Weather Shield Roofing Systems

What Weather Shield Roofing Systems does

Weather Shield Roofing Systems is a privately held commercial and industrial roofing services company founded in 1980 in Grand Rapids, Michigan, and headquartered at the Nexus Center campus in Wyoming, Michigan. The company delivers a unified portfolio of roof management services to commercial property owners, facility managers, and property managers, including 24/7 emergency roof repair with a guaranteed 2-hour response time, full commercial roof replacement (priced at $3-$10+ per square foot depending on tear-off, insulation, and system type), targeted leak repair, and free commercial roof inspections. Its Max Life Roof Care program converts one-time roof work into multi-year recurring maintenance contracts with scheduled inspections, repairs, restoration, and budget forecasting. Technology-enabled diagnostics include thermal drone roof inspections for moisture and structural imaging, and nuclear moisture scans for forensic roof condition assessment, applied across TPO, PVC, EPDM, Modified Bitumen, Built-up, Metal, Tile, and Steep Slope roofing systems.

The business model combines transactional project revenue (replacement and repair) with recurring service revenue (Max Life maintenance subscriptions and emergency dispatch retainers), sold through a sales-led enterprise field sales motion with free inspections as the primary demand generation tool. Distribution is direct-to-customer across six physical offices in Michigan (Wyoming/Grand Rapids, Lansing, Flint, Paw Paw/Kalamazoo, Detroit), Tennessee (Nashville), and Florida (Pensacola), with expansion into Indiana (South Bend) and the Carolinas (Asheville, Spartanburg). Growth has been executed through a combination of organic multi-state expansion and serial acquisitions of regional roofers — Morrow Roofing (2019), Goff Roofing, Great Lakes Systems (2024), and Hightower Industries (June 2025) — alongside the 2025 opening of the Nexus Center headquarters and Weather Shield University training facility.

The company's customer base spans mid-market and enterprise accounts across manufacturing, medical devices, retail, self-storage, transportation, hospitality, education, and commercial real estate, including Steelcase, Stryker, U-Haul, Hobby Lobby, Tractor Supply Co, Reyes Coca-Cola Bottling, Airgas, Devon Self-Storage, Colliers International, Michigan Sugar, and Nashville Zoo. Weather Shield operates as an independent private company with no disclosed parent, venture, or private equity ownership, and is led by founder and CEO James Bush.

Name

Weather Shield Roofing Systems

Legal name

Weather Shield Roofing Systems, Inc.

Website

https://weathershieldusa.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Weather Shield Roofing Systems is a privately held commercial and industrial roofing services company, founded in 1980 in Grand Rapids, Michigan, delivering emergency repair, replacement, recurring maintenance (Max Life Roof Care), and thermal drone inspections to commercial property owners, facility managers, and property managers across Michigan, Florida, Tennessee, Indiana, and the Carolinas.

Ownership category

akta.pro rank

Product category

Commercial Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping) (HSAGAKAI), Flashing, Edge Metal & Roof Accessories (IMADAFAJ)

Keywords

• Commercial roofing services
• Roof repair maintenance
• Roof replacement services
• Emergency roof repair
• Roof asset management

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Emergency Roof Repair Services: 24/7 emergency roof repair services for commercial and industrial properties with rapid 2-hour response time. Revenue generated from service calls, leak detection, and repair work.
2. Roof Maintenance Programs: Recurring revenue from the Max Life Roof Care program which includes scheduled inspections, maintenance, repairs, and ongoing roof management over multi-year periods.
3. Roof Replacement Services: Full commercial roof replacement services when roofs are beyond repair. Pricing ranges from $3 to $10+ per square foot depending on tear-off requirements, insulation needs, roof penetrations, and system type.
4. Commercial Roof Repair Services: Targeted leak repairs and roof restoration services for commercial flat roofs. Revenue generated from individual repair projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Weather Shield Roofing Systems provides commercial and industrial roofing services across the roof lifecycle, including 24/7 emergency leak repair, targeted commercial roof repair, full roof replacement, preventive roof maintenance through the Max Life Roof Care program, and technology-enabled thermal drone inspections. The company works with flat roofing systems such as TPO, PVC, EPDM, Modified Bitumen, Built-up, Metal, Tile, and Steep Slope applications for commercial and industrial buildings.

Product overview

Weather Shield Roofing Systems is a commercial and industrial roofing services company offering a unified suite of roof care solutions. The core service portfolio includes Emergency Roof Repair (24/7 response service), Max Life Roof Care Program (a four-step maintenance and preservation program), Commercial Roof Replacement/ReRoof, Commercial Roof Repair, and Thermal Drone Roof Inspections (technology-enabled diagnostic service). The company works with various flat roofing systems including TPO, PVC, EPDM, Single Ply, Modified Bitumen, Built-up, Metal, Tile, and Steep Slope materials. Services are delivered through multiple regional locations across Michigan, Florida, and Tennessee.

Differentiator

Problem solved

Functional benefit

Brands

• Max Life Roof Care: Roof maintenance program designed to extend roof life, save money by avoiding early replacements, and provide budget forecasting and future planning for roofing expenses
• Nexus Center
• Weather Shield University
• Weather Shield Life Center

Products and services

• Emergency Roof Repair Service 24/7 emergency commercial roof repair service with a guaranteed 2-hour response time. Full-time service professionals identify and stop roof leaks using advanced diagnostic tools, providing immediate solutions for storm damage, leaks, and sudden wear on commercial and industrial properties.
• Max Life Roof Care Program A four-step roof maintenance and preservation program designed to extend the life of existing commercial flat roofs: (1) Roof Inspection and Assessment, (2) Roof Repairs and Restoration, (3) Regular Inspections and Maintenance, and (4) Future Planning and Re-Evaluation. Includes annual or bi-annual check-ups for two years, budget forecasting, and timeline planning for future roofing expenses.
• Commercial Roof Replacement (ReRoof) Full roof replacement services for commercial and industrial buildings, including forensic inspection to assess true roof condition, custom plan development, and cost-effective high-quality solutions designed for long-term performance and durability. Pricing ranges from $3 to $10+ per square foot depending on tear-off requirements, insulation needs, roof penetrations, and system type.
• Commercial Roof Repair Services Targeted commercial roof leak repair services using advanced diagnostic tools to pinpoint exact leak locations. Repairs are designed to be long-lasting with clear communication, before/after photography documentation, and minimal business downtime.
• Thermal Drone Roof Inspections Roof inspection service using thermal imaging drone technology to detect trapped moisture and leaks, identify hidden insulation damage, spot structural weaknesses before failure, and pinpoint leak sources by tracking water pathways inside the roof non-invasively.
• Commercial Roof Inspection Free commercial roof inspection and assessment service providing detailed evaluations of roof condition, leak identification, and maintenance recommendations for TPO, PVC, EPDM, and other roofing systems on commercial and industrial facilities.

Quantifiable outcome

• Over 1,500 roofs serviced per year with over 235 million square feet of roofing experience
• +3 more outcomes

Named customers28 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor, core, flagship and major.

• National Women in Roofing Council - Grand Rapids ChapterminorStrategic or Co-development Partner · 1 June 2025Weather Shield helped establish and supports the Grand Rapids chapter of the National Women in Roofing Council, officially launched June 2025. Supports leadership, inclusivity, and professional growth within the roofing industry.
• Great Lakes SystemscoreStrategic or Co-development Partner · 1 January 2024Acquired in 2024, Great Lakes Systems expanded Weather Shield's capabilities and team integration. Combined companies focused on being an outstanding commercial roofing company that goes above and beyond customer expectations.
• Morrow RoofingcoreStrategic or Co-development Partner · 1 January 2019Acquired in 2019, Morrow Roofing of Lansing, Michigan shared the same values and passion for maximizing roof life. Now serves as the Lansing location, extending Weather Shield's reach in Mid-Michigan markets.
• Goff RoofingcoreStrategic or Co-development Partner · 1 January 2019Previously acquired company that served the Kalamazoo, Michigan area. Integrated into Weather Shield's operations to expand commercial roofing services in Southwest Michigan.
• GAFflagshipTechnology or IntegrationMajor roofing material manufacturer partner. Weather Shield is a GAF Commercial Chairman's Circle member, indicating top-tier certification and partnership status. Partners on commercial roofing systems installation.
• VersicomajorTechnology or IntegrationThermoplastic polyolefin (TPO) roofing membrane manufacturer. Listed as a manufacturer partner providing roofing materials for Weather Shield's commercial roofing installations.
• Elevate (Soprema)majorTechnology or IntegrationCommercial roofing materials manufacturer partner. Part of the Soprema group, providing roofing systems for Weather Shield installations.
• SopremamajorTechnology or IntegrationMajor roofing and waterproofing manufacturer partner providing materials for Weather Shield commercial roofing projects.
• Johns ManvillemajorTechnology or IntegrationCommercial roofing systems manufacturer partner providing roofing materials and systems for Weather Shield installations.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• CentiMark Corporation: One of the largest commercial roofing contractors in the U.S., offering roof replacement, repair, and maintenance across multiple systems. Directly comparable as a national-scale commercial roofing services peer serving facility managers and property owners.
• Tremco Roofing and Building Maintenance: Established manufacturer-and-service provider of commercial roofing systems with extensive maintenance and roof management programs. Comparable as a broader incumbent that combines materials, maintenance, and replacement services.

Direct peers

• Tecta America: Large commercial roofing contractor operating across the U.S. with similar service lines including replacement, repair, maintenance programs, and emergency response. Closely comparable business model and target customer base.
• Flynn Group (Flynn Canada/USA): Major North American roofing and building envelope contractor with strong commercial flat-roof focus, recurring maintenance offerings, and national footprint. Direct comparable to Weather Shield on service mix and customer profile.
• Nations Roof: U.S. commercial roofing contractor specializing in installation, repair, and maintenance of flat and low-slope roof systems for industrial and commercial customers. Comparable on technology, customer segments, and service model.
• Baker Roofing Company: Southeast U.S.-based commercial and residential roofing contractor offering replacement, repair, and maintenance services. Comparable on commercial service offering and consultative sales approach.
• Bone Dry Roofing: Multi-state roofing contractor with commercial and residential service offerings, including repair, replacement, and maintenance programs. Comparable regional roll-up profile and customer base.
• Greenwood Industries: Commercial and industrial roofing contractor operating across the Midwest and Southeast, offering roof replacement, repair, and asset management. Comparable geography and service mix to Weather Shield's expansion profile.
• KPost Roofing & Waterproofing: Commercial roofing and waterproofing contractor serving customers in the South-Central U.S. with replacement, repair, and maintenance services. Comparable on commercial flat-roof focus and service-line breadth.

Regional players

• Powers Roofing and Exteriors: Commercial roofing contractor focused on the Midwest with similar repair, replacement, and maintenance capabilities for facility managers and property owners. Comparable regional positioning adjacent to Weather Shield's home market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WeatherShieldRoofingSystems
• Facebookfacebook.com/WeatherShieldRoofingSystems
• LinkedInlinkedin.com/company/weather-shield-roofing-systems_2
• Instagraminstagram.com/wsroofingsystems
• Xx.com/Weather_Shield

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weather Shield Roofing Systems