Root Whole Body
Root Whole Body is a privately-held, integrated holistic wellness center in Portland, Oregon, offering naturopathic medicine, spa services, fitness classes, and a plant-based cafe under one roof via subscription membership and multiple service revenue streams.
- Company typePrivate
- Founded2014
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Root Whole Body does
Root Whole Body is a privately-held, integrated holistic wellness center founded by Pat Johnson in Portland, Oregon, operating across two physical locations in NW Portland/Slabtown (2122 NW Quimby St) and NE Portland/Irvington. The company consolidates four wellness pillars under a single roof: a natural medicine clinic offering naturopathic medicine, acupuncture, counseling, and IV nutrient therapy; spa services spanning massage, organic skincare, sauna, and hydrotherapy; a 100% plant-based cafe (Blossoming Lotus) and proprietary Root Tonic & Tea herbal line; and a movement studio with yoga, Pilates, and strength training classes. The concept was built around the founder's personal recovery from cancer through integrative health practices and is positioned as a one-stop preventive wellness destination rather than a single-modality provider.
The business runs a hybrid revenue model combining transaction-based service fees with a recurring subscription program. Unit-priced services span community sauna ($25) through premium facials ($595) with two-tier member/non-member pricing; the Whole Body Health Account subscription ($149 individual / $249 family monthly, 90-day commitment) delivers up to 30% off services plus member-exclusive perks. Clinical services are billed through seven major insurance networks including Aetna, Blue Cross/Regence, Cigna, Moda Health, Pacific Source, Providence, and United Health Care. Half-Day Pause experiences ($299-$399) target premium and corporate demand, while $99 introductory offers lower the entry barrier for new customers. Sub-brands Blossoming Lotus Cafe (ToastTab-powered online ordering) and Root Tonic & Tea (standalone e-commerce site) extend the model into food and packaged retail.
Go-to-market is direct-to-consumer targeting health-conscious individuals, chronic-condition patients, gift-givers, and corporate wellness buyers, with no enterprise anchor accounts. The technology stack is operational rather than proprietary: MindBody for scheduling, ToastTab for cafe ordering, BambooHR for HR, and Typeform for health and skin assessment quizzes. Marketing relies on the website, email, online reviews, community wellness events, Urban Retreats, and word-of-mouth referrals. The company is founder-owned and operated with no disclosed venture capital, private equity, or institutional investment, indicating a self-sustaining independent operator.
Root Whole Body firmographics
Firmographics- Name
- Root Whole Body
- Legal name
- Root Whole Body
- Website
- https://rootwholebody.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Root Whole Body is a privately-held, integrated holistic wellness center in Portland, Oregon, offering naturopathic medicine, spa services, fitness classes, and a plant-based cafe under one roof via subscription membership and multiple service revenue streams.
- Ownership category
- akta.pro rank
Root Whole Body industry classification
Industry- Product category
- Movement and Bodywork Services
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE), Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG)
Keywords
Where Root Whole Body is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Root Whole Body business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wellness Services: Individual service fees for massage, acupuncture, naturopathic medicine, skincare, hydrotherapy, and movement classes. Services offered at member and non-member pricing tiers.
- Whole Body Health Account Membership: Monthly membership program providing 15% off services, free community sauna access, priority scheduling, and exclusive perks. Monthly Individual at $149 (90-day commitment), Monthly Family at $249.
- Cafe and Retail Products: 100% plant-based cafe (Blossoming Lotus) serving juices, smoothies, meals, and herbal teas. Retail sales of skincare products, supplements, and Root Tonic & Tea products.
- Health Coaching & Nutrition Programs: Clean eating programs and daily cleanses including food sensitivity testing at $250.70 (member) or $295 (non-member).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Whole Body Health Individual Membership - $149/month |
| Subscription | Monthly | Whole Body Health Family Membership - $249/month |
| One time/ perpetual license | Pay-as-you-go | Intro Wellness Experiences - $99 |
| Unit Pricing | Pay-as-you-go | Naturopathic Medicine - Member $168-280, Non-Member $210-350 |
| Unit Pricing | Pay-as-you-go | Acupuncture - Member $108-168, Non-Member $135-210 |
| Unit Pricing | Pay-as-you-go | Massage Services - Member $69-175, Non-Member $85-195 |
| Unit Pricing | Pay-as-you-go | Organic Skin Treatments - Member $95-455, Non-Member $105-595 |
| Unit Pricing | Pay-as-you-go | Sauna & Hydrotherapy - Member free-$75, Non-Member $25-85 |
| Unit Pricing | Pay-as-you-go | Studio Classes - Member $19-99, Non-Member $30-139 |
| Unit Pricing | Pay-as-you-go | Half Day Pause Experiences - $299-399 |
| Unit Pricing | Pay-as-you-go | Nutrition Programs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Root Whole Body product offering
Product offeringCore offering
Root Whole Body is a private movement studio in West Seattle that delivers one-on-one Pilates, Gyrotonic, Gyrokinesis, bodywork, and movement therapy sessions. The studio uses specialized equipment including the Gyrotonic Expansion System and tailors each session to the individual client's posture, mobility, and movement goals under a holistic movement philosophy.
Product overview
Root Whole Body is a holistic wellness center offering an integrated multi-service approach combining natural medicine and preventive wellness under one roof. The core offering spans four pillars: Immunity (clinic services including naturopathic medicine, acupuncture, counseling), Pause (spa services including massage, organic skincare, hydrotherapy/sauna), Food (Blossoming Lotus Cafe and Root Tonic & Tea herbal products), and Movement (yoga studio with various class styles). Key products and services include Naturopathic Medicine with services like BioTe hormone therapy, IV nutrient therapy, and PRP; Acupuncture including facial rejuvenation; Massage Therapy with multiple techniques; Organic Skincare/Facials featuring The Works Fix-It-All Facial with Oxylight technology and Revitapen microchanneling; Sauna & Hydrotherapy with full-spectrum infrared; Yoga Studio offering Mat Pilates, strength training, and various yoga styles; Health Coaching & Nutrition; and the Whole Body Health Account membership program providing tiered pricing with up to 30% discounts. Additional offerings include the Whole Body Health Assessment (a free quiz-based evaluation tool), Half Day Pause immersive packages, $99 introductory experiences for new clients, and wellness events/retreats. The facility also houses Blossoming Lotus Cafe (100% vegan restaurant) and Root Tonic & Tea (herbal tea retail line).
Differentiator
Problem solved
Functional benefit
Brands
- Blossoming Lotus Cafe: 100% plant-based vegan cafe serving nutritional bowls, salads, smoothies, juices, wellness shots, and herbal teas located inside Root Whole Body.
- Root Tonic & Tea
Quantifiable outcome
- 15-minute health assessment provides Whole Body Health Score (0-400) with personalized action plan
- +1 more outcomes
Companies that use Root Whole Body
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles1 record
Root Whole Body technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Root Whole Body partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- AetnaminorInsurance provider accepted for Naturopathic and Acupuncture services. Root Whole Body bills insurance on behalf of patients for clinical services.
- Blue Cross Blue Shield / RegenceminorInsurance provider accepted for Naturopathic and Acupuncture services. Regence is noted as 'the most trusted name in health insurance' in their region.
- CignaminorInsurance provider accepted for Naturopathic and Acupuncture services.
- Moda HealthminorInsurance provider accepted for Naturopathic and Acupuncture services.
- Pacific SourceminorInsurance provider accepted for Naturopathic and Acupuncture services.
- ProvidenceminorInsurance provider accepted for Naturopathic and Acupuncture services.
- United Health CareminorInsurance provider accepted for Naturopathic and Acupuncture services.
- Blossoming Lotus Cafecore100% plant-based cafe located inside Root Whole Body facility serving nutritional bowls, salads, smoothies, juices, wellness shots, and herbal teas. Uses high quality, medicinal whole food ingredients aligned with Root's 'Food as Medicine' philosophy.
- Root Tonic & TeacoreOriginal formulations of medicinal herbal teas designed to support multiple systems and functions of the body. Loose leaf herbs are more effective in steeping process. Available for purchase online and at Root Whole Body.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Root Whole Body competitors and assessment
Company assessmentEmerging players
- Remedy Place: Members-only wellness social club integrating sauna, cold plunge, fitness, and recovery services. Comparable urban wellness-club positioning and recurring membership revenue.
- Clean Juice: Certified organic plant-based cafe franchise. Comparable in operating a 100% plant-based cafe (similar to Blossoming Lotus) as part of a wellness-focused retail concept.
Direct peers
- The NOW Massage: Boutique massage studio chain with membership programs and a curated, design-led wellness experience. Comparable in positioning massage as part of a broader self-care lifestyle.
- Hand & Stone Massage and Facial Spa: National membership-based massage and facial franchise with introductory offers and recurring revenue model. Comparable in subscription-driven spa services, though without clinical or cafe components.
- Burke Williams Day Spa: Multi-location urban day spa offering massage, facials, hydrotherapy, and wellness memberships. Comparable as an integrated day spa and wellness operator with subscription pricing.
- The Well: Membership-based urban wellness club integrating medical care, spa services, fitness classes, and a cafe under one roof. Closest direct comparable to Root Whole Body's 'one-roof' integrated model.
- Massage Heights: Franchise-based membership spa offering massage, facials, and skincare with tiered subscription pricing. Directly comparable business model and pricing architecture.
Broad incumbents
- Canyon Ranch: Pioneering integrative wellness destination combining clinical health services, spa, fitness, and nutrition. Comparable as a multi-pillar wellness brand, though operating at a much larger resort scale rather than urban center.
- Miraval: Wellness resort brand offering spa, mindfulness, fitness, and integrative health programming. Comparable holistic wellness philosophy and breadth of services, though resort-based rather than urban.
Regional players
- Baiyu: Boutique wellness spa offering massage, skincare, and holistic therapies with a focus on natural and organic treatments. Comparable positioning as a smaller integrated wellness operator.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Root Whole Body social profiles
Digital presenceRoot Whole Body financial estimates
Financial estimateRevenue estimate
Valuation estimate
Root Whole Body leadership team
Management profileNumber of profiles
Profiles1 record
Root Whole Body funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Root Whole Body M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Root Whole Body
What does Root Whole Body do?
Root Whole Body is a private movement studio in West Seattle that delivers one-on-one Pilates, Gyrotonic, Gyrokinesis, bodywork, and movement therapy sessions. The studio uses specialized equipment including the Gyrotonic Expansion System and tailors each session to the individual client's posture, mobility, and movement goals under a holistic movement philosophy.
Is Root Whole Body a public or private company?
Root Whole Body is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Root Whole Body founded?
Root Whole Body was founded in 2014. It employs 11 to 50 people.
Where is Root Whole Body based?
Root Whole Body is headquartered in Portland, United States, in the North America region.
How does Root Whole Body make money?
Four revenue lines are on record. Wellness Services are the primary driver. The others are whole Body Health Account Membership, cafe and Retail Products and health Coaching & Nutrition Programs.
Who are Root Whole Body's main competitors?
Emerging players on record are Remedy Place and Clean Juice. Direct peers are The NOW Massage, Hand & Stone Massage and Facial Spa, Burke Williams Day Spa, The Well and Massage Heights. Broad incumbents are Canyon Ranch and Miraval. Baiyu is listed as a regional player.
Does Root Whole Body have an API?
No public API is recorded for Root Whole Body.
What industry is Root Whole Body in?
Root Whole Body's product category is Movement and Bodywork Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow). Its SIC code is 7997.