Advertiser Perceptions
Advertiser Perceptions is a privately held, New York-based market research firm that delivers subscription and custom strategic intelligence on advertiser perceptions and ad spending to media, advertising agency, brand marketer, and ad tech clients via its proprietary AdPROs panel and AP Ad Insights Hub platform.
- Company typePrivate
- Founded2002
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Advertiser Perceptions does
Advertiser Perceptions is a New York-based, privately held research firm founded in 2002 by Randy Cohen and Ken Pearl that provides research-based strategic market intelligence to the media, advertising, and ad tech industries. The company's core competitive asset is the proprietary AdPROs Network, a vetted community of advertising decision-makers that includes 100% of the Ad Age Top 200 Advertisers and is reported to control $165B+ in annual ad spend. AP translates this panel access into syndicated reports, custom research engagements, and an interactive US ad spending forecast dashboard spanning CTV, retail media, social media, digital, and programmatic sub-forecasts from 2019–2025.
The product surface spans the AP Ad Insights Hub (a self-serve subscription platform launched in March 2024 offering 30+ market intelligence reports, Excel data files, live and on-demand webcasts, and unlimited organizational seats), Brand Tracking, Syndicated Insights, Proprietary Solutions (custom research), and Expert Communities (on-demand panel activation). Coverage extends across 300+ media brands and ad tech platforms, with geographic reach into the US, UK, France, Germany, Brazil, and Japan. The March 2026 partnership with Data Quality Co-op integrates a Data Trust Score for independent verification of respondent quality.
Revenue is generated through two streams: recurring subscription licenses for syndicated intelligence (basic to enterprise tiers with 12-month minimums and 4% auto-renewal escalators) and custom research engagements on a professional services basis. Go-to-market combines enterprise field sales with consultative selling to media, agency, brand marketer, and ad tech executives, alongside self-serve subscription access via the Ad Insights Hub. Marquee enterprise customers include Netflix, Comcast/Freewheel, Warner Bros. Discovery, SAP, DIRECTV Advertising, Pubmatic, and TelevisaUnivision. The company received its first external investment from Eureka Equity Partners in February 2023 and has 11–50 employees.
Advertiser Perceptions firmographics
Firmographics- Name
- Advertiser Perceptions
- Legal name
- Advertiser Perceptions Inc.
- Website
- https://advertiserperceptions.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Advertiser Perceptions is a privately held, New York-based market research firm that delivers subscription and custom strategic intelligence on advertiser perceptions and ad spending to media, advertising agency, brand marketer, and ad tech clients via its proprietary AdPROs panel and AP Ad Insights Hub platform.
- Ownership category
- akta.pro rank
Advertiser Perceptions industry classification
Industry- Product category
- Advertising Market Intelligence
- NAICS
- Marketing Research and Public Opinion Polling (541910), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Market Research, Analytics & Consumer Insights (BPAFAAAM)
- akta.pro secondary industries
- Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC), Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)
Keywords
Where Advertiser Perceptions is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Advertiser Perceptions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription Intelligence Reports: Annual and multi-year subscription licenses for access to market intelligence reports, competitive benchmarking data on 300+ media brands and platforms, forecasting dashboards, and expert analysis. License includes unlimited seats for the entire organization.
- Custom Research Solutions: Proprietary customized intelligence addressing specific client business cases including market opportunity studies, thought leadership, vertical analysis, brand positioning, and go-to-market effectiveness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic tier includes access to approximately 30 market intelligence reports throughout the year. |
| Subscription | Multi-year contract | Enterprise tier with full customization, executive summaries, and on-site/in-person presentations. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Advertiser Perceptions product offering
Product offeringCore offering
Advertiser Perceptions delivers research-based strategic market intelligence to the media, advertising, and ad tech industries through the AP Ad Insights Hub, a subscription platform providing access to 30+ syndicated reports and an interactive ad spending forecast dashboard tracking 300+ media brands. The platform is powered by the AdPROs Network, a proprietary community of advertising decision-makers representing $165B+ in annual ad spend and 100% of the Ad Age Top 200 Advertisers. The firm also provides custom Proprietary Solutions research, Expert Communities panel activation, Brand Tracking, and Syndicated Insights on CTV, programmatic, and measurement topics.
Product overview
Advertiser Perceptions offers a research-based strategic market intelligence platform for the media, advertising, and ad tech industries. The core offering is the AP Ad Insights Hub—a subscription platform providing access to 30+ syndicated reports and an interactive ad spending forecast dashboard tracking 300+ media brands and ad tech companies. This platform is powered by the proprietary AdPROs Network, a vetted community of global advertising decision-makers controlling billions in ad spend. Supporting sub-products include Brand Tracking (subscription-based competitive benchmarking), Syndicated Insights (thematic reports on CTV, programmatic, measurement, etc.), Proprietary Solutions (custom research), Expert Communities (on-demand panel activation), and the AP3 Podcast Series (analyst discussions). Together these products deliver quantitative and qualitative intelligence authenticated through conversations with real advertisers holding real opinions.
Differentiator
Problem solved
Functional benefit
Brands
- AdPROs Network: Proprietary community of influential advertising decision makers including brand marketers, agency executives, media specialists, digital publishers, and IT leaders who provide unbiased market intelligence.
- AP Ad Insights Hub
- AP3
Products and services
- AP Ad Insights Hub
Quantifiable outcome
- Real-time 360-degree view of market perceptions enabling data-driven strategy adjustments
- +2 more outcomes
Companies that use Advertiser Perceptions
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Advertiser Perceptions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature3 records
Advertiser Perceptions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Data Quality Co-opcoreStrategic partnership to strengthen transparency in B2B advertising research through integration of DQC's Data Trust Score (predictive intelligence metric 0-1,000) that analyzes technical signals, in-survey behavior, and participation history. Enables real-time validation of respondent trustworthiness and provides independent third-party verification of Advertiser Perceptions' data sourcing standards.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Advertiser Perceptions competitors and assessment
Company assessmentBroad incumbents
- Comscore: Cross-platform media measurement company providing advertising intelligence, audience insights and ad spend data to media sellers, agencies and advertisers. Competes with AP's audience measurement and media research deliverables.
- Nielsen: Global audience measurement and media research giant with overlapping advertiser perception, ratings and media-mix insight products serving advertisers, agencies and media companies. A scaled incumbent competing for the same strategic intelligence budgets that Advertiser Perceptions targets.
- Kantar: Large global research firm offering advertising effectiveness, brand tracking and media intelligence. Directly comparable because it serves brand marketers and media companies with advertiser perception and brand equity research.
Direct peers
- Insider Intelligence (eMarketer): Subscription research and forecasting firm covering digital advertising, media, ad tech and consumer behavior. Closely comparable business model — syndicated reports, forecasts, and custom research sold to advertisers, agencies and media companies.
- MediaRadar: Advertising intelligence platform tracking ad spend across TV, digital and print for media companies and advertisers. Directly competes in advertiser spend and competitive intelligence, and notably former employer of AP VP Jacqueline Baranov.
- Standard Media Index: Provides independent ad spend intelligence across media channels for agencies, advertisers and media owners. Comparable as a niche, independent measurement and intelligence provider competing for media-side intelligence budgets.
- WARC: Subscription research service delivering advertising effectiveness benchmarks, case studies and strategic intelligence to advertisers, agencies and media owners. Directly comparable in serving advertisers and agencies with research-based strategic guidance.
- Magna (IPG Mediabrands): Global media forecasting and investment intelligence unit producing ad spend forecasts and media market research used by media companies and advertisers. Closely comparable in ad spending forecasting, a core AP capability.
Emerging players
- SMI (Standard Media Index) / Samba TV: Cross-screen media and advertising intelligence platform offering advertisers, agencies and media companies granular measurement and competitive insights. Partial overlap with AP's advertiser perception and ad spend intelligence.
- Borrell Associates: Niche research and advisory firm tracking local advertising spend and digital media trends. Comparable as a specialized intelligence provider serving media companies and advertisers with primary research.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Advertiser Perceptions social profiles
Digital presenceAdvertiser Perceptions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advertiser Perceptions leadership team
Management profileNumber of profiles
Profiles16 records
Advertiser Perceptions funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advertiser Perceptions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advertiser Perceptions
What does Advertiser Perceptions do?
Advertiser Perceptions delivers research-based strategic market intelligence to the media, advertising, and ad tech industries through the AP Ad Insights Hub, a subscription platform providing access to 30+ syndicated reports and an interactive ad spending forecast dashboard tracking 300+ media brands. The platform is powered by the AdPROs Network, a proprietary community of advertising decision-makers representing $165B+ in annual ad spend and 100% of the Ad Age Top 200 Advertisers. The firm also provides custom Proprietary Solutions research, Expert Communities panel activation, Brand Tracking, and Syndicated Insights on CTV, programmatic, and measurement topics.
Is Advertiser Perceptions a public or private company?
Advertiser Perceptions is a private company. It is classified as private equity controlled and is currently operating.
When was Advertiser Perceptions founded?
Advertiser Perceptions was founded in 2002. It employs 11 to 50 people.
Where is Advertiser Perceptions based?
Advertiser Perceptions is headquartered in New York, United States, in the North America region.
How does Advertiser Perceptions make money?
Two revenue lines are on record. Subscription Intelligence Reports are the primary driver. The others are custom Research Solutions.
Who are Advertiser Perceptions's main competitors?
Broad incumbents on record are Comscore, Nielsen and Kantar. Direct peers are Insider Intelligence (eMarketer), MediaRadar, Standard Media Index, WARC and Magna (IPG Mediabrands). Emerging players are SMI (Standard Media Index) / Samba TV and Borrell Associates.
Does Advertiser Perceptions have an API?
No public API is recorded for Advertiser Perceptions.
What industry is Advertiser Perceptions in?
Advertiser Perceptions's product category is Advertising Market Intelligence. Its primary akta.pro industry code is BPAFAAAM, Market Research, Analytics & Consumer Insights, with a secondary code of MPAAALAC, Custom Market Research (Ad Hoc Studies, Segmentation, U&A). Its NAICS code is 541910 and its SIC code is 7310.