Morrow Roofing Inc

What Morrow Roofing Inc does

Morrow Roofing Inc is a commercial and industrial roofing contractor founded in 1989 and headquartered in Lansing, Michigan, specializing in flat and low-slope membrane roofing systems. The company installs and services TPO, EPDM, PVC, and Modified Bitumen membranes for commercial property owners, facility managers, and real estate operators across Mid-Michigan, and—following its 2019 acquisition by Weather Shield Roofing Systems of West Michigan—across West Michigan as well. Its customer base spans hospitality, entertainment, cultural institutions, human services, and multifamily housing, with named accounts including Hyatt Place, Spare Time Entertainment, Impression 5 Science Museum, Samaritas, and Midtown Apartments.

The business is an authorized installer for three premier membrane manufacturers—IB Roof Systems, Johns Manville, and Sika Sarnafil—and reports having installed over 30 million square feet of PVC membrane and completed more than 30,000 roof repairs and installations cumulatively. Service capabilities span full roof replacement, targeted repair, 24/7 emergency response, free inspections, and the recurring MAX LIFE ROOF CARE preventive maintenance program. Credentials include BBB accreditation continuously since 2006, NRCA membership, and Michigan Chamber membership.

Morrow Roofing generates revenue primarily through project-based commercial installation contracts, supplemented by recurring maintenance agreements and emergency repair work. The MAX LIFE ROOF CARE program represents a deliberate shift toward annuity-style service revenue, increasing dependence on the installed base and lengthening customer lifetime value. As a subsidiary within the Weather Shield platform, the company benefits from shared regional density across two Michigan markets but operates with the headcount profile (11–50 employees) typical of a focused specialty contractor.

Name

Morrow Roofing Inc

Legal name

Morrow Roofing, Inc.

Website

https://morrowroofing.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Morrow Roofing Inc is a Lansing, Michigan-based commercial roofing contractor (founded 1989) specializing in flat and low-slope membrane systems—TPO, EPDM, PVC, and Modified Bitumen—for commercial property owners across Mid-Michigan and, post-2019 acquisition by Weather Shield, West Michigan.

Ownership category

akta.pro rank

Product category

Commercial Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Flat Roof Repair & Membrane Restoration (TPO/EPDM/PVC/Built-Up) (HSAGAKAE), Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Roof Repair & Leak Remediation (HSAPAKAB), Flashing, Edge Metal & Roof Accessories (IMADAFAJ)

Keywords

• Commercial roofing services
• Flat roof installation
• Low slope membrane roofing
• Roof maintenance programs
• Emergency roof repair

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Roof Replacement: One-time project-based revenue from full commercial and industrial roof replacements. Includes design consultation, material specification (PVC, TPO, EPDM, Modified Bitumen), and installation services.
2. Commercial Roof Repair Services: One-time and recurring repair services for flat and low slope roof leaks and damage. Includes emergency repair services and storm damage repairs.
3. Preventative Maintenance Programs: Recurring maintenance contracts under the MAX LIFE ROOF CARE Program, including semi-annual inspections (spring and fall) designed to extend roof lifespan and prevent costly replacements.
4. Free Commercial Roof Inspections: Inspection services provided at no charge to assess roof condition and life expectancy, serving as a lead generation tool for repair and replacement services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Morrow Roofing Inc is a commercial and industrial roofing contractor specializing in flat and low slope membrane roofing systems. The company installs TPO, EPDM, PVC, and Modified Bitumen membrane roofs, and offers commercial roof replacement, repair, free inspections, and a recurring preventative maintenance program (MAX LIFE ROOF CARE). It provides 24/7 emergency roof leak response with a 2-hour dispatch guarantee for commercial and industrial property owners in Mid-Michigan.

Product overview

Morrow Roofing Inc is a commercial roofing contractor specializing in flat and low slope membrane roofing systems. Their core product portfolio consists of four single-ply membrane roofing systems: TPO (Thermoplastic Polyolefin), EPDM (Ethylene Propylene Diene Monomer), PVC (Polyvinyl Chloride), and Modified Asphalt Membrane. These are installed as complete roof systems over various insulation configurations. The company operates the MAX LIFE ROOF CARE Program as a preventative maintenance add-on to extend roof service life. Service offerings include commercial roof repair, full roof replacement, free inspections, and 24/7 emergency repair response. They are authorized installers for IB Roof Systems, Johns Manville, and Sika Sarnafil material brands. To date, the company has installed over 30 million square feet of PVC membrane alone, with millions more of other roof system types.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Roof Replacement Full roof replacement services including design consultation, material specification, and installation of new flat and low slope roofing systems (TPO, EPDM, PVC, Modified Bitumen) for commercial and industrial properties.
• Commercial Roof Repair Leak detection and repair services for all types of flat and low slope commercial roof systems, addressing damage from leaks, storms, and general wear on EPDM, TPO, PVC, and Modified Bitumen roofs.
• 24/7 Emergency Roof Repair Round-the-clock emergency roof leak repair service with technician dispatch within 2 hours of call, any day or time, for commercial properties experiencing urgent leaks interrupting operations.
• MAX LIFE ROOF CARE Program Recurring commercial roof management and preventative maintenance program with semi-annual inspections (spring and fall), designed to extend roof service life, prevent costly replacements, and provide cost predictability.
• Free Commercial Roof Inspections Complimentary on-site roof inspections to assess condition and remaining service life of commercial flat and low slope roofs; serves as a lead-generation entry point for subsequent repair or replacement work.

Quantifiable outcome

• Over 30,000 roof repairs and installations completed
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Weather Shield Roofing SystemscoreStrategic or Co-development PartnerWeather Shield Roofing Systems of West Michigan acquired Morrow Roofing in 2019 to expand commercial roofing services throughout Michigan. Both companies share values for quality craftsmanship, customer satisfaction, and continuous improvement. The partnership enables Morrow to serve both Mid and West Michigan areas while maintaining local expertise.
• IB Roof SystemscoreTechnology or IntegrationAuthorized installer for IB Roof Systems PVC membranes. Over 30 million square feet of IB PVC Roof Membrane installed by Morrow and Weather Shield combined. IB PVC membranes have proven 30+ year service life and are recyclable.
• Johns ManvillecoreTechnology or IntegrationAuthorized installer for Johns Manville roofing products and systems, providing access to commercial roofing materials and technical support.
• Sika SarnafilcoreTechnology or IntegrationAuthorized installer for Sika Sarnafil roofing systems, enabling installation of high-quality PVC membrane roofing products.
• GuildQualityminorGTM or Marketing PartnerThird-party customer satisfaction surveying partner providing real-time customer feedback, web-based performance reporting, and peer benchmarking for the construction industry.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tecta America: Largest commercial roofing contractor in the United States, providing roof replacement, repair, and maintenance across all major roofing systems for national commercial and industrial accounts.
• Roofing Corporation of America: Multi-state commercial roofing services platform providing installation, repair, and maintenance for commercial customers across the U.S., comparable in service mix but with broader geographic reach.
• CentiMark Corporation: National commercial roofing and flooring provider with a large service network, offering roof replacement, repair, and maintenance programs to enterprise customers across the U.S.
• Tremco Roofing: Major manufacturer and commercial roofing services provider offering full-system roofing solutions, maintenance programs, and warranties for large commercial and industrial facilities.
• Nations Roof: National commercial roofing contractor serving facilities across the U.S. with installation, repair, and maintenance services for low slope and steep slope systems.

Direct peers

• Greenwood Industries: Commercial roofing contractor specializing in flat and low slope membrane systems for industrial and commercial customers, comparable in service offering and customer profile.
• Weather Shield Roofing Systems: Morrow's parent company and West Michigan counterpart offering the same flat and low slope commercial membrane roofing services, allowing direct functional and operational comparison across the Michigan footprint.

Others

• IB Roof Systems: PVC roofing membrane manufacturer whose products Morrow installs as an authorized contractor; an upstream supplier/partnership peer that reflects material supply dynamics and technical standards.

Regional players

• Bone Dry Roofing: Midwest-headquartered roofing contractor with strong Indiana presence and growing footprint across multiple states, offering residential and commercial roofing services comparable to Morrow's regional model.
• Baker Roofing Company: Southeast regional commercial and residential roofing contractor offering installation, repair, and maintenance, serving as a comparable regional specialty roofing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/morrow-roofing-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morrow Roofing Inc