Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates
Blink, an Amazon subsidiary, designs and sells wire-free smart home security cameras, video doorbells, and accessories managed through a mobile app. Products are sold exclusively through Amazon's global marketplace, serving residential and small business customers across North America, Europe, Mexico, and Oceania.
- Company typePrivate
- Founded2014
- HeadquartersNorth Reading, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates does
Blink is a privately held smart home security subsidiary of Amazon.com, Inc., operating under the legal entity Immedia Semiconductor, LLC, headquartered in North Reading, Massachusetts. Founded in 2014 and acquired by Amazon in 2017, the company designs and sells wire-free indoor and outdoor security cameras, video doorbells, and complementary accessories, all managed through the Blink Home Monitor mobile application for iOS and Android. Core products include the Outdoor 2K+, Mini 2K+, second-generation Video Doorbell, and the Blink Arc panoramic mount, with a technical differentiator of up to two years of battery life on wire-free devices and HD/2K day-and-night video capture with two-way audio.
The business operates a dual revenue model combining hardware sales with recurring subscription revenue. Hardware is sold exclusively through Amazon's global marketplace (amazon.com, amazon.co.uk, amazon.ca, amazon.com.mx, and European Amazon stores) with the Blink website (blinkforhome.com) functioning as an informational storefront that redirects to Amazon for purchase. Subscription services (Blink Basic Plan and Blink Plus Plan) provide cloud video storage and unlock advanced features such as the Blink Arc panoramic view. The company serves residential homeowners as its primary customer segment, with small business owners as a secondary segment, across North America, Europe (UK, Germany, France, Italy, Spain, Netherlands, Belgium), Mexico, Australia, and New Zealand. Distribution is tightly coupled with Amazon's e-commerce infrastructure and the Alexa voice ecosystem, which provides motion alerts, live streaming, two-way talk, and routine integration.
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates firmographics
Firmographics- Name
- Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates
- Legal name
- Immedia Semiconductor, LLC
- Website
- https://blinkforhome.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- Blink, an Amazon subsidiary, designs and sells wire-free smart home security cameras, video doorbells, and accessories managed through a mobile app. Products are sold exclusively through Amazon's global marketplace, serving residential and small business customers across North America, Europe, Mexico, and Oceania.
- Ownership category
- akta.pro rank
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates industry classification
Industry- Product category
- Smart Home Security Cameras
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro industry
- Smart Security Cameras & Surveillance Systems RetailAlarm Systems & Monitoring Kits Retail
Keywords
Where Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates is headquartered
LocationHeadquarters
- HQ city
- North Reading
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Hardware Sales: Sale of smart security devices including cameras (Outdoor 2K+, Mini 2K+, Indoor), video doorbells, and accessories. Products sold primarily through Amazon.com marketplace with various models at different price points.
- Blink Subscription Plans: Cloud storage subscription plans (Blink Basic Plan and Blink Plus Plan) providing automatic storage of video recordings captured by Blink devices, with enhanced features and extended storage capacity.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates product offering
Product offeringCore offering
Blink designs, manufactures, and sells wire-free smart home security cameras (Outdoor 2K+, Mini 2K+, indoor models), a smart Video Doorbell, and the Blink Arc panoramic mount, all managed through the Blink Home Monitor mobile app. Revenue is generated from one-time hardware sales distributed exclusively through Amazon's global marketplace and from recurring Blink Basic and Blink Plus cloud storage subscription plans.
Product overview
Blink is a smart home security company offering a unified ecosystem of wireless security cameras and smart doorbells, all managed through the Blink Home Monitor mobile app. The product line includes the Outdoor 2K+ and Mini 2K+ cameras (indoor and outdoor variants), the Video Doorbell, and the Blink Arc panoramic mount accessory. All wire-free devices claim up to two years of battery life. The ecosystem is integrated with Amazon Alexa for voice control and streaming, and requires a subscription plan (Blink Plus) for cloud storage and advanced features. Blink devices stream video to the cloud and are sold through Amazon.com.
Differentiator
Problem solved
Functional benefit
Brands
- Blink Home Monitor: Mobile application for monitoring Blink security devices remotely.
Products and services
- Outdoor 2K+ Wire-free outdoor security camera with 2K video resolution, enhanced audio, motion detection, night vision, and up to two years of battery life, intended for residential and small business outdoor surveillance.
- Mini 2K+ Compact plug-in indoor camera with sharp 2K video resolution and expansive coverage, intended for indoor home and small business monitoring.
- Blink Arc Compact weather-resistant mount accessory that pairs two Blink Mini 2K+ cameras to deliver a 180-degree panoramic live view, intended for Blink customers seeking wider indoor/outdoor coverage.
- Video Doorbell Second-generation smart security doorbell with up to two years of battery life, expanded field of view, motion detection, two-way audio, and improved security features for residential front-door monitoring.
- Blink Home Monitor App iOS and Android mobile application that connects Blink cameras and doorbells to users' phones, enabling live viewing, motion alerts, two-way talk, and management of multiple Blink systems across homes and small businesses from one account.
- Blink Plus Plan Recurring cloud storage subscription plan that provides extended video clip history, advanced features, and access to features such as the Blink Arc panoramic view for Blink camera and doorbell owners.
Quantifiable outcome
- Up to 2 years battery life on wire-free devices
- +1 more outcomes
Companies that use Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature6 records
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AmazoncoreBlink is an Amazon company and subsidiary of Immedia Semiconductor LLC. The partnership provides Blink with Amazon's distribution infrastructure, Alexa integration capabilities, and the trust associated with the Amazon brand. Blink devices are sold exclusively through Amazon's marketplace and integrate deeply with Amazon's smart home ecosystem including Alexa voice control.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates competitors and assessment
Company assessmentDirect peers
- Ring: Amazon-owned smart home security brand offering video doorbells, indoor/outdoor cameras, and alarm systems. Most direct peer to Blink: same corporate parent, same product category, same marketplace distribution, and overlapping target customer (residential and small business).
- Eufy (Anker Innovations): Anker's smart home sub-brand offering wire-free security cameras, video doorbells, and home security kits with a strong emphasis on local/edge storage and no mandatory subscription. Direct competitor to Blink in the budget-to-mid DIY residential camera segment.
- Wyze: Direct-to-consumer smart home camera brand known for aggressively priced indoor/outdoor cameras and video doorbells with optional Cam Plus subscription. Closely comparable to Blink on price point, target buyer, and wire-free product positioning.
- Arlo Technologies: Public pure-play smart home security camera company with wire-free indoor/outdoor cameras, video doorbells, and Arlo Secure cloud subscription. Closely comparable to Blink in product mix, subscription business model, and DIY residential/SMB positioning, though Arlo skews premium.
- Lorex: Specialist in wire-free, Wi-Fi, and PoE security camera systems for residential and SMB use, sold through retail and online channels. Direct peer to Blink on product category, with comparable feature set and channel mix.
- Reolink: Security camera specialist offering wire-free battery, PoE, and Wi-Fi cameras plus video doorbells, with optional cloud and local/NVR storage. Closely comparable to Blink on product mix and the value-conscious DIY buyer, particularly in the outdoor/wire-free segment.
- TP-Link Tapo: TP-Link's consumer smart home brand selling indoor/outdoor security cameras, video doorbells, and smart plugs at competitive price points through Amazon and major retailers. Directly comparable to Blink on hardware category, channel mix, and budget-focused DIY residential customer.
Emerging players
- SimpliSafe: DIY home security company offering cameras, doorbells, and full alarm system kits with optional professional monitoring subscription. Adjacent peer to Blink with overlapping camera/doorbell products but differentiated by its whole-home alarm and professional monitoring emphasis.
Broad incumbents
- Google Nest: Google's smart home brand including Nest Cam indoor/outdoor and Nest Doorbell, sold across Google Store and major retailers. Competes head-to-head with Blink in residential security cameras but operates as part of a much broader smart home and home automation portfolio.
- ADT: Long-established professionally installed and monitored home security company now offering ADT Self Setup DIY cameras and Google Nest-based hardware. Competes with Blink in the residential security segment but primarily through professional installation and recurring monitoring contracts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates social profiles
Digital presenceBlink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates compliance and trust
Trust signalCompliance8 records
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates leadership team
Management profileNumber of profiles
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates
What does Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates do?
Blink designs, manufactures, and sells wire-free smart home security cameras (Outdoor 2K+, Mini 2K+, indoor models), a smart Video Doorbell, and the Blink Arc panoramic mount, all managed through the Blink Home Monitor mobile app. Revenue is generated from one-time hardware sales distributed exclusively through Amazon's global marketplace and from recurring Blink Basic and Blink Plus cloud storage subscription plans.
Is Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates a public or private company?
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates is a private company. It is classified as corporate owned and is currently operating.
When was Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates founded?
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates was founded in 2014.
Where is Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates based?
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates is headquartered in North Reading, United States, in the North America region.
How does Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are blink Subscription Plans.
Who are Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates's main competitors?
Direct peers on record are Ring, Eufy (Anker Innovations), Wyze, Arlo Technologies, Lorex, Reolink and TP-Link Tapo. SimpliSafe is listed as an emerging player. Broad incumbents are Google Nest and ADT.
Does Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates have an API?
No public API is recorded for Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates.
What industry is Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates in?
Blink, An Amazon Company | Immedia Semiconductor, Inc. or its affiliates's product category is Smart Home Security Cameras. Its primary akta.pro industry code is CRAIAMAF, Smart Security Cameras & Surveillance Systems Retail, with a secondary code of CRAIAMAG, Alarm Systems & Monitoring Kits Retail. Its SIC code is 3651.