StorTrack
StorTrack is a private market data and analytics company providing self-storage industry intelligence across approximately 98,000 facilities globally. It serves operators, investors, developers, and brokers with subscription platforms (Optimize, Explorer), APIs, and SiteLink integration across North America, Europe, and Oceania.
- Company typePrivate
- Founded2014
- HeadquartersDetroit, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What StorTrack does
StorTrack is a private, vertical-specialist market data and analytics company founded in 2014 and headquartered in Southfield, Michigan (Detroit metro), with additional operations in the UK and an operations support office in Coimbatore, India. The company operates a proprietary data platform that aggregates and validates self-storage facility information across approximately 98,000 facilities and 6,000 developments globally, built on more than 10 years of historical data validated by in-house researchers. Coverage spans North America, the UK, Europe (20+ countries), Australia, and New Zealand, with 801,000+ pricing and data points updated daily. The platform serves operators, investors, developers, and brokers in the self-storage industry, alongside adjacent verticals including vehicle, RV, and boat storage, and RV parks and campgrounds (under RVParkIQ.com).
The product suite is anchored by two platforms: Explorer (market analysis for investors, developers, and brokers, offering real-time pricing, supply tracking, demographic data, and development pipeline visibility) and Optimize (revenue intelligence for self-storage operators, providing daily competitor rate tracking, pricing optimization, and inventory monitoring). The company monetizes via tiered recurring subscriptions (Optimize at $36-$59/store/month with volume discounts; Explorer Essential at $79/month annually, Enhanced at $199/month annually, and Enterprise custom), plus on-demand 30-day market access at $129 per market and bundled packages. Distribution combines a self-serve product-led growth motion for SMB customers with a direct sales team for enterprise accounts, and a deep technology integration partnership with SiteLink (the dominant self-storage property management software) that auto-syncs competitor rates into operators' PMS at $18-$30 per location per month. Two self-service API products (Daily Rates API, Explorer API) extend the dataset to developers and enterprise integrators. Customers include institutional investors and REITs (Heitman, Passco Properties, Arabella Capital), global real estate advisory firms (Cushman & Wakefield, Savills), and storage operators (StorQuest, USA Storage Centers, EZ Storage, Copper Storage Management).
StorTrack firmographics
Firmographics- Name
- StorTrack
- Legal name
- StorTrack, Inc.
- Website
- https://stortrack.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- StorTrack is a private market data and analytics company providing self-storage industry intelligence across approximately 98,000 facilities globally. It serves operators, investors, developers, and brokers with subscription platforms (Optimize, Explorer), APIs, and SiteLink integration across North America, Europe, and Oceania.
- Ownership category
- akta.pro rank
Where StorTrack is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
StorTrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Optimize Subscription: Tiered subscription pricing based on number of stores monitored. Plans range from $36-$59 per store per month with discounts for larger portfolios. Includes real-time competitor rate tracking, daily reports, inventory monitoring, and API access.
- Explorer Subscriptions: Three subscription tiers (Essential, Enhanced, Enterprise) with monthly or annual billing. Essential at $79/month annually, Enhanced at $199/month annually, Enterprise custom pricing. Includes market analysis, competitive insights, and varying levels of data access.
- 30-Day Market Access (On-Demand): Pay-per-market access at $129 per market for 30-day access to detailed market analysis. Bundled packages available at $1,000 for 10 markets and $1,500 for 20 markets. No monthly subscription required.
- SiteLink Integration: Single location pricing at $30/month, multi-location pricing at $18 per location/month. Automated competitor rate syncing directly into SiteLink platform.
- API & Custom Reports: Custom API access and bespoke report generation for enterprise clients with specific data requirements. Contact sales for custom pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Optimize 1 Store: $59/store/month |
| Subscription | Monthly | Optimize 2-5 Stores: $54/store/month |
| Subscription | Monthly | Optimize 6-10 Stores: $49/store/month |
| Subscription | Monthly | Optimize 11-20 Stores: $42/store/month |
| Subscription | Monthly | Optimize 21+ Stores: $36/store/month |
| Subscription | Annual | Explorer Essential: $79/month (billed annually) or $99/month (monthly) |
| Subscription | Annual | Explorer Enhanced: $199/month (billed annually) or $249/month (monthly) |
| Subscription | Multi-year contract | Explorer Enterprise: Contact for custom pricing |
| Subscription | Pay-as-you-go | 30-Day Single Market Access: $129 per market |
| Subscription | Monthly | SiteLink Single Location: $30/month |
| Subscription | Monthly | SiteLink Multiple Locations: $18/location/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
StorTrack product offering
Product offeringCore offering
StorTrack provides subscription-based market intelligence software for the self-storage industry, delivering competitor pricing data, occupancy signals, development pipeline tracking, and demographic analysis across approximately 98,000 facilities and 6,000 developments globally. Its two core platforms—Optimize (for operators doing daily competitor rate tracking and revenue optimization) and Explorer (for investors, developers, and brokers doing market feasibility, underwriting, and competitive analysis)—are supported by APIs, a SiteLink integration, Historical Data access, and on-demand Market Access reports.
Product overview
StorTrack offers a unified suite of data and analytics products for the self-storage industry consisting of two primary platforms: Explorer (for investors, developers, and brokers) and Optimize (for operators). Explorer provides market analysis with real-time pricing, supply tracking, and demographic data across global markets including US, Canada, UK, Europe, Australia, and New Zealand. Optimize delivers competitor rate tracking and revenue intelligence for operators. The products share a common data foundation and API infrastructure. Add-on modules include SiteLink integration for automated rate syncing, Historical Data access, Market Access reports, and dedicated Vehicle/RV/Boat Storage analysis. The StorTrack Suite connects these products, with Optimize 3.0 tracking approximately 98,000 facilities and 6,000 developments globally.
Differentiator
Problem solved
Functional benefit
Brands
- Optimize: Revenue intelligence platform for self-storage operators providing real-time competitor rate tracking, pricing intelligence, competitive benchmarking, and revenue optimization tools. Tracks competitor pricing daily, monitors inventory activity, and offers API access for reporting and internal workflows.
- Explorer
- StorTrack for SiteLink
Products and services
- Optimize Revenue intelligence SaaS platform for self-storage operators providing real-time competitor rate tracking, daily reports, inventory activity monitoring, market average comparisons, and daily price change alerts to drive data-driven pricing decisions.
- Explorer Flexible self-storage market analysis SaaS platform offering on-demand access by market or subscription for investors, brokers, and operators. Tracks over 71,000 facilities and 4,000+ development projects across US, Canada, UK, Europe, Australia, and New Zealand, providing real-time pricing, market analytics, development tracking, forecasting, and competitive benchmarking.
- Explorer Vehicle, RV & Boat Storage Specialized module within Explorer for vehicle, RV, and boat storage market analysis, providing competitive positioning and demand trends for the dedicated vehicle storage segment across US and Canada.
- StorTrack for SiteLink Integration product that automatically syncs StorTrack's daily competitor rate updates into the SiteLink self-storage management software, eliminating manual rate entry for SiteLink customers.
- Daily Rates API Self-service API delivering premium self-storage pricing data, providing access to StorTrack's dataset of self-storage rates for powering third-party platforms and applications with real-time rate insights.
- Explorer API Market analysis API providing deep-dive intelligence for self-storage investment and development, integrating supply, demand, and demographics data to programmatically generate detailed reports equivalent to the Explorer platform.
- Historical Data On-demand access to historical self-storage rates by market, enabling analysis of historical pricing trends and market performance over time on top of 10+ years of validated data.
- Market Access On-demand self-storage market insights and reports providing 30-day access per market to detailed market analysis including demographic data, competitive landscape, and market performance metrics.
Quantifiable outcome
- Saves operators 8-10 hours per week by consolidating competitive research into one platform
- +2 more outcomes
Companies that use StorTrack
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
StorTrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature6 records
StorTrack partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SiteLinkcoreSiteLink integration enables automated daily competitor rate updates fed directly into the SiteLink application. Competitor rates sync automatically to keep SiteLink interface updated with real-time market data. Single location pricing at $30/month, multi-location at $18/location/month.
Scale indicators13 records
Recent moves6 records
Expansion highlights4 records
StorTrack competitors and assessment
Company assessmentDirect peers
- Storable (SpareFoot): Storable operates the leading self-storage marketplace (SpareFoot) and a suite of operator software and marketing tools, with overlapping operator data and self-storage vertical focus. It is the closest direct peer in vertical specialization and self-storage software ecosystem reach.
- Radius+: Radius+ is a self-storage marketing and digital advertising platform that aggregates operator and market data for lead generation and competitive intelligence. It directly competes with StorTrack on self-storage market visibility for operators and investors.
Broad incumbents
- CoStar Group: CoStar is the dominant commercial real estate data and analytics platform with extensive coverage across office, multifamily, and industrial. While not self-storage focused, it represents the closest large-scale analog to a vertical real-estate intelligence subscription business and a potential competitive entrant.
- Yardi Systems: Yardi provides comprehensive CRE software including self-storage property management and has its own internal benchmarking and analytics. Comparable as a broad CRE SaaS incumbent with self-storage exposure and the ability to bundle market intelligence into its operator platform.
- RealPage: RealPage is a major CRE SaaS provider, primarily multifamily, offering data analytics and benchmarking to operators. It is comparable as a broad incumbent with the resources and customer footprint to expand into self-storage intelligence.
- ATTOM Data Solutions: ATTOM is a property data intelligence platform aggregating nationwide real-estate, foreclosure, and ownership data. Comparable as a large-scale property data vendor whose breadth and licensing model overlap with the data infrastructure side of StorTrack's business.
- PropertyShark: PropertyShark (owned by Yardi) provides detailed commercial and residential property data, comparable as a subscription-based property intelligence platform at broader geographic and asset-class scale.
- Reonomy (Altus Group): Reonomy, now part of Altus Group, provides commercial property intelligence and owner/asset data to brokers, lenders, and investors. Comparable as a CRE-focused data intelligence subscription product targeting investment and underwriting workflows.
- Moody's Analytics (REIS): Moody's Analytics, which absorbed REIS, is a leading commercial real estate data and analytics provider serving institutional investors. Comparable as an institutional-grade CRE market intelligence subscription that competes for the same enterprise and REIT customers StorTrack serves.
Others
- SiteLink: SiteLink is the leading self-storage property management software and StorTrack's primary integration partner, automatically syncing competitor rates into the operator's PMS. It is adjacent ecosystem infrastructure rather than a direct competitor and represents both distribution and partnership risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
StorTrack social profiles
Digital presenceStorTrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
StorTrack leadership team
Management profileNumber of profiles
Profiles3 records
StorTrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StorTrack M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StorTrack
What does StorTrack do?
StorTrack provides subscription-based market intelligence software for the self-storage industry, delivering competitor pricing data, occupancy signals, development pipeline tracking, and demographic analysis across approximately 98,000 facilities and 6,000 developments globally. Its two core platforms—Optimize (for operators doing daily competitor rate tracking and revenue optimization) and Explorer (for investors, developers, and brokers doing market feasibility, underwriting, and competitive analysis)—are supported by APIs, a SiteLink integration, Historical Data access, and on-demand Market Access reports.
Is StorTrack a public or private company?
StorTrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StorTrack founded?
StorTrack was founded in 2014. It employs 251 to 500 people.
Where is StorTrack based?
StorTrack is headquartered in Detroit, United States, in the North America region.
How does StorTrack make money?
Five revenue lines are on record. Optimize Subscription is the primary driver. The others are explorer Subscriptions, 30-Day Market Access (On-Demand), siteLink Integration and API & Custom Reports.
Who are StorTrack's main competitors?
Direct peers on record are Storable (SpareFoot) and Radius+. Broad incumbents are CoStar Group, Yardi Systems, RealPage, ATTOM Data Solutions, PropertyShark, Reonomy (Altus Group) and Moody's Analytics (REIS). SiteLink is listed as an others.
Does StorTrack have an API?
Yes. StorTrack offers two API products: (1) Daily Rates API - a self-service platform delivering premium self-storage pricing data, providing access to the largest and most accurate dataset of self-storage rates for powering platforms and applications with real-time insights. (2) Explorer API - a comprehensive market analysis platform providing deep-dive intelligence for self-storage investment and development, integrating the industry's most robust data on supply, demand, and demographics to programmatically generate detailed reports found on the Explorer platform. API access is included with Optimize subscriptions for reporting, pricing review, monitoring, and internal workflows. Developer documentation is at www.stortrack.com/north-america/api/api.html.