Cartel. Competes on vaporizer hardware and accessories with overlapping SKU coverage and a similar adult consumer target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/smokecartel
• YouTubeyoutube.com/channel/UCnhhHtzMIhe3kfy8tkmvPPQ
• Facebookfacebook.com/smokecartel
• Instagraminstagram.com/smokecartelglass
• Pinterestpinterest.com/smokecartel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smoke Cartel