What Enders Analysis does

Enders Analysis is a UK-based, privately-held subscription research firm founded in 1997 by Claire Enders, providing independent, evidence-based analysis of the European media, entertainment, mobile, and fixed telecommunications industries. The firm serves enterprise B2B clients including publishers, broadcasters, streaming platforms, telecoms operators, and government/regulatory bodies, with research covering consumers, leading companies, industry trends, forecasts, and public policy & regulation. Coverage is European with particular depth in the UK market.

The company's core product is its subscription research service — a portfolio of analyst reports accessible via corporate subscription — supplemented by a free email alert service that distributes brief summaries of new publications to drive lead generation. As of mid-2026 the firm maintains an extensive research archive including over 377 reports in the TV sector alone, spanning topics from sports rights and broadcasting economics to AI's impact on publishing, digital advertising infrastructure, and consumer tech upgrade cycles. The annual Enders TMT Leaders Live conference, held in London, is a complementary flagship product: the 2026 edition drew 684 attendees and 50+ speakers, with commercial sponsorship from AlixPartners, Adobe, Warner Bros. Discovery, and the Financial Times.

Enders generates revenue through recurring enterprise subscriptions sold via direct B2B sales; pricing is not publicly disclosed and is negotiated at the company level. The firm employs 11-50 people across a Scottish-registered entity (Enders Analysis Ltd, Company No. SC170417) with operational presence in London, and maintains a multi-channel marketing footprint spanning its website, email alerts, social media (Vimeo, X, LinkedIn), industry conferences, and earned media coverage in tier-one outlets including the Financial Times, The Economist, Forbes, and The Telegraph. In May 2026, Enders formalized a strategic co-publication partnership with the Professional Publishers Association on AI disruption in publishing, signaling the institutionalization of AI as a recurring research vertical.

Name

Enders Analysis

Legal name

Enders Analysis Ltd

Website

https://endersanalysis.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Enders Analysis is a UK-based subscription research firm founded in 1997, providing independent, evidence-based analysis of the European media, entertainment, and telecommunications industries to enterprise subscribers and government bodies, complemented by the annual TMT Leaders Live conference.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Research Reports: Enders Analysis provides a subscription research service covering media, entertainment, mobile and fixed telecommunications industries in Europe. Subscriptions are sold to corporate clients including publishers, platform operators, broadcasters, telecoms companies, and government/regulatory bodies. The service offers access to reports, briefings, and analysis with email alerts for new publications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media. The firm produces independent, evidence-based research reports spanning consumers, leading companies, industry trends, forecasts and public policy & regulation. Its offerings are complemented by the annual Enders TMT Leaders Live industry conference and a free email alert service for new report summaries.

Product overview

Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media. Their core offering consists of research reports accessible via their website, complemented by the annual Enders TMT Leaders Live conference and a free email alert service for brief summaries of new publications. The research covers all sides of the market including consumers, leading companies, industry trends, forecasts and public policy & regulation.

Differentiator

Problem solved

Functional benefit

Products and services

• Enders Analysis Research Reports Subscription-based research service providing independent, evidence-based analysis covering media, entertainment, mobile, and fixed telecommunications industries in Europe, with focus on new technologies, media trends, forecasts, and public policy & regulation. Sold to corporate clients including publishers, broadcasters, streaming platforms, telecoms operators, and government/regulatory bodies.
• Enders TMT Leaders Live Conference Annual flagship industry conference for technology, media, and telecom executives, featuring more than 50 speakers and hundreds of attendees to discuss the outlook for the media, telecoms, and tech industries.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PPA (Professional Publishers Association)coreStrategic or Co-development Partner · 6 May 2026PPA and Enders Analysis co-published a report examining how publishers can succeed amid AI disruption. The research focuses on prioritizing direct audience relationships, community-building, and distinctive editorial voice. Report found that 78% of UK adults prefer human-driven online content, positioning trusted editorial brands as valuable as AI generates infinite content.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Ampere Analysis: London-based subscription research firm covering media, entertainment, and telecoms. Most direct competitor to Enders Analysis with similar B2B subscription model, sector coverage, and boutique analyst-driven team.
• Omdia: Major TMT subscription research house (formed from Ovum and IHS Markit technology research). Competes for similar enterprise media and telecom research budgets at greater scale and broader global coverage.
• Analysys Mason: London-headquartered TMT consulting and research firm offering subscription research and advisory to telecoms, media, and digital economy clients across Europe and emerging markets.
• MoffettNathanson: US-based TMT-focused equity research firm producing deeply analytical media, telecom, and technology coverage purchased by enterprise and institutional clients; closest US analog by research style.

Broad incumbents

• Kagan (S&P Global Market Intelligence): S&P Global's Kagan franchise provides media, broadcasting, and telecom research and data. Operates within a much larger data and intelligence platform than Enders, covering overlapping subscriber needs.
• Bernstein Research (TMT): Global sell-side broker with a strong TMT equity research franchise covering media, internet, and telecom sectors. Comparable in producing influential, quoted analyst content.
• PwC TMT Practice: Big-four professional services firm with a large Technology, Media and Telecommunications consulting practice serving the same European enterprise clients as Enders with broader advisory offerings.
• Deloitte TMT Practice: Big-four firm with significant TMT strategy consulting research subscriptions targeting media, telecom, and tech clients. Competes for strategic intelligence budgets at a different scale and breadth than Enders.

Emerging players

• Parrot Analytics: Data analytics firm measuring global content demand across streaming, TV, and talent. Adjacent to Enders' subscription research, with overlap in serving media industry decision-makers on streaming and content trends.
• Hub Entertainment Research: UK-based research firm focused on consumer media consumption and advertising effectiveness across TV, streaming, and digital. Comparable as a boutique TMT subscription research firm with similar themes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EndersAnalysis
• YouTubevimeo.com/endersanalysis
• LinkedInlinkedin.com/company/enders-analysis
• Facebookfacebook.com/EndersAnalysis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enders Analysis