Insurance Technologies Corporation

Name

Insurance Technologies Corporation

Legal name

Insurance Technologies Corporation

Website

https://getitc.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Insurance Technology Software (Insurtech)

NAICS

Other Insurance Related Activities (52429)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industry

Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)

Keywords

• Insurance agency websites
• Insurance rating and quoting
• Insurance prospect database
• Insurance risk analytics
• Insurance workflow automation

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Insurance Agency Website Subscriptions: Monthly subscription service for insurance agency website design, hosting, and ongoing support including strategy emails, reporting, and expert webinars
2. Platform Software Subscriptions: Subscription-based access to insurance technology platforms including TurboRater, miEdge, ClarionDoor, Content Cloud, and other insurance software products
3. Digital Services and Add-ons: Additional services including customized content, reputation management tools, and extended capabilities beyond base website platform
4. API and Integration Services: API access for embedding quoting, data, and content capabilities into partner platforms and enterprise solutions

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Insurance Technologies Corporation (d/b/a Zywave) sells a cloud-based insurance technology platform that provides insurance agencies, carriers, brokers, and MGAs with website design and hosting, multi-carrier rating and quoting, lead generation and prospect databases, risk analytics, content and compliance libraries, policy and account management systems, and AI-driven workflow automation delivered as subscription SaaS and API services.

Product overview

Insurance Technologies Corporation (d.b.a. Zywave) offers a comprehensive platform-plus-modules architecture for the insurance industry. The core product portfolio includes Zywave Websites (professional website design for insurance agencies), Marketing Automation, miEdge (market intelligence and prospecting), Loss Insight (risk analysis), Commercial Analytics, ModMaster (workers' comp analysis), TurboRater and ClarionDoor (rating and quoting solutions), Content Cloud and ClientCloud (content and compliance), BrokerageBuilder and Agency Matrix (policy and account management), Partner Platform (complex account management), Cyber Quoting, Enterprise Quoting, and Benefits CPQ. Sales Cloud modules provide connected workflows for Personal Lines, Employee Benefits, and Commercial Lines. AI capabilities are delivered through the AI Producer Agent and Advisor Agent, which automate prospecting, quoting, renewal, and servicing workflows across the insurance lifecycle. The platform integrates with Google Analytics, Google Search Console, comparative raters, CRM systems, AMS, and carrier portals.

Differentiator

Problem solved

Functional benefit

Brands

• miEdge: Insurance-prospect database and broker-appointing engine for distribution growth
• TurboRater
• ClarionDoor
• Content Cloud
• ClientCloud
• Agency Matrix
• BrokerageBuilder
• Partner Platform
• Marketing Automation
• Zywave Websites
• Loss Insight
• Market Basket
• ModMaster
• Commercial Analytics
• Cyber Quoting
• WCL
• Advisor Agent
• AI Producer Agent

Quantifiable outcome

• 24,000 policies written in one year through Zywave-powered online quoting experience
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature11 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forge3: Forge3 (formerly Agency Revolution) builds insurance agency websites, marketing automation, and client engagement platforms. It is a direct competitor to Zywave Websites and Marketing Automation, particularly for small and mid-sized independent agencies.
• EZLynx: EZLynx, a subsidiary of Applied Systems, is a personal lines comparative rater and agency marketing platform offering quoting, CRM, and consumer-facing tools. It is the most direct analogue to Zywave's TurboRater and Zywave Websites, serving the same personal lines agencies with multi-carrier quoting workflows.
• Duck Creek Technologies: Duck Creek provides core insurance software for P&C carriers including rating, quoting, underwriting, and policy administration. Its rating and quote-bind workflows overlap directly with Zywave's ClarionDoor and Enterprise Quoting products targeting carriers and MGAs.
• Applied Systems: Applied Systems is the leading provider of cloud-based agency management systems (Applied Epic, Applied TAM) and personal lines rating (EZLynx) for independent insurance agencies. It competes head-to-head with Zywave's Agency Matrix, TurboRater, and website offerings and is widely considered Zywave's primary strategic rival in agency-side technology.
• Vertafore: Vertafore is the largest insurance industry software provider in North America, offering agency management (AMS360, Sagitta), rating (PL Rating), comparative raters, and agency marketing tools. It is the most direct competitor to Zywave across rating, agency websites, and AMS, with a substantially larger employee base and broader install footprint.

Broad incumbents

• Majesco: Majesco provides core insurance software (Policy, Billing, Claims) and digital engagement tools for P&C and L&A carriers. It overlaps with Zywave's carrier-side rating, quoting, and client engagement offerings, particularly for mid-market carriers and MGAs.
• Insurity: Insurity is a large insurance software and analytics provider serving carriers, MGAs, and self-insureds with policy administration, claims, rating, and analytics. It competes with Zywave's ClarionDoor and Enterprise Quoting on the carrier/MGA side while offering broader operational depth.
• Guidewire Software: Guidewire is the largest publicly traded provider of core systems (PolicyCenter, BillingCenter, ClaimCenter) for P&C insurers. While it focuses deeper into the carrier core, it competes with Zywave's ClarionDoor and MGA Hub on rating/quote-bind and is a broad incumbent in the insurance platform space.

Emerging players

• Tarmika: Tarmika is a commercial lines comparative rater and quoting workflow tool for independent agencies. It competes narrowly with Zywave's TurboRater and rating APIs in the commercial lines space and represents a modern, API-first challenger.
• NowCerts: NowCerts is a cloud-based comparative rater and agency management system focused on personal and small commercial lines. It competes with Zywave's TurboRater and Agency Matrix, often as a more modern, lower-cost alternative for smaller agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InsTechCorp
• Facebookfacebook.com/InsuranceTechnologiesCorp
• LinkedInlinkedin.com/company/insurance-technologies-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Technologies Corporation