Wellness Workdays
- Company typePrivate
- Founded2004
- HeadquartersHingham, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wellness Workdays does
Wellness Workdays is a privately held, woman-owned workplace wellness provider founded in 2004 and headquartered in Hingham, Massachusetts. The company designs and delivers customized, outcome-based wellness programs to employers ranging from sub-100-employee organizations to enterprises with 25,000+ employees, with named clients across construction, education, financial services, healthcare, government, and consumer brands. Core service lines include onsite and virtual behavioral health coaching, biometric screenings, wellness events, nutrition programming, and population health management, delivered through multi-year custom contracts and supported by a network of benefits consultants and brokers. Wellness Workdays also operates a formal channel for benefits advisors and an affiliated dietetic internship program for aspiring registered dietitians.
The product surface combines human-led wellness services with technology components including a proprietary health coaching platform that functions as an electronic medical record, an AI Wellness Guru assistant, a Cost of Doing Nothing Calculator for employer ROI framing, and an AI-driven Movement Health Program that uses motion capture and joint mobility scans to deliver personalized corrective exercises and injury-prevention dashboards. Adjacent product lines include vertical-specific mental health and safety training (BRAVE, Strong Minds Safe Sites for construction), the co-developed Best Wellness Employer certification with Harvard Medical School, and the newly launched International Institute of Workplace Well-Being, a global certification and training body. Revenue is generated through subscription-style service contracts and certification/training programs; pricing is quote-based and not publicly disclosed. The company is led by founder and CEO Debra Wein, is WBE/DBE certified since 2011, and operates with no disclosed external institutional funding.
Wellness Workdays firmographics
Firmographics- Name
- Wellness Workdays
- Legal name
- Wellness Workdays
- Website
- https://wellnessworkdays.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wellness Workdays industry classification
Industry- Product category
- Corporate Wellness Services
- NAICS
- Offices of Other Health Practitioners (6213), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Corporate/Workplace Wellness Coaching (HSADAGAL)
- akta.pro secondary industries
- Wellness Program Design & Accountability Coaching (HSADAGAC), Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Workplace Wellness & Wellbeing Education (EDAAAHAN)
Keywords
Where Wellness Workdays is headquartered
LocationHeadquarters
- HQ city
- Hingham
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wellness Workdays business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Workplace Wellness Program Services: Wellness Workdays generates revenue through providing customized workplace wellness programs to employers. Programs include onsite and virtual wellness coaching, behavioral health services, biometric screenings, and comprehensive population health management. Revenue is derived from service contracts with organizations of varying sizes.
- Certification and Training Programs: The company offers certification programs including Best Wellness Employer certification developed with Harvard Medical School, as well as professional training programs such as Behavioral Health Coach Certification, WellCert, Mental Health First Aid, and Safety Professionals Certification.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized wellness programs tailored to organization size and needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Wellness Workdays product offering
Product offeringCore offering
Wellness Workdays designs and delivers customized, outcome-based workplace wellness programs for employer organizations, including onsite and virtual health coaching, biometric screenings, mental health and nutrition programming, and population health management. The company supplements its services with an AI-driven Movement Health Program, a proprietary health coaching EMR, and an AI Wellness Guru assistant. It also offers professional certification and training programs such as Best Wellness Employer (developed with Harvard Medical School), Behavioral Health Coach Certification, WellCert, Mental Health First Aid, and Safety Professionals Certification.
Differentiator
Problem solved
Functional benefit
Brands
- OMC Wellness: Wellness brand mentioned in the website navigation as part of Wellness Workdays.
- Movement Health Program
- BRAVE
- Strong Minds, Safe Sites
- Best Wellness Employer
Products and services
- Workplace Wellness Programs Customized, outcome-based corporate wellness programs delivered to employer organizations, including health coaching, biometric screenings, nutrition and mental health programming, and population health management. Designed for organizations ranging from under 100 employees to enterprises with 25,000+ employees.
- Movement Health Program
Quantifiable outcome
- Industry-leading injury cost savings achieved through Turner Construction partnership at Boston Children's Hospital project
- +3 more outcomes
Companies that use Wellness Workdays
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Wellness Workdays technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Wellness Workdays partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Turner ConstructioncoreWellness Workdays partnered with Turner Construction to implement an onsite wellness program at the Boston Children's Hospital expansion project. The partnership achieved industry-leading injury cost savings, high employee engagement, and comprehensive health initiatives including mental health campaigns.
- Harvard UniversitycoreOngoing research collaboration including a $1.3 million research study funded by Robert Wood Johnson Foundation, MIT, and NIH. Harvard Medical School experts collaborate on the Best Wellness Employer certification program and provide guidance on developing workplace wellness programs using evidence-based conclusions from decades of research.
- UMass Isenberg School of ManagementcoreWellness Workdays was selected to design and lead a comprehensive employee well-being initiative serving more than 300 faculty and staff. The partnership includes onsite behavioral health coaching, biometric screenings, wellness events, and virtual programming tailored to the Isenberg community.
- National Safety CouncilcoreCEO Debra Wein appointed to the Wellbeing and Safety Advisory Board at the National Safety Council, America's nonprofit safety advocate dedicated to eliminating preventable death and injury. Wein contributes to advancing initiatives that support physical and mental health in workplaces nationwide.
- Associated General Contractors of America (AGC)coreCEO Debra Wein spoke at the AGC Construction Safety and Health Conference alongside representatives from Turner Construction and Wellworks for You for a featured session on implementing musculoskeletal health and well-being solutions using the Total Worker Health approach in the construction industry.
- International Institute of Workplace Well-Being (IIWW)coreWellness Workdays launched the IIWW as a global hub for workplace well-being certifications and training programs. The Institute offers programs including Selling Wellness, WellCert, and Mental Health First Aid, backed by a distinguished advisory board of diverse experts.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Wellness Workdays competitors and assessment
Company assessmentBroad incumbents
- Limeade: Limeade is an established employee well-being and engagement platform used by large enterprises. It competes with Wellness Workdays for enterprise wellness budget but with a software-first, less-customized approach.
- Personify Health (formerly Virgin Pulse): Personify Health is one of the largest corporate well-being and health engagement platforms globally, serving thousands of employers. It overlaps with Wellness Workdays in employer wellness but at vastly greater scale and with a more technology-led model.
- Rally Health (Optum): Rally Health, part of Optum, is a large consumer and employer well-being platform with digital health tools. It is a broad incumbent serving overlapping employer customers with a more consumer-app-centric model than Wellness Workdays.
Direct peers
- HealthCheck360: HealthCheck360 provides corporate wellness services including biometric screenings, health risk assessments, and coaching. It directly parallels Wellness Workdays' screening-and-coaching service mix for employer clients.
- Wellable: Wellable is a corporate wellness platform offering customizable well-being programs, challenges, and rewards to employers of all sizes. It is a direct peer to Wellness Workdays in delivering workplace wellness programs to mid-market and enterprise customers.
- WellRight: WellRight offers a configurable corporate wellness platform with health risk assessments, coaching integrations, and rewards. It competes for the same employer buyer and benefits consultant channel as Wellness Workdays.
- Wellworks for You: Wellworks for You provides comprehensive corporate wellness programs including coaching, screenings, and incentives. It is a direct competitor, co-presenting with Wellness Workdays at the AGC Construction Safety and Health Conference.
- CoreHealth: CoreHealth provides a corporate wellness platform used by wellness providers to deliver programs to their clients. It overlaps with Wellness Workdays in employer wellness delivery, though with a white-label technology orientation.
- Sonic Boom Wellness: Sonic Boom Wellness delivers corporate wellness programs focused on engagement, biometrics, and incentive design. It is comparable to Wellness Workdays in serving employer clients with custom wellness programming.
- Bravo Wellness: Bravo Wellness provides incentive-driven corporate wellness programs with biometric screenings, coaching, and outcomes reporting. It is comparable to Wellness Workdays in delivering screening-plus-coaching programs to employers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wellness Workdays social profiles
Digital presenceWellness Workdays financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellness Workdays leadership team
Management profileNumber of profiles
Profiles1 record
Wellness Workdays funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellness Workdays M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellness Workdays
What does Wellness Workdays do?
Wellness Workdays designs and delivers customized, outcome-based workplace wellness programs for employer organizations, including onsite and virtual health coaching, biometric screenings, mental health and nutrition programming, and population health management. The company supplements its services with an AI-driven Movement Health Program, a proprietary health coaching EMR, and an AI Wellness Guru assistant. It also offers professional certification and training programs such as Best Wellness Employer (developed with Harvard Medical School), Behavioral Health Coach Certification, WellCert, Mental Health First Aid, and Safety Professionals Certification.
Is Wellness Workdays a public or private company?
Wellness Workdays is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wellness Workdays founded?
Wellness Workdays was founded in 2004. It employs 11 to 50 people.
Where is Wellness Workdays based?
Wellness Workdays is headquartered in Hingham, United States, in the North America region.
How does Wellness Workdays make money?
Two revenue lines are on record. Workplace Wellness Program Services are the primary driver. The others are certification and Training Programs.
Who are Wellness Workdays's main competitors?
Broad incumbents on record are Limeade, Personify Health (formerly Virgin Pulse) and Rally Health (Optum). Direct peers are HealthCheck360, Wellable, WellRight, Wellworks for You, CoreHealth, Sonic Boom Wellness and Bravo Wellness.
Does Wellness Workdays have an API?
No public API is recorded for Wellness Workdays.
What industry is Wellness Workdays in?
Wellness Workdays's product category is Corporate Wellness Services. Its primary akta.pro industry code is HSADAGAL, Corporate/Workplace Wellness Coaching, with a secondary code of HSADAGAC, Wellness Program Design & Accountability Coaching. Its NAICS code is 6213 and its SIC code is 8000.