We Are Camps

What We Are Camps does

We Are Camps (legal entity: We Are Camps by Monahan, LLC) is a privately held, SBA-certified Veteran-Owned provider of mobile, instructor-led youth camp programs headquartered in Champaign, Illinois. The company delivers a turnkey camp experience — sending its own instructors, curriculum, and equipment to customer locations — eliminating the customer's need to recruit staff or purchase supplies. Its portfolio spans six program series: Technology & Digital Media (digital arts, filmmaking, game design and coding), Sports (baseball, basketball, cheerleading, football, flag football, lacrosse, multi-sport, soccer, dance), Outdoor Adventure (archery, outdoor survival, camp survivor, team building and ropes), Science (coding, drones, STEM, nature exploration, crime scene investigation), Art (art, arts and crafts, band and music), and Early Years for ages 5–8.

The company serves a B2B customer base across multiple verticals, including youth centers, park districts, after-school programs, U.S. Air Force and military installations, sports clubs and leagues, and local community organizations. Distribution is direct — typically initiated via website contact forms or email to founders Tom and Julie Monahan — with quotes prepared on a per-engagement basis; no public pricing exists. The company claims global delivery reach, including to military installations worldwide, and operates a downloadable marketing materials portal supporting outbound sales.

Monetization occurs through professional-services fees for each mobile camp engagement, with revenue dependent on the number of contracted series, dates, and locations per season. There is no software product, no mobile app, no API, and no disclosed technology infrastructure beyond the WordPress-based corporate website. The company has no external investors, no funding rounds disclosed, and no patents, partnerships, or acquisition history. Operational scale is small (11–50 employees per firmographic data), with the business run by the two founder-owners and supported by a roster of traveling coaches and instructors.

Name

We Are Camps

Legal name

We Are Camps by Monahan, LLC

Website

https://wearecamps.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

We Are Camps is a mobile, instructor-led youth camp provider delivering turnkey sports, STEM, outdoor, arts, and early-years programs to organizations such as youth centers, park districts, after-school programs, and military installations worldwide.

Ownership category

akta.pro rank

Product category

Youth Camp and Recreation Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC), Coding, Game Design & Computer Science Camps (EDAMALAD), Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH), Robotics, Engineering & Makers Camps (EDAMALAE)

Keywords

• Mobile youth camps
• Summer camp programs
• Youth enrichment services
• After-school programming
• Community recreation services

Headquarters

HQ city

Champaign

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Mobile Camp Programs: The company generates revenue by providing mobile camp programs to organizations. Organizations select camp series and dates, and We Are Camps provides instructors, curriculum, equipment, and operational systems to deliver the camp experience at the organization's location.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

We Are Camps delivers mobile, instructor-led youth camp programs to organizations at their own locations. Customers select a camp series (Technology & Digital Media, Sports, Outdoor, Science, Art, or Early Years for ages 5–8) and dates, and the company supplies the trained coaches, age-appropriate curriculum, equipment, and operational logistics needed to run the camp.

Product overview

We Are Camps is a provider of mobile, instructor-led youth camp programs that travel to community locations. The company operates a portfolio of camp series across six categories: Technology & Digital Media (Digital Arts & Animation, Digital Filmmaking, Game Design & Coding), Sports (Baseball, Basketball, Cheerleading, Football, Flag Football, Lacrosse, Multi-Sports, Soccer, Dance), Outdoor Adventure (Archery, Get Outdoors, Survival & Outdoor, Camp Survivor, Team Building & Ropes Courses), Science (Coding Camps, Drone Masters, STEM, Explore Nature, Crime Scene Investigation), Art (Art, Summer Fun Arts & Crafts, Band & Music), and Early Years programs for ages 5–8 (Camp Curious, Little Builders Lab, Art Explorers, Sing Play Dance Music). Each camp is professionally staffed and designed to deliver consistent, hands-on learning experiences across domestic and international locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology & Digital Media Camp Series Mobile camp series teaching modern digital skills including Digital Arts & Animation, Digital Filmmaking, and Game Design & Coding through hands-on projects. Delivered to host organizations with all instructors and equipment provided.
• Sports Camp Series High-energy mobile sports camp series covering Baseball, Basketball, Cheerleading, Football, Flag Football, Lacrosse, Multi-Sports, Soccer, and Dance, focusing on fundamentals, teamwork, and gameplay.
• Outdoor Camp Series Outdoor adventure mobile camp series including Archery, Get Outdoors, Survival & Outdoor, Camp Survivor, and Team Building & Ropes Courses, designed to build resilience and real-world skills.
• Science Camp Series Mobile science camp series exploring STEM, coding, drones, and nature through hands-on activities, including Coding Camp (Animation and Gaming), Drone Masters, STEM, Explore Nature, and Crime Scene Investigation.
• Art Camp Series Mobile art camp series built around self-expression and creative projects, including Art Camp, Summer Fun Arts & Crafts, and Band & Music Camp.
• Early Years Camp Series (Ages 5–8) Mobile camp series designed specifically for younger campers ages 5–8 with playful structure and creative confidence-building activities, including Camp Curious (STEM & Discovery), Little Builders Lab (Engineering Play), Art Explorers (Creative Expression), and Sing, Play, Dance Music Camp.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Bricks 4 Kidz: Mobile STEM and LEGO-based enrichment programs delivered on-site to schools, camps, and community organizations. Closely comparable to We Are Camps in mobile instructor-led youth programming model across multiple STEM topics.
• Mad Science: Franchised provider of mobile science assemblies, in-school programs, and summer camps delivered on-site at customer locations. Directly overlaps with We Are Camps' mobile Science Camp Series and STEM delivery approach.
• Snapology: Mobile STEAM enrichment programs and camps using LEGO, robotics, and technology, delivered to schools, camps, and community venues. Comparable mobile instructor-led model covering science, tech, engineering, and arts.
• Engineering For Kids: Franchised mobile STEM and engineering programs for kids delivered on-site at schools and community organizations. Closely aligned with We Are Camps' STEM and Engineering camp offerings.
• Club SciKidz: Provider of mobile science and technology summer camps and after-school programs delivered at customer locations. Comparable mobile camp delivery model with science/STEM emphasis.
• i9 Sports: Youth sports league and camp franchise operator offering multi-sport programming for kids. Comparable to We Are Camps' Sports Camp Series in delivering instructor-led sports experiences to community organizations.

Broad incumbents

• US Sports Camps / Nike Sports Camps: Large established operator of branded summer sports camps across multiple sports disciplines nationwide. Comparable sports camp product category but operates fixed-location residential/day camps at scale rather than mobile delivery.
• Code Ninjas: National franchise offering coding and STEM education, including summer camps, at owned retail centers. Overlaps with We Are Camps' Coding and Game Design programs but operates a fixed-center model rather than mobile.
• Varsity Tutors: Broad enrichment platform offering camps, classes, and tutoring across academic and specialty subjects. Provides summer camp offerings to organizations but as part of a wider portfolio rather than mobile camp specialty.
• Steve & Kate's Camp: Established day-camp operator with multiple locations offering multi-activity programming to children. Comparable multi-activity camp model but operates fixed-location centers rather than mobile delivery to organizations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WeAreCamps
• LinkedInlinkedin.com/company/we-are-camps

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Camps