Harry and David

What Harry and David does

Harry & David is a premium gourmet gifting retailer founded in 1934 and headquartered in Medford, Oregon, operating as a wholly owned subsidiary of 1-800-Flowers.com, Inc. (NASDAQ: FLWR), with parent corporate offices in Jericho, New York. The company sells curated gift baskets and boxes, fresh fruit (anchored by its signature Royal Riviera and Royal Verano pears), chocolates, popcorn, bakery items, gourmet prepared meals such as Create Your Own Ham Feast and Turkey Feast, wine, and pantry items directly to U.S. consumers and corporate buyers. Its Fruit-of-the-Month Club subscription delivers a rotating 12-month rotation of seasonal fruit varieties, while the Celebrations Passport membership ($19.99 first year, auto-renewing at $29.99/year) bundles free shipping and no service charge on eligible items to drive repeat purchasing.

The underlying platform is a direct-to-consumer e-commerce operation on harryanddavid.com backed by proprietary cold-chain fulfillment for shipping perishable fresh fruit and gourmet foods nationwide, with phone order support routed through the 1-800-Flowers.com call center. The website includes a Gift Finder tool that filters by recipient, occasion, and budget, and the company layers content marketing through The Table blog, social channels (Facebook, Instagram, Pinterest, TikTok, YouTube), and experiential Hosted Dinners events. Go-to-market is split between consumer gifting (personal celebrations such as birthdays, anniversaries, sympathy, and holidays, the primary segment) and a dedicated corporate gifting division serving B2B clients.

Revenue is generated through three streams: one-time direct e-commerce sales, recurring Fruit-of-the-Month Club subscriptions, and corporate/business gifting, supplemented by tiered promotional pricing (up to 20% off orders $149+ via HDBEST code) and the Celebrations Passport loyalty program. The brand holds approximately 27% of the U.S. gift basket market, making it the category leader ahead of Hickory Farms at 18%, and operates within a global food gifting market projected to grow from $36.74B in 2026 to $59.5B by 2035 at a 5.16% CAGR, with North America accounting for nearly 40% of consumer purchases.

Name

Harry and David

Legal name

Harry & David (brand operated by 1-800-Flowers.com, Inc.)

Website

https://harryanddavid.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Harry & David is a premium gourmet gift retailer founded in 1934, selling fresh fruit, gift baskets, chocolates, and prepared meals direct-to-consumer and to corporate clients in the United States as a subsidiary of 1-800-Flowers.com, Inc.

Ownership category

akta.pro rank

Product category

Premium Gourmet Gifts

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Confectionery and Nut Retailers (445292)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

akta.pro secondary industries

Gourmet & Fine Food Stores (CRAHAGAG), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)

Keywords

• Gourmet gift baskets
• Premium fresh fruit
• Fruit subscription service
• Corporate gift solutions
• Gourmet food gifts

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Online sales through harryanddavid.com of gift baskets, fresh fruit, chocolates, popcorn, gourmet foods, wine, bakery items, and prepared meals. One-time purchase model with tiered pricing based on product selection.
2. Fruit-of-the-Month Club Subscription: Recurring monthly fruit delivery subscription with 12-month commitment. Code CLUB20 provides 20% discount. Auto-renews with Celebrations Passport membership.
3. Corporate/Business Gifting: Dedicated corporate gifting division offering bulk orders and customized gift solutions for business occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Harry & David is a direct-to-consumer retailer of premium gourmet gift products, including curated gift baskets, signature Royal Riviera® and Royal Verano® pears, fresh seasonal fruit, chocolates, popcorn, bakery items, heat-and-serve prepared meals, and wine. The company also operates a recurring Fruit-of-the-Month Club® 12-month subscription delivering seasonal fruit monthly, a Celebrations Passport paid membership with shipping benefits, and a corporate gifting division serving business customers with bulk and customized gift solutions.

Product overview

Harry & David is a premium gourmet gift company founded in 1934, operating as part of the 1-800-Flowers.com family of brands. The company offers a diverse portfolio centered on giftable food products, including curated gift baskets and boxes (such as Classic Favorites, Grand Signature, and Founders' Favorites), premium pears and fruit (Royal Riviera® Pears, Royal Verano® Pears), chocolates and sweets, gourmet prepared meals (Create Your Own Ham Feast™ and Turkey Feast™), bakery items, popcorn, and wine. The core offering also includes the Fruit-of-the-Month Club® subscription service delivering seasonal fruit monthly, corporate gifting solutions, and seasonal collections like summer entertaining and holiday gift options. Harry & David also operates sister brands including Cheryl's Cookies, Wolferman's Bakery, and 1-800 Baskets, while The Table blog serves as a content marketing platform. The business model combines e-commerce direct-to-consumer shipping with a loyalty program (Celebrations Passport) and a hosted dinner experiences program.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Baskets & Boxes Harry & David's flagship product category featuring curated gift baskets, tower boxes, and themed gift collections for various occasions including birthdays, holidays, sympathy, and corporate gifting.
• Pears & Fruit
• Chocolates & Sweets
• Popcorn
• Bakery
• Gourmet Foods
• Fruit-of-the-Month Club® Subscription service delivering fresh seasonal fruit monthly, featuring the Signature Classic Collection with 12 months of handpicked favorites like cherries, peaches, plums, and pears.
• Wine & Beverages
• Flowers & Plants
• Pantry
• Corporate Gifts
• Celebrations Passport Membership program offering free shipping, exclusive promotions, and savings on Harry & David products for enrolled members. $19.99 first year, auto-renews at $29.99/year.

Quantifiable outcome

• 27% of gift baskets market share
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Weisinger Family WineryminorStrategic or Co-development Partner · 30 June 2026Partner venue for Harry & David Hosted Dinners program. Hosts curated dining events featuring Harry & David gourmet offerings and seasonal fruits at the winery in Ashland, OR on June 30, 2026.
• 1-800-Flowers.com, Inc.coreOthersParent company ownership. Harry & David is a subsidiary brand within the 1-800-Flowers.com, Inc. portfolio of gourmet gift and floral brands. Parent company is publicly traded (NASDAQ: FLWS) and headquartered in Jericho, NY.
• Hickory FarmsminorOthersPrimary competitor in the gift baskets market. Harry & David holds 27% market share compared to Hickory Farms' 18%, making Harry & David the market leader.
• Wolferman's BakeryminorOthersSister brand within the 1-800-Flowers.com family of brands, featured together in cross-promotional marketing on the community page.
• 1-800 BasketsminorOthersSister brand within the 1-800-Flowers.com family of brands.
• Cheryl's CookiesminorOthersSister brand within the 1-800-Flowers.com family of brands, featured together in cross-promotional marketing.
• 1-800 FlowersminorOthersSister brand and founding brand of the 1-800-Flowers.com family.
• Personalization MallminorOthersSister brand within the 1-800-Flowers.com family of brands.
• Shari's BerriesminorOthersSister brand within the 1-800-Flowers.com family of brands.
• The Popcorn FactoryminorOthersSister brand within the 1-800-Flowers.com family of brands.
• Vital ChoiceminorOthersSister brand within the 1-800-Flowers.com family of brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cheryl's Cookies: Sister 1-800-Flowers.com brand specializing in cookie and baked-good gifts. Shares the same corporate-gifting and personal-occasion customer base as Harry & David's bakery and dessert categories.
• Wine Country Gift Baskets: Multi-category gourmet gift basket retailer (wine, food, flowers) operating a comparable DTC model with corporate gifting and occasion-based assortment strategy.
• Shari's Berries: Sister 1-800-Flowers.com brand selling chocolate-dipped fruit and berry gifts. Directly comparable to Harry & David's chocolate and fresh-fruit gifting categories and occasion-driven positioning.
• 1-800 Baskets: A sister brand under 1-800-Flowers.com that sells value-oriented gift baskets, overlapping directly with Harry & David's flagship basket and tower categories and competing for the same occasion-gifting occasions.
• The Popcorn Factory: Sister 1-800-Flowers.com brand offering gourmet popcorn gifts, directly competing with Harry & David's popcorn SKUs for snack and gift occasions.
• Hickory Farms: Hickory Farms is the closest direct competitor in the U.S. gift basket market, holding 18% share versus Harry & David's 27% per globalgrowthinsights. Both sell premium food gift assortments (cheese, sausage, sweets) via DTC and seasonal holiday promotions.
• Wolferman's Bakery: Sister brand in the 1-800-Flowers.com family selling English muffins, baked goods, and brunch gifts. Competes with Harry & David's bakery and prepared-meal offerings for the gourmet breakfast/entertaining customer.
• Edible Arrangements: National DTC retailer of fresh-fruit arrangements and edible bouquets; comparable in fruit-gifting positioning, occasion-driven purchase behavior, and direct-to-recipient shipping model.

Broad incumbents

• 1-800-Flowers.com: Parent company and flagship floral gifting brand, sharing infrastructure, customer base, and occasion-gifting positioning with Harry & David and providing the corporate umbrella for the broader gift portfolio.

Emerging players

• Goldbelly: Digital-native marketplace for premium and regional foods shipped nationwide, intersecting with Harry & David's gourmet food gifting and curated food assortment strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYLpxxyASWauVReIYJrGQIg
• Facebookfacebook.com/HarryandDavid
• Instagraminstagram.com/harryanddavid
• TikToktiktok.com/@harryanddavid?lang=en
• Pinterestpinterest.com/harryanddavid
• Xx.com/HarryandDavid
• LinkedInlinkedin.com/company/harry-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harry and David