Daily High Club

What Daily High Club does

Daily High Club is a direct-to-consumer e-commerce retailer specializing in curated smoking accessories and cannabis lifestyle products. Founded in 2015 and headquartered in Signal Hill, California, the company operates as a subsidiary of High Tide Inc. (NASDAQ: HITI), a Canadian publicly-traded cannabis retailer with 218 Canna Cabana stores. The core offering is the El Primo monthly subscription box, delivering themed glass pieces, rolling supplies, and collectibles at $25.99-$29.99/month across monthly, 3-month, 6-month, and annual billing tiers. The company also sells one-time a-la-carte products including bongs, dab rigs, vaporizers, pipes, and accessories—reselling third-party brands such as Puffco, PAX, Pulsar, Ooze, Yocan, and RAW alongside the DHC Originals line.

The business is built on a Shopify-based e-commerce platform with integrated subscription management, a loyalty layer (Cabana Club), and a marketing/analytics stack spanning Klaviyo, Google Analytics 4, Amplitude, Snowplow, and Microsoft Clarity. Distribution is primarily domestic (US) for subscription boxes, with international shipping available for one-time orders. The Cabana Club ecosystem, free to join, provides member pricing across 6.65M members spanning DHC, DankStop, Grasscity, and other partner sites—a key cross-brand loyalty mechanism that lowers switching costs and amplifies reach.

Revenue flows through four streams: monthly subscription boxes (recurring), one-time product sales, Cabana Club/Elite membership fees ($30/year for Elite), and international snack sales. The company has built a community of 800,000+ members and 10,000+ active subscribers, with celebrity collaborations (Snoop Dogg, Tommy Chong) and consistent monthly themed box releases since 2015. GTM is direct-to-consumer with a multi-channel marketing blend including owned social (Facebook, Instagram, YouTube, Snapchat, X), email marketing via Klaviyo, paid search, and affiliate programs through Impact.com and Commission Junction.

Name

Daily High Club

Legal name

Daily High Club

Website

https://dailyhighclub.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Daily High Club is a direct-to-consumer e-commerce retailer specializing in curated smoking accessories and themed monthly subscription boxes, serving adult consumers (21+) in the US. Founded in 2015, it operates as a subsidiary of High Tide Inc. (NASDAQ: HITI) with 800,000+ community members and 10,000+ active subscribers.

Ownership category

akta.pro rank

Product category

Smoking Accessories E-commerce

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Smoking accessories retail
• Subscription box service
• Glass water pipes
• Headshop e-commerce
• Cannabis lifestyle products

Headquarters

HQ city

Signal Hill

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Monthly Subscription Boxes (El Primo): Recurring monthly subscription delivering themed smoking boxes with curated glass pieces, rolling accessories, and collectibles. Multiple tiers: Monthly ($29.99), 3-month ($27.99/mo), 6-month ($26.99/mo), and annual ($25.99/mo). Subscription boxes are non-refundable once shipped. Non-subscription orders are one-time purchases.
2. One-Time Product Sales: Direct e-commerce sales of bongs, dab rigs, vaporizers, pipes, accessories, and other smoking gear from owned Shopify storefront. Products include branded DHC items as well as third-party brands (Puffco, PAX, Pulsar, Ooze, Yocan, etc.).
3. Cabana Club / ELITE Membership: Free Cabana Club membership provides members with discounted pricing on products, driving purchase conversion. ELITE tier charges $30/year for additional VIP perks, free shipping, and extra savings. Revenue generated through increased customer lifetime value and conversion lift.
4. International Snacks (Munchies): Sale of international snack products through the platform, complementing the smoking accessory offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Daily High Club is a direct-to-consumer online retailer that curates and sells themed monthly subscription boxes of smoking accessories (El Primo) alongside an à la carte storefront of bongs, dab rigs, vaporizers, pipes, rolling accessories, and related gear. The subscription box is the flagship product, featuring exclusive themed glass pieces and collectibles shipped monthly, complemented by a Cabana Club loyalty program and Elite paid membership tier.

Product overview

Daily High Club is a subscription box and e-commerce retailer specializing in curated smoking accessories and cannabis lifestyle products. The core offering is the El Primo monthly subscription box program delivering themed, limited-edition smoking accessory collections featuring exclusive glass pieces, rolling supplies, and branded merchandise. The product portfolio spans subscription boxes (monthly themed boxes and mystery boxes), water pipes and bongs, dab rigs and e-rigs, vaporizers, hand pipes, rolling accessories, dabbing accessories, and bong accessories. The company operates a two-tier membership model: free Cabana Club providing exclusive pricing, and paid Elite ($30/year) adding free shipping and VIP perks. Founded in 2015 with 800,000+ community members and 10,000+ subscribers, Daily High Club is a subsidiary of High Tide Inc.

Differentiator

Problem solved

Functional benefit

Products and services

• El Primo Monthly Subscription Box

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• High Tide Inc.coreStrategic or Co-development PartnerDaily High Club is a subsidiary/brand owned by High Tide Inc., a Canadian publicly-traded company (NASDAQ: HITI). High Tide acquired multiple smoking accessory brands including DankStop, Grasscity, and established the Cabana Club cross-brand loyalty ecosystem. Daily High Club appears as part of the High Tide corporate umbrella.
• PuffcominorChannel Partner/ Reseller/ DistributorFeatured partner brand within the Cabana Club loyalty ecosystem. DHC resells Puffco products (Peak, Proxy Core, New Hot Knife) on its platform and offers Cabana Club members exclusive pricing across partner sites.
• PAXminorChannel Partner/ Reseller/ DistributorFeatured partner brand within the Cabana Club ecosystem. DHC resells PAX vaporizers on its platform.
• PulsarminorChannel Partner/ Reseller/ DistributorFeatured partner brand within the Cabana Club ecosystem. DHC resells Pulsar products (e-rigs, bongs, pipes) on its platform.
• YocanminorChannel Partner/ Reseller/ DistributorFeatured partner brand within the Cabana Club ecosystem. DHC resells Yocan vaporizer products on its platform.
• OozeminorChannel Partner/ Reseller/ DistributorFeatured partner brand within the Cabana Club ecosystem. DHC resells Ooze products (silicone bongs, e-rigs, vaporizers) on its platform with member-exclusive pricing.
• RAWminorChannel Partner/ Reseller/ DistributorFeatured partner brand. DHC features RAW rolling papers and accessories across its subscription boxes and direct sales. RAW Classic King Size Slims and RAW Organic papers are recurring items in themed subscription boxes.
• Snoop DoggflagshipGTM or Marketing PartnerHigh-profile celebrity collaboration partner. Snoop Dogg has collaborated with Daily High Club on branded products, leveraging his celebrity status in cannabis and smoking culture to drive brand awareness and sales.
• Tommy ChongflagshipGTM or Marketing PartnerHigh-profile celebrity collaboration partner (Cheech & Chong). Tommy Chong has collaborated with Daily High Club on branded products and exclusive items like the Cheech & Chong 50th Anniversary Lowrider Ashtray.
• GrasscitycoreChannel Partner/ Reseller/ DistributorPartner brand within the Cabana Club cross-brand loyalty ecosystem. Grasscity is a major online headshop. Daily High Club and Grasscity share the Cabana Club membership, allowing members to access member pricing across multiple sites.
• DankStopcoreChannel Partner/ Reseller/ DistributorPartner brand within the Cabana Club ecosystem. DankStop is an online headshop sharing the same loyalty program, allowing cross-site member pricing for 6.65M members.
• FAB CBD / Nuleaf NaturalsminorChannel Partner/ Reseller/ DistributorCBD brand partners featured in the Cabana Club loyalty ecosystem, allowing cross-site member pricing for ELITE members across top CBD and smoking accessory sites.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Puffco: Premium vaporizer and dab-rig hardware brand whose products (Peak, Proxy, Hot Knife) DHC resells through the Cabana Club ecosystem. Adjacent ecosystem participant and supply-side partner rather than a direct retailer competitor.
• PAX: Premium dry-herb vaporizer brand featured in the Cabana Club ecosystem and resold through DHC. Comparable as a vaporizer supplier/partner in the same product mix but not a direct retail competitor.

Direct peers

• Grasscity: Long-standing online headshop, also a High Tide subsidiary and Cabana Club ecosystem partner. Sells the same core product categories (glass, vaporizers, rolling accessories) to a comparable adult consumer base.
• DankStop: Sister-site online headshop owned by High Tide Inc., selling bongs, dab rigs, vaporizers, and accessories directly to adult consumers. Shares the Cabana Club loyalty ecosystem with Daily High Club and competes in the same niche from the same corporate parent.
• Smoke Cartel: Independent online headshop specializing in glass water pipes, dab rigs, rolling papers, and smoking accessories with a subscription-box component. Directly comparable catalog and target customer to Daily High Club's core offering.
• BakedBros: Subscription box retailer focused on smoking accessories and cannabis culture products, monthly themed drops. Operates in the same niche as El Primo with overlapping adult-consumer target market.
• Stashbox (Herbivore): Subscription box service delivering themed smoking and accessory items monthly. Closest direct subscription-box comparable to El Primo, serving the same target customer with a similar curation model.

Emerging players

• Greenstalkbox: Subscription box service for smoking accessories targeting adult consumers. Smaller-scale emerging player in the same themed-subscription niche as Daily High Club's El Primo.
• Empire Glassworks: Specialty handcrafted glass pipe and accessory maker frequently featured in themed subscription boxes. Adjacent player with comparable themed/collectible glass offerings appealing to the same collector customer.

Broad incumbents

• High Tide Inc. (Canna Cabana): Parent corporation and Canadian cannabis retail incumbent operating 218+ Canna Cabana stores. Owns Daily High Club and adjacent brands (DankStop, Grasscity, FAB CBD, Nuleaf); provides corporate umbrella for cross-brand synergies relevant to DHC's growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dailyhighclub
• YouTubeyoutube.com/dailyhighclub
• Facebookfacebook.com/dailyhighclub
• Instagraminstagram.com/dailyhighclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daily High Club