What Avito does

Avito.ma is Morocco's leading online classifieds marketplace, founded in 2012 and headquartered in Casablanca. The platform operates four core verticals — Avito Véhicules (used vehicles, 191,167 listings), Avito Immobilier (residential and commercial real estate), Avito Market (general consumer goods, 497,711 listings), and Avito Entreprise (jobs and professional services, 17,426 listings) — serving both individual sellers (particuliers) and verified professional businesses across 24+ Moroccan cities via a localized website and native mobile apps on iOS, Android, and Huawei AppGallery.

The underlying platform is a multi-sided marketplace with an evolving AI layer: in January 2026, Avito began piloting Avi and Avi Pro, conversational assistants that help buyers compare listings via natural-language queries and give professional sellers an AI co-pilot. Surrounding the core marketplace, Avito has built an ecosystem of adjacent products including Immoneuf (a new-property sub-platform with developer partnerships at Chaabi Lil-Iskane, Prestigia, CGI-Maroc, Addoha, and Alliance Darna), Simulateur de Crédit Immobilier (a mortgage calculator), Moteur.ma (a new-car search engine), Magazine Avito (an editorial content platform), and 1,501 professional Boutiques storefronts.

Avito monetizes through a combination of listing fees, featured/boost placements, and professional subscription tiers (Boutiques and Avito PRO). The company is privately held with 101–250 employees, no disclosed parent or institutional shareholders, and no public funding rounds in the source data. It commands approximately 57% share of Morocco's online marketplace shoppers, ranking second behind Jumia (76%).

Name

Avito

Legal name

Avito Group

Website

https://avito.ma

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Avito.ma is Morocco's leading online classifieds marketplace, operating four verticals — vehicles, real estate, consumer goods, and business services — across 24+ cities for individual and professional sellers. The Casablanca-based private company monetizes via listing fees, featured placements, and professional subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Listing Fees and Featured Ads: The platform monetizes through charging sellers for listing ads and featured/boost services to increase visibility of listings. The website shows options for urgent announcements, promotions, and boosted listings.
2. Professional Boutiques Subscription: Professional businesses can create dedicated boutiques on the platform with benefits including a unique address (avito.ma/votremagasin), brand showcase, and listing in Avito PRO. This appears to be a premium professional tier.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Avito.ma operates a multi-vertical online classifieds marketplace that allows individuals and professional sellers to list and discover vehicles, real estate, general goods, and B2B services/jobs in Morocco. The platform monetizes through listing fees, paid featured/boosted placements, and the Avito Boutiques subscription program for professional merchants, supported by branded sub-platforms such as Immoneuf and Moteur.ma and AI assistants Avi and Avi Pro.

Product overview

Avito is Russia's largest classifieds platform operating a multi-vertical marketplace through its core Avito Marketplace and regional variants including Avito.ma in Morocco. The platform operates four main verticals: Avito Véhicules (vehicles with 191,167 listings), Avito Immobilier (real estate with sales, rentals, vacation rentals, and colocation services), Avito Market (general merchandise with 497,711 listings), and Avito Entreprise (business services with 17,426 listings). Supporting products include Avito Boutiques (1,501 professional seller storefronts), Immoneuf (new property platform), Simulateur de Crédit Immobilier (mortgage calculator), Moteur.ma (new car search), and Magazine Avito (editorial content). The platform recently launched AI assistants Avi and Avi Pro as pilot programs for buyers and sellers respectively, helping users navigate listings through conversational AI.

Differentiator

Problem solved

Functional benefit

Brands

• Avito Immobilier: Real estate vertical covering property sales, rentals, and vacation stays.
• Avito Véhicules
• Avito Market
• Avito Entreprise
• Boutiques Avito

Products and services

• Avito.ma Marketplace Multi-vertical online classifieds marketplace in Morocco allowing individuals and professionals to list and discover vehicles, real estate, general goods, and B2B services/jobs.
• Avito Véhicules Dedicated vehicles vertical on Avito.ma for listing and discovering used and new cars, motorcycles, and other vehicles across Morocco.
• Avito Immobilier Dedicated real estate vertical on Avito.ma for listing and discovering apartments, houses, rentals, and sales across Morocco.
• Avito Market General marketplace vertical on Avito.ma for listing and discovering consumer goods, electronics, furniture, fashion, and other second-hand items.
• Avito Entreprise B2B vertical on Avito.ma for professional services listings and job offers, targeting businesses and employers in Morocco.
• Avito Boutiques Professional subscription program on Avito.ma providing professional sellers and merchants with enhanced visibility, dedicated storefronts, and increased listing capacity.
• Immoneuf Avito-branded sub-platform dedicated to new-build real estate listings in Morocco, targeting buyers of new properties and developers.
• Moteur.ma Avito-branded new-car search engine in Morocco, allowing users to discover and compare new vehicles from official dealers and manufacturers.
• Avi AI-powered conversational assistant for buyers on Avito.ma that helps users discover vehicles, real estate, and general goods listings through natural language queries.
• Avi Pro AI-powered conversational assistant for professional sellers on Avito.ma that helps merchants create listings, manage inventory, and respond to buyer inquiries.

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Tayara.tn: Tayara is Tunisia's leading classifieds platform with a similar multi-vertical model and listing fee approach; relevant as a North Africa regional comparable.

Emerging players

• Avito Cars / Autoscout24-style platforms: AutoScout24 is Europe's largest online car marketplace and a direct competitor to Avito Véhicules, illustrating the vertical specialist threat to Avito's vehicles vertical.
• Rekrute.com: Rekrute.com is a leading Moroccan job and recruitment platform, directly competing with the Avito Entreprise vertical for professional services and recruitment listings.
• Sarouty: Sarouty is a Moroccan vertical automotive marketplace, competing with Avito Véhicules and illustrating the vertical specialist risk to Avito's dedicated auto listings.
• Mubawab: Mubawab is Morocco's leading dedicated real estate classifieds platform, directly competing with Avito Immobilier in property sales and rentals.

Broad incumbents

• Facebook Marketplace: Facebook Marketplace is a global horizontal classifieds play operating in Morocco, competing with Avito for free peer-to-peer listings in vehicles, goods, and rentals.
• OLX: OLX is a global classifieds platform operating in multiple emerging markets, very comparable to Avito's marketplace model of connecting buyers and sellers across vehicles, real estate, and general goods.
• Leboncoin: Leboncoin is France's leading classifieds marketplace with a similar multi-vertical model (vehicles, real estate, jobs, general goods) and comparable listing fees and pro subscription monetization.

Direct peers

• Jumia: Jumia is the leading online marketplace in Morocco with 76% market share among online marketplace shoppers, directly competing with Avito.ma across consumer goods, electronics, and increasingly in vehicles and real estate verticals.
• Avito.ru: Avito.ru is the parent group's flagship classifieds platform in Russia and the largest classifieds business in that market, sharing the same product DNA, monetization model, and (per the data) playbook as Avito.ma.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/avitoma
• YouTubeyoutube.com/channel/UCtslQB0IQ98Hfd-V3rNhzjA
• Facebookfacebook.com/Avito.ma
• LinkedInlinkedin.com/company/avitomaroc
• Instagraminstagram.com/avito.ma

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avito