Scale to Win

What Scale to Win does

Scale to Win is a political technology company founded in 2020 and incorporated in Delaware, with operational headquarters in San Francisco and a fully remote team of 11-50 employees. It provides outbound communications infrastructure — specifically an all-in-one peer-to-peer (P2P) texting platform (Scale to Win Text) and a predictive calling platform (Scale to Win Dialer) — to Democratic and progressive political campaigns, labor unions, progressive nonprofits, government entities, and colleges. Both products run as cloud-based SaaS over a multi-telephony-provider stack (Twilio, Bandwidth, Sinch, Telnyx) running on AWS, support shortcode, 10DLC, and toll-free numbers, and include native bi-directional integration with NGP VAN (the standard Democratic campaign CRM) and ActBlue. A legacy P2P platform, Scale to Win Spoke, is being superseded, and a turnkey managed service, We Text, supplements self-serve and enterprise sales motions. Compliance workflows cover TCPA, FEC, FCC, and The Campaign Registry / Campaign Verify 10DLC registration, which the company handles on behalf of political customers.

The business model is usage-based with no subscription tiers and no startup fees: 1.5¢ per outbound SMS segment and 4¢ per outbound call, with volume discounts for campaigns exceeding one million messages or calls, and $95 pass-through fees for Campaign Verify registration tokens. Revenue is concentrated around U.S. election cycles, with extended support hours during GOTV periods and major fundraising deadlines. Go-to-market is a hybrid direct sales/demo motion for large campaigns (DNC, Harris for President, Mark Kelly, Beto for Texas) and a self-serve/get-started motion for the long tail of more than 4,000 customers, supported by case studies, webinars, blog content, social media, and integration documentation. Customer-reported outcomes include 46,706,678 voters canvassed, $240,498,951 raised, and up to 10x caller productivity versus hand dialing. The company operates without disclosed external funding, M&A, or leadership changes, and reports no regulatory actions or patent filings.

Name

Scale to Win

Legal name

Scale To Win, Inc.

Website

https://scaletowin.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Scale to Win provides peer-to-peer texting and predictive calling SaaS tools to Democratic and progressive political campaigns, labor unions, progressive nonprofits, government entities, and colleges, using usage-based pricing with native NGP VAN and ActBlue integrations.

Ownership category

akta.pro rank

Product category

Political campaign outreach software

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

Keywords

• Peer-to-peer texting
• Predictive dialer software
• Political outreach platform
• Campaign texting tools
• Voter contact software

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Outbound SMS Messaging: Usage-based pricing at 1.5 cents per outbound SMS segment. Customers pay only for what they use with no startup fees. Volume-based discounts available for organizations sending more than 1 million messages.
2. Outbound Calling: Usage-based pricing at 4 cents per outbound call. Pay-as-you-go model with no startup fees. Volume-based discounts available for organizations making more than 1 million calls.
3. Turnkey Services (We Text): Managed services where Scale to Win's team handles text campaigns on behalf of clients. Customer is responsible for all fees accrued by Turnkey Service Providers.
4. 10DLC Registration: For political customers, Scale to Win covers 10DLC registration fees but customers must pay $95 directly to Campaign Verify for token acquisition. Non-political organizations pay no registration fees to Scale to Win.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Scale to Win sells a cloud-based peer-to-peer SMS texting platform and a predictive outbound dialer that political campaigns, progressive nonprofits, labor unions, and government entities use to run high-volume voter contact and fundraising outreach. Its products integrate with the standard Democratic campaign stack (NGP VAN, ActBlue) and support shortcode, 10DLC, and toll-free numbers under a pay-as-you-go pricing model with no startup fees. The company also offers managed "We Text" turnkey services and a legacy Spoke P2P platform.

Differentiator

Problem solved

Functional benefit

Brands

• Scale to Win Text: All-in-one texting tool for grassroots fundraising and organizing, supporting shortcode, 10DLC, and toll-free numbers
• Scale to Win Dialer
• Scale to Win Spoke
• We Text

Products and services

• Scale to Win Text All-in-one peer-to-peer texting platform for political campaigns, progressive nonprofits, labor unions, and government entities. Supports shortcode, 10DLC, and toll-free numbers, with script templates, audience segmentation, advanced reporting, opt-in texting, and native integrations with ActBlue and NGP VAN. Designed to be used by campaign staff and volunteers for fundraising, voter contact, and GOTV outreach.
• Scale to Win Dialer Predictive outbound calling platform that lets campaign callers speak with up to 10x more contacts per hour than hand dialing. Includes answer-machine detection, power dialing, voicemail drops, device-agnostic operation, NGP VAN bi-directional sync, and support for dialing both mobile and landline numbers. For political campaigns and progressive organizations running large voter-contact calling programs.
• Scale to Win Spoke Legacy peer-to-peer SMS texting platform with campaign creation, contact management, script management, message review, and API integrations including NGP VAN and Action Kit. For political and progressive campaigns still operating on the older Spoke-style workflow.
• We Text (Turnkey Managed Texting Service) Managed texting service in which the Scale to Win team builds text campaigns, sends the messages, collects response data, and ensures regulatory compliance on behalf of clients. For campaigns and organizations that prefer to outsource their texting operations to Scale to Win staff rather than run the platform internally.

Quantifiable outcome

• Callers can speak with up to 10x the number of contacts per hour relative to hand dialing
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• NGP VANcoreTechnology or IntegrationNative bi-directional integration with NGP VAN (the standard CRM for Democratic campaigns) enabling data sync, tag synchronization, and event syncing. This integration is critical for campaign workflow efficiency.
• ActBluecoreTechnology or IntegrationIntegration with ActBlue for donation processing, enabling seamless fundraising workflows within the Scale to Win platform for progressive campaigns.
• The Campaign RegistrycoreTechnology or IntegrationRequired integration for political campaign 10DLC registration. Scale to Win handles campaign registration with The Campaign Registry as part of compliance workflow.
• Campaign VerifycoreTechnology or IntegrationVetting organization for confirming identity of political campaigns. Required for 10DLC registration for political entities. Scale to Win directs customers to obtain tokens from Campaign Verify ($95 fee).

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Hustle: Direct competitor offering peer-to-peer texting and broadcast messaging for political campaigns, nonprofits, and advocacy organizations. Targets a similar Democratic-leaning customer base with comparable SMS-based outreach tools.
• RumbleUp: P2P texting platform widely used by Republican and conservative political campaigns and advocacy groups. Operates the same core use case (text-based voter and supporter outreach) but serves the opposite political ecosystem from Scale to Win.
• GetThru (formerly Groundswell): Provides peer-to-peer texting and dialer tools for progressive political campaigns and labor organizations. Closely comparable in target customer, feature set, and pricing model to Scale to Win Text and Dialer.
• CallHub: P2P texting, predictive dialing, and robocalling platform used by political campaigns, advocacy groups, and nonprofits globally. Directly overlaps with Scale to Win's core texting and calling product suite.
• Tatango: SMS marketing platform with strong adoption among political campaigns, PACs, and nonprofits. Competes on mass-texting and broadcast messaging capabilities that overlap with Scale to Win Text.
• ThruText: Peer-to-peer texting tool focused on political and advocacy campaigns. Closely comparable in product functionality (P2P texting with script management and reporting) and target customers.
• PhoneBurner: Predictive dialing platform used by political campaigns, advocacy groups, and sales organizations. Directly comparable to Scale to Win Dialer on power-dialing productivity and CRM integration.

Broad incumbents

• NGP VAN: Dominant CRM and integrated campaign technology provider for Democratic campaigns; offers VIC dialer and other voter contact tools. Comparable as a Democratic campaign technology incumbent and partner/competitor on the dialer side.

Emerging players

• Movano (Relay): Advocacy-focused texting platform serving nonprofits and progressive organizations. Overlaps with Scale to Win's nonprofit and advocacy segment on SMS outreach and member mobilization.

Others

• Twilio: Underlying communications platform provider that Scale to Win uses as a subprocessor for SMS and voice. Adjacent rather than directly competitive, but its broader messaging APIs could enable downstream competition or in-housing by large campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ScaleToWin
• YouTubeyoutube.com/@scaletowin
• Facebookfacebook.com/ScaleToWin
• LinkedInlinkedin.com/company/scale-to-win

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scale to Win