Electric Monster
Electric Monster is a Burbank-based digital studio founded in 2021 that acquires and scales brand-friendly YouTube channels in the general entertainment space, operating a portfolio that includes React, People vs. Food, Try Not To, and Kids Learning Tube.
- Company typePrivate
- Founded2021
- HeadquartersBurbank, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Electric Monster does
Electric Monster Media, Inc. is a Burbank-based digital studio founded in March 2021 that acquires, builds, and develops digital video brands in the general entertainment space. The company operates a multi-brand portfolio on YouTube, including React (reaction-based entertainment), People vs. Food (culinary challenges), Try Not To (challenge-driven formats), and Kids Learning Tube (educational content for children), supported by Little Monster, an internal agency division offering YouTube strategy and advisory services. Its core technology is a proprietary data-driven growth and optimization platform that combines analytics, programming, and packaging techniques to scale audience development and channel operations, underpinned by production pipelines, Finance, and BizOps workflows designed to run channels as modern media companies.
The company generates revenue through three primary streams: advertising on owned YouTube channels, IP licensing of repeatable show formats, and brand sponsorship deals facilitated through its creator ecosystem. Its go-to-market is sales-led and acquisition-driven, targeting brand-friendly channels in the general audience space and applying professional media operations to grow them. Customers in the traditional B2B sense are limited; rather, the company serves end audiences on YouTube while partnering with creators and channels seeking operational and capital support.
Electric Monster's primary customer segments are general entertainment viewers across YouTube and digital video platforms, supplemented by a secondary segment of creators and channels seeking scale through partnership. The company has raised undisclosed significant capital from Creator Capital Partners, Heroic Ventures, Together Ventures Capital, and Metropolitan Partners as of November 2021, with the anchor acquisition of React Media executed in the same month.
Electric Monster firmographics
Firmographics- Name
- Electric Monster
- Legal name
- Electric Monster Media, Inc.
- Website
- https://electricmonstermedia.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Electric Monster is a Burbank-based digital studio founded in 2021 that acquires and scales brand-friendly YouTube channels in the general entertainment space, operating a portfolio that includes React, People vs. Food, Try Not To, and Kids Learning Tube.
- Ownership category
- akta.pro rank
Electric Monster industry classification
Industry- Product category
- Digital Video Media and Entertainment
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Creator Management & Talent Representation (BPAFAHAB)
- akta.pro secondary industry
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
Keywords
Where Electric Monster is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Markets served
Electric Monster business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advertising Revenue: Revenue generated from ads placed on owned and operated digital video channels across YouTube and other platforms.
- Licensing: IP licensing revenue from repeatable show formats and franchises developed by the studio.
- Brand Deals: Sponsored content and brand partnership deals facilitated through the company's creator ecosystem and channel portfolio.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Electric Monster product offering
Product offeringCore offering
Electric Monster acquires, builds, and develops brand-friendly digital video brands in the general entertainment space, scaling them through proprietary data-driven growth and optimization techniques. The company operates a portfolio of YouTube-first channels (React, People vs. Food, Try Not To, Kids Learning Tube) and supports them with a Little Monster agency division offering YouTube strategy and advisory services. Monetization is driven by advertising, IP licensing of repeatable show formats, and sponsored brand deals.
Product overview
Electric Monster is a digital studio that acquires, builds, and develops digital video brands in the general entertainment space. The company operates as a multi-brand portfolio model, with acquired and developed properties including React (reaction-based entertainment formats), People vs. Food (competitive culinary content), Try Not To (challenge-driven formats), and Kids Learning Tube (educational content for children). The portfolio is supported by Little Monster, an internal agency division providing YouTube strategy and advisory services. The company focuses on brand-friendly content with diversified revenue streams including ads, licensing, and brand deals.
Differentiator
Problem solved
Functional benefit
Brands
- React: Entertainment formats that connect audiences through shared reactions and community. YouTube-first series with community focus.
- People vs. Food
- Try Not To
- Kids Learning Tube
- Little Monster
Products and services
- React
- People vs. Food
- Try Not To
- Kids Learning Tube
- Little Monster
Quantifiable outcome
- Rapid growth from founding in 2021 to acquiring multiple major digital video brands
Companies that use Electric Monster
Customer profileSegments2 records
Ideal customer profiles2 records
Electric Monster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Electric Monster partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- React MediacoreElectric Monster acquired React Media as a well-known media brand to expand its portfolio of digital video channels. This acquisition was part of the company's initial funding announcement in November 2021, representing a core strategic acquisition to establish the company's brand portfolio.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Electric Monster competitors and assessment
Company assessmentDirect peers
- Jellysmack: Jellysmack is a global creator economy company that uses proprietary data-driven technology to optimize, distribute, and monetize digital video content across platforms. Directly comparable to Electric Monster's data-driven, multi-brand, acquisition-led approach to scaling YouTube-first creators.
- Studio71: Studio71 is a digital media company and multi-channel network (MCN) that represents creators, manages channels, and monetizes content through ads, brand deals, and licensing. Closely aligned with Electric Monster's channel portfolio model and revenue streams.
- Fullscreen: Fullscreen is a creator management and media company that partners with YouTube creators to develop content, build audiences, and monetize across platforms. Directly comparable to Electric Monster's creator/channel portfolio and brand deal monetization approach.
- Pocket.watch: Pocket.watch is a kids and family digital media company that manages YouTube creator IP, develops franchise extensions, and monetizes through brand partnerships, licensing, and consumer products. Comparable to Electric Monster's kids/family vertical (Kids Learning Tube) and brand/licensing monetization model.
- BBTV: BBTV (BroadbandTV) is a digital media and creator services company that provides monetization, optimization, and brand deal tools to YouTube creators. Compares to Electric Monster's creator support and revenue optimization capabilities across a portfolio of channels.
- Whistle Sports: Whistle Sports is a digital media company producing and distributing sports and entertainment content for younger audiences on YouTube and social platforms. Comparable as a YouTube-first, multi-brand studio targeting youth/general entertainment demographics.
Broad incumbents
- Chicken Soup for the Soul Entertainment: Chicken Soup for the Soul Entertainment operates a portfolio of streaming, video-on-demand, and digital media assets, including Crackle and other AVOD networks. Compares to Electric Monster as a publicly-traded digital media holdco aggregating content brands and monetizing across ads and licensing.
- Group Nine Media: Group Nine Media (now part of Group Nine/Scripps) is a digital-first media company operating multiple video brands across entertainment, food, and lifestyle verticals. Comparable to Electric Monster's multi-brand, vertical-specific portfolio strategy.
- Paramount Digital / ViacomCBS Digital: Paramount's digital division operates a portfolio of YouTube channels, creator partnerships, and digital-first brands, including assets like Awesomeness and MTV Digital. Comparable as a larger incumbent entering the same digital video brand acquisition and operation space that Electric Monster targets.
Emerging players
- Brat TV: Brat TV is a digital media company producing original short-form and scripted content for Gen Z audiences on YouTube and social platforms. Comparable to Electric Monster's challenge and digital-native entertainment brand portfolio, though focused on scripted rather than unscripted formats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Electric Monster social profiles
Digital presenceElectric Monster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electric Monster leadership team
Management profileNumber of profiles
Profiles6 records
Electric Monster funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electric Monster M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electric Monster
What does Electric Monster do?
Electric Monster acquires, builds, and develops brand-friendly digital video brands in the general entertainment space, scaling them through proprietary data-driven growth and optimization techniques. The company operates a portfolio of YouTube-first channels (React, People vs. Food, Try Not To, Kids Learning Tube) and supports them with a Little Monster agency division offering YouTube strategy and advisory services. Monetization is driven by advertising, IP licensing of repeatable show formats, and sponsored brand deals.
Is Electric Monster a public or private company?
Electric Monster is a private company. It is classified as venture growth investor backed and is currently operating.
When was Electric Monster founded?
Electric Monster was founded in 2021. It employs 51 to 100 people.
Where is Electric Monster based?
Electric Monster is headquartered in Burbank, United States, in the North America region.
How does Electric Monster make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are licensing and brand Deals.
Who are Electric Monster's main competitors?
Direct peers on record are Jellysmack, Studio71, Fullscreen, Pocket.watch, BBTV and Whistle Sports. Broad incumbents are Chicken Soup for the Soul Entertainment, Group Nine Media and Paramount Digital / ViacomCBS Digital. Brat TV is listed as an emerging player.
Does Electric Monster have an API?
No public API is recorded for Electric Monster.
What industry is Electric Monster in?
Electric Monster's product category is Digital Video Media and Entertainment. Its primary akta.pro industry code is BPAFAHAB, Creator Management & Talent Representation, with a secondary code of MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools. Its NAICS code is 516210 and its SIC code is 7900.