Name

Grasscity

Legal name

Grasscity

Website

https://grasscity.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Smoking Accessories E-commerce

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)

Keywords

• Smoking accessories retail
• Online headshop
• Vaporizer products
• Dab rig supplies
• Rolling accessories

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Supply Chain, Technology or R&D, Personnel

Revenue model

1. Product Sales: Revenue generated from direct sales of smoking accessories including bongs, vaporizers, dab rigs, pipes, grinders, rolling papers, and related accessories through the grasscity.com e-commerce platform. Transactions are one-time purchases with optional ELITE membership upsell.
2. ELITE Membership: Paid membership program at $30/year offering exclusive member pricing, free shipping, and VIP perks across Grasscity and partner smoking accessory and CBD sites.
3. Affiliate Program: Referral/affiliate program generating revenue through partnerships with other smoking accessory and CBD websites in the Cabana Club network.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Grasscity is an online headshop that retails smoking accessories including bongs, dab rigs, vaporizers, bubblers, hand pipes, hookahs, grinders, rolling papers, lighters, and related smoking gear from premium global brands. The storefront operates on Shopify, serves customers worldwide with discreet shipping, and bundles purchases with a free Cabana Club membership and a paid ELITE membership ($30/year) offering free shipping, member pricing, and VIP perks across partner smoking accessory and CBD sites.

Product overview

Grasscity operates an e-commerce platform for smoking accessories, founded in Amsterdam in 2000 as a pioneering online headshop. The product portfolio consists primarily of curated collections across multiple categories: Bongs (including percolator, beaker base, glass, mini, honeycomb, big & tall, silicone, ceramic, acrylic, ice, cool/unique, thick glass, straight tube, and hookah styles), Dab Rigs (glass, hybrid, recycler, portable, electric), Vaporizers (desktop, dry herb, dab & wax pens, 510 thread batteries), Bubblers, Smoking Pipes (glass, acrylic, spoon, ceramic, steamroller, silicone, and more), and Grind & Roll accessories (grinders, rolling papers, trays, filters). The platform also features an accessories line for bongs, dab rigs, and vaporizers. Grasscity operates under a multi-brand marketplace model, offering products from third-party manufacturers including Pulsar, ROOR, GRAV, Black Leaf, Stündenglass, Puffco, Pax, Empire Glassworks, and Dopezilla. The business also includes Cabana Club, a free and paid (Elite) membership program offering price discounts and free shipping benefits across partner sites. The company is part of High Tide Inc. and reported 49k+ customer reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Bongs Main product category of water pipes for filtering and cooling smoke, including glass, silicone, ceramic, and acrylic materials in styles such as percolator, beaker base, straight tube, mini, ice catcher, honeycomb, thick glass, and unique designs. Available for adult consumers shopping online with shipped worldwide.
• Dab Rigs Specialized water pipes designed for concentrate consumption, including glass, hybrid, recycler, portable, and electric dab rigs with various percolator styles.
• Vaporizers Devices for vaporizing dry herbs, concentrates, and wax, including desktop vaporizers, portable units, dab and wax pens, and 510 thread batteries from brands like Storz & Bickel, Pax, Davinci, and Yocan.
• Bubblers Handheld water pipes combining features of bongs and pipes, including scientific bubblers, hammer bubblers, silicone bubblers, and mini bubblers.
• Smoking Pipes Hand pipes for dry herb consumption, including glass pipes, acrylic pipes, spoon pipes, ceramic pipes, steamroller pipes, silicone pipes, dugout pipes, stone pipes, one-hitters, stealth pipes, glass blunts, Sherlock pipes, chillums, and metal/wooden pipes.
• Grind & Roll Accessories Accessories including herb grinders (metal, wooden, electric, plastic, jar), rolling papers (hemp, flavored), rolling trays, joint holders, pre-rolled blunt cones, lighters, filters, tips, ashtrays, and rolling machines from brands like Raw, Zig Zag, SLX, and Cali Crusher.
• Hookahs Multi-stemmed water pipes for group smoking sessions, including traditional and modern hookah designs with single and double hoses from brands like Stündenglass and Cipher.
• Cabana Club Membership (Free and ELITE) Free and paid (ELITE $30/yr) membership program offering price discounts, free shipping, birthday rewards, and access to member-exclusive deals across partner sites including Smoke Cartel, Daily High Club, Dankstop, Nuleaf, Fabcbd, and CannaCabana. Spans the Cabana Club network of 6.65M members worldwide.

Quantifiable outcome

• 49,000+ five-star reviews demonstrating high customer satisfaction
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Cabana Club Partner Sites (Smoke Cartel, Daily High Club, Dankstop, Nuleaf, Fabcbd, CannaCabana)coreGTM or Marketing PartnerGrasscity participates in the Cabana Club cross-merchant loyalty program, allowing members to access free shipping and member pricing across multiple smoking accessory and CBD e-commerce sites with a single membership.
• Premium Glass Brands (ROOR, GRAV, Empire Glassworks, Stündenglass, Jerome Baker Designs, Pulsar, Black Leaf)coreChannel Partner/ Reseller/ DistributorGrasscity serves as an authorized retailer for major international glass manufacturers including German brand ROOR, American makers GRAV and Empire Glassworks, Stündenglass gravity infusers, and licensed collaborations (Grateful Dead x Pulsar, Guns N' Roses, Cheech & Chong).
• Shopify Inc.coreTechnology or IntegrationGrasscity's e-commerce platform is built on Shopify, utilizing Shopify's payment processing, security, and analytics infrastructure for the online headshop operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Storz & Bickel: German manufacturer of premium dry-herb vaporizers (Mighty, Volcano, Crafty); operates a small direct channel but is primarily distributed through authorized retailers like Grasscity, creating partial overlap and supplier tension.
• Puffco: Premium concentrate-device brand (Peak Pro, Proxy) that sells direct-to-consumer while being featured by Grasscity; overlaps as both a supplier/partner and a direct DTC competitor in the vaporizer category.
• Roor: Premium German glass brand and frequent authorized-retailer partner of Grasscity; competes as a high-end bong maker and increasingly operates its own branded e-commerce front.

Regional players

• Canna Cabana: Brick-and-mortar cannabis retail chain (218 stores across Canada) operated by parent High Tide Inc.; a sister property that competes on accessory placement only within Canadian brick-and-mortar territory, not in Grasscity's core online cross-border channel.

Direct peers

• Daily High Club: Online headshop plus subscription box model that competes head-on for Grasscity's accessory and gifting basket; also integrated into the Cabana Club network as a sister site.
• PuffItUp: Long-running online vape and accessory retailer; directly comparable on vaporizer and concentrate-rig assortment and on price-led SEO acquisition.
• Lookah: Online vaporizer and accessory storefront with overlapping dab-rig, electronic-rig, and 510-thread battery assortment, targeting the same end-customer segment.
• Dankstop: Established online smoke shop with similar product breadth across glass, vaporizers, and rolling accessories; cross-merchant partner via the Cabana Club loyalty ecosystem.
• Smoke Cartel: Online headshop and direct competitor serving overlapping US/international audiences with bongs, dab rigs, vaporizers, and rolling papers; also a Cabana Club partner site, making it both a peer and ecosystem ally.

Broad incumbents

• Higher Standards: Canopy Growth-owned premium smoke-shop retail and accessories concept; competes across bongs, papers, and accessories but as part of a much broader cannabis-company portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/grasscity
• Facebookfacebook.com/wwwgrasscitycom
• Instagraminstagram.com/grasscityheadshop
• Pinterestpinterest.com/grasscity

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grasscity