Loop Creative
Loop Creative is a Durham, North Carolina-based marketing agency providing website design, social media, graphic design, photography, campaign development, and email marketing services to nonprofit organizations and socially conscious businesses in the Triangle region.
- Company typePrivate
- Founded2018
- HeadquartersDurham, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Loop Creative does
Loop Creative is a privately held, Durham, North Carolina-based marketing agency founded in 2018 by Tanya Sloan and Robyn Kelly. The firm exclusively serves nonprofit organizations and socially conscious businesses, having worked with more than 150 nonprofit clients since inception. Its team has grown from the two founders to 12 staff members supplemented by freelance partners, with operational concentration in the Raleigh-Durham-Chapel Hill Triangle region of North Carolina.
The company's service portfolio spans six core areas: website design and management on Squarespace and WordPress platforms, social media strategy and management, graphic design, photography, campaign development, and email marketing. It also publishes Loop & Learn, an educational content hub covering nonprofit marketing best practices that functions as both a client resource and a lead-generation mechanism. The underlying technology stack is conventional and non-proprietary, relying on standard CMS platforms with no disclosed AI/ML, custom-built systems, or proprietary tooling.
Loop Creative operates a hybrid revenue model combining monthly retainer agreements for ongoing services (design, campaigns, strategy, content editing, social media management, newsletters) and project-based engagements for discrete deliverables such as branding, website builds, campaign launches, video, and graphic design. Pricing is custom-quoted rather than published. Its go-to-market combines community-led positioning — including a leadership role as the local community leader for the global Giving Tuesday organization and operation of an annual The Big Give event — with direct outreach via website contact forms and downloadable service-specific questionnaires, supplemented by a PR partnership with Milan Public Relations to extend earned media capabilities.
Loop Creative firmographics
Firmographics- Name
- Loop Creative
- Legal name
- Loop Creative
- Website
- https://followtheloop.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loop Creative is a Durham, North Carolina-based marketing agency providing website design, social media, graphic design, photography, campaign development, and email marketing services to nonprofit organizations and socially conscious businesses in the Triangle region.
- Ownership category
- akta.pro rank
Loop Creative industry classification
Industry- Product category
- Nonprofit Marketing Agency Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH), Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
Keywords
Where Loop Creative is headquartered
LocationHeadquarters
- HQ city
- Durham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loop Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Monthly Retainer Services: Ongoing monthly retainer engagements for design, campaigns, strategy, content editing, social media management, and newsletter services.
- Project-Based Services: One-time engagements for specific deliverables such as branding, website design and development, campaign launches, video creation, and graphic design projects.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Loop Creative product offering
Product offeringCore offering
Loop Creative is a Triangle-area marketing agency that delivers website design and management, social media strategy and management, graphic design, photography, campaign development, and email marketing services to nonprofit organizations and socially conscious businesses. Engagements are structured as ongoing monthly retainers or one-time project-based deliverables, offered through an à la carte menu of services that allows clients to start small and scale over time.
Product overview
Loop Creative is a nonprofit marketing agency offering a comprehensive suite of service offerings. The company provides six core service areas: Website Design & Management (using Squarespace and WordPress), Social Media Services (strategy, content creation, ad management, analytics), Graphic Design (logo, brand identity, collateral), Photography (headshots, events, storytelling), Campaign Development (brand messaging, digital/traditional marketing), and Email Marketing. Additionally, the company maintains Loop & Learn, an educational blog resource hub. The offering is structured as a service-based agency model rather than a software platform, delivering marketing services to nonprofits and socially conscious organizations through retainer agreements and project-based engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design & Management Website design, development, and ongoing management using Squarespace and WordPress platforms for nonprofit and mission-driven organizations; includes SEO optimization, Google adwords management, and accessible website development.
- Social Media Services Strategic social media management for nonprofits including strategy development, content creation, campaign development, ad buying and optimization, and analytics across platforms.
- Graphic Design Visual design services for nonprofits and mission-driven brands including logo design, custom social media designs, brand identity and collateral, and annual reports and brochures.
- Photography Professional photography services for nonprofits and small businesses covering headshots, events, website assets, and storytelling visual content.
- Campaign Development Brand messaging and integrated campaign development for nonprofits including digital and traditional marketing campaigns, brand awareness initiatives, and growth strategy.
- Email Marketing Email marketing campaign design and orchestration for nonprofits including newsletters, event announcements, and donor engagement communications.
Quantifiable outcome
- Campaign raised over $400,000 against $250,000 goal for Hope Reins
- +4 more outcomes
Companies that use Loop Creative
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
Loop Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Loop Creative partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Milan Public RelationsminorMilan Public Relations is a Black and female-owned PR agency that helps startups, nonprofits, government agencies, and corporate clients with brand awareness through media placements and thought leadership. They provide tailored PR strategies including securing media placements and shaping thought leadership for Loop Creative.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
Loop Creative competitors and assessment
Company assessmentDirect peers
- Big Duck: Brooklyn-based communications and branding agency that works exclusively with nonprofit organizations, offering strategy, branding, and campaign services. Direct comparable to Loop Creative's nonprofit-only positioning, with a national footprint versus Loop's Triangle-area focus.
- Forum One: Washington, DC-based digital agency specializing in websites, digital strategy, and communications for nonprofits, foundations, and associations. Closely comparable in service mix (web, social, content, campaign) and nonprofit/government focus.
- Whole Whale: Portland-based digital agency that builds websites, runs ad grants, and provides analytics for nonprofits. Comparable in its mission-driven, nonprofit-only practice and in combining digital marketing with measurable outcomes reporting.
- Firespring: Nebraska-based marketing, printing, and technology provider serving thousands of nonprofits with websites, donor communications, and campaign execution. Comparable as a full-service marketing-services provider purpose-built for the nonprofit sector.
Emerging players
- Allegiance Group: Provider of fundraising and donor engagement solutions for nonprofits. Partial overlap on the campaign and donor-communications side of Loop Creative's email marketing and campaign development services.
- Heller Consulting: Consultancy that helps nonprofits select, implement, and optimize CRM and marketing technology (Salesforce, Marketing Cloud). Adjacent overlap with Loop Creative's email marketing and CRM-adjacent services for the same buyer.
Broad incumbents
- Redbanyan: PR and digital marketing agency with a nonprofit and social-impact practice. Comparable on the campaign development and PR services Loop Creative delivers, though broader in client verticals.
Regional players
- Cornershop Creative: Charlotte, NC-based creative agency serving purpose-driven and small-business clients with branding, web, and social services. Comparable in service mix and Carolinas regional footprint, but not exclusively nonprofit-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Loop Creative social profiles
Digital presenceLoop Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loop Creative leadership team
Management profileNumber of profiles
Profiles4 records
Loop Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loop Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loop Creative
What does Loop Creative do?
Loop Creative is a Triangle-area marketing agency that delivers website design and management, social media strategy and management, graphic design, photography, campaign development, and email marketing services to nonprofit organizations and socially conscious businesses. Engagements are structured as ongoing monthly retainers or one-time project-based deliverables, offered through an à la carte menu of services that allows clients to start small and scale over time.
Is Loop Creative a public or private company?
Loop Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loop Creative founded?
Loop Creative was founded in 2018. It employs 1 to 10 people.
Where is Loop Creative based?
Loop Creative is headquartered in Durham, United States, in the North America region.
How does Loop Creative make money?
Two revenue lines are on record. Monthly Retainer Services are the primary driver. The others are project-Based Services.
Who are Loop Creative's main competitors?
Direct peers on record are Big Duck, Forum One, Whole Whale and Firespring. Emerging players are Allegiance Group and Heller Consulting. Redbanyan is listed as a broad incumbent. Cornershop Creative is listed as a regional player.
Does Loop Creative have an API?
No public API is recorded for Loop Creative.
What industry is Loop Creative in?
Loop Creative's product category is Nonprofit Marketing Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs. Its NAICS code is 541430 and its SIC code is 7311.