Esha Research

Name

Esha Research

Legal name

ESHA Holding Company, LLC

Website

https://esha.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Trustwell (formerly ESHA Research) provides nutrition analysis, food labeling, and supply chain compliance software to 2,500+ food industry brands including manufacturers, grocers, and restaurant chains, via its Genesis, FoodLogiQ, Food Processor, and AskReg platforms.

Ownership category

akta.pro rank

Product category

Food Safety and Compliance Software

akta.pro primary industry

Regulatory Consulting & Compliance Program Management (FDA/USDA/EFSA) (AFALADAC)

akta.pro secondary industries

Recall Readiness, Crisis Management & Regulatory Liaison (AFALADAG), Labeling & Claims Compliance Review (Nutrition, Allergen, Country-of-Origin) (AFALADAF), Traceability, Mass Balance & Recall Mock Audits (Chain-of-Custody Verification) (AFALABAK)

Keywords

• Nutrition analysis software
• Food labeling software
• Food traceability platform
• Regulatory compliance software
• Supplement formulation software

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: The company generates revenue primarily through software subscriptions for Genesis (Foods, Supplements, Classic), FoodLogiQ, Food Processor, and AskReg platforms. These are annual or multi-year licensing arrangements with customers ranging from individual dietitians to large food manufacturers and retail chains.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Esha Research, operating as Trustwell, provides subscription-based software for food and supplement formulation, Nutrition Facts and Supplement Facts label creation, food safety compliance, supply-chain traceability, and recall management. The product portfolio includes the Genesis formulation and labeling suite, the FoodLogiQ compliance/quality/traceability/recall platform, the Food Processor nutrition analysis application, and the AskReg AI regulatory compliance assistant, all built on a curated 30+ year food nutrition database.

Product overview

Trustwell (formerly ESHA Research) offers a unified platform-plus-modules architecture called Trustwell Connect, which brings together products from its 2023 merger with FoodLogiQ. The portfolio includes Genesis (food and supplement formulation and labeling software), FoodLogiQ (compliance, quality management, traceability, and recall management), Food Processor (nutrition analysis for dietitians and healthcare professionals), and AskReg (AI regulatory compliance assistant). These products share a common gold-standard food nutrition database and serve food manufacturers, supplement makers, retail grocers, restaurant chains, growers, and wholesale distributors. The platform is enhanced by Trustwell AI capabilities for intelligent automation across compliance, labeling, and supply chain operations.

Differentiator

Problem solved

Functional benefit

Brands

• Genesis: Food and supplement formulation and labeling software built on over 30 years of experience offering gold-standard nutritional database, compliant formulation, and simplified Nutrition Facts and Supplement Facts label creation
• FoodLogiQ
• Food Processor
• AskReg
• Trustwell Connect

Products and services

• Genesis Foods Food formulation and labeling software providing a gold-standard nutritional database, compliant formulation, and simplified Nutrition Facts label creation for food manufacturers, built on over 30 years of experience.
• Genesis Supplements Supplement formulation and labeling solution that helps dietary supplement manufacturers comply with FDA Supplement Facts regulations and bring products to market faster.
• FoodLogiQ Comprehensive food supply chain management platform covering compliance, quality management, product management, traceability, and recall management for the food industry.
• Food Processor Nutrition analysis software designed for dietitians, nutritionists, and healthcare professionals, enabling comprehensive dietary tracking, exercise goal setting, and patient health monitoring.
• AskReg AI-enabled regulatory compliance expert that simplifies understanding and compliance with regulatory changes in nutritional labeling, food safety, and manufacturing best practices.
• Food Nutrition Database Comprehensive food nutrition database offering that serves as the foundational data asset for Genesis and FoodLogiQ solutions, available for direct licensing.
• Trustwell Connect Platform Unified Trustwell Connect platform integrating Genesis, FoodLogiQ, AskReg, and the Food Nutrition Database to cover formulation, labeling, traceability, and recall management for the food industry.

Named customers4 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• TraceLink: TraceLink provides supply chain traceability, serialization, and compliance software for the pharmaceutical and food industries. It directly overlaps with FoodLogiQ's traceability and compliance modules within the Trustwell Connect platform.
• SafetyChain: SafetyChain delivers food safety and quality management SaaS for food manufacturers and processors. It competes head-on with FoodLogiQ's quality management and compliance modules for the same mid-market food manufacturer buyer.
• ReposiTrak: ReposiTrak (Park City Group) provides food traceability, supplier compliance, and recall management solutions. It overlaps directly with FoodLogiQ's traceability and recall products and targets similar food manufacturer and retail customers.
• iTradeNetwork: iTradeNetwork offers supply chain, traceability, and compliance software for food producers, distributors, and retailers. Its traceability and supplier compliance functionality competes with FoodLogiQ's supply chain modules.
• FoodChain ID: FoodChain ID provides food safety, certification, label review, and supply chain compliance services and software. It competes with the labeling and supplier compliance portions of the Trustwell offering.

Emerging players

• Label Insight (NielsenIQ): NielsenIQ's Label Insight business provides product attribute and nutrition data for CPG and retail labeling decisions. It overlaps with Trustwell's Food Nutrition Database and labeling intelligence capabilities.

Broad incumbents

• SAP: SAP offers broader ERP and supply chain solutions used by large food manufacturers and CPG companies, including product compliance and traceability functionality. As a broad incumbent, SAP competes with Trustwell primarily at the high end of the market where customers consolidate onto a single ERP vendor.
• Oracle: Oracle's Food and Beverage ERP and supply chain applications include labeling, traceability, and quality capabilities. Oracle competes as a broad incumbent offering overlapping features as part of a much larger enterprise software suite.
• Infor: Infor's CloudSuite Food & Beverage provides ERP, traceability, and quality management for food and beverage manufacturers. It is a broad incumbent that bundles features overlapping with Trustwell's compliance and traceability modules.
• PAR Technology: PAR Technology provides restaurant and retail technology, including food safety and back-of-house solutions via the PAR SureCheck platform. It overlaps with Trustwell's restaurant food safety and menu labeling use cases for chains like sweetgreen and First Watch.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/esharesearch
• Facebookfacebook.com/esharesearch
• LinkedInlinkedin.com/company/esha-research
• Instagraminstagram.com/trustwell.connect

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esha Research