What Bull Bitcoin does

Bull Bitcoin (legal entity Satoshi Portal Inc., founded 2013 in Montreal by Francis Pouliot) operates a non-custodial Bitcoin exchange and OTC desk where users never surrender custody of their private keys. The company's core platform, app.bullbitcoin.com, lets retail individuals and corporations buy and sell Bitcoin via bank transfers, SEPA, and other payment methods, with revenue generated principally through the spread between the index price and the quoted buy/sell price (approximately 2% disclosed). BULL Wallet, a free open-source self-custodial mobile wallet on iOS and Android, is a parallel product line that supports Lightning, Liquid, and on-chain Bitcoin across a tiered architecture (Instant Payments Wallet, Secure Bitcoin Wallet, and cold storage) and includes the open-source RecoverBull backup protocol, which enables seed-phrase-free wallet recovery in under two minutes via an encrypted three-component vault distributed across cloud storage, an anonymous Tor server, and a user password.

The business model blends self-serve retail with a high-touch Prime VIP service (Bull Bitcoin Prime) for high-net-worth individuals, family offices, corporations, and institutions, offering unlimited transaction volumes, bespoke OTC desk rates, corporate treasury management, multisig setups, and real-estate transactions. Bull Bitcoin is 100% self-funded since inception, holds a MiCA CASP license through France's AMF (enabling operations across 27 EU member states and 30 EEA nations), is FINTRAC-registered in Canada (MSB #M16730720), and has passed PASSI (ANSSI) and DORA cybersecurity audits. Geographic coverage now spans Canada, the EU/EEA, Mexico, Costa Rica, Argentina, and Colombia, with sub-brands including RecoverBull, BULL Wallet, Bull Bitcoin Prime, and BitcoinSupport.com. The company's stated ideology is Bitcoin-only maximalism, cypherpunk open-source development, and individual sovereignty, with no reported M&A activity, no external investors, and no disclosed headcount or revenue figures.

Name

Bull Bitcoin

Legal name

Satoshi Portal Inc.

Website

https://bullbitcoin.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Bull Bitcoin is a non-custodial Bitcoin exchange and OTC desk founded in 2013, serving retail individuals, HNW clients, and corporations across Canada, Europe, and Latin America via its self-serve platform, BULL Wallet, and Prime VIP service.

Ownership category

akta.pro rank

Product category

Bitcoin Exchange Services

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)

akta.pro secondary industries

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), On/Off-Ramps & Fiat Liquidity Providers for Stablecoins (FSADADAG)

Keywords

• Bitcoin exchange
• Self-custodial wallet
• Cryptocurrency brokerage
• OTC trading desk
• Bitcoin payments

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bitcoin Exchange Spread: Bull Bitcoin generates revenue through the spread between the Index Price and the actual buy/sell price offered to users. The price of Bitcoin quoted includes a markup (for buys) or markdown (for sells), with approximately 2% spread disclosed. No hidden fees, no extra processing or trading fee on top of the spread for account balance transactions.
2. Premium Prime Services: Bull Bitcoin Prime VIP service offers bespoke OTC desk rates for high-net-worth individuals, corporations, and institutions with unlimited transaction volumes and dedicated phone support with management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Bull Bitcoin operates a non-custodial Bitcoin exchange and OTC desk where users buy and sell Bitcoin while retaining custody of their private keys. The company offers a self-serve web platform for retail individuals and corporations, BULL Wallet (a self-custodial open-source mobile wallet with Lightning, Liquid, and on-chain Bitcoin support), and a Bull Bitcoin Prime VIP service for high-net-worth individuals and institutions. Revenue is generated through the spread on Bitcoin buy/sell transactions, with no custody of user funds.

Product overview

Bull Bitcoin operates as a Bitcoin-only non-custodial exchange and OTC desk, founded in 2013 at the Bitcoin Embassy in Montreal. The core offering consists of the Bull Bitcoin Exchange platform for buying and selling Bitcoin with self-custody, complemented by BULL Wallet — a self-custodial mobile wallet for iOS and Android with built-in Lightning and Liquid support. Key features include the open-source RecoverBull backup protocol (enabling seed-phrase-free recovery), Autobuy and DCA for automated purchasing, Buy Limit Orders for conditional buying, and Transfer/Auto Transfer for managing Bitcoin across security tiers via atomic swaps on the Liquid Network. The Prime tier serves high-net-worth clients with unlimited volumes and dedicated support. BitcoinSupport.com provides education and expert assistance. The company holds MiCA licensing in Europe and FINTRAC registration in Canada, serving clients across Canada, Europe, Mexico, and Costa Rica.

Differentiator

Problem solved

Functional benefit

Brands

• BULL Wallet: Self-custodial, open-source Bitcoin wallet for iOS and Android with Lightning and Liquid Network support, featuring RecoverBull backup technology.
• Bull Bitcoin Prime
• RecoverBull
• BitcoinSupport.com

Products and services

• Bull Bitcoin Exchange Non-custodial Bitcoin exchange platform enabling individuals and corporations to buy and sell Bitcoin with self-custody. Acts as direct counterparty in transactions, supports fiat funding via bank transfers and SEPA, and offers features including DCA recurring buys, Autobuy, Buy Limit Orders, and instant Lightning/Liquid/on-chain delivery across Canada, Europe, Mexico, Costa Rica, Argentina, and Colombia.
• BULL Wallet Self-custodial, open-source Bitcoin wallet available free on iOS and Android. Features multi-tier architecture with Instant Payments Wallet (Liquid), Secure Bitcoin Wallet (on-chain), and cold wallet integration. Includes built-in Lightning and Liquid support, Transfer/Auto Transfer features, RecoverBull backup protocol, and hardware wallet integration (COLDCARD, Passport, Blockstream Jade, SeedSigner). Private keys are generated on device and never leave it.
• Bull Bitcoin Prime VIP service for high-net-worth individuals, corporations, and institutions. Provides unlimited transaction volumes, flexible bespoke OTC desk rates, corporate treasury management, dedicated phone support with management, real estate transactions denominated in Bitcoin, multisig setups for inheritance planning, and complex compliance case handling.
• BitcoinSupport.com Self-custody support service offering DIY guides, paid support packages including Coldcard devices, and 1-on-1 expert consultations to assist users with wallet setup, Bitcoin receiving, and achieving financial sovereignty.

Quantifiable outcome

• Wallet recovery in under 2 minutes without seed phrase
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• BoltzcoreTechnology or IntegrationBoltz is the open-source swap protocol used by BULL Wallet for non-custodial atomic swaps between Bitcoin layers (on-chain BTC, Liquid Bitcoin, and Lightning). Uses hash time-locked contracts (HTLCs) to guarantee swap completion or full fund return. Bull Bitcoin takes no commission on Boltz swaps; only the protocol fee (0.1% to 0.5%) and network miner fees apply.
• COLDCARDcoreTechnology or IntegrationBULL Wallet supports integration with COLDCARD hardware wallets for cold storage. Users can connect COLDCARD as watch-only or full signing device for Secure Bitcoin Wallet and cold wallet tiers. Hardware wallet integration enables private key security while maintaining wallet app convenience.
• Passport (Foundation Devices)coreTechnology or IntegrationBULL Wallet supports Passport hardware wallet integration for cold storage management. Users can connect Passport devices to monitor balances, generate receiving addresses, and sign transactions while private keys remain on the hardware device.
• Blockstream JadecoreTechnology or IntegrationBULL Wallet supports Blockstream Jade hardware wallet integration for cold storage. Enables users to securely manage Bitcoin cold storage while using BULL Wallet interface for balance monitoring and transaction signing.
• SeedSignercoreTechnology or IntegrationBULL Wallet supports SeedSigner hardware wallet integration for air-gapped Bitcoin cold storage. Users can connect SeedSigner to BULL Wallet for secure transaction signing without private keys touching networked devices.

Scale indicators5 records

Recent moves8 records

Expansion highlights21 records

Emerging players

• Strike: Strike is a Bitcoin payments and buying app focused on instant, low-fee Lightning rails — competing for the same Bitcoin-maximalist retail segment Bull Bitcoin serves via BULL Wallet.
• Bisq: Bisq is an open-source, non-custodial peer-to-peer Bitcoin exchange with strong privacy and self-custody ethos — comparable to Bull Bitcoin's non-custodial architecture and cypherpunk ideology.

Regional players

• Shakepay: Shakepay is a Canadian Bitcoin-focused exchange and wallet app serving retail users with low-fee buys via Interac — a direct regional competitor to Bull Bitcoin's Canadian retail footprint.
• NDAX (National Digital Asset Exchange): NDAX is a Calgary-based Canadian crypto exchange serving retail and institutional clients, directly competing for Canadian Bitcoin trading volume alongside Bull Bitcoin.

Direct peers

• River Financial: River Financial is a Bitcoin-only financial services company offering brokerage, custody, and yield products to individuals and institutions, with a strong self-custody ethos similar to Bull Bitcoin's positioning.
• Relai: Relai is a Swiss-based Bitcoin-only exchange and wallet app popular across Europe for its simple, non-custodial DCA buying flow — overlapping Bull Bitcoin's European retail and self-custody positioning.
• Swan Bitcoin: Swan Bitcoin is a Bitcoin-only platform offering automated DCA purchases, self-custody retirement accounts, and institutional services — directly comparable to Bull Bitcoin's Bitcoin-only, non-custodial, DCA-focused value proposition.

Broad incumbents

• Coinbase: Coinbase is the largest US-listed crypto exchange with multi-asset spot, custody, and staking products, plus advanced trading tiers that compete with Bull Bitcoin on retail and institutional execution.
• Kraken: Kraken is one of the longest-standing global crypto exchanges, offering spot trading, staking, and OTC services across multiple assets — a broader incumbent against which Bull Bitcoin competes for self-custody-aware retail and OTC flow.
• Bitstamp: Bitstamp is one of the longest-running European-licensed crypto exchanges, serving institutional and retail clients in the EU — overlapping Bull Bitcoin's MiCA-licensed European customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BullBitcoin_
• GitHubgithub.com/SatoshiPortal/recoverbull
• YouTubeyoutube.com/@bullbitcoin_
• LinkedInlinkedin.com/company/bull-bitcoin
• Instagraminstagram.com/bull.bitcoin

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bull Bitcoin