Shari's Berries
Shari's Berries is a direct-to-consumer e-commerce brand selling hand-dipped chocolate-covered strawberries and gourmet fruit gifts, operating as a subsidiary of 800-Flowers, Inc. It serves individual consumers and corporate clients across the continental US through berries.com, mobile app, and the 1-800-Flowers call center.
- Company typePrivate
- Founded1989
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shari's Berries does
Shari's Berries is a direct-to-consumer e-commerce brand specializing in hand-dipped chocolate-covered strawberries and gourmet dipped fruit, founded in 1989 and headquartered in San Diego, California. The company operates primarily through its berries.com website, mobile app, and the 1-800-Flowers call center, serving individual consumers seeking premium, occasion-based gifts such as birthdays, anniversaries, and celebrations, and also extending into corporate gifting through 1-800-Flowers Business Gifting Services. Its product portfolio spans flagship items like Gourmet Drizzled Strawberries™, Birthday Strawberries™, Strawberry Smiles®, and premium variants such as Caramel Sea Salt Artisan Belgian Chocolate Strawberries, complemented by combination gifts that pair berries with floral arrangements, cakes, and desserts.
The brand is an operating subsidiary within the 800-Flowers, Inc. (NASDAQ: FLWS) family of brands, sharing technology, logistics, marketing, and customer service infrastructure with sister brands including Harry & David, Cheryl's Cookies, The Popcorn Factory, FruitBouquets, and Wolferman's Bakery. Shari's Berries does not maintain proprietary technology, instead relying on the 1-800-Flowers.com shared e-commerce, order management, and CRM platforms, with perishable fulfillment handled via FedEx and UPS common carriers. The technology stack is functional rather than differentiated, and no AI/ML capabilities are disclosed.
Revenue is generated primarily through one-time direct product sales, with supplemental recurring revenue from the Celebrations Passport loyalty program ($19.99/year) which provides free standard shipping and no service charges across the brand family. Pricing is transaction-based with delivery fees, and the company offers same-day delivery for qualifying orders to address last-minute gifting needs. Distribution is limited to the continental United States, with Alaska, Hawaii, and international shipments excluded from standard shipping programs.
Shari's Berries firmographics
Firmographics- Name
- Shari's Berries
- Legal name
- 800-Flowers, Inc.
- Website
- https://berries.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shari's Berries is a direct-to-consumer e-commerce brand selling hand-dipped chocolate-covered strawberries and gourmet fruit gifts, operating as a subsidiary of 800-Flowers, Inc. It serves individual consumers and corporate clients across the continental US through berries.com, mobile app, and the 1-800-Flowers call center.
- Ownership category
- akta.pro rank
Shari's Berries industry classification
Industry- Product category
- Gourmet Food Gifts
- NAICS
- Confectionery and Nut Retailers (445292)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Fruit Snacks & Dried Fruit (CRADABAJ)
- akta.pro secondary industry
- Specialty Food Gift Shops & Hampers (CRAHAGAN)
Keywords
Where Shari's Berries is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
Shari's Berries business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct Product Sales: Shari's Berries generates revenue through direct sales of gourmet chocolate-covered strawberries, dipped fruit, and gift combinations. Products are sold at various price points with delivery fees. Revenue is one-time transaction-based with no recurring subscription requirement for basic purchases.
- Celebrations Passport Loyalty Program: The Celebrations Passport membership program ($19.99/year) provides annual subscription revenue. Members receive free standard shipping and no service charges on eligible orders, driving customer loyalty and potentially increasing order frequency across the 1-800-Flowers family of brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Celebrations Passport annual membership provides free standard shipping and no service charges across the 1-800-Flowers family of brands including Shari's Berries. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Shari's Berries product offering
Product offeringCore offering
Shari's Berries designs, produces, and sells gourmet hand-dipped chocolate-covered strawberries and related dipped fruit gift products, sold primarily direct-to-consumer via its berries.com website, mobile app, and phone order lines. Offerings include standalone berry boxes, occasion-themed variants (Birthday Strawberries, Strawberry Smiles), and combination gifts pairing berries with flowers, cakes, bundt cakes, and cheesecake bites. Same-day delivery is available on qualifying items, and the brand operates under the 1-800-Flowers family of brands umbrella.
Product overview
Shari's Berries is a gourmet food gifting brand and part of the 1-800-Flowers family of brands. The company's product portfolio centers on hand-dipped chocolate-covered strawberries, offered in various configurations including the flagship Gourmet Drizzled Strawberries™, Birthday Strawberries™, and premium variants like Caramel Sea Salt Artisan Belgian Chocolate Strawberries. The core strawberry products are complemented by combination gifts that pair berries with floral arrangements (Red Roses & Drizzled Strawberries, Cherished Blooms & Drizzled Strawberries, Lavender Garden & Drizzled Strawberries), desserts (Strawberry Shortcake, Signature Bundt Cake Assortment™, Classic Cheesecake Bites™), and cakes (Time to Celebrate Birthday Cake™). Additional offerings include Same-Day Delivery service and the Celebrations Passport® loyalty program, which provides free shipping and no service charge benefits across the family of brands.
Differentiator
Problem solved
Functional benefit
Brands
- Celebrations Passport®: Loyalty program offering free standard shipping, no service charges, and exclusive member benefits across the 1-800-Flowers family of brands. Membership available for $19.99 annually (formerly $29.99).
Products and services
- Gourmet Drizzled Strawberries
Quantifiable outcome
- 100% Smile Guarantee ensures customer satisfaction with refund, redelivery, or exchange options
Companies that use Shari's Berries
Customer profileSegments2 records
Ideal customer profiles2 records
Shari's Berries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shari's Berries partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 1-800-Flowers.com Family of BrandscoreShari's Berries is an affiliate brand within the 1-800-Flowers.com family of brands operated by 800-Flowers, Inc. (NYSE: FLWR). The brand shares technology infrastructure, customer service, logistics, and marketing platforms with sister brands including 1-800-Flowers.com, Harry & David, Cheryl's Cookies, The Popcorn Factory, FruitBouquets.com, Wolferman's Bakery, and others. Celebrations Passport membership benefits apply across all family brands.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Shari's Berries competitors and assessment
Company assessmentDirect peers
- Cheryl's Cookies: Cheryl's Cookies is a sister brand within the 1-800-Flowers family offering gourmet cookies and desserts as gifts. Comparable as a premium food gifting brand targeting the same occasion-based consumer with similar delivery model and pricing architecture.
- Edible Arrangements: Edible Arrangements is a direct competitor in the fruit-based gifting category, offering chocolate-covered fruit arrangements and bouquet-style fresh fruit gifts delivered to consumers for gifting occasions — directly overlapping Shari's Berries' core product and target customer.
- GiftTree: GiftTree is a premium food and wine gifting company offering gift baskets, chocolates, and gourmet food gifts delivered nationwide. Comparable to Shari's Berries in customer segment, occasion-based positioning, and premium price tier within the food gifting category.
- Wine Country Gift Baskets: Wine Country Gift Baskets is a direct-to-consumer gourmet food and wine gift company delivering premium gift baskets nationwide. Comparable in occasion-based positioning, premium price tier, and delivery logistics for perishable gifting products.
- The Popcorn Factory: The Popcorn Factory is a sister brand within the 1-800-Flowers family offering gourmet popcorn and snack gifts. Comparable occasion-based gifting brand with similar delivery infrastructure, customer profile, and reliance on the Celebrations Passport loyalty program.
- Harry & David: Harry & David is a sister brand within the 1-800-Flowers family and a direct competitor in premium food gifting, offering fruit baskets, gourmet baked goods, and gift towers. Highly comparable to Shari's Berries in customer profile, occasion-based positioning, and premium price tier.
- 1-800-Baskets: 1-800-Baskets is a sister brand within the 1-800-Flowers family specializing in gift baskets for all occasions. Directly comparable in product category (curated gift food delivery), target customer, and shared e-commerce and fulfillment infrastructure.
- FruitBouquets.com: FruitBouquets.com is a sister brand under 1-800-Flowers offering fresh fruit arrangements delivered as gifts. Direct overlap with Shari's Berries' chocolate-covered fruit positioning, serving the same occasion-based gifting customer with similar delivery logistics.
Emerging players
- Mrs. Fields: Mrs. Fields is a premium cookie and baked goods gifting brand offering direct-to-consumer delivery of gourmet treats. Comparable as a premium food gifting brand targeting the same occasion-based customer, though with a more narrow product focus on cookies versus Shari's Berries' chocolate-dipped fruit positioning.
- Goldbelly: Goldbelly is a curated marketplace for premium and artisan food gifts shipped nationwide from notable restaurants and makers. Comparable as a premium food gifting platform targeting the same occasion-based and gourmet-seeking consumer, though Goldbelly operates as a multi-vendor marketplace versus Shari's Berries' single-brand direct operation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shari's Berries social profiles
Digital presenceShari's Berries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shari's Berries leadership team
Management profileNumber of profiles
Shari's Berries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shari's Berries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shari's Berries
What does Shari's Berries do?
Shari's Berries designs, produces, and sells gourmet hand-dipped chocolate-covered strawberries and related dipped fruit gift products, sold primarily direct-to-consumer via its berries.com website, mobile app, and phone order lines. Offerings include standalone berry boxes, occasion-themed variants (Birthday Strawberries, Strawberry Smiles), and combination gifts pairing berries with flowers, cakes, bundt cakes, and cheesecake bites. Same-day delivery is available on qualifying items, and the brand operates under the 1-800-Flowers family of brands umbrella.
Is Shari's Berries a public or private company?
Shari's Berries is a private company. It is classified as corporate owned and is currently operating.
When was Shari's Berries founded?
Shari's Berries was founded in 1989. It employs 11 to 50 people.
Where is Shari's Berries based?
Shari's Berries is headquartered in San Diego, United States, in the North America region.
How does Shari's Berries make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are celebrations Passport Loyalty Program.
Who are Shari's Berries's main competitors?
Direct peers on record are Cheryl's Cookies, Edible Arrangements, GiftTree, Wine Country Gift Baskets, The Popcorn Factory, Harry & David, 1-800-Baskets and FruitBouquets.com. Emerging players are Mrs. Fields and Goldbelly.
Does Shari's Berries have an API?
No public API is recorded for Shari's Berries.
What industry is Shari's Berries in?
Shari's Berries's product category is Gourmet Food Gifts. Its primary akta.pro industry code is CRADABAJ, Fruit Snacks & Dried Fruit, with a secondary code of CRAHAGAN, Specialty Food Gift Shops & Hampers. Its NAICS code is 445292 and its SIC code is 2030.