DTG
DTG (Definitive Technology Group) designs and delivers proprietary Lithium Iron Phosphate battery-powered mobile workstations and battery systems for enterprise customers in warehouse logistics, manufacturing, biopharma, healthcare, and hospitality, sold via direct sales and a channel partner program.
- Company typePrivate
- Founded2017
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What DTG does
DTG (Definitive Technology Group), founded in 2017 and headquartered in Wilmington, Massachusetts, designs, develops, and delivers Lithium Iron Phosphate (LFP) battery-powered mobile workstations and battery systems under the MPower and PowerStation brands. Its product portfolio centers on proprietary MPower Battery Systems (X400, X300, 1500-1 models) with hot-swappable 100% uptime design, fast 2-3 hour charging, fan-less cooling, and an advanced Battery Management System (BMS) with remote fleet management. These batteries power a family of PowerStation mobile workstations addressing warehouse logistics, manufacturing, biopharma cleanrooms, healthcare WOW carts, and hospitality food-and-beverage carts, plus specialty variants including RFID PowerStations and Machine Vision PowerStations built on Zebra Technologies' AI-powered computer vision platform.
The company serves enterprise customers across more than 1,500 sites on five continents, with named deployments at Amazon, Amazon Air, DHL, Tesla, Google, Costco, Kaiser Permanente, AbbVie, Sodexo, TJX, and WebstaurantStore. Revenue is generated through quote-based hardware sales (battery systems, mobile workstations, OEM and custom builds), a Repower retrofit service that upgrades existing cart fleets, and Lean Six Sigma consulting tied to a 12-month ROI guarantee. Pricing is quote-based with multi-year enterprise contracts; the company offers free 30-minute virtual demos and responds to quote requests within 24 hours.
Distribution combines a direct enterprise field-sales motion with a channel partner program covering VARs and OEMs including Zebra Technologies, Honeywell, Teknion, Levata, and DecisionPoint. DTG is founder-owned (Steve Shaheen, CEO; Richard Shaheen, CRO; Patrick Ney, COO) with no disclosed institutional funding, 11-50 employees, and an installed base cited at 200,000+ daily active users, 30,000-40,000+ carts, and 40,000-75,000+ batteries deployed globally.
DTG firmographics
Firmographics- Name
- DTG
- Legal name
- Definitive Technology Group
- Website
- https://dtgpower.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DTG (Definitive Technology Group) designs and delivers proprietary Lithium Iron Phosphate battery-powered mobile workstations and battery systems for enterprise customers in warehouse logistics, manufacturing, biopharma, healthcare, and hospitality, sold via direct sales and a channel partner program.
- Ownership category
- akta.pro rank
DTG industry classification
Industry- Product category
- Mobile Workstations and Battery Power Systems
- NAICS
- Battery Manufacturing (33591)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Battery Pack Manufacturing & Module Assembly (EUAFABAI)
- akta.pro secondary industries
- Industrial Material Handling & Warehouse Charging (forklift/AGV chargers, battery swapping) (IMAGAHAG), Battery Management Systems (BMS) & Pack Electronics Manufacturing (EUAFABAJ)
Keywords
Where DTG is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DTG business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Battery Systems: DTG generates revenue through the sale of proprietary MPower Battery Systems, including LFP batteries, battery management systems, and accessories. Revenue is primarily one-time hardware sales with potential for recurring service and support contracts.
- Mobile Workstations: DTG sells complete mobile workstation solutions including battery-powered carts, workstations on wheels (WOWs), and specialized industry carts. Products are sold directly and through channel partners to enterprise customers.
- OEM & Custom Solutions: DTG offers custom design and build services for battery powered solutions, allowing customers to specify exact configurations for their unique requirements. Revenue generated through custom project-based sales.
- Repower & Retrofit Services: DTG provides battery repower and retrofit services for existing mobile workstation fleets, offering battery upgrades at significantly lower cost than fleet replacement. Includes refurbishment and retrofit options.
- Technical Support & RMA Services: DTG offers technical support services including Return Materials Authorization (RMA) for repairs, technical support hotline, and ongoing customer support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Quote-Based Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
DTG product offering
Product offeringCore offering
DTG designs, develops, and manufactures proprietary Lithium Iron Phosphate (LFP) battery systems (branded MPower) and a portfolio of battery-powered mobile workstations (PowerStations) for enterprise customers. The lineup includes mobile workstations for warehouse logistics, Class 1 and Class 3 cleanroom carts for biopharma, medical workstations on wheels (WOW) for healthcare, hospitality food and beverage carts, RFID and Machine Vision workstations, and OEM/custom solutions. The company also provides MPower Repower retrofit services to upgrade existing cart fleets from legacy chemistries to LFP.
Product overview
DTG (Definitive Technology Group) is a global leader in the design and development of advanced Lithium Iron Phosphate (LFP) battery powered mobile workstations and battery systems. The core product portfolio centers on MPower Battery Systems (including X400, X300, 300X, and 1500-1 models) that power a comprehensive line of mobile workstations branded as PowerStations. These include Mobile Workstations for warehouse and manufacturing, Cleanroom PowerStations for GMP biopharma environments, Medical Workstations on Wheels (WOW) for healthcare, and Hospitality Carts (Cooler, Barista, OnTap, POS, Refrigeration, Freezer) for food and beverage operations. Specialty variants include RFID PowerStation for inventory tracking and Machine Vision PowerStation products (Workbench and Problem Solver) featuring Zebra cameras with AI capabilities. DTG also offers MPower Repower Solutions for upgrading existing cart fleets and OEM/Custom Solutions for bespoke deployments. The company supports customers through Lean Six Sigma consulting and a Channel Partner Program.
Differentiator
Problem solved
Functional benefit
Brands
- MPower: DTG's Lithium Iron Phosphate (LFP) battery system brand. MPower battery systems provide safe, reliable power with hot-swap capabilities for mobile workstations across various industries.
Products and services
- MPower Battery Systems DTG's proprietary family of 100% Lithium Iron Phosphate (LFP) battery systems with hot-swap capability, fast 2-3 hour charging, advanced Battery Management System with remote fleet management, fan-less cooling, and 3-5 year warranties. Power output up to 250W continuous and 750W surge, available in 300Wh, 400Wh, and 1500Wh+ configurations, designed to power mobile workstations across enterprise customer environments.
- Mobile Workstations (PowerStations) Battery-powered mobile computer carts that mobilize workforce technology to the point of task across warehouse, manufacturing, and distribution operations. Includes the Problem Solver series for shipping, receiving, inventory control, and picking/packing, eliminating steps and improving productivity by an estimated 30 man hours per worker per day.
- RFID PowerStation Portable RFID reader workstation with a 10-foot telescoping antenna pole and hot-swappable battery for 24/7 inventory counting operations. Compatible with Zebra, Alien, and Impinj RAIN UHF RFID four-port readers for inventory counting and cycle counting applications.
- Workbench Machine Vision PowerStation Mobile workstation engineered with Zebra advanced Machine Vision (MV) cameras, AI-powered software, and high-performance computing systems for precise product identification and processing. Designed for warehouse picking and packing automation.
- Problem Solver Machine Vision PowerStation Warehouse quality operations workstation featuring Zebra Machine Vision (MV) cameras with AI-powered software and high-performance computing for precise product identification and processing in quality control operations.
- Caster Deck PowerStation The first 100% battery-powered mobile workstation for air freight load-planning, used by Amazon Air to optimize weight balance on outdoor freight loading decks for cargo and logistics companies.
- Cleanroom PowerStation Mobile workstation designed for Class 1 and Class 3 GMP cleanrooms, providing 100% uptime for electronic batch, production, and laboratory data collection at the point of task for pharmaceutical and biotech manufacturing.
- Medical Workstation (WOW) Mobile medical carts on wheels (WOWs) with swappable battery power, designed to reduce hallway clutter from charging carts and support frontline healthcare workers at the point of care. Supports JCAHO compliance with 24/7 uptime for bedside documentation, medication administration, and nursing workflows.
- Hospitality Carts Mobile food and beverage carts including Cooler PowerStation, Barista PowerStation, OnTap PowerStation (draft beverage), POS PowerStation, Refrigeration PowerStation, and Freezer PowerStation for stadiums, universities, hotels, venues, and restaurants.
- MPower Repower Solutions Battery upgrade and retrofit services that replace aging SLA batteries with safe, efficient LFP batteries on existing cart fleets, including Medical Repower and Industrial Repower options. Repowering costs about $1,500 per cart versus $3,500 for full fleet replacement, extending cart life while adopting LFP chemistry.
- OEM & Custom Solutions Custom battery powered solution design and build services where DTG works with customers to specify exact configurations for unique operational requirements across various industries. Includes OEM integration of MPower battery systems into third-party cart products.
- Lean Six Sigma Consulting Process improvement consulting service using Lean Six Sigma methodology to identify waste, optimize workflows, and guarantee 100% ROI recovery within 12 months. Provided by DTG's Lean Six Sigma blackbelts as a customized evaluation service.
Quantifiable outcome
- 30 man hours saved per day per worker through workflow optimization
- +5 more outcomes
Companies that use DTG
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
DTG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature7 records
DTG partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Zebra TechnologiescoreZebra Technologies is a key channel partner for DTG, reselling and deploying DTG's mobile workstation and battery solutions to customers across multiple industries including warehouse, logistics, and manufacturing.
- HoneywellcoreHoneywell serves as a channel partner distributing DTG's battery-powered mobile workstation solutions to their customer base in industrial and manufacturing environments.
- TeknioncoreTeknion is a value-added reseller of DTG solutions, providing mobile workstation and battery technology solutions to end customers.
- LevataminorLevata is a technology solutions partner that resells DTG mobile workstation and battery solutions.
- DecisionPointminorDecisionPoint is a channel partner providing DTG solutions to their customers in retail, warehouse, and logistics sectors.
- SodexocoreDTG and Sodexo executives presented results of an innovative campus dining pilot program at NACUFS 2022, demonstrating the effectiveness of DTG's mobile food service carts in university dining environments.
- Zebra TechnologiescoreDTG's Machine Vision Workstations are engineered with Zebra's advanced Machine Vision (MV) cameras, AI-powered software, and high-performance computing systems, representing a technology integration partnership.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
DTG competitors and assessment
Company assessmentBroad incumbents
- Panasonic Connect (TOUGHBOOK): Panasonic's TOUGHBOOK line of rugged mobile computers serves warehouse, manufacturing, healthcare, and field service customers — a broad incumbent whose rugged tablets are commonly deployed on the types of mobile workstations DTG powers.
- Datalogic: Datalogic manufactures barcode readers, sensors, and mobile computing devices for industrial automation, retail, and logistics — an adjacent incumbent that competes for the scanning and data-capture workloads DTG's RFID and mobile workstations enable.
- Getac Technology: Getac manufactures rugged laptops, tablets, and vehicle-mounted computers used in field service, manufacturing, and warehouse environments — a broader incumbent with overlapping hardware that competes indirectly with DTG's workstation platforms.
Direct peers
- Honeywell: Honeywell resells DTG solutions today but also manufactures its own rugged mobile computers, scanners, and integrated mobility carts for industrial and healthcare customers — directly competing for the same enterprise mobility budgets that DTG targets.
- Zebra Technologies: Zebra is both a core channel partner and a direct competitor to DTG. It sells rugged mobile computers, barcode/RFID readers, and integrated workstation carts across warehouse, retail, and healthcare — overlapping with DTG's mobile workstation and RFID PowerStation product lines.
- Capsa Healthcare: Capsa Healthcare is a leading manufacturer of medical carts, medication carts, and mobile workstations on wheels for hospitals and long-term care — directly comparable to DTG's healthcare WOW offering and a frequent competitor in the same hospital procurement processes.
- JLT Mobile Computers: JLT Mobile Computers manufactures rugged vehicle-mount and tablet computers used in warehouses, ports, and industrial settings — an adjacent but overlapping peer in the rugged enterprise mobile computing category where DTG positions its battery-powered workstations.
- Enovate Medical: Enovate Medical specializes in powered and non-powered mobile workstation carts for hospitals and clinical environments — directly competing with DTG's WOW product line at the bedside point-of-care use case.
Emerging players
- Locus Robotics: Locus Robotics deploys autonomous warehouse picking robots that compete for the same picking and fulfillment productivity dollars that DTG addresses with its mobile workstations and machine vision PowerStations.
- Mobile Industrial Robots (MiR): MiR builds autonomous mobile robots that transport goods within warehouses and factories, competing with DTG for warehouse automation budgets but addressing material movement rather than mobile workstation power and data capture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DTG social profiles
Digital presenceDTG financial estimates
Financial estimateRevenue estimate
Valuation estimate
DTG leadership team
Management profileNumber of profiles
Profiles8 records
DTG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DTG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DTG
What does DTG do?
DTG designs, develops, and manufactures proprietary Lithium Iron Phosphate (LFP) battery systems (branded MPower) and a portfolio of battery-powered mobile workstations (PowerStations) for enterprise customers. The lineup includes mobile workstations for warehouse logistics, Class 1 and Class 3 cleanroom carts for biopharma, medical workstations on wheels (WOW) for healthcare, hospitality food and beverage carts, RFID and Machine Vision workstations, and OEM/custom solutions. The company also provides MPower Repower retrofit services to upgrade existing cart fleets from legacy chemistries to LFP.
Is DTG a public or private company?
DTG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DTG founded?
DTG was founded in 2017. It employs 11 to 50 people.
Where is DTG based?
DTG is headquartered in Wilmington, United States, in the North America region.
How does DTG make money?
Five revenue lines are on record. Battery Systems are the primary driver. The others are mobile Workstations, OEM & Custom Solutions, repower & Retrofit Services and technical Support & RMA Services.
Who are DTG's main competitors?
Broad incumbents on record are Panasonic Connect (TOUGHBOOK), Datalogic and Getac Technology. Direct peers are Honeywell, Zebra Technologies, Capsa Healthcare, JLT Mobile Computers and Enovate Medical. Emerging players are Locus Robotics and Mobile Industrial Robots (MiR).
Does DTG have an API?
No public API is recorded for DTG.
What industry is DTG in?
DTG's product category is Mobile Workstations and Battery Power Systems. Its primary akta.pro industry code is EUAFABAI, Battery Pack Manufacturing & Module Assembly, with a secondary code of IMAGAHAG, Industrial Material Handling & Warehouse Charging (forklift/AGV chargers, battery swapping). Its NAICS code is 33591 and its SIC code is 3537.