Digonex Technologies
Digonex Technologies builds automated dynamic pricing software for attractions, performing arts organizations, entertainment venues, and sports teams. Algorithms developed by in-house PhD economists integrate with major ticketing platforms to recommend and automate optimal ticket prices under a subscription model.
- Company typePrivate
- Founded2000
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Digonex Technologies does
Digonex Technologies, founded in 2000 and headquartered in Indianapolis, Indiana, develops automated, algorithm-driven dynamic pricing software for cultural and live-experience venues. The platform is built around pricing models developed by an in-house team of PhD economists using econometrics, machine learning, and optimization techniques; the algorithms ingest dozens of variables — historical sales, capacity, weather, macroeconomic indicators, and client-specific objectives — to recommend an optimal price for each day, performance, or event. Clients access recommendations through a web-based portal (SEATS) where they can set objectives, constraints, and pricing rules, then approve, reject, or override each recommendation before it is pushed to their ticketing system.
The company organizes its offering into four verticals: Attractions (aquariums, zoos, museums, amusement parks, tours, water parks, ski resorts), Performing Arts (dance, orchestras, theatre, opera), Entertainment (concerts, festivals, Broadway, special events), and Sport. Pre-built integrations with the dominant ticketing and CRM platforms — Gateway/Galaxy, Tessitura, Spektrix, Vivaticket, accesso Siriusware, ACME, and Anchor — are central to distribution and time-to-value. The company claims 50+ enterprise client logos and reports typical revenue lift of 5%–20%+ per client, with documented case studies such as a 20% revenue increase at The Morton Arboretum. As of January 2026, an AI "co-pilot" layer accelerates data preparation, integration, and exception triage while the deterministic engine and human approvers retain pricing authority.
Digonex operates as a private subsidiary of Emmis Dynamic Pricing, LLC, majority-owned by publicly traded Emmis Communications Corporation (NASDAQ: EMMS), which acquired the company in mid-2014. It runs an enterprise field-sales go-to-market with a consultative, PhD-economist-led implementation model and generates revenue through annual subscriptions priced per client configuration. The company reports 11–50 employees and holds six granted patents plus six pending on its pricing technology. In 2025, Patrick Walsh was named CEO and Tom Chiarella was appointed Chief Product & Technology Officer, completing a leadership transition following the passing of long-time CEO Greg Loewen.
Digonex Technologies firmographics
Firmographics- Name
- Digonex Technologies
- Legal name
- Emmis Dynamic Pricing, LLC
- Website
- https://digonex.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digonex Technologies builds automated dynamic pricing software for attractions, performing arts organizations, entertainment venues, and sports teams. Algorithms developed by in-house PhD economists integrate with major ticketing platforms to recommend and automate optimal ticket prices under a subscription model.
- Ownership category
- akta.pro rank
Digonex Technologies industry classification
Industry- Product category
- Dynamic Pricing Software
- NAICS
- Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF)
Keywords
Where Digonex Technologies is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Digonex Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Dynamic Pricing Solutions: Subscription-based managed service where Digonex provides configured dynamic pricing algorithms, ongoing price optimization, and client success support. Revenue is generated through ongoing service fees based on the scope of implementation and client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on client needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Digonex Technologies product offering
Product offeringCore offering
Digonex Technologies develops and operates an automated, algorithm-driven dynamic pricing platform that analyzes demand, historical sales patterns, capacity constraints, weather, macroeconomic factors, and client business goals to recommend optimal ticket prices for each day, performance, or event. The platform is configured individually for each client by a team of PhD economists and accessed through the SEATS web portal where clients can review, approve, reject, or override price recommendations. The solution is delivered as a subscription-based managed service with pre-built integrations to leading ticketing platforms.
Product overview
Digonex Technologies is a dynamic pricing technology company founded in 2000, offering an automated algorithm-driven dynamic pricing platform. The core platform is powered by algorithms developed by a team of PhD economists and is backed by software developers and data analysts. The platform is organized into four vertical solutions — Attractions, Performing Arts, Entertainment, and Sport — each configured to each client's unique business goals and requirements. Clients interact with the platform through the SEATS portal, a web-based interface that allows them to review, approve, reject, or override price recommendations before they are pushed to their ticketing system and published. The platform integrates with multiple leading ticketing platforms including Gateway Ticketing Systems (Galaxy), Tessitura Network, Spektrix, accesso Siriusware, ACME, Anchor Operating System, and Vivaticket. Digonex's solutions deliver consistent double-digit revenue gains (typically 5–20% revenue lift) while balancing revenue growth with other objectives such as community accessibility, capacity management, and customer loyalty.
Differentiator
Problem solved
Functional benefit
Products and services
- Dynamic Pricing Platform Core dynamic pricing platform using automated algorithms developed by PhD economists to analyze demand, historical trends, and market conditions to recommend and update optimal ticket prices for each day, performance, or time slot. Configured per client and pushed through ticketing system integrations.
- SEATS Portal Web-based client interface that allows clients to review, approve, reject, or override Digonex price recommendations with a single click, set objectives, configure constraints and pricing rules, and define minimum and maximum price thresholds.
- Attractions Vertical Solution Dynamic pricing solution for aquariums, zoos, museums, amusement parks, tours, water parks, and ski resorts, enabling revenue lift and attendance management for day-level pricing across general admission and special events.
- Performing Arts Vertical Solution Dynamic pricing solution for dance companies, orchestras, theatre venues, and opera companies, optimizing revenue and capacity on a performance-by-performance basis across price levels.
- Entertainment Vertical Solution Dynamic pricing solution for concerts, festivals, Broadway productions, and special events, serving producers, promoters, and venues with algorithm-driven price recommendations and sellout management.
- Sport Vertical Solution Dynamic pricing solution for sports organizations and venues, using variable and dynamic pricing to optimize single-game ticket revenue, manage attendance, and balance season ticket holder relationships.
Quantifiable outcome
- Immediate and sustained revenue lift of 5-20%+
- +3 more outcomes
Companies that use Digonex Technologies
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Digonex Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature4 records
Digonex Technologies partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- VivaticketcoreDynamic pricing alliance allowing Vivaticket clients seamless access to Digonex's dynamic pricing services. Vivaticket is a major international operator in ticketing and access control systems serving sporting events, live shows, theme parks, theatres, and cultural events.
- SpektrixcoreStrategic relationship providing Spektrix clients access to Digonex's dynamic pricing solution. Spektrix is a CRM platform specializing in arts and entertainment with over 550 client organizations.
- accesso SiriuswarecoreAgreement to make Digonex services available to accesso Siriusware ticketing and admissions clients. Digonex integrated technology with the Siriusware platform to enable dynamic pricing implementation.
- Gateway Ticketing SystemscoreAlliance providing Gateway customers seamless access to Digonex's dynamic pricing technology through Galaxy ticketing platform integration. Digonex's algorithms integrate directly with Gateway's ticketing system to automate price optimization and updates.
- Tessitura NetworkcorePartnership providing Tessitura Network clients seamless access to Digonex's dynamic pricing technology. The integration allows arts and cultural organizations using Tessitura to optimize prices and boost revenue while offering fair value to consumers.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Digonex Technologies competitors and assessment
Company assessmentDirect peers
- Pricefx: B2B pricing optimization SaaS vendor. Highly comparable to Digonex as a pricing software platform serving enterprise customers with configuration-driven, analytics-led pricing recommendations.
Broad incumbents
- PROS: Public provider of pricing and revenue management software across travel, distribution, and B2B. Overlaps with Digonex in dynamic pricing technology but operates at a much broader, multi-industry scale.
- Vendavo: Enterprise pricing optimization platform for B2B and industrial customers. Comparable as a pricing software competitor, though Digonex is more vertically specialized in ticketed attractions and experiences.
- accesso Technology Group: Ticketing, point-of-sale, and guest experience platform for attractions and theme parks. Direct competitor in attractions technology, with dynamic pricing features embedded alongside broader ticketing and queue-management offerings.
- AudienceView: Ticketing and CRM provider for arts, sports, and live entertainment. Comparable as a ticketing platform with adjacent pricing features and as a former discussion partner with Digonex's former CEO.
- Tessitura Network: CRM and ticketing platform purpose-built for arts and cultural organizations, with 550+ clients. Both a Digonex integration partner and a peer serving the same performing-arts vertical with overlapping commercial relationships.
- Hopper: Travel app with price prediction and dynamic pricing for flights and hotels. Comparable as a consumer-facing dynamic pricing platform, though at substantially larger scale and across travel rather than ticketed experiences.
- IDeaS (a SAS company): Revenue management software vendor with deep roots in hospitality and adjacent verticals. Comparable as an algorithmic revenue optimization vendor, though broader and more established than Digonex.
Emerging players
- Beyond Pricing: Dynamic pricing service for short-term rentals. Comparable business model—an algorithm-driven subscription pricing service—but in a different vertical, illustrating Digonex's broader SaaS pricing pattern.
Others
- Zartico: Destination analytics platform for DMOs, attractions, and tourism organizations. Adjacent ecosystem player providing data and insights to the same attractions buyers that Digonex serves with dynamic pricing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Digonex Technologies social profiles
Digital presenceDigonex Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digonex Technologies leadership team
Management profileNumber of profiles
Profiles9 records
Digonex Technologies funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digonex Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digonex Technologies
What does Digonex Technologies do?
Digonex Technologies develops and operates an automated, algorithm-driven dynamic pricing platform that analyzes demand, historical sales patterns, capacity constraints, weather, macroeconomic factors, and client business goals to recommend optimal ticket prices for each day, performance, or event. The platform is configured individually for each client by a team of PhD economists and accessed through the SEATS web portal where clients can review, approve, reject, or override price recommendations. The solution is delivered as a subscription-based managed service with pre-built integrations to leading ticketing platforms.
Is Digonex Technologies a public or private company?
Digonex Technologies is a private company. It is classified as corporate owned and is currently operating.
When was Digonex Technologies founded?
Digonex Technologies was founded in 2000. It employs 11 to 50 people.
Where is Digonex Technologies based?
Digonex Technologies is headquartered in Indianapolis, United States, in the North America region.
How does Digonex Technologies make money?
One revenue line is on record: dynamic Pricing Solutions.
Who are Digonex Technologies's main competitors?
Pricefx is listed as a direct peer. Broad incumbents are PROS, Vendavo, accesso Technology Group, AudienceView, Tessitura Network, Hopper and IDeaS (a SAS company). Beyond Pricing is listed as an emerging player. Zartico is listed as an others.
Does Digonex Technologies have an API?
No public API is recorded for Digonex Technologies.
What industry is Digonex Technologies in?
Digonex Technologies's product category is Dynamic Pricing Software. Its primary akta.pro industry code is THALAOAF, Tour, Attraction & Experience Dynamic Pricing Platforms. Its NAICS code is 541512 and its SIC code is 7372.