EDTECH
Education Technology Associates builds the Connected Campus SaaS platform — integrated advising, online community, personalized resources, and persistence tools — to improve student engagement and retention for U.S. higher education institutions.
- Company typePrivate
- Founded2010
- HeadquartersCarmel, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EDTECH does
Education Technology Associates (EdTech) is a privately held U.S. software company founded in 2010 and headquartered in Carmel, Indiana, that builds the Connected Campus platform — a SaaS suite designed to improve student engagement, persistence, and retention at colleges and universities. The platform is composed of four integrated modules: Integrated Advising Services (analytics to identify disengaged students and trigger interventions), Private Online Community (an immersive "sense of place" environment presenting the institution's "halls & walkways" and enabling peer mentoring), Personalized Student Resources (coaching plus faculty/staff connections), and Persistence Portal (sustained engagement across program duration). EdTech's business model is enterprise SaaS, with quote-based institutional subscriptions sold through a direct field-sales motion supported by "Schedule a Demo" calls-to-action and a small distributed team across Indianapolis, Dallas, and Boca Raton.
The company is founder-led by David Meek, who previously founded Campus Management Corp. in 1988, grew it to serve more than 1,200 U.S. college campuses, and stepped down as Chairman and CEO in 2008. Several other senior team members, including the sales lead and a partnership development executive, also joined from Campus Management, carrying prior institutional relationships into EdTech's go-to-market. The website copyright dates to 2016, no external funding rounds have been disclosed, no customer logos are published, and pricing is not public — leaving the commercial scale of the business largely undisclosed.
EDTECH firmographics
Firmographics- Name
- EDTECH
- Legal name
- Education Technology Associates
- Website
- https://edtechassociates.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Education Technology Associates builds the Connected Campus SaaS platform — integrated advising, online community, personalized resources, and persistence tools — to improve student engagement and retention for U.S. higher education institutions.
- Ownership category
- akta.pro rank
EDTECH industry classification
Industry- Product category
- Higher Education Student Engagement Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG)
- akta.pro secondary industry
- Student & Alumni Communities (BPAMABAK)
Keywords
Where EDTECH is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
EDTECH business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription for Higher Education Institutions: The company offers its Connected Campus platform as a subscription-based software solution to colleges and universities, focusing on student engagement, persistence, and retention outcomes. The sales motion through account managers and 'Schedule a Demo' CTA indicates an enterprise SaaS model with institutional subscriptions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
EDTECH product offering
Product offeringCore offering
Education Technology Associates sells Connected Campus, a SaaS student engagement and retention platform for colleges and universities. The platform combines Integrated Advising Services (analytics to identify disengaged students), a Private Online Community (immersive 'sense of place' with virtual halls and walkways), Personalized Student Resources (coaching and faculty connections), and a Persistence Portal to drive attention, persistence, and retention across the student lifecycle.
Product overview
Education Technology Associates (EdTech) offers Connected Campus, a unified student engagement and retention platform for higher education. The platform consists of multiple integrated modules: Integrated Advising Services (which uses analytics to identify disengaged students), Private Online Community (creating an immersive institutional experience), Personalized Student Resources (providing coaching and faculty connections), and Persistence Portal (maintaining student focus throughout programs). Together, these modules work to drive student engagement, persistence, and retention while improving institutional results.
Differentiator
Problem solved
Functional benefit
Brands
- Connected Campus: A student engagement and retention solution for higher education institutions featuring integrated advising services, private online community, and personalized student resources.
Products and services
- Connected Campus A SaaS student engagement and retention platform for higher education institutions that combines Integrated Advising Services, a Private Online Community, Personalized Student Resources, and a Persistence Portal to drive engagement, persistence, and retention for college and university students.
Companies that use EDTECH
Customer profileSegments1 record
Ideal customer profiles1 record
EDTECH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EDTECH partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
EDTECH competitors and assessment
Company assessmentBroad incumbents
- EAB (Hobsons, Starfish, Civitas Learning): EAB's student-success portfolio (Hobsons, Starfish, Civitas) offers advising, early-alert, and analytics functionality that directly competes with Connected Campus's Integrated Advising Services. It is the dominant consolidated incumbent in higher-ed retention and engagement SaaS.
- Anthology (formerly Blackboard): Anthology bundles SIS, LMS, and student-success modules into a comprehensive higher-ed suite. While broader than EdTech, its retention and engagement modules compete head-to-head with Connected Campus in institutional procurement evaluations.
- Instructure (Canvas): Instructure's Canvas LMS, augmented by student-success and engagement tools, is embedded across many US colleges. Its expanding non-LMS footprint makes it a broad incumbent competing for the same institutional budget lines EdTech targets.
- Salesforce.org Education Cloud: Salesforce.org's Education Cloud offers CRM-based student engagement and success workflows to higher-ed institutions. While broader and CRM-anchored, it competes for the same student-engagement budgets as Connected Campus.
- D2L (Brightspace): D2L's Brightspace LMS increasingly bundles engagement, retention, and analytics features relevant to the higher-ed student-success use case. As a broader incumbent, it competes with EdTech for institutional mindshare and wallet share.
- Campus Management Corp. Campus Management is a long-standing higher-ed SIS and ERP provider founded by EdTech's David Meek in 1988. While focused on SIS rather than engagement, it shares the same buyer relationships and competes indirectly through adjacent functionality.
- Navigate360 (formerly ReadyTalk-adjacent / EAB-adjacent retention suite): Navigate360 provides student-success, retention, and safety solutions to higher education. Its retention and early-alert capabilities overlap with Connected Campus's analytics-driven advising and intervention modules.
Direct peers
- DialogEDU: DialogEDU provides a student-engagement platform focused on retention and persistence in higher education — the same core problem EdTech targets. Notably, EdTech's Connie Cole was previously SVP of Sales at DialogEDU, signaling direct competitive overlap.
- Ready Education: Ready Education builds a student-engagement app purpose-built for higher education, addressing community, persistence, and retention outcomes — a near-direct overlap with Connected Campus's Private Online Community and persistence modules.
- Concourse: Concourse provides a higher-ed engagement and retention platform combining advising, community, and analytics. It is closely comparable in scope and target buyer to EdTech's Connected Campus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
EDTECH social profiles
Digital presenceEDTECH financial estimates
Financial estimateRevenue estimate
Valuation estimate
EDTECH leadership team
Management profileNumber of profiles
Profiles11 records
EDTECH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EDTECH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EDTECH
What does EDTECH do?
Education Technology Associates sells Connected Campus, a SaaS student engagement and retention platform for colleges and universities. The platform combines Integrated Advising Services (analytics to identify disengaged students), a Private Online Community (immersive 'sense of place' with virtual halls and walkways), Personalized Student Resources (coaching and faculty connections), and a Persistence Portal to drive attention, persistence, and retention across the student lifecycle.
Is EDTECH a public or private company?
EDTECH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EDTECH founded?
EDTECH was founded in 2010. It employs 11 to 50 people.
Where is EDTECH based?
EDTECH is headquartered in Carmel, United States, in the North America region.
How does EDTECH make money?
One revenue line is on record: saaS Subscription for Higher Education Institutions.
Who are EDTECH's main competitors?
Broad incumbents on record are EAB (Hobsons, Starfish, Civitas Learning), Anthology (formerly Blackboard), Instructure (Canvas), Salesforce.org Education Cloud, D2L (Brightspace), Campus Management Corp. and Navigate360 (formerly ReadyTalk-adjacent / EAB-adjacent retention suite). Direct peers are DialogEDU, Ready Education and Concourse.
Does EDTECH have an API?
No public API is recorded for EDTECH.
What industry is EDTECH in?
EDTECH's product category is Higher Education Student Engagement Software. Its primary akta.pro industry code is EDAFAMAG, Enrollment Yield, Matriculation & Onboarding Platforms, with a secondary code of BPAMABAK, Student & Alumni Communities. Its NAICS code is 611710 and its SIC code is 7371.