Playbook

What Playbook does

Playbook, operating under the legal entity NYC Sports LLC, is a cloud-based all-in-one SaaS platform purpose-built for youth sports and youth activity providers. Founded in 2017 and headquartered in Hoboken, NJ, the company consolidates registration, scheduling, facility and class booking, payment processing, communications, website creation, marketing automation, membership management, and statistics tracking into a single integrated platform. The offering is bundled under an all-inclusive membership model and is supplemented by the Playbook Connect mobile application (iOS/Android) for messaging, calendar, and announcements, and by Playbook Raise, a fundraising and event-management sub-product. Underlying technology is a web-based admin dashboard with a mobile companion app and third-party integrations, most notably Paysafe for merchant processing and ACH-based fund settlement. The platform also includes a beta suite of generative AI tools for content creation (job descriptions, logos, waivers, practice plans, flyers, social media posts).

The company targets five distinct vertical segments within the youth sports market: camps and clinics, clubs, leagues, schools, and sports facilities. Its customer base is exclusively SMBs, with 500+ clients cited on the company homepage, including organizations such as Rain Basketball USA, NYC Basketball League, Bronx Colts Football, and Dicky Fung Basketball League. Go-to-market is primarily sales-led, with "Book a Demo" and "Compare Us to Our Competition" CTAs on the website as the primary conversion mechanism, supplemented by a product-led growth entry point via a Free Scheduler tool. The company is privately held, bootstrapped (no external funding rounds disclosed), and operates with a lean team of 1–10 employees under co-founders Josh Marcus (CEO) and Jordan Marcus (Director of Talent), both of whom previously operated youth sports programs.

Revenue is generated through two primary streams: (1) quote-based annual subscription licensing for the core platform, and (2) transaction-fee revenue (referred to as "Splitpay" in the Terms of Service) from payments processed through the Paysafe integration. A third, smaller revenue stream comes from transaction fees on owned events (e.g., Lucas Oil Stadium). Pricing is not publicly disclosed, and the company explicitly requires a demo before quoting. The competitive positioning is explicitly drawn against vertical SaaS incumbents including Stack Sports, GotSport, SportsEngine, TeamSnap, and LeagueApps.

Name

Playbook

Legal name

NYC Sports LLC

Website

https://callplaybook.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Playbook is a cloud-based, all-in-one SaaS platform that provides registration, scheduling, payments, communications, website, and fundraising tools to youth sports organizations including camps, clubs, leagues, schools, and facilities.

Ownership category

akta.pro rank

Product category

Youth Sports Management Software

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth sports software
• Sports management platform
• League management software
• Sports registration software
• Club team management

Headquarters

HQ city

Hoboken

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Licensing Subscription: Primary revenue stream from licensing the Playbook software platform. The Terms of Service reference 'Licensing Fees' for software subscription access during the contract term. Pricing is quote-based and varies by organization size and features required.
2. Payment Processing (Splitpay): Revenue share from payment transactions processed through the Paysafe integration. The Terms of Service mention 'Splitpay' as a debit category representing amounts paid to Playbook according to contracts with organizations.
3. Playbook Events: Revenue from organizing and hosting sports events (e.g., Lucas Oil Stadium events). Event registration fees with a strict no-refund policy.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Playbook is a cloud-based all-in-one youth sports management SaaS platform that consolidates registration, scheduling, payment processing, communications, marketing automation, website creation, fundraising, and analytics into a single integrated solution for youth sports camps, clubs, leagues, schools, and facilities. The platform is delivered via a web admin dashboard, an iOS/Android mobile app (Playbook Connect), and a fundraising sub-product (Playbook Raise), and is licensed on a quote-based annual subscription.

Product overview

Playbook is a unified all-in-one youth sports management platform consisting of a core software product (Playbook) with integrated modules for registration, scheduling, payments, communications, website creation, marketing automation, and business analytics. The platform is supplemented by the Playbook Connect mobile app and the Playbook Raise fundraising sub-product. Additional add-on capabilities include Smart Registration, SEO Tools, Website Creation, Marketing Automation, Interactive Scheduling, Bookable Calendar, Communication Tools, Financial Reporting & Payments, Memberships, Statistics & Analytics, and an AI Tools (Beta) suite featuring generative AI content creation features.

Differentiator

Problem solved

Functional benefit

Brands

• Playbook Connect App: Mobile application providing messaging, scheduling, calendar/RSVP, and announcements features.
• Playbook Raise

Products and services

• Playbook (Core Platform) Flagship all-in-one youth sports management and registration platform that provides integrated tools for scheduling, payments, communications, website creation, marketing automation, and business analytics for youth sports organizations including camps, clubs, leagues, schools, and facilities.
• Playbook Connect App Mobile application for iOS and Android that provides messaging, scheduling, calendar/RSVP, and announcements features accessible from anywhere for sports organization administrators and participants.
• Playbook Raise Fundraising platform providing priority access to fundraising capabilities and event management for sports organizations, sold as a distinct sub-product alongside the core platform.

Quantifiable outcome

• +18% Registration Boost

Named customers10 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature14 records

Partnerships

One partnership is on record.

• PaysafecoreTechnology or IntegrationPlaybook has partnered with Paysafe as their merchant processing partner to handle all financial transactions. Paysafe processes credit card transactions and manages fund reconciliation, with ACH transfers to customer bank accounts daily. This is a core infrastructure partnership enabling Playbook's payment processing capabilities. Transaction data flows through Paysafe API, with funds collected and reconciled each business day.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• TeamSnap: TeamSnap is a leading team and sports management platform for youth and recreational sports, offering rostering, scheduling, communication, and payments. It is one of the most direct competitors to Playbook, explicitly listed by Playbook as a competitor, and serves the same SMB youth sports customer base.
• SportsEngine: SportsEngine (owned by NBC Sports Next) provides registration, scheduling, websites, and tournament management for youth sports organizations. Named explicitly by Playbook as a competitor, SportsEngine is a larger incumbent in the same vertical SaaS category.
• LeagueApps: LeagueApps offers registration, scheduling, payments, and communication tools for youth and adult sports leagues, clubs, and camps. Directly comparable to Playbook's all-in-one platform approach and named as a competitor on Playbook's website.
• Stack Sports: Stack Sports provides sports management technology across registration, websites, tournament management, and payment processing for amateur and youth sports organizations. Explicitly named by Playbook as a competitor and serves the same customer segments.
• GotSport: GotSport is a sports management platform focused on youth soccer and other sports, offering registration, scheduling, and tournament tools. Named by Playbook as a competitor and serves the same youth sports organization market.
• Bonzi: Bonzi provides membership and club management software for sports clubs, gymnastics, dance, and martial arts studios. Comparable to Playbook's membership engine and club management modules serving similar SMB youth activities providers.
• TeamUnify: TeamUnify offers team and swim club management software including registration, billing, communication, and meet management. Comparable to Playbook's club/league management model with a narrower swim-team focus.

Broad incumbents

• Active Network: Active Network is a large incumbent offering registration, payment processing, and activity management software for sports organizations, camps, and communities. Overlaps with Playbook's registration and payments capabilities but serves a broader portfolio beyond youth sports.
• Daxko: Daxko provides operations, membership, and programming software for YMCAs, JCCs, and community recreation organizations. Comparable to Playbook in serving community-based youth activity providers with membership and program management.

Emerging players

• Jersey Watch: Jersey Watch provides sports league website and registration tools for youth sports organizations. Overlaps with Playbook's website creation and registration features and serves the same SMB youth sports buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/playbooksports/?hl=en
• LinkedInlinkedin.com/company/playbookids

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Playbook