What RARECAT Wines does

RARECAT Wines is a privately held, woman-owned boutique winery founded by Sharon Kazan Harris in 2008 and headquartered in Napa Valley, California. The winery produces ultra-premium wines in micro-lots across four world-class regions: Napa Valley, Champagne (via a partnership with the Gonet family), Bordeaux, and Russian River (via Bucher Vineyards and M3 in Yolo County). The portfolio spans roughly 34 SKUs including Cabernet Sauvignon, Pinot Noir, a Provence-style Rosé, traditional-method sparkling wines (Blanc de Noir, Blanc de Blanc, Rosé Champagne), Crémant de Bordeaux, and collector verticals, with limited case productions (96-300 cases per release) emphasizing minimal-intervention craftsmanship over scale. Wine is sold direct-to-consumer through a Shopify storefront, two wine clubs (Simply and Audrey), and a premium Virgil allocation ($198-$450), with shipments to 35+ US states under temperature-controlled logistics through UPS and FedEx. Physical presence includes tasting rooms in Calistoga and St. Helena, private corporate tasting experiences ($85 per person) with enterprise clients such as Salesforce, UBS, EY, Intel, JP Morgan, and Exxon, and a collectibles/charms merchandise line inspired by 320 BC Carthaginian coin branding.

Name

RARECAT Wines

Legal name

RARECAT Wines

Website

https://rarecatwines.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

RARECAT Wines is a privately held, woman-owned boutique winery producing ultra-premium micro-lot wines across Napa Valley, Champagne, Bordeaux, and Russian River, selling direct-to-consumer through an e-commerce site, wine clubs, tasting rooms, and private corporate events.

Ownership category

akta.pro rank

Product category

Boutique Winery / Premium Wine Production

NAICS

Wineries (312130), Wineries (31213), Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (445320), Beverage Manufacturing (3121)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Fine Wine & Luxury Spirits Retail (CRANABAE), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Boutique winery production
• Ultra-premium wine
• Wine club membership
• Micro-lot winemaking
• Corporate wine tastings

Headquarters

HQ city

Rutherford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct wine sales: RARECAT generates revenue through direct-to-consumer wine sales via their e-commerce website, offering individual bottles and curated bundles. Products include ultra-premium wines from Napa Valley, Champagne, Bordeaux, and Russian River at price points ranging from approximately $45 to $500 per bottle.
2. Wine club memberships: Two wine clubs (Simply and Audrey) provide recurring revenue through annual allocations and customizable shipments. Members receive discounts, flat-rate shipping, and exclusive access to limited wines. Simply Club focuses on accessible wines ($34-$70), while Audrey Club offers premium selections ($70-$160).
3. Tasting experiences and corporate programs: Private tastings ($85 per person), corporate wine events, seminars, and educational experiences hosted in Napa Valley and virtual settings. Corporate clients include Salesforce, UBS, EY, Intel, JP Morgan, and major law firms and financial institutions.
4. Collectibles and merchandise: Sale of luxury collectibles including hand-crafted gold and silver charms ($1,800-$4,850) inspired by 320 BC Carthaginian coins, Wine Dogs book, and gift sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

RARECAT Wines is a boutique, woman-owned winery that produces ultra-premium wines in micro-lots across four world-class regions: Napa Valley, Champagne, Bordeaux, and Russian River. The company sells directly to consumers through an e-commerce website, two wine club memberships (Simply and Audrey), private and corporate tasting experiences in Napa Valley, gift sets, bundles, and limited-collectible merchandise such as hand-crafted charms and a coffee-table book.

Product overview

RARECAT Wines is a boutique, woman-owned winery offering ultra-premium wines crafted in micro-lots across four world-class regions: Napa Valley, Champagne, Bordeaux, and Russian River. Founded in 2008, the portfolio centers on small-production wines including Cabernet Sauvignon, Pinot Noir, Champagne (Blanc de Noir, Blanc de Blanc, Rosé), Bordeaux (St Emilion, Graves Sauvignon Blanc, Cremant de Bordeaux), and Rosé. The wines are complemented by three membership programs (Simply Wine Club, Audrey Wine Club, Virgil Allocation), private tasting experiences in Napa Valley, curated gift sets, and collectible merchandise including wine charms. The company emphasizes handcrafted quality, minimal intervention winemaking, and temperature-controlled shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• RARECAT Rosé 2025 Dry Provence-style Grenache Rosé sourced from M3 vineyards in Yolo County, tank fermented and aged 5 months in stainless steel; 98.5% Grenache and 1.5% Pinot Noir, 12.5% ABV. Limited to 222 cases.
• RARECAT Russian River Pinot Noir 2024 Russian River Valley Pinot Noir aged 14 months in Burgundian barrels, sourced from Bucher Vineyards' House Block (Dijon 115 clone) on Goldridge sandy loam soils, 14.2% ABV.
• RARECAT Blanc de Noir Champagne Non-vintage Extra Brut Blanc de Noirs from Côte des Bar, 100% Pinot Noir, made with the Gonet family (9th generation growers) and aged 3 years on lees.
• RARECAT Champagne, Blanc de Blanc Non-vintage Blanc de Blancs Champagne, 100% Chardonnay from Vindey and Montgueux vineyards, blend of 2021 (30%) and 2022 (70%) vintages, aged 36 months on yeast, produced with the Gonet family.
• RARECAT Rosé Champagne Extra Brut Grower Champagne, 96% Chardonnay and 4% Pinot Noir, aged 3 years on yeast; limited to 94 cases.
• RARECAT Crémant de Bordeaux Traditional method sparkling wine from Blaye, Bordeaux, 100% Sémillon, aged 12 months on yeast in bottle; Transatlantic Wine Competition gold medal winner, 300 cases.
• RARECAT Blanc de Barbera Charmat 2024 Sparkling white wine made using the Charmat method, sourced from M3 Vineyard old-vine Grenache.
• RARECAT Napa Valley Cabernet Sauvignon 2017 Library Napa Valley Cabernet Sauvignon blend of 36% Canon Creek, 54% Howell Mountain, and 10% St. Helena, aged 22 months in 65% new French oak, 14.7% ABV.
• RARECAT Old Toll 2010 Napa Valley-Calistoga Cabernet Sauvignon, 89% Cabernet Sauvignon, 11% Cabernet Franc and Petit Verdot, 14.9% ABV, aged 10-15 years, 176 cases.
• RARECAT Old Toll Canon Creek 2015 Crystal Springs, Napa Valley Cabernet Sauvignon, Clones 6 and 338, aged 22 months in 70% new French oak plus 7 years in bottle, 14.8% ABV, 169 cases.
• RARECAT Art Edition Cabernet Napa Cabernet Sauvignon from Hall St. Helena vineyard with Petit Verdot from Howell Mountain, art-inspired label, 96 cases only, available to wine club members.
• RARECAT Graves Sauvignon Blanc 2023 Graves, Bordeaux white wine, 70% Sauvignon Blanc and 30% Sémillon from certified organic 35-year-old vineyards, aged on lees with weekly bâtonnage.
• RARECAT St Émilion 2016 St Émilion, Bordeaux red wine, 90% Merlot and 10% Cabernet Franc, aged 18 months in French oak barrels, 14.0% ABV, 250 cases.
• Simply Wine Club Recurring membership providing customizable shipments every 3 months of accessible sparkling, white, and rosé wines ($34-$70); no membership fee; 10-15% bottle discounts and flat-rate shipping.
• Audrey Wine Club Premium wine club with two shipments per year (spring and fall) offering limited-production Napa Cabernet, Champagne, and Pinot Noir ($70-$160); 15% savings on annual allocation.
• Virgil Allocation Rare Napa Valley Cabernet Sauvignon allocation ($198-$450) targeting seasoned collectors seeking exceptional aging potential.
• Wine Tastings Private and corporate tasting experiences in Napa Valley, hosted by Sharon Kazan Harris, Ryan, and Jennifer Curry, including wine education and team-building events at $85 per person.
• Gift Sets Pre-packaged wine gift sets including the Champagne Gift Set, Spritz Mixer Gift Set, Pinot Noir Vertical Gift Set, and themed bundles in elegant black boxes.
• Old Toll Vertical: 2009-2014 Collector vertical bundle featuring 6 vintages (2009-2014) of Old Toll Napa Cabernet Sauvignon library wines with aging potential.
• Seasonal Wine Bundles Seasonal wine bundles including Pinot Noir 6-Bottle Bundle, Sparkling Sampler Bundle, and Sauvignon Blanc & Napa Cabernet Bundle, with free shipping on orders of 6+ bottles.
• Wine Dogs Book Wine Dogs California 6th edition coffee-table book featuring over 120 wineries with dog portraits, including RARECAT's Max the yellow lab.
• RARECAT Charms Hand-crafted silver and gold charms ($1,800-$4,850) echoing the 320 BC Carthaginian coin that forms the RARECAT logo, marketed as wearable symbols of woman-owned strength.

Quantifiable outcome

• Temperature-controlled shipping ensures safe delivery to 35+ states
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Gonet Family (Champagne Growers)coreTechnology or IntegrationPartnership with 9th generation Champagne grower family Gonet for producing estate-grown vintage grower Champagnes. RARECAT is described as the only American woman with producing sparkling Champagne, Napa, and Bordeaux wines. The Blanc de Noirs is 100% Pinot Noir from Cote des Bar, and Blanc de Blancs is 100% Chardonnay from Vindey and Montgueux vineyards.
• Bucher VineyardscoreStrategic or Co-development PartnerPartnership with Bucher Vineyards on Westside Road in the heart of Russian River Valley. RARECAT works with a specific block (House Block with Dijon 115 clone) known for Goldridge sandy loam soils that provide structure and complexity.
• M3 (Yolo County vineyard)coreStrategic or Co-development PartnerLong-term partnership for sourcing Grenache from M3 vineyards in Yolo County for Rosé production. Sandy soils provide robust clusters ideal for Provence-style Rosé and Sparkling Barbera.
• UPS and FedEx (Wine Shipping)minorOthersPartnership with one of the largest wine shippers in the United States using UPS and FedEx Ground services. Temperature-controlled shipping ensures wine delivered safely.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Domaine Carneros: Napa-based grower Champagne house with a tasting room, wine club, and luxury positioning. Comparable in DTC experience, sparkling focus, and gift/club revenue model.
• Kosta Browne: Premium Pinot Noir specialist with strong DTC, mailing list, and tasting room presence. Comparable on boutique scale, DTC dependence, and limited-allocations model.
• Roederer Estate: Anderson Valley sparkling wine producer using méthode champenoise. Comparable on grower/specialist sparkling model and DTC distribution.
• Sine Qua Non: Ultra-premium cult California winery with extremely limited production and allocation-only distribution. Mirrors RARECAT's scarcity strategy and collector-driven business model.
• Schramsberg Vineyards: Napa Valley sparkling wine specialist with a DTC-led model, club allocations, and prestige positioning. Closest direct comp to RARECAT on the sparkling/Champagne side of the portfolio and on DTC distribution.
• Harlan Estate: Cult Napa Cabernet benchmark with allocation-only distribution and ultra-premium pricing. Most direct comp on scarcity, prestige pricing, and collector clientele.
• Domaine Serene: Ultra-premium Oregon Pinot Noir producer with wine club, tasting rooms, and luxury hospitality. Comparable in price point, club structure, and Burgundy-inspired winemaking approach.

Broad incumbents

• Caymus Vineyards: Established premium Napa Cabernet producer with broad distribution. Comparable on Napa Cabernet category leadership but operates at much greater scale and channel breadth than RARECAT.
• Silver Oak Cellars: Multi-decade premium Napa Cabernet house with DTC, tasting rooms, and broad distribution. Comparable on DTC and tasting-room-led growth, though far larger and more diversified than RARECAT.

Emerging players

• Failla Wines: Boutique Napa/Sonoma producer with DTC focus and limited production. Comparable on small-lot craft positioning, though at lower price points than RARECAT's ultra-premium tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rarecatwines
• Facebookfacebook.com/RARECATWines
• LinkedInlinkedin.com/company/rarecat

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RARECAT Wines