Ampere Analysis
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
Ampere Analysis firmographics
Firmographics- Name
- Ampere Analysis
- Legal name
- Ampere Analysis
- Website
- https://ampereanalysis.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Ampere Analysis industry classification
Industry- Product category
- Entertainment Market Intelligence & Data Analytics
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)
- akta.pro secondary industries
- Media & Audience Measurement Analytics (BPAHALAO), Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
Keywords
Where Ampere Analysis is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ampere Analysis business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Research Reports: Sale of industry research reports covering media, games, and sports sectors. Reports range from free introductory pieces to premium paid analyses. The company publishes reports on topics like streaming trends, gaming market forecasts, sports rights, and entertainment analytics.
- Subscription Services: Client subscription model providing ongoing access to analytics, reports, and insights for media, games, and sports industries. Clients register interest through the website to become subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Reports |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Ampere Analysis product offering
Product offeringCore offering
Ampere Analysis provides subscription-based data and analytics products across three entertainment verticals — Media, Games, and Sports — combining proprietary annual consumer surveys (46,000 respondents across 21 markets), longitudinal sports audience tracking (30 markets), and detailed streaming viewership data to deliver audience measurement, market sizing, consumer behavior insights, and forecasting for enterprise clients. Customers access these insights through vertical analytics subscriptions, paid research reports, and a free weekly newsletter.
Product overview
Ampere Analysis is a data and analytics company providing insight for the global entertainment business across three core verticals: Media, Games, and Sports. The offering consists of subscription-based analytics products under each vertical (Media Analytics, Games Analytics, Sports Analytics), supplemented by published research reports and a free weekly newsletter (The Amp). In May 2026, the company accepted its first institutional investment from Goldenpeak and simultaneously acquired PlumResearch to integrate detailed streaming viewership data into its platform, strengthening its audience measurement capabilities for global media clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Analytics Subscription-based data and analytics service for the global media industry, covering streaming platforms, broadcasters, and entertainment companies with audience measurement, viewership analytics, and market intelligence for content investment decisions.
- Games Analytics Subscription-based market research and analytics solution for the video game industry, providing insights on market sizing, consumer behavior, platform performance, and gaming trends for video game publishers and developers.
- Sports Analytics Subscription-based analytics service for the sports industry covering media rights, sponsorship, streaming performance, and audience measurement across sports properties for federations, leagues, teams, and rights holders.
- Research Reports Published research reports covering media, games, and sports sectors with forecasts, market analysis, and industry trend data; range from free introductory pieces to premium paid analyses targeting enterprise clients in entertainment industries.
Quantifiable outcome
- Research cited by major industry publications and companies for strategic decisions
- +6 more outcomes
Companies that use Ampere Analysis
Customer profileSegments3 records
Ideal customer profiles3 records
Ampere Analysis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ampere Analysis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PlumResearchcoreAmpere Analysis acquired Poland-based audience measurement company PlumResearch, integrating its detailed viewership data into Ampere's existing platform. The acquisition strengthens Ampere's audience measurement and viewership analytics capabilities across the global media and entertainment sector, creating opportunities for broader product development and additional analysis tools for media clients.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Ampere Analysis competitors and assessment
Company assessmentBroad incumbents
- Omdia: Large-scale technology, media, and telecommunications research firm covering streaming, gaming, and broadcast. Omdia is a much broader incumbent but competes directly with Ampere in media and entertainment analytics subscriptions.
- Kantar Media: Major global audience measurement and media intelligence provider. A larger incumbent with overlapping audience measurement capabilities that competes for the same media clients as Ampere.
- Nielsen: Global leader in audience measurement, ratings, and media analytics. Competes with Ampere in the same media and sports measurement categories, but at vastly greater scale and breadth.
Direct peers
- MIDiA Research: Independent research and consulting firm focused on digital entertainment including music, games, and video. Highly comparable in size, vertical mix, and subscription-driven B2B model to Ampere Analysis.
- Futuresource Consulting: UK-based market research firm covering consumer electronics, entertainment, and media. Closely comparable to Ampere in scope (media, games, sports) and enterprise subscription model.
- Parks Associates: US-based market research firm specializing in consumer technology and entertainment services. Comparable in offering syndicated research and consumer insights to media and entertainment clients.
- Hub Entertainment Research: Research firm focused on how consumers engage with media, content, and advertising. Highly comparable niche subscription research competitor serving the same media buyer and seller ecosystem.
- Antenna: Subscription and streaming analytics provider offering consumer intelligence on subscriber behavior. Comparable in subscription analytics focus and streaming industry coverage to Ampere's media vertical.
- Digital TV Research: Specialist research firm providing forecasts and analysis on digital TV, streaming, and video markets. Closely comparable in streaming and pay-TV forecasting focus to Ampere's media analytics.
Emerging players
- Variety Intelligence Platform: Subscription-based data and intelligence service from Variety covering the global entertainment business. Comparable in serving media industry decision-makers with proprietary research and forecasts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ampere Analysis social profiles
Digital presenceAmpere Analysis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ampere Analysis leadership team
Management profileNumber of profiles
Profiles6 records
Ampere Analysis subsidiaries and ownership
Company hierarchySubsidiaries1 record
Ampere Analysis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ampere Analysis M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ampere Analysis
What does Ampere Analysis do?
Ampere Analysis provides subscription-based data and analytics products across three entertainment verticals — Media, Games, and Sports — combining proprietary annual consumer surveys (46,000 respondents across 21 markets), longitudinal sports audience tracking (30 markets), and detailed streaming viewership data to deliver audience measurement, market sizing, consumer behavior insights, and forecasting for enterprise clients. Customers access these insights through vertical analytics subscriptions, paid research reports, and a free weekly newsletter.
Is Ampere Analysis a public or private company?
Ampere Analysis is a private company. It is classified as private equity controlled and is currently operating.
When was Ampere Analysis founded?
Ampere Analysis was founded in 2015. It employs 101 to 250 people.
Where is Ampere Analysis based?
Ampere Analysis is headquartered in London, United Kingdom, in the Europe region.
How does Ampere Analysis make money?
Two revenue lines are on record. Research Reports are the primary driver. The others are subscription Services.
Who are Ampere Analysis's main competitors?
Broad incumbents on record are Omdia, Kantar Media and Nielsen. Direct peers are MIDiA Research, Futuresource Consulting, Parks Associates, Hub Entertainment Research, Antenna and Digital TV Research. Variety Intelligence Platform is listed as an emerging player.
Does Ampere Analysis have an API?
No public API is recorded for Ampere Analysis.
What industry is Ampere Analysis in?
Ampere Analysis's product category is Entertainment Market Intelligence & Data Analytics. Its primary akta.pro industry code is MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights), with a secondary code of BPAHALAO, Media & Audience Measurement Analytics. Its NAICS code is 541910 and its SIC code is 7370.