What Qcue does

Qcue provides pricing software for live entertainment events, serving sports teams and concert promoters that need to set ticket prices across perishable inventory and fluctuating demand. The company operates as a specialized B2B SaaS provider focused on the ticket pricing workflow for live entertainment, a vertical in which perishable inventory and demand volatility make pricing analytically intensive. Qcue is positioned within the broader generative AI in pricing software market — a market estimated at USD 311.60 million in 2025 and projected to grow at a 15.67% CAGR to USD 1,335.99 million by 2035 — though no company-specific product module list, technical architecture, or integration footprint is disclosed in the available source material.

Founded in 2007 and headquartered in Austin, Texas, Qcue is a private for-profit company with 11–50 employees. Leadership disclosed in the source data comprises CEO Barry Kahn and Vice President of Product Management Dan Meehan. The company has no documented subsidiaries, parent organization, public listing, or alternative brand identities.

Qcue's disclosed capital history is limited to two early funding events totaling $1,125,000: a $1,000,000 round on October 22, 2009 with Texas Wide Open for Business as the disclosed investor, and an earlier $125,000 round on August 15, 2008. No subsequent funding events, M&A activity, pricing details, customer logos, headcount breakdown, or revenue figures appear in the provided sources, representing a substantial data gap for any forward-looking assessment of the company.

Name

Qcue

Website

https://qcue.com

Company type

Private

Founded year

2007

Headcount range

11–50 employees

Short description

Qcue provides pricing software for live entertainment events, enabling sports teams and concert promoters to set ticket prices dynamically. Founded in 2007, the Austin-based private SaaS company employs 11–50 people and serves the sports and concert verticals.

Ownership category

akta.pro rank

Product category

Live Entertainment Pricing Software

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Dynamic pricing software
• Ticket pricing
• Live entertainment
• Revenue optimization
• Event pricing

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Qcue provides a dynamic pricing software platform that enables sports teams and concert promoters to set and adjust ticket prices for live entertainment events. The platform applies data-driven pricing logic to help clients optimize ticket revenue in response to demand and market conditions.

Product overview

Qcue operates in the generative AI in pricing market. Based on the source data provided, no specific product names, modules, or detailed product portfolio information for Qcue were identified in the aggregated content.

Differentiator

Problem solved

Functional benefit

Products and services

• Qcue Dynamic Pricing Platform A SaaS-based dynamic pricing platform that allows sports teams, concert promoters, and other live entertainment operators to set, monitor, and adjust ticket prices in response to demand and market signals.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Vendavo: Vendavo is an enterprise pricing and margin-optimization platform. It overlaps with Qcue on analytics-driven pricing for B2B customers and represents a larger incumbent competing for the same pricing-software wallet.
• PROS Holdings: PROS is an established B2B pricing-and-revenue-optimization platform serving multiple industries. It overlaps with Qcue on the core pricing-optimization capability, though it is broader and not sports/entertainment-specialized.
• Pricefx: Pricefx is a cloud-native pricing software vendor offering price-optimization, management, and analytics. It is a broad incumbent in the pricing-software category in which Qcue participates, with a wider vertical footprint.
• Eventbrite: Eventbrite is a consumer-facing ticketing and event-management platform with pricing features for promoters and organizers. It competes for the same concert-promoter and event-organizer software budget as Qcue, though at a different end of the market.
• Zilliant: Zilliant is a B2B pricing optimization and sales-analytics platform with AI-driven price recommendations. It competes for the same pricing-software category spend that Qcue targets, but serves primarily industrial/B2B verticals rather than live events.
• Live Nation (Ticketmaster): Live Nation, through Ticketmaster, operates the dominant live-entertainment ticketing platform with built-in dynamic pricing and analytics. It is a key adjacent incumbent to Qcue because its suite bundling could absorb third-party pricing tools.

Direct peers

• AudienceView: AudienceView is a ticketing and engagement platform for arts, sports, and live-event organizations that includes pricing/revenue tools for promoters and venues — directly competing with Qcue in the live-entertainment pricing workflow.
• Digonex: Digonex provides dynamic pricing technology specifically for live entertainment venues and attractions. It is the most directly comparable peer to Qcue in sports, concert, and event pricing optimization for both teams and promoters.

Emerging players

• Inntopia: Inntopia provides commerce, booking, and pricing tools for destinations, resorts, and experience-based businesses. Its revenue/pricing optimization capabilities are comparable in mechanism to Qcue's, focused on experience-economy sellers.
• Atom Tickets: Atom Tickets is a mobile ticketing platform that incorporates dynamic and event-driven pricing features for live events. It represents an emerging competitor in the live-event pricing surface where Qcue sells.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/qcue

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qcue