What Connect Hearing does

Connect Hearing is a US-based hearing care retail brand operating physical clinic locations staffed by licensed audiologists who provide hearing assessments, consultations, hearing aid fittings, ear wax removal, tinnitus management, and cognitive training services. The product portfolio is anchored on Phonak-branded hearing aids — including the AI-powered Audéo Infinio Ultra Sphere, Audéo Infinio (Ultra) R, and Virto R Infinio — and extends to over-the-counter hearing aids, hearing protection, accessories, and companion smart apps distributed through an e-commerce storefront. A free 3-minute online hearing screening accessible from any device serves as the primary top-of-funnel customer acquisition mechanism, routing prospects into the in-clinic consultation and fitting workflow.

The business model combines hardware sales (Phonak and OTC hearing aids plus accessories) with professional audiology service fees, supported by a consumer financing product priced from $89 per month to broaden accessibility. The target customer is adults experiencing hearing difficulty — particularly those struggling in noisy environments, with family conversations, or in workplace settings — with no enterprise or B2B segment identified. Operations are concentrated in the United States; documented clinic locations include New Bern, Matthews, and Greenville in North Carolina, with broader US presence implied by a toll-free 888 phone number. The company is headquartered in Aurora, United States, and is part of Sonova Group, the Swiss hearing technology conglomerate publicly traded on the SIX Swiss Exchange under ticker SONN. Note: the aggregated data blocks reference the legal entity AudioNova US as the DBA, suggesting either brand consolidation or overlap with the sister Sonova retail brand AudioNova; this is flagged but not independently verified in the input.

Name

Connect Hearing

Legal name

AudioNova US

Website

https://connecthearing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Connect Hearing is a US hearing care retail brand operating licensed-audiologist clinics that sell Phonak hearing aids (including AI-powered Infinio models) and deliver audiology services such as fittings, tinnitus care, and ear wax removal to adults with hearing loss, operating under Sonova Group.

Ownership category

akta.pro rank

Product category

Hearing Healthcare Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841), Household Audio & Video Equipment (3651)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industries

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

Keywords

• Hearing care services
• Audiology services
• Hearing aids retail
• Hearing healthcare
• Hearing loss treatment

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hearing Aids Sales: Sale of Phonak-branded hearing aids including Audéo Infinio, Virto R Infinio, and over-the-counter options. Products sold with financing options starting at $89/month.
2. Audiology Services: Professional audiological care including hearing tests, consultations, hearing aid fittings, ear wax removal, tinnitus solutions, and cognitive training.
3. Online Hearing Screening: Free 3-minute online hearing test accessible from any device, driving customer acquisition into the clinic network.
4. Accessories and Smart Apps: Online shop selling hearing accessories, protection products, batteries, and downloadable smart apps for hearing devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Connect Hearing (operating as AudioNova US) is a hearing care retailer that sells Phonak-branded hearing aids and complementary accessories through physical clinic locations and an online shop, complemented by professional audiology services including hearing tests, fittings, ear wax removal, tinnitus management, and cognitive training. A free 3-minute online hearing screening drives customer acquisition into the clinic network, with financing options starting at $89/month to make solutions accessible.

Product overview

AudioNova US operates as a hearing care retail chain offering a comprehensive portfolio of hearing solutions and audiological services. The core product offering centers on Phonak hearing aids (including the Infinio platform: Audéo Infinio, Audéo Infinio Ultra Sphere, Audéo Infinio Ultra R, and Virto R Infinio), supplemented by over-the-counter hearing aids for self-service customers. The company provides an integrated ecosystem combining hardware (hearing aids and accessories), software (smart apps), and services (online hearing tests, audiology services, tinnitus management, hearing protection). Financing options at $89/month make solutions accessible. The brand is part of Sonova Group, a major hearing aid manufacturer.

Differentiator

Problem solved

Functional benefit

Products and services

• Phonak Audéo Infinio (Ultra) Sphere AI-powered premium hearing aid providing unmatched speech clarity from any direction with universal connectivity and Roger compatibility, targeted at adults with hearing loss seeking top-tier performance.
• Phonak Audéo Infinio (Ultra) R Advanced rechargeable hearing aid from Phonak's Infinio platform for adults with hearing loss.
• Phonak Virto R Infinio Custom in-ear hearing aid featuring Phonak's Infinio technology platform for adults seeking a personalized fit.
• Over-the-Counter Hearing Aids Non-prescription hearing aids available for purchase without a hearing test, targeted at self-service consumers seeking accessible entry-level solutions.
• Beyond Hearing Instruments (Accessories) Hearing accessories including batteries, cleaning tools, and other essentials for hearing aid maintenance, sold via the online shop.
• Hearing Protection Products designed to protect hearing from damaging noise levels, sold to consumers seeking preventive hearing care.
• Tinnitus Solutions Management and treatment options for tinnitus symptoms, provided to adults experiencing ringing or related auditory symptoms.
• Audiology Services Professional audiological care including ear wax removal, cognitive training, and hearing evaluations, delivered by licensed specialists in clinic locations.
• Smart Apps Mobile applications for controlling and customizing hearing aid settings, downloaded by hearing aid users.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• PhonakcoreTechnology or IntegrationPhonak, a Sonova Group brand, is the primary hearing aid technology provider for AudioNova. AudioNova offers Phonak's full product lineup including the AI-powered Audéo Infinio Ultra Sphere, Audéo Infinio R, and Virto R Infinio hearing aids. Phonak provides industry-leading AI technology while AudioNova provides retail distribution and audiological services.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Miracle-Ear: One of the largest US hearing aid retail chains, operating ~1,500 franchised clinics nationwide offering hearing tests, fittings, and ongoing service. Directly comparable to AudioNova on clinic-based dispensing model.
• Hear.com: Multi-brand US/European hearing aid retailer combining online screening with a national provider network, carrying brands including Phonak, Signia, and others. Closely mirrors AudioNova's online-to-clinic journey and premium positioning.
• Beltone: Major US hearing care retail network with a clinic/dispensary model, exclusive relationship with GN Hearing. Directly comparable channel and customer model to AudioNova.
• Connect Hearing (legacy predecessor brand): Listed in firmographics data alongside AudioNova. As the firmographic name, it may represent the prior retail brand that has been migrated under AudioNova—a direct heritage peer in the US clinic retail space.

Emerging players

• Jabra Enhance: OTC hearing aid brand from GN Hearing offering direct-to-consumer hearing aids with optional audiology support. Comparable on the OTC hearing aids portion of AudioNova's portfolio and a direct competitive threat at the entry-level price point.
• Lexie Hearing: DTC OTC hearing aid subscription provider offering remote support and audiology without a clinic footprint. Closely comparable on the OTC portion of AudioNova's portfolio and a key disruptor to the brick-and-mortar model.
• CVS Hearing / CVS Health Audiology: Retail-pharmacy-anchored hearing care offering OTC and prescription hearing aids with audiology consultations. Represents the retail-channel disruption path alongside AudioNova's traditional clinic model.

Broad incumbents

• Signia (WS Audiology): Premium hearing aid manufacturer owned by WS Audiology, with integrated Augmented Xperience platform. Comparable as a competing manufacturer whose products vica via competitors of AudioNova claim the same prescription-clinical segment.
• Starkey Hearing Technologies: Major US-based hearing aid manufacturer (and one of the 'Big Five') with its own retail channels and AI-powered devices (e.g., Genesis AI). Comparable as a both a tech peer and a vertically integrated retail competitor.
• Costco Hearing Aid Center: Operates hearing aid centers inside Costco warehouses offering competitor-brand hearing aids at lower prices. Relevant broad incumbent representing the discounter/retail-clinic model that pressures traditional audiologist pricing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/connecthearing_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connect Hearing