Telmar

What Telmar does

Telmar (operating as TelmarHelixa) is a privately held, New York-headquartered provider of a unified audience insights and cross-media planning platform for the global advertising industry. Founded in 1968 by Stanley P. Federman, the company built its early business on timesharing and syndicated media research systems and has since expanded to nine countries with operations across North America, Europe, Asia, and Africa. Following the 2019 acquisition by holding company LiiV and the 2021 acquisition of AI audience-platform Helixa, Telmar and Helixa completed a full merger and rebranding to TelmarHelixa in 2024, consolidating their product lines.

The company's core offering is a connected suite comprising three platforms — Discover (AI-powered audience insights via patented data fusion of social signals with syndicated surveys from GWI, Kantar, and MRI-Simmons), Explore (research insights across 300+ releases), and Plan (cross-media optimization with reach curve analysis) — alongside channel-specific modules for Audio, Video, OOH, Inventory Optimization, and DataLoader, plus a DataHub serving 66 global markets with over 4 billion consumer insights. Technology differentiation rests on a patented data fusion engine, ML-powered audience segmentation supporting up to 15 segments, an adaptive taxonomy, and hyper-local targeting across 950 areas, weighted to US Census and global population benchmarks.

TelmarHelixa monetizes primarily through bundled enterprise SaaS subscriptions ('One Platform. One Fee.') complemented by professional services for onboarding and migration. GTM is sales-led and direct, supported by event-driven demand generation (webinars, annual industry research reports) and G2-recognized analyst positioning. Customers include major global advertising holding companies (Omnicom, Publicis Groupe, Havas, OMD), broadcasters and publishers (ITV, Bauer Media, ViacomCBS), and a long tail of creative agencies and brands. The company is held under the LiiV holding company alongside Splashlight, with no public revenue or funding data disclosed.

Name

Telmar

Legal name

TelmarHelixa Group

Website

https://telmarhelixa.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Telmar (TelmarHelixa) is a New York-headquartered, privately held provider of a unified AI-powered audience insights and cross-media planning platform, serving global advertising agencies, brands, and media sales groups across 100+ countries via a patented data fusion engine and bundled enterprise SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Media planning and audience intelligence software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data Analytics Integration & Insight Platforms (Research Ops, Dashboards, Insight Repositories) (MPAAALAO)

akta.pro secondary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Media planning software
• Audience intelligence platform
• Cross-media optimization
• Consumer data fusion
• Advertising analytics

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription / Platform Licensing: TelmarHelixa operates as a SaaS platform sold on a subscription basis. The company uses 'One Platform. One Fee. Infinite Insight' messaging indicating a bundled all-in-one pricing model. Subscriptions are sold to enterprise and mid-market buyers (agencies, brands, media sales groups) with platform access across Discover, Explore, Plan, and channel-specific modules.
2. Professional Services & Training: The company offers customer onboarding, training, and implementation support through its Customer Success team, implied by 'ROI-driven' migration support and dedicated onboarding programs mentioned on the website.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TelmarHelixa provides a unified SaaS platform for audience insights and media planning, combining social signal processing with syndicated survey data fusion and machine learning. Its core products — Discover, Explore, and Plan — along with channel-specific solutions for Audio, Video, OOH, Inventory Optimization, and DataLoader, enable agencies, brands, and media sales organizations to perform audience segmentation, cross-media optimization, and media investment planning from a single integrated suite.

Product overview

TelmarHelixa offers a unified audience insights and media planning platform comprising three core products (Discover, Explore, and Plan) plus specialized channel products (Audio, Video, OOH, Inventory Optimization, DataLoader) and a DataHub for centralized data management. The connected suite enables organizations to move from raw insights to audience segmentation and cross-media planning through a single integrated platform.

Differentiator

Problem solved

Functional benefit

Brands

• Discover: Transform complex signals from social and digital behavior into impactful insights in a rapidly evolving world.
• Explore
• Plan
• Audio
• Video
• OOH
• Inventory Optimization
• DataLoader

Products and services

• Discover Transforms complex signals from social and digital behavior into impactful audience insights using machine learning and patented data fusion technology; delivers demographics, psychographics, segmentation, media, products & services, influencers, and partnerships data for agencies and brands.
• Explore Extracts valuable insights from over 300 consumer, media, and proprietary research releases, enabling researchers and planners to uncover high-impact insights without technical dependencies.
• Plan Builds channel-optimized media investment strategies using a single currency to maximize return on advertising spend; enables cross-media planning, reach curve analysis, and real-time media optimization.
• Audio Specialized planning solution for audio media channels, enabling audience analysis and media planning for audio advertising campaigns.
• Video Specialized planning solution for video media channels, supporting cross-channel video campaign optimization and audience reach analysis.
• OOH Out-of-home media planning solution for outdoor advertising campaigns, including inventory management and audience targeting for OOH placements.
• Inventory Optimization Optimizes media inventory allocation across channels to maximize reach and efficiency of advertising investments.
• DataLoader Enables loading and integration of proprietary data and brand datasets into the TelmarHelixa platform for analysis alongside syndicated data.
• DataHub Centralized data management platform providing access to the industry's largest research data repository, supporting 66 global markets with curated consumer and media data.

Quantifiable outcome

• One platform replaces multiple tools, eliminating the need for separate subscriptions, manual data merges, and cross-platform training.
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature11 records

Partnerships

Three partnerships are on record, tiered core.

• GlobalWebIndex (GWI)coreStrategic or Co-development Partner · 1 January 2020TelmarHelixa and GWI entered into a partnership to expand consumer insights capabilities. GWI provides syndicated global consumer research data that is integrated into the TelmarHelixa platform, specifically referenced in the Fusion network as one of the key syndicated survey data sources powering Discover's audience insights.
• KantarcoreStrategic or Co-development PartnerKantar (UK) is referenced as one of the syndicated survey data sources integrated into the TelmarHelixa platform's Discover Fusion capability. Kantar provides global consumer research data that is weighted and fused with social signals to produce audience insights.
• MRI-SimmonscoreStrategic or Co-development PartnerMRI-Simmons (US market) is referenced as a syndicated survey data source integrated into the TelmarHelixa platform's Discover Fusion capability, providing US consumer research data weighted to US Census benchmarks for national representation.

Scale indicators9 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Nielsen: Global leader in audience measurement and media ratings. Directly comparable as both serve advertisers, agencies, and broadcasters with cross-media audience intelligence and media planning inputs.
• Kantar: World's largest market research and consumer insights company; comparable as both companies deliver syndicated survey data, audience insights, and media planning tools. Kantar is simultaneously a data partner and a competitor.
• GfK: Global market and consumer intelligence company. Comparable as both companies deliver consumer insights, audience segmentation, and media research datasets to advertisers and agencies.
• Comscore: Cross-platform media measurement and audience analytics provider. Directly comparable because both serve media sellers, agencies, and brands with audience reach data and cross-media planning tools.
• AudienceProject: European cross-media audience measurement platform. Comparable as both companies provide independent, syndicated audience insights to media sellers, agencies, and advertisers.
• Similarweb: Digital audience intelligence and competitive benchmarking platform. Comparable as it provides audience insights and digital marketing intelligence to similar agency and brand buyers, with overlapping GTM motion.
• GWI (GlobalWebIndex): Consumer research platform covering 50+ markets. Comparable because both provide syndicated audience insights to agencies and brands; GWI is a TelmarHelixa data partner but also operates competing consumer insight tools.
• Resonate: AI-driven consumer intelligence and audience platform. Comparable because both apply machine learning to fuse behavioral and attitudinal data into unified audience segments for agencies and brands.

Broad incumbents

• YouGov: Global market research and consumer opinion data company. Comparable as a broader data and insights provider serving agencies and brands, though YouGov is more research-panel-centric than media-planning-focused.
• Salesforce (Data Cloud / Marketing Cloud Intelligence): Major enterprise platform incumbent that has expanded into audience intelligence and was named alongside TelmarHelixa in G2 Spring 2026 Grid. Comparable as a broader incumbent competing in audience intelligence at massive scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/telmar
• LinkedInlinkedin.com/company/telmar_1025177
• Instagraminstagram.com/telmarhelixa
• Facebookfacebook.com/Telmar-124443390918784

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telmar