Ideanote
Ideanote is a Copenhagen-based SaaS company providing an AI-native innovation management workspace that lets enterprises collect, develop, prioritize, and act on ideas from employees and external stakeholders across 110+ countries.
- Company typePrivate
- Founded2015
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ideanote does
Ideanote is a Copenhagen, Denmark-based SaaS company that provides an AI-native innovation management workspace enabling organizations to collect, develop, prioritize, and act on ideas from employees, customers, and external stakeholders. Founded in 2014/2015 by twin brothers Rune and Andreas Mehlsen and now led by CEO Jakob Bo, the platform unifies idea capture, innovation portfolio management, crowdsourcing, feedback management, continuous improvement, and innovation challenges within seven interconnected modules (AI, Automate, Collect, Manage, Measure, Engage, Integrate) supporting 124+ features across 23+ languages with 99% claimed uptime. The platform's AI capabilities — including idea generation, scoring, summarization, duplicate detection, sentiment analysis, topic analysis, illustration, and autonomous innovation agents — are positioned as differentiators against traditional innovation management tools.
The commercial model is hybrid: a product-led growth funnel with a free trial targets SMB and mid-market buyers, while a direct enterprise sales motion handles large organizations with quote-based pricing, dedicated onboarding, SAML SSO, SCIM directory sync, audit logs, on-premise and regional hosting, and an Enterprise API. Distribution is augmented by an Innovation Consultant Partner Program and native integrations with Microsoft Teams (including a dedicated Teams App), Microsoft Power BI, Microsoft Power Automate, Slack, Zapier, Splunk, and Webhooks. Ideanote claims 2,000+ paid customers across 110+ countries, with named enterprise users spanning IKEA, Toyota, Veeam, SharkNinja, Optum, Jacobs, Thoughtworks, Wella, NSB, OMA, USTER (70% engagement outcome cited), and others. The company maintains SOC 2 Type 2, GDPR, and CCPA compliance, has no disclosed external funding rounds beyond a 2025 Boğaziçi Ventures relationship, and operates with approximately 14 employees — an unusually lean profile for a globally distributed enterprise SaaS.
Ideanote firmographics
Firmographics- Name
- Ideanote
- Legal name
- Ideanote
- Website
- https://ideanote.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ideanote is a Copenhagen-based SaaS company providing an AI-native innovation management workspace that lets enterprises collect, develop, prioritize, and act on ideas from employees and external stakeholders across 110+ countries.
- Ownership category
- akta.pro rank
Ideanote industry classification
Industry- Product category
- Innovation Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Ideanote is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Ideanote business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model with tiered pricing based on organization size and feature requirements. Includes free trial for evaluation and quote-based enterprise pricing for large deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial - Entry-level evaluation tier |
| Subscription | Annual | Enterprise - Custom pricing for large organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Ideanote product offering
Product offeringCore offering
Ideanote provides an AI-native innovation workspace SaaS platform that enables organizations to collect, develop, prioritize, manage, and act on ideas across the full innovation lifecycle. The platform combines AI-powered features (summarization, idea merging, scoring, sentiment analysis, generation) with structured workflows, idea pipelines, automation, analytics, and engagement tools, supporting employee idea programs, open innovation, crowdsourcing, innovation challenges, continuous improvement, and feedback management for enterprise customers.
Product overview
Ideanote is an AI-native innovation workspace and enterprise idea management platform that combines multiple modules into a unified system. The core platform consists of seven interconnected modules: AI (for AI-powered innovation features), Automate (for workflow automation), Collect (for idea collection), Manage (for idea prioritization and pipeline management), Measure (for analytics and ROI tracking), Engage (for collaboration and engagement), and Integrate (for connecting external tools). These platform modules support a comprehensive suite of solution products including Idea Management, Innovation Management, Open Innovation, Feedback Management, Continuous Improvement, Innovation Challenges, Crowdsourcing, Employee Ideas, Brainstorming Software, and Solution Gallery. The platform is designed for enterprise scale with 124+ features across 23+ languages and 99% uptime, serving 2,000+ paid customers in 110+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Idea Management Core idea management software that organizes and acts on ideas throughout their lifecycle, from collection to implementation, providing structured workflows, customizable forms, and collaboration tools for organizations.
- Innovation Management Innovation portfolio management solution that delivers impactful innovation by tracking and managing the full innovation pipeline from ideation through execution.
- Open Innovation Open innovation solution enabling organizations to source ideas and solutions from outside their business, including external stakeholders, partners, and the public.
- Feedback Management Feedback management software that captures and organizes customer and employee feedback at scale, integrating it into the innovation process.
- Continuous Improvement Continuous improvement software that turns small ideas into daily operational impact through structured improvement workflows and tracking.
- Innovation Challenges Innovation challenge software that facilitates structured competitions to find solutions to specific business problems through gamified idea campaigns.
- Crowdsourcing Crowdsourcing software that gathers ideas from any audience, both internal and external, enabling organizations to tap into collective intelligence.
- Employee Ideas Employee ideas solution that empowers employees to share ideas, participate in innovation programs, and contribute to organizational improvement.
- Brainstorming Software Structured brainstorming software for high-quality brainstorming sessions for busy teams, featuring anonymous submissions, AI idea generation, idea Kanbans, and tools to shift focus from quantity to quality.
Quantifiable outcome
- 70% employee engagement achieved by USTER customer
- +3 more outcomes
Companies that use Ideanote
Customer profileNamed customers21 records
Segments8 records
Ideal customer profiles2 records
Ideanote technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability8 records
Feature6 records
Ideanote partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Microsoft TeamscoreNative integration with Microsoft Teams enabling users to access Ideanote innovation capabilities directly within their Teams environment. This integration facilitates seamless collaboration and idea submission within existing communication workflows.
- Innovation Consultant PartnerscoreFormal Innovation Consultant Partner Program enabling third-party innovation consultants and implementation specialists to resell, deploy, and support Ideanote for enterprise clients. Partners benefit from dedicated onboarding programs and technical training.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Ideanote competitors and assessment
Company assessmentDirect peers
- Brightidea: Brightidea is a direct competitor offering enterprise idea and innovation management software with similar crowdsourcing, evaluation, and pipeline capabilities, serving enterprise customers in comparable industries.
- IdeaScale: IdeaScale is a direct competitor providing innovation management software for idea collection, evaluation, and implementation, overlapping directly with Ideanote's core idea management and crowdsourcing offerings.
- Wazoku: Wazoku offers idea and innovation management software (Spark, Scout) targeted at enterprises to crowdsource ideas and challenges, directly comparable to Ideanote's innovation challenges and crowdsourcing modules.
- Planbox (Spigit): Planbox, which absorbed Spigit, provides enterprise innovation management software with idea pipelines, challenges, and AI-driven insights, directly competing with Ideanote's innovation portfolio management capability.
- Qmarkets: Qmarkets is an enterprise innovation management platform offering idea, challenge, and portfolio management, serving large global customers in similar verticals to Ideanote.
- HYPE Innovation: HYPE Innovation provides enterprise innovation management software covering idea management, portfolio tracking, and open innovation, overlapping with multiple Ideanote modules.
Emerging players
- Miro: Miro is a collaborative whiteboard platform used for brainstorming and ideation; while broader in scope, it increasingly overlaps with Ideanote's brainstorming and crowdsourcing use cases, especially for team collaboration.
Broad incumbents
- Microsoft Viva Ideas: Microsoft Viva Ideas is an employee engagement and innovation module inside the Microsoft 365 ecosystem, providing a bundled alternative to standalone innovation tools and leveraging the same Teams distribution Ideanote targets.
- Planview (IdeaPlace / Spigit): Planview is a large portfolio and work management vendor that has absorbed Spigit, offering innovation management as part of a broader enterprise portfolio, positioning it as a large incumbent alternative to Ideanote.
- ServiceNow Innovation Management: ServiceNow offers innovation management as a module on its Now Platform, providing a deeply embedded enterprise alternative to standalone innovation tools like Ideanote, particularly attractive to large existing ServiceNow customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Ideanote social profiles
Digital presenceIdeanote compliance and trust
Trust signalCompliance3 records
Ideanote financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ideanote leadership team
Management profileNumber of profiles
Profiles2 records
Ideanote funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ideanote M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ideanote
What does Ideanote do?
Ideanote provides an AI-native innovation workspace SaaS platform that enables organizations to collect, develop, prioritize, manage, and act on ideas across the full innovation lifecycle. The platform combines AI-powered features (summarization, idea merging, scoring, sentiment analysis, generation) with structured workflows, idea pipelines, automation, analytics, and engagement tools, supporting employee idea programs, open innovation, crowdsourcing, innovation challenges, continuous improvement, and feedback management for enterprise customers.
Is Ideanote a public or private company?
Ideanote is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ideanote founded?
Ideanote was founded in 2015. It employs 11 to 50 people.
Where is Ideanote based?
Ideanote is headquartered in Copenhagen, Denmark, in the Europe region.
How does Ideanote make money?
One revenue line is on record: saaS Subscription.
Who are Ideanote's main competitors?
Direct peers on record are Brightidea, IdeaScale, Wazoku, Planbox (Spigit), Qmarkets and HYPE Innovation. Miro is listed as an emerging player. Broad incumbents are Microsoft Viva Ideas, Planview (IdeaPlace / Spigit) and ServiceNow Innovation Management.
Does Ideanote have an API?
Yes. Ideanote offers a Public API and Enterprise API that enables developers to build custom integrations and automations with the Ideanote platform. The API allows programmatic access to manage ideas, collections, users, and other platform resources. Documentation is available at developer.ideanote.io. Additional integration methods include Webhooks for event-driven integrations. Developer documentation is at developer.ideanote.io.
What industry is Ideanote in?
Ideanote's product category is Innovation Management Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms, with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 54151 and its SIC code is 7372.