LinkGraph
LinkGraph is an AI-powered SEO agency and SaaS provider operating under Search Atlas Group, serving 800+ enterprise and mid-market clients across SaaS, legal, healthcare, ecommerce, and consumer verticals with proprietary Search Atlas software and OTTO SEO automation tools.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
LinkGraph firmographics
Firmographics- Name
- LinkGraph
- Legal name
- LinkGraph
- Website
- https://linkgraph.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LinkGraph is an AI-powered SEO agency and SaaS provider operating under Search Atlas Group, serving 800+ enterprise and mid-market clients across SaaS, legal, healthcare, ecommerce, and consumer verticals with proprietary Search Atlas software and OTTO SEO automation tools.
- Ownership category
- akta.pro rank
LinkGraph industry classification
Industry- Product category
- SEO Software and Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Media Representatives (541840), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)
- akta.pro secondary industries
- Web Directories & Link Indexes (BPAMAAAK), App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
Keywords
Where LinkGraph is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
LinkGraph business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SEO Agency Services: Monthly recurring SEO campaigns with custom deliverables based on client website size, industry, and goals. Services include on-page SEO, technical SEO, link building, AI SEO, AEO, GEO, and local SEO services. Campaigns are powered by automation and QA'd by humans, typically structured as 6-month engagements.
- Link Building Packages: A la carte and packaged link building services with tiered pricing based on Domain Authority (DA) and other metrics. Includes Everest Link-Building, Rushmore Link Building Package, and niche microsites.
- Software/SaaS Subscriptions: Search Atlas SEO software platform available for subscription with tools for keyword research, content optimization, site auditing, and analytics.
- White Label SEO: Agency partners can white-label LinkGraph's SEO services for their own clients, providing SEO software and campaign management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise SEO campaigns based on specific client needs and website characteristics. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
LinkGraph product offering
Product offeringCore offering
LinkGraph is an AI-powered SEO agency that delivers holistic search engine optimization services by pairing proprietary AI technology (Search Atlas platform, OTTO SEO automation, AI SEO agents) with human SEO expertise. The company sells monthly SEO campaigns covering on-page, technical, link building, AI SEO, AEO, and GEO services, alongside a SaaS software suite for keyword research, content optimization, site auditing, backlink analysis, and AI search visibility tracking.
Product overview
LinkGraph operates as an AI-powered SEO agency combined with a software platform approach. The core technology is the Search Atlas SEO software suite, which provides enterprise-grade SEO tools including OTTO SEO (first-of-its-kind AI automation), LLM Visibility for AI search tracking, Content Genius for content optimization, and specialized tools for site auditing, backlink analysis, keyword research, and local SEO (GBP Management, Local Citations, GBP Galactic). The platform also includes Atlas Agent for autonomous SEO task execution. LinkGraph pairs this technology with human SEO expertise to deliver holistic SEO services encompassing technical SEO, content engineering, authority building (link building, digital PR, press releases), and local SEO optimization. Additional brand products include Signal Genesys and Link Laboratory for research, while service offerings like Rushmore and Everest link building packages provide tiered authority development. The company also offers white-label SEO for agencies and specialized GEO and AEO services for AI search optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- OTTO SEO First-of-its-kind AI SEO automation tool that performs instant SEO implementation on websites, executing thousands of optimizations in seconds. Automates technical fixes, content optimizations, and on-page improvements.
- Search Atlas Enterprise SEO software platform providing comprehensive tools including site auditing, keyword research, backlink analysis, link building outreach, content optimization, and LLM visibility tracking. Serves as the core technology platform powering LinkGraph's SEO services.
- LLM Visibility Tracks and measures brand visibility and citations across AI platforms including ChatGPT, Gemini, Perplexity, and Claude. Provides sentiment analysis and citation tracking to optimize brand presence in AI-generated search results.
- Content Genius V3 AI-powered content optimization software that analyzes content against target keywords and provides recommendations for improving SEO performance, semantic depth, and topical relevance.
- Site Auditor Technical SEO auditing tool that crawls websites to identify issues with crawlability, indexing, site architecture, and technical performance including analytics tracking detection.
- Link Building Software Digital PR and outreach tool for managing link building campaigns, including campaign tracking, outreach automation, and placement management for acquiring high-quality backlinks.
- Atlas Agent AI agent for SEO that automates complex optimization tasks through natural language commands, enabling instant meta tag optimization and other SEO fixes.
- On-Page SEO Services Agency service optimizing on-page elements to rank higher and convert better, delivered as part of monthly SEO campaigns powered by AI technology and QA'd by human experts.
- Technical SEO Services Agency service fixing backend issues to improve crawlability, speed, and performance, delivered via AI-driven implementation tools.
- Link Building Services Agency service earning high-quality links that boost authority and rankings, leveraging the World's Largest Publisher Exchange with 250,000+ sites.
- Rushmore Link Building Package Structured link building service focused on high-quality, industry-relevant backlinks from authoritative websites using original, multimedia-rich content.
- Everest Link-Building Plan Enterprise link building service for acquiring authoritative, industry-relevant backlinks with branded, service-specific, and regional anchor text optimization.
- White Label SEO Agency partners can white-label LinkGraph's SEO services, technology, and campaign management for their own client base, providing SEO software and tools under their own brand.
Quantifiable outcome
- 135%-568% more traffic from holistic SEO approach compared to average SEO agency
- +7 more outcomes
Companies that use LinkGraph
Customer profileNamed customers18 records
Segments7 records
Ideal customer profiles6 records
LinkGraph technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
LinkGraph partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
LinkGraph competitors and assessment
Company assessmentDirect peers
- Ahrefs: Leading SEO toolset for backlink analysis, keyword research, content exploration, and rank tracking. Competes directly with Search Atlas's site explorer, backlink analyzer, and content tooling.
- BrightEdge: Enterprise SEO platform focused on large brands, with content performance and AI-search visibility features. Directly comparable to Search Atlas in the enterprise SEO platform category.
- SEMrush: One of the largest SEO/SaaS platforms offering keyword research, backlink analysis, content optimization, and competitive intelligence. Directly comparable to Search Atlas as a technology stack and to LinkGraph's agency-plus-platform model.
- Moz: Long-standing SEO software suite (Moz Pro) plus the Moz SEO agency. Comparable to LinkGraph's combination of SaaS tools (Search Atlas) and agency services.
- Conductor: Enterprise SEO and content intelligence platform serving large B2B and B2C brands. Overlaps with LinkGraph's enterprise SEO agency and Search Atlas's content optimization suite.
- Big Leap: SEO and digital marketing agency competing for similar enterprise and mid-market clients. Direct competitor to LinkGraph's agency services with similar holistic SEO positioning.
- Neil Patel Digital: SEO and digital marketing agency leveraging founder brand and proprietary tools. Comparable to LinkGraph's combination of brand-driven SEO agency and in-house technology stack.
- WebFX: Full-service digital marketing agency with strong SEO and proprietary technology (MarketingCloudFX). Comparable to LinkGraph as a tech-enabled digital marketing agency serving enterprise and mid-market.
- Victorious: Enterprise SEO agency focused on data-driven organic growth for large brands. Directly comparable in customer profile and SEO-only positioning to LinkGraph.
Emerging players
- Surfer SEO: AI-driven content optimization and SEO platform popular with content teams. Comparable to LinkGraph's Content Genius V3 and Search Atlas content tooling, though Surfer is SaaS-only and does not run an agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LinkGraph social profiles
Digital presenceLinkGraph financial estimates
Financial estimateRevenue estimate
Valuation estimate
LinkGraph leadership team
Management profileNumber of profiles
Profiles10 records
LinkGraph funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LinkGraph M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LinkGraph
What does LinkGraph do?
LinkGraph is an AI-powered SEO agency that delivers holistic search engine optimization services by pairing proprietary AI technology (Search Atlas platform, OTTO SEO automation, AI SEO agents) with human SEO expertise. The company sells monthly SEO campaigns covering on-page, technical, link building, AI SEO, AEO, and GEO services, alongside a SaaS software suite for keyword research, content optimization, site auditing, backlink analysis, and AI search visibility tracking.
Is LinkGraph a public or private company?
LinkGraph is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LinkGraph founded?
LinkGraph was founded in 2015. It employs 51 to 100 people.
Where is LinkGraph based?
LinkGraph is headquartered in New York, United States, in the North America region.
How does LinkGraph make money?
Four revenue lines are on record. SEO Agency Services are the primary driver. The others are link Building Packages, software/SaaS Subscriptions and white Label SEO.
Who are LinkGraph's main competitors?
Direct peers on record are Ahrefs, BrightEdge, SEMrush, Moz, Conductor, Big Leap, Neil Patel Digital, WebFX and Victorious. Surfer SEO is listed as an emerging player.
Does LinkGraph have an API?
Yes. Search Atlas platform offers API access for enterprise customers to programmatically access SEO tools and data. The platform provides a developer dashboard at dashboard.searchatlas.com with registration capabilities. Developer documentation is available through the Help Center at help.searchatlas.com. Developer documentation is at help.searchatlas.com/en.
What industry is LinkGraph in?
LinkGraph's product category is SEO Software and Services. Its primary akta.pro industry code is MPAAABAN, Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services, with a secondary code of BPAMAAAK, Web Directories & Link Indexes. Its NAICS code is 541910 and its SIC code is 7311.