What Hub Entertainment Research does

Hub Entertainment Research is a privately held B2B market research firm founded in 2013 by Jon Giegengack and headquartered in Portsmouth, United States. The company exclusively researches consumer behavior at the intersection of technology and entertainment, producing syndicated subscription studies, custom research engagements, and tracking dashboards for major entertainment, media, advertising, and technology clients including Netflix, Disney (ABC, ESPN), Warner Bros. Discovery (HBO, TBS), Comcast (NBCUniversal), Hulu, Paramount, Fox, Sony, AT&T, Intel, and Adobe.

The company's core technology is a consumer survey research platform and analytics system that tracks entertainment consumption patterns across TV, video, streaming, gaming, music, advertising, and device/platform adoption. Its product portfolio centers on The Hub Reports, a series of six annual subscription studies covering pay TV, platforms, content discovery, engagement, providers, and monetization; the Hub Entertainment + Tech Tracker, a quarterly study of entertainment technology adoption; the TV Churn Tracker, a continuous dashboard monitoring subscriber churn across TV providers and streaming services; and Custom Studies, bespoke research engagements tailored to specific client objectives. Deliverables are accessed through a password-protected client portal hosted on Shelf.io.

Hub operates a B2B enterprise sales model, monetizing through report subscriptions and custom study fees, with pricing not publicly disclosed. The firm employs 1-10 people, has not raised external funding, and is wholly owned and operated by its founder. It maintains a marketing presence through its company website, LinkedIn, Twitter/X, an email newsletter on Substack, and earned media coverage in entertainment trade publications such as Variety, The Wall Street Journal, Adweek, Multichannel News, and eMarketer. The company has remained continuously operational through 2026.

Name

Hub Entertainment Research

Legal name

Hub Entertainment Research LLC

Website

https://hubresearchllc.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Hub Entertainment Research is a privately held B2B market research firm founded in 2013 that provides consumer survey research and analytics on streaming, pay TV, gaming, advertising, and entertainment technology adoption, serving major entertainment, media, and technology enterprises such as Netflix, Disney, Comcast, Warner Bros. Discovery, and Sony.

Ownership category

akta.pro rank

Product category

Entertainment Market Research

akta.pro primary industry

Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), B2B / Industrial Market Research (MPAAALAA)

Keywords

• Entertainment market research
• Consumer insights research
• Media industry research
• TV subscription research
• Streaming analytics research

Headquarters

HQ city

Portsmouth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels6 records

Core offering

Hub Entertainment Research is a B2B market research firm that sells subscription-based syndicated research reports, custom studies, and continuous tracking studies on consumer entertainment consumption, focusing on the convergence of technology and entertainment including streaming video, pay TV, gaming, advertising, and connected devices.

Product overview

Hub Entertainment Research offers a portfolio of entertainment industry research products centered on The Hub Reports subscription service, supplemented by Custom Studies for bespoke client research. Additional offerings include the Hub Entertainment + Tech Tracker (quarterly technology tracking) and TV Churn Tracker (subscription churn monitoring). Clients access deliverables through a portal at shelf.io.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Default viewing status dramatically increases retention - default users 5-6x more likely to keep a service vs. general subscribers
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Antenna: Subscription and streaming measurement firm providing consumer insights on subscriber acquisition, churn, and retention for streaming and pay TV operators. Highly comparable to Hub in customer base (major streamers and pay TV providers) and focus on streaming subscription economics.
• Parks Associates: Consumer technology market research firm with deep coverage of connected home, smart TV, video streaming, and entertainment technology adoption. Comparable to Hub in serving entertainment/tech clients with subscription tracking studies and custom research engagements.
• Ampere Analysis: Specialist market research firm focused on media, entertainment, and technology with comparable products spanning subscription tracking studies and custom research for global entertainment clients. Closest direct comparable to Hub in terms of niche vertical focus and B2B research model.
• Variety Intelligence Platform (VIP+): Subscription data and intelligence service from Variety/Penske Media providing entertainment industry data, reports, and analysis to media executives. Comparable in targeting entertainment industry decision-makers with subscription research products.

Broad incumbents

• Nielsen: Global leader in media measurement, audience ratings, and consumer insights. Operates at vastly greater scale and breadth than Hub across TV, digital, and advertising measurement; serves many of the same enterprise customers.
• Omdia: Global technology and media research firm (part of Informa Tech) covering entertainment, video, gaming, and adjacent technology verticals. Comparable in research categories and client overlap, but operates at broader portfolio scale.
• Comscore: Established media measurement and analytics company providing cross-platform audience data, advertising effectiveness, and consumer insights. Comparable customer base (entertainment and advertising buyers) at much larger scale than Hub.
• Sensor Tower: Digital market intelligence platform covering mobile apps, digital advertising, and consumer engagement. Adjacent to Hub in providing consumer behavior data to entertainment and advertising clients, though focused on app/digital ecosystems rather than TV/video specifically.
• Kantar: Global market research leader with a dedicated Media division serving entertainment, advertising, and technology clients with audience measurement and consumer insights. Significantly larger scale and broader portfolio than Hub.

Emerging players

• MoffettNathanson: Independent sell-side research and advisory firm focused on the media, telecommunications, and technology sectors. Provides research on streaming, pay TV, and entertainment industry trends to investors and operators, with partial thematic overlap to Hub's coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hubresearchllc
• LinkedInlinkedin.com/company/hub-entertainment-research

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub Entertainment Research