Frank's Pizza

What Frank's Pizza does

Frank's Pizza is a privately held, single-location full-service pizzeria operating at 417 Travis St. in the heart of Downtown Houston's Historic District. Founded and owned by Debbie Love, the restaurant sells hand-tossed pizzas (Extra Large 18", Large 16", Medium 12", Personal 8") made with daily, made-from-scratch dough and sauce, complemented by lasagna, sandwiches, half-pound burgers, wings and sides, salads, desserts, and a beverage program that includes draft and bottled beer and wine. The restaurant operates seven days a week with extended late-night hours on Thursdays (until 1AM) and Fridays/Saturdays (until 3AM), distinguishing it from typical downtown competitors.

The business generates revenue through four channels: dine-in service at the Travis Street storefront, take-out orders placed by phone (713-225-5656), delivery and pickup orders fulfilled through the DoorDash marketplace, and dedicated catering services for events reached via a separate phone line (713-225-1115) and [email protected] inbox. Group-sized portions (lasagna and salads serving 4 to 25 people) support the catering motion. Customer acquisition leans on word-of-mouth testimonials displayed on the website, the company's social media presence (Facebook, Instagram), and the DoorDash storefront for discovery.

There is no proprietary technology platform underlying operations; ordering is conducted by phone, in person, or through DoorDash, and the website functions as a static information hub rather than a transactional system. The company has no disclosed funding history, no parent company or subsidiary structure, no patents or trademarks on file, no management team beyond the founder/owner, and no enterprise or B2B accounts; revenue is concentrated in retail consumer transactions across the Houston metropolitan area.

Name

Frank's Pizza

Legal name

Frank's Pizza

Website

https://frankspizza.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Frank's Pizza is an independent, single-location full-service pizzeria in Downtown Houston's Historic District, selling hand-tossed pizzas, lasagna, sandwiches, burgers, salads, and catering to walk-in, phone, and DoorDash delivery customers.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Pizza restaurant
• Casual dining
• Italian-American food
• Take-out and delivery
• Catering services

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining in at the Downtown Houston location, purchasing pizzas, lasagna, wings, burgers, sandwiches, salads, desserts, and beverages. Open 7 days a week with varying hours (SUN 11AM-11PM, MON-WED 11AM-10PM, THU 11am-1AM, Fri/Sat 11AM-3AM).
2. Take-out Orders: Revenue from phone orders for pickup, with customers calling (713) 225-5656 to place orders in advance.
3. Delivery Orders: Revenue from delivery orders placed through DoorDash platform, covering the Houston metropolitan area.
4. Catering Services: Revenue from catering orders for events and groups, contacted via phone (713) 225-1115 or email [email protected]. Offers group-sized portions including Small Group (serves 4) and Large Group (serves 12) lasagna and salads.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Frank's Pizza is a single-location full-service pizzeria in Downtown Houston's Historic District selling hand-tossed pizzas, lasagna, sandwiches, burgers, wings and sides, salads, desserts, and beverages. The restaurant serves whole pies and slices for dine-in, take-out, phone pickup, DoorDash delivery, and group catering for events.

Product overview

Frank's Pizza is a downtown Houston pizzeria offering a single-location full-service restaurant concept with dine-in, take-out, and delivery options. The product portfolio centers on hand-tossed pizzas made with fresh, daily-made dough and sauce, complemented by lasagna, sandwiches, burgers, wings and sides, salads, desserts, and beverages. The core offering includes traditional and specialty pizzas (Scrumptious Supreme, Meat Special, Hawaiian, Chicken Fiesta, Boudin and Bacon, and more), with a Create Your Own option. Additional products include various lasagna dishes (Beef, Spinach, Chicken), multiple sandwich varieties, half-pound burgers, Buffalo-style wings, and group catering services. The restaurant operates with DoorDash integration for delivery orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand-Tossed Pizzas Frank's signature hand-tossed pizzas available in Extra Large 18", Large 16", Medium 12", and Personal 8" sizes, including traditional flavors (Scrumptious Supreme, Meat Special, Classic Pepperoni, Simply Cheese), vegetarian options (Margherita, Pesto Spinach, Garden Veggie, Mushroom), house specialties (Boudin and Bacon, Chicken Fiesta, Pesto Chicken, Hawaiian, Bar-B-Que Chicken, Chicken Bacon Ranch), and a Create Your Own option.
• Lasagna Freshly baked lasagna made with homemade marinara sauce, pasta, ricotta cheese, mozzarella cheese, and house spices, available in Beef, Spinach, and Chicken varieties. Small Group serves 4 with 10 breadsticks; Large Group serves 12 with 24 breadsticks.
• Sandwiches Made-to-order sandwiches including Triple Decker Club, Philly Cheesesteak, Philly Cheese Chicken, Frank's B.L.T., Ham and Cheese, Tempting Turkey, and Veggie Sandwich, served with pickle, coleslaw, and choice of chips, fries, or onion rings.
• Burgers Half-pound tender, lean beef patty burgers served on a wheat bun with lettuce and tomatoes, including Hamburger, Cheeseburger, Bacon Cheeseburger, Mushroom & Swiss Cheeseburger, and Spicy Black Bean Veggie Burger, served with Frank's fries or onion rings.
• Wings & Sides Appetizers and side dishes including Spicy Buffalo Wings, Pepperoni Pizza Rolls, Cheese Pizza Rolls, Mozzarella Cheese Sticks, baked Frank's Fries, baked Onion Rings, and Chips (Plain, Barbeque, Jalapeño, or Nacho Cheese).
• Salads Fresh salads with dressing choices (Ranch, Italian, Blue Cheese, Honey Mustard, or Balsamic Vinaigrette) including Garden Salad, Chef's Salad, and Grilled Chicken Salad, available in Small Group (serves 10) and Large Group (serves 25) sizes.
• Sweets Dessert items including Cheesecake Slice, Brownies, and Cookies (Chocolate Chip or Salted Caramel).
• Drinks Beverage offerings including Fountain Sodas, Mountain Dew, bottled teas, fruit drinks, RedBull, bottled water, Pellegrino, and assorted draft/bottled beer and wine.
• Catering Services Catering services for events, contacted via phone (713-225-1115) or email [email protected], with group-sized portions of lasagna, salads, and other menu items for small and large groups.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash serves as a third-party delivery and pickup ordering platform for Frank's Pizza. Customers can place pickup or delivery orders through DoorDash at https://www.doordash.com/store/franks-pizza-417-travis-st-houston-45035459/110307547/. This partnership extends Frank's Pizza's reach to customers who prefer ordering through delivery apps and enables delivery service beyond the immediate downtown area.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Star Pizza: Long-standing independent Houston pizzeria serving hand-tossed pies via dine-in, take-out, and delivery. Closest direct local peer to Frank's in cuisine, service model, and single-location independent-operator structure.
• Pink's Pizza: Houston-based pizza chain with dine-in and delivery service. Comparable to Frank's in casual dine-in pizza positioning and Texas market focus, with somewhat broader multi-location reach.
• Brooklyn Pizza Crew: Houston pizzeria offering New York-style pizzas for dine-in, take-out, and delivery. Directly competes for the same Downtown Houston pizza-casual-dining customer set as Frank's.
• Pizaro's Pizza Napoletana: Independent Houston pizzeria specializing in Neapolitan-style pizzas with dine-in and catering. Comparable local premium-pizza operator competing for the same hand-crafted-quality-conscious Houston customers.

Emerging players

• MOD Pizza: Fast-casual pizza chain with assembly-line customization model. Comparable to Frank's in fast-casual pizza positioning and dine-in/take-out/delivery channel mix, but operates a national franchise system.
• Blaze Pizza: Fast-casual build-your-own pizza chain emphasizing fresh dough made-to-order. Closest national analogue to Frank's hand-tossed, made-from-scratch positioning and dine-in service model.
• &pizza: Regional fast-casual pizza concept focused on urban markets and dine-in experience. Comparable to Frank's in pizza-centric fast-casual positioning and unit economics profile.

Broad incumbents

• Domino's Pizza: Largest U.S. pizza chain with delivery-heavy model. Competes with Frank's across the take-out and delivery channels in the Houston metro, anchoring consumer price expectations.
• Pizza Hut: Legacy national pizza chain with dine-in, carry-out, and delivery. Competes head-to-head with Frank's for family-style pizza occasions across the Houston market.
• Papa John's: National delivery-focused pizza chain. Comparable to Frank's on the delivery/take-out leg but operates at significantly larger scale; competes for the same DoorDash-discovery customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/frankspizzatx
• Facebookfacebook.com/Frankspizzatx

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank's Pizza