HearCare Audiology Center

What HearCare Audiology Center does

HearCare Audiology Center is a private, family-owned audiology practice founded in 2002 in Sarasota, Florida, that provides diagnostic hearing evaluations, prescription hearing device fittings, and ongoing hearing healthcare services. The practice serves adults with hearing loss and seniors across three Southwest Florida clinic locations in Sarasota (headquarters), Venice, and Bradenton (opened May 5, 2025), employing between 1-10 people and operating under ownership of Dr. Jeffrey Olson and Eileen Olson since 2019. Its clinical backbone is the Functional Hearing Assessment (FHA), a multi-stage evaluation covering social/emotional impact, auditory-cognition, full diagnostic audiometry including speech-in-noise testing, and personalized treatment planning, delivered exclusively by audiologists holding Doctor of Audiology (AuD) degrees who follow American Academy of Audiology Best Practice guidelines including Real Ear Measurement verification.

The practice's product stack spans prescription hearing aids from seven manufacturers (Oticon, Widex, Phonak, Lyric, Resound, Unitron, Signia) offered at four technology tiers (Basic, Standard, Advanced, Premium), the Lyric extended-wear device, ear wax removal, tinnitus management, hearing protection, and a suite of accessories (TV adapters, remote controls, batteries, wax filters). Patients can finance devices via 12-month no-interest plans or 36-month lease programs with upgrade options. Revenue is generated primarily through hardware sales bundled with multi-year professional service plans, supplemented by recurring follow-up care revenue streams. The practice also operates a non-profit Hearing the Call Sarasota partnership providing sliding-scale humanitarian care.

HearCare runs a sales-led go-to-market anchored by free initial hearing consultations, online scheduling, a free online hearing screening tool, and active digital marketing (blog, email newsletters, YouTube, Facebook, LinkedIn, Instagram, Zoom-based educational classes) plus earned media coverage featuring Dr. Sarah Lundstrom in outlets such as Forbes Health, WebMD, Yahoo Health, and CNET. The customer base is overwhelmingly individual adult consumers with hearing loss, served under multi-year service agreements that include 6-month cleanings, annual evaluations, and ongoing device programming.

Name

HearCare Audiology Center

Legal name

HearCare Audiology Center

Website

https://myhearcare.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

HearCare Audiology Center is a private, family-owned audiology practice operating three Southwest Florida clinics (Sarasota, Venice, Bradenton) that provides diagnostic hearing evaluations, prescription hearing aids from seven manufacturers, and ongoing audiology services to adults and seniors with hearing loss.

Ownership category

akta.pro rank

Product category

Audiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing aid services
• Diagnostic audiology
• Hearing evaluations
• Tinnitus treatment
• Hearing healthcare

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Audiology Services and Hearing Aid Sales: Revenue generated from comprehensive hearing evaluations, hearing aid fittings, follow-up appointments, and hearing device sales. Pricing is based on the intelligence of device technology and duration of service included.
2. Professional Services and Follow-up Care: Ongoing professional services including cleanings, testing, verification measures, programming adjustments, counseling, and individualized classes on communication strategies and hearing health.
3. Financing and Leasing Programs: Payment plans including 12-month no-interest options and 36-month lease programs for hearing devices, allowing patients to spread costs over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

HearCare Audiology Center is a private audiology practice that delivers comprehensive diagnostic hearing evaluations, prescription hearing aids from multiple manufacturers (Oticon, Widex, Phonak, Lyric, Resound, Unitron, Signia), and ongoing hearing healthcare services across three Florida clinic locations. The practice specializes in its Functional Hearing Assessment (FHA), fitting and verification of hearing devices using Real Ear Measurement, and complementary services such as tinnitus management, ear wax removal, and hearing protection. Patients also receive free online screenings, financing/lease options, and structured follow-up care plans.

Product overview

HearCare Audiology Center offers a unified audiology practice combining prescription hearing devices from multiple manufacturers (Oticon, Widex, Phonak, Lyric, Resound, Unitron, Signia) with clinical diagnostic and management services. The core offering centers on the Functional Hearing Assessment (FHA), a comprehensive evaluation that feeds into personalized treatment plans, supplemented by hearing aids at four technology tiers (Basic through Premium), ear wax removal, tinnitus management, and hearing protection. The practice also offers free online hearing screening, the Lyric extended-wear hearing device, educational Brain Hearing and Communication Strategies classes via Zoom, and hearing aid accessories (TV adapters, remote controls, batteries, wax filters). Through its partnership with Hearing The Call Sarasota, the practice extends its mission to underserved populations via a reduced-fee sliding-scale clinic, hearing aid donation program, and international hearing missions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hearing Aids Prescription hearing devices from multiple manufacturers (Oticon, Widex, Phonak, Resound, Unitron, Signia) offered across four technology tiers (Basic, Standard, Advanced, Premium) to address different degrees of hearing loss and lifestyle needs.
• Functional Hearing Assessment (FHA) A comprehensive diagnostic evaluation that measures the social and emotional impact of hearing, screens auditory-cognition, performs full diagnostic testing of the auditory system including word clarity and speech-in-noise understanding, and produces a personalized treatment plan.
• Ear Wax Treatment and Removal Professional ear wax removal services using safe clinical methods, including irrigation and manual extraction, to address wax buildup that can cause hearing loss or device malfunction.
• Tinnitus Management Assessment and management services for tinnitus (ringing in the ears), including counseling and treatment options designed to reduce the impact of phantom sounds on daily life.
• Hearing Protection Protective hearing devices and counseling to prevent noise-induced hearing loss for individuals exposed to loud environments.
• Lyric Extended Wear Hearing Device An extended-wear hearing device worn 24 hours a day for approximately 2 months at a time, positioned deep in the ear canal for near-invisibility.
• Hearing Aid Accessories Supporting accessories including TV adapters for streaming television audio, companion microphones, remote controls, wax filters, domes, batteries, and drying/dehumidifier products.
• Brain Hearing Health Classes Free online educational classes taught via Zoom that teach patients how the brain processes hearing, communication strategies, and ongoing Tech Talks with audiologists about hearing technology updates.

Quantifiable outcome

• Only about 1/3 of hearing care providers follow Best Practice guidelines according to American Academy of Audiology, while HearCare always follows these guidelines
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Hearing the CallcoreStrategic or Co-development Partner · 1 May 2023HearCare has been partners with Hearing the Call for 9 years. This non-profit partnership provides reduced-fee sliding scale hearing clinic for families with incomes up to 250% Federal Poverty Level, hearing aid donation program, loaner hearing aid program for cancer and hospice patients, and annual international hearing missions. Dr. Thorpe participated in Mexico and India hearing mission trips. Partnership with MrBeast helped 1,000+ people hear through Hearing the Call.
• MrBeastflagshipGTM or Marketing Partner · 1 May 2023World's biggest YouTuber partnered with Hearing the Call to help people hear. HearCare participated in this initiative through their Hearing the Call partnership, helping 1,153 patients seen, 796 patients fit with 1,440 hearing devices fit across humanitarian trips to Mexico, Brazil, Guatemala, Indonesia, India and South Africa.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Miracle-Ear: National hearing aid retailer with hundreds of franchised and corporate locations. Competes for the same adult hearing-loss patient base but at vastly greater marketing and distribution scale.
• Audibel: National hearing care provider network affiliated with Starkey, offering hearing evaluations and fittings. Operates in the same clinical-audiology category with comparable service offerings.
• Beltone: Long-established national hearing aid brand and franchised clinic network. Competes with HearCare for adult patients needing fittings, follow-ups, and ongoing service in a similar clinical model.
• Costco Hearing Aid Center: In-store hearing aid centers operated inside Costco warehouses, offering discounted devices from major manufacturers. A significant competitive threat to independent audiology practices on price-conscious patients.

Emerging players

• Audicus: Direct-to-consumer online hearing aid retailer. Represents the OTC/online model that competes with traditional audiology clinics for entry-level patients seeking lower-cost, self-serve solutions.
• Lexie Hearing: Direct-to-consumer and OTC hearing aid brand offering remote-supported devices. Emerging threat that targets the same mild-to-moderate hearing-loss patient that HearCare serves, but through a lower-touch, lower-cost channel.

Direct peers

• Zounds Hearing: Specialty hearing aid retailer with clinic locations offering diagnostic services and device fittings. Comparable service model and patient demographic to HearCare's Florida practice.
• HearUSA: Multi-state audiology and hearing aid chain offering diagnostic evaluations, fittings, and ongoing care. Directly comparable to HearCare in service model and patient segments, but operates at far greater scale.
• HearingLife: Multi-state audiology clinic network providing hearing evaluations, hearing aids, and tinnitus services. Closely aligned with HearCare's clinical, multi-brand, service-led approach but with broader geographic reach.
• Connect Hearing: Audiology clinic chain offering hearing assessments, hearing aid fittings, and follow-up care across the U.S. Directly comparable service model with similar patient demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVlTT_BrlSvy3YtZ6PTKOMw
• Facebookfacebook.com/hearcareaudiologycenter
• LinkedInlinkedin.com/company/hearcare-audiology-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HearCare Audiology Center