Tayara Group
Tayara Group operates tayara.tn, Tunisia's leading free classified advertising marketplace, connecting individual consumers and professional sellers across vehicles, real estate, electronics, and services via web and mobile platforms.
- Company typePrivate
- Founded2012
- HeadquartersTunis, Tunisia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tayara Group does
Tayara Group operates tayara.tn, Tunisia's leading free classified advertising marketplace, connecting individual consumers (C2C) and professional sellers (B2C) for transactions across vehicles, real estate, electronics, clothing, home goods, and services. The platform is operated by Trust & Transactions Tunisia, a subsidiary of Frontier Digital Ventures (FDV) — a digital venture group that owns and operates similar classifieds businesses across MENA emerging markets. Headquartered at Immeuble Azaiez, Cité Essalama, Route de Tunis, the platform serves as the Tunisian market's "référent de petites annonces" with millions of active listings and localized Arabic/French UX.
The technology stack comprises a web-based marketplace augmented by native mobile applications distributed across iOS (App Store), Android (Google Play), and Huawei AppGallery. Core platform features include in-app messaging/chat, geolocation-based listing delivery, an integrated secure online payment system, and multi-tier seller profiles. Product surface extends beyond the core classifieds marketplace to specialized sub-products: ImmoNeuf (a dedicated new-construction real estate vertical featuring property developers), Tayara Pro / Boutiques (a professional seller program with shop profiles, analytics, and promotional tools), and Bons Plans Tayara (an exclusive deals and promotions section currently in partner onboarding build-out).
Tayara operates a freemium go-to-market: individual users post basic listings at no cost, while monetization flows from professional seller subscriptions (Tayara Pro), advertising placements, and transaction fees via the online payment system. The GTM motion is product-led growth with self-serve onboarding, supported by organic search discovery, mobile app distribution, and category-driven content marketing. Customer segments are horizontal — spanning C2C individual sellers/buyers as primary, professional SMB merchants and real estate developers as a parallel monetizable segment, and freelance service providers as a secondary tier. Revenue figures, funding history, and headcount are not publicly disclosed.
Tayara Group firmographics
Firmographics- Name
- Tayara Group
- Legal name
- Trust & Transactions Tunisia
- Website
- https://tayara.tn
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tayara Group operates tayara.tn, Tunisia's leading free classified advertising marketplace, connecting individual consumers and professional sellers across vehicles, real estate, electronics, and services via web and mobile platforms.
- Ownership category
- akta.pro rank
Tayara Group industry classification
Industry- Product category
- Online Classifieds Marketplace
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where Tayara Group is headquartered
LocationHeadquarters
- HQ city
- Tunis
- HQ country
- Tunisia
- HQ region
- Africa
Offices1 record
Markets served
Tayara Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Freemium Classified Ads: Basic ad posting is free for individual users. The platform generates revenue from professional sellers who pay for enhanced visibility and promotional features through Tayara Pro.
- Professional Services (Tayara Pro): Paid subscription/upgrade service for professional sellers, vendors, and businesses seeking enhanced visibility, dedicated shop pages, and promotional tools.
- Advertising: Promotional placements and featured listings for sellers wanting increased visibility.
- Transaction Fees: Online payment system enabling transactions between buyers and sellers, potentially generating transaction-based revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Individual Listings |
| Subscription | Others | Tayara Pro (Professional) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Tayara Group product offering
Product offeringCore offering
Tayara Group operates a free online classified ads marketplace connecting individual buyers and sellers as well as professional merchants in Tunisia. The platform hosts millions of listings across categories including vehicles, real estate, electronics, home and garden, fashion, and services. Dedicated sub-brands include ImmoNeuf for new real estate listings from developers, Tayara Pro for professional seller accounts with enhanced visibility and analytics, and Bons Plans Tayara for exclusive promotional deals from partner merchants.
Product overview
Tayara Group operates a free online classified ads marketplace in Tunisia, connecting individual buyers and sellers as well as professional merchants. The core platform is Tayara, which hosts millions of classified ads across categories including vehicles, real estate, electronics, home and garden, fashion, and services. The product portfolio includes ImmoNeuf (new real estate listings from developers), Tayara Pro (professional seller accounts with enhanced business tools), a mobile application for iOS and Android, and Bons Plans Tayara (exclusive promotional deals). The platform integrates messaging, shop profiles, and an online payment system to facilitate person-to-person and business-to-consumer commerce.
Differentiator
Problem solved
Functional benefit
Brands
- ImmoNeuf: New real estate listings platform featuring property developers and new construction properties in Tunisia.
Products and services
- Tayara Marketplace Platform
Companies that use Tayara Group
Customer profileSegments3 records
Ideal customer profiles2 records
Tayara Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Tayara Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
Tayara Group competitors and assessment
Company assessmentDirect peers
- Marktplaats: Netherlands' leading classifieds platform owned by Adevinta. Similar generalist marketplace with paid professional seller features and category-based listings.
- Craigslist: The original online classifieds platform operating with a similar free-listing marketplace model across multiple categories and geographies. Direct functional peer in a different market.
- Leboncoin: France's leading classifieds platform with a similar C2C marketplace model, freemium core, and professional seller upgrade features owned by Adevinta. Direct functional peer in a different geography.
- Avito: Avito is the leading classifieds platform in Morocco, operating in the same MENA region with a similar C2C/B2C marketplace model, freemium listing structure, and professional seller paid features. Direct regional peer with comparable categories.
- Gumtree: UK and South Africa classifieds platform with a similar C2C marketplace model. Direct peer in different geographies with comparable freemium and paid upgrade structure.
- Kijiji: Canada's leading classifieds platform owned by Adevinta. Similar marketplace model with C2C and B2C segments, freemium listings, and paid professional seller upgrades.
- Yapo: Chile's leading classifieds platform, also part of the FDV portfolio. Direct peer in a different geography with similar business model, freemium structure, and professional seller tools.
Broad incumbents
- OLX: OLX is a global online classifieds leader operating across multiple emerging markets including MENA under Prosus/Naspers. Larger incumbent with broader portfolio and similar generalist marketplace model.
- Facebook Marketplace: Facebook's free marketplace feature leveraging its massive social graph. Direct competitor offering zero-cost listings to existing Facebook users, threatening network effects of independent classifieds platforms.
Regional players
- Mubawab: Morocco's leading real estate classifieds platform operating in the same MENA region. Regional peer for the ImmoNeuf vertical, focused on real estate listings and developer partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Tayara Group social profiles
Digital presenceTayara Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tayara Group leadership team
Management profileNumber of profiles
Tayara Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tayara Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tayara Group
What does Tayara Group do?
Tayara Group operates a free online classified ads marketplace connecting individual buyers and sellers as well as professional merchants in Tunisia. The platform hosts millions of listings across categories including vehicles, real estate, electronics, home and garden, fashion, and services. Dedicated sub-brands include ImmoNeuf for new real estate listings from developers, Tayara Pro for professional seller accounts with enhanced visibility and analytics, and Bons Plans Tayara for exclusive promotional deals from partner merchants.
Is Tayara Group a public or private company?
Tayara Group is a private company. It is classified as corporate owned and is currently operating.
When was Tayara Group founded?
Tayara Group was founded in 2012. It employs 11 to 50 people.
Where is Tayara Group based?
Tayara Group is headquartered in Tunis, Tunisia, in the Africa region.
How does Tayara Group make money?
Four revenue lines are on record. Freemium Classified Ads are the primary driver. The others are professional Services (Tayara Pro), advertising and transaction Fees.
Who are Tayara Group's main competitors?
Direct peers on record are Marktplaats, Craigslist, Leboncoin, Avito, Gumtree, Kijiji and Yapo. Broad incumbents are OLX and Facebook Marketplace. Mubawab is listed as a regional player.
Does Tayara Group have an API?
No public API is recorded for Tayara Group.
What industry is Tayara Group in?
Tayara Group's product category is Online Classifieds Marketplace. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces.