WithU

What WithU does

WithU is a London-based FitTech company founded in 2019 that operates an AI-powered mobile fitness platform serving individual consumers, corporate wellness clients, and gym operators. The core WithU App generates dynamic, personalized 4-week workout plans that adapt in real time to each user's goals, fitness level, equipment, and schedule, supported by expert audio-guided coaching, a chat-based AI Assistant for plan modifications and recommendations, and a library of 1,000+ workouts spanning 20+ disciplines. The platform integrates with Apple Watch, Wear OS, Garmin, Whoop, MyZone, and other Bluetooth wearables for real-time heart rate and calorie tracking, and includes gamification features (streaks, badges, leaderboards, challenges) plus a community component via the WithU Crew.

WithU monetizes primarily through B2C premium subscriptions priced at £12.99/month or £109.99/year (with a 30% annual discount and a 7-day free trial), and supplements with B2B revenue from WithU Workplace corporate wellness plans (with an analytics dashboard) and gym operator licensing. The go-to-market combines product-led growth through iOS and Android app stores with channel partnerships including flagship brand collaborations with Samsung, Hugo Boss, and Visa, promotional partnerships with McDonald's in Canada and Spain, and a 2025 corporate wellness partnership with Tika. In April 2025, WithU formed the URUNN joint venture with Sir Mo Farah, Adam Clarke, and Charlotte Purdue to launch a dedicated AI-powered running coaching app, expanding the product surface into the global running market. The company reports 750,000 active users globally, app ratings of 4.7 (App Store), 4.39 (Google Play), and 4.5 (Trustpilot), and claims a 245.8% CAGR, recognized as the fastest-growing leisure and entertainment business in Europe.

Name

WithU

Website

https://withutraining.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

WithU is a London-based FitTech company offering an AI-powered mobile fitness app that generates personalized, adaptive workout plans with expert audio coaching for busy individual consumers, plus corporate wellness and gym operator B2B plans.

Ownership category

akta.pro rank

Product category

Digital Fitness Software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• AI fitness coaching
• Personalized workout plans
• Audio-guided workouts
• Corporate wellness platform
• Digital fitness subscription

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: Recurring subscription revenue from WithU Premium providing access to AI-generated personalized workout plans, AI assistant, full workout library including Challenges, Collections, and Daily Sessions. Offered as monthly or annual subscription with 30% savings on annual plan.
2. B2B/Corporate Wellness Plans: Enterprise licensing of WithU platform for gym operators and corporate wellness programs, with analytics dashboards for employers to track employee engagement and wellness metrics.
3. Brand Partnerships: Strategic brand partnerships with Samsung, Hugo Boss, and Visa for co-marketing and brand visibility within the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

WithU is an AI-powered mobile fitness platform that generates dynamic, personalized 4-week workout plans adapted to each user's goals, fitness level, equipment, and schedule. The app delivers expert audio-guided coaching, a library of 1,000+ workouts across 20+ disciplines, and community features such as challenges and leaderboards. Beyond the consumer subscription, WithU also offers a B2B Workplace product for employers and gym operators with an analytics dashboard.

Product overview

WithU is a fitness and wellness technology company offering a mobile app platform with AI-powered personalized fitness training. The core product is the WithU App, which uses intelligent AI to create dynamic, personalized 4-week workout plans adapted to individual goals, fitness levels, and schedules. The platform includes multiple subscription tiers (WithU Premium/Unlimited at £12.99/month or £109.99/year), feature modules (AI Assistant, Workout Library, Challenges, Daily Sessions, Collections), a B2B workplace wellness offering (WithU Workplace), and a specialized running sub-brand (URUNN co-founded with Sir Mo Farah). The platform also includes a Loyalty program with gamification elements. With over 750,000 active users globally and partnerships with Samsung, Hugo Boss, Visa, and McDonald's, WithU positions itself as a comprehensive digital fitness ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• URUNN: A hyper-personalised AI-powered running app launched in partnership with Sir Mo Farah, Adam Clarke, and Charlotte Purdue, targeting the global running community with personalized training plans for distances from 5K to full marathon.

Products and services

• WithU App AI-powered consumer fitness app that generates dynamic, personalized workout plans adapted to individual goals, fitness levels, equipment, and schedules. Includes audio-guided expert coaching, challenges, leaderboards, and integration with wearable fitness trackers.
• WithU Workplace B2B corporate wellness SaaS product enabling employers to provide fitness benefits to employees, with access to the WithU fitness platform and an analytics dashboard via WithU Data Studio for measuring engagement and performance.
• URUNN AI-powered running coaching app co-founded with Sir Mo Farah and Adam Clarke, offering ultra-personalized training plans for distances from 5K to full marathon that adapt in real time to each runner's pace, recovery needs, and goals.

Quantifiable outcome

• Named fastest-growing leisure and entertainment business in Europe with 245.8% CAGR
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• TikacoreGTM or Marketing Partner · 10 November 2025Tika, a life admin app, partnered with WithU Training to provide its users with complimentary access to a digital fitness platform featuring over 1,000 guided workouts across 20 disciplines for 12 months. The collaboration builds on Tika's broader strategy to integrate holistic wellbeing services into its platform and reduce everyday life admin stress for businesses and individuals.
• McDonald's Canada (Monopoly Promotion)coreGTM or Marketing Partner · 1 October 2025McDonald's Monopoly Canada promotion partnership where WithU access was offered as a prize. Codes could be redeemed for free WithU access until November 30, 2026.
• McDonald's EspañacoreGTM or Marketing Partner · 1 September 2025Partnership with McDonald's Spain offering users 3 months or 6 months of complimentary WithU access when redeeming McDonald's loyalty points.
• URUNN (Joint Venture with Sir Mo Farah, Adam Clarke, Charlotte Purdue)coreStrategic or Co-development Partner · 28 April 2025British FitTech company WithU partnered with elite athletes Sir Mo Farah (four-time Olympic gold medalist), Adam Clarke, and Charlotte Purdue to launch URUNN, a new hyper-personalized running app. The joint venture combines world-class athletic performance and coaching knowledge with WithU's proprietary fitness technology, targeting the global running community with AI-powered training plans for distances from 5K to full marathon.
• SamsungflagshipGTM or Marketing Partner · 28 April 2025Strategic brand partner providing technology integration and co-marketing opportunities for WithU's fitness platform.
• Hugo BossflagshipGTM or Marketing Partner · 28 April 2025Strategic brand partner providing co-marketing and brand visibility opportunities for WithU's fitness platform.
• VisaflagshipGTM or Marketing Partner · 28 April 2025Strategic brand partner providing payment technology integration and co-marketing opportunities for WithU's fitness platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Strava: Subscription fitness platform with strong running community and training-plan features; competes with WithU's URUNN sub-brand and broader running-coaching positioning.
• Aaptiv: Audio-guided fitness app offering trainer-led workouts across strength, running, and yoga — directly comparable to WithU's audio-coaching and 20+ discipline content library.
• Freeletics: AI-driven personal training app offering adaptive workout plans, similar in core proposition (AI-generated plans, audio coaching, freemium-to-premium subscription) to WithU's consumer app.
• Gympass: B2B corporate wellness platform giving employees access to fitness networks and digital apps; comparable to WithU Workplace's employer-channel B2B offering and analytics dashboard.
• Future: Personal training app pairing users with certified coaches and AI-personalized programs; comparable to WithU's hybrid AI-plus-human coaching model and direct-to-consumer subscription.

Broad incumbents

• Nike Training Club: Free, brand-funded fitness app from Nike offering trainer-led video workouts; a broader incumbent alternative to WithU, leveraging Nike's marketing budget rather than a subscription model.
• ClassPass: Subscription-based fitness marketplace combining in-person studio access with digital content; overlaps WithU on consumer subscription fitness and digital wellness content.
• Apple Fitness+: Subscription workout service integrated into the Apple ecosystem (Apple Watch, iPhone, TV); a broad incumbent with structural device and bundling advantages that WithU competes against.
• Peloton: Connected fitness platform with classes, coaching, and a content app; competes with WithU on premium subscription fitness content while operating a much broader hardware-plus-software model.
• Adidas Training: Brand-funded training app from Adidas offering guided workouts across disciplines; a broader incumbent that competes for the same digital fitness consumer as WithU without a subscription fee.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/withutraining
• Facebookfacebook.com/withutraining
• LinkedInlinkedin.com/company/withu-training
• Instagraminstagram.com/withuapp
• TikToktiktok.com/@withutraining

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WithU