Folksam
Folksam is a customer-owned Swedish mutual insurance company offering home, vehicle, personal, animal, travel, and pension products to approximately 2 million households and 900,000 vehicles, distributed through digital channels and 50+ labor union and cooperative partnerships across Sweden.
- Company typePrivate
- Founded1908
- HeadquartersStockholm, Sweden
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Folksam does
Folksam is a customer-owned (kundägt) mutual insurance company headquartered in Stockholm, Sweden, founded in 1908. It provides a comprehensive portfolio of insurance and pension products to Swedish consumers, small businesses, cooperative employers, and union-affiliated members. Core product lines span home insurance (Hemförsäkring) in Bas/Mellan/Stor tiers with specialized variants for villas, housing cooperatives, rentals, vacation homes, and students; vehicle insurance including car coverage (trafik/halv/helförsäkring) and other motor categories; personal insurance (child, life, accident, health, pregnancy, care, income); animal insurance for dogs, horses, and cats; travel insurance; and a pension/savings arm covering occupational pensions (Tjänstepension, FolksamPlan), private pensions, and fund savings. The company also operates a wholly-owned subsidiary, KPA Pension, which has been an active real estate acquirer.
The technology stack centers on a digital insurance platform with a website (folksam.se), native iOS/Android mobile applications, and an online customer portal (Mina Sidor) for policy management, claims reporting, and account servicing. The mobile app and online claims system support category-based handling across vehicles, persons, belongings, animals, housing, and travel. Distribution is multi-channel: direct digital self-service, phone-based customer service, dedicated business/corporate sales lines, and a network of over 50 labor union and professional organization partnerships (LO, Kommunal, Unionen, Vision, Handels, IF Metall, Saco, and others) providing group insurance to millions of Swedish workers.
The revenue model is subscription-recurring across all three streams: (1) insurance premiums from personal and commercial lines, (2) fees on savings and pension products, and (3) group insurance premiums distributed through union and cooperative-employer channels. As a mutual, profits are returned to customers through rebates (återbäring) rather than distributed to shareholders. Folksam insures roughly 2 million households (the most in Sweden per Svensk Försäkring 2025) and 900,000 vehicles, with 1,001–5,000 employees. Independent rating bureau Konsumenternas Försäkringsbyrå has awarded Folksam 4.3/5 for home insurance content quality and 4.6/5 for car insurance coverage.
Folksam firmographics
Firmographics- Name
- Folksam
- Legal name
- Folksam Försäkringsbolag
- Website
- https://folksam.se
- Company type
- Private
- Founded year
- 1908
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Folksam is a customer-owned Swedish mutual insurance company offering home, vehicle, personal, animal, travel, and pension products to approximately 2 million households and 900,000 vehicles, distributed through digital channels and 50+ labor union and cooperative partnerships across Sweden.
- Ownership category
- akta.pro rank
Where Folksam is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Folksam business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance premiums: Folksam generates revenue through insurance premiums from various insurance products including home insurance, car insurance, pet insurance, travel insurance, life insurance, and accident insurance. The company is customer-owned, meaning profits are returned to customers through rebates.
- Savings and pension management: Revenue from managing private savings and pension products including fund savings, private savings, and pension savings accounts
- Group insurance through unions: Employer and union-sponsored group insurance packages providing income insurance, occupational pension solutions, and member benefits for cooperative and labor organization members
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home insurance with three tiers: Bas (basic), Mellan (middle), Stor (large/comprehensive) |
| Subscription | Monthly | Car insurance with traffic, half, full, and full+ tiers |
| Subscription | Monthly | Student insurance at reduced rates for CSN-eligible students under 39 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Folksam product offering
Product offeringCore offering
Folksam sells a comprehensive portfolio of personal and commercial insurance products (home, car, vehicle variants, child, life, accident, health, pet, travel, vacation home, business) and savings and pension products (occupational pension, private pension, private fund savings) to Swedish consumers, small businesses, cooperative employers, and union members. As a customer-owned mutual, premiums and fees fund the underwriting and management of these insurance and savings offerings. Distribution is omnichannel via website, mobile app, phone-based service, dedicated business support, and a network of over 50 union and organization partnerships.
Product overview
Folksam is a Swedish mutual insurance company offering a comprehensive portfolio of insurance and pension products. The core offering centers on Hemförsäkring (home insurance) in Bas/Mellan/Stor tiers with specialized variants for villas (Villaförsäkring), housing cooperatives (Bostadsrättsförsäkring), rentals (Hyresrättsförsäkring), and students (Studentförsäkring). Vehicle insurance includes Bilförsäkring (car) available as trafik/halv/helförsäkring plus separate coverage for boats, motorcycles, mopeds, snowmobiles, and trailers. Personal insurance encompasses child, life, accident, health, pregnancy, and care insurance. Animal insurance covers dogs, horses, and cats. The pension arm provides Tjänstepension (occupational pension via FolksamPlan), private pension (Privatpension), and fund savings (Fondspar Privat). Business offerings include small business insurance, occupational pension solutions, and group insurance through union partnerships. Digital services include the Folksam mobilapp and Mina Sidor customer portal. The company serves private individuals, businesses, and union members through both direct channels and a network of approximately 50 affiliated labor unions and organizations.
Differentiator
Problem solved
Functional benefit
Brands
- KPA Pension: Pension services offered through the Folksam group, mentioned in property transactions with Skanska.
Products and services
- Hemförsäkring (Home Insurance) Core home insurance covering property, belongings, travel protection, and personal liability for Swedish households, available in Bas (basic), Mellan (middle), and Stor (large/comprehensive) tiers. Top-rated by Konsumenternas at 4.3/5 for content quality and the most popular home insurance in Sweden by household count.
- Villaförsäkring (Villa Insurance) Building insurance for houses and plots, combined with home insurance, covering damage to structures, building components, and property from fire, water, theft, and natural disasters. Top-rated by Konsumenterna.
- Bostadsrättsförsäkring (Housing Cooperative Insurance) Insurance for housing cooperative apartments covering interior and fixed furnishings, including Borätt Extra otursskydd (accident protection) and common area coverage.
- Hyresrättsförsäkring (Rental Apartment Insurance) Insurance for renters covering personal belongings, travel protection, and liability.
- Studentförsäkring (Student Insurance) Discounted home insurance bundle for CSN-eligible students under 39 years, covering belongings, travel, and personal protection with an optional accident insurance add-on from 18 SEK/month.
- Fritidshusförsäkring (Vacation Home Insurance) Insurance for holiday homes and cabins covering buildings, contents, and liability, including storm damage, theft protection, and natural disaster coverage. Carries Bra Miljöval (Good Environmental Choice) certification.
- Bilförsäkring (Car Insurance) Vehicle insurance available as trafik (liability-only, legally required), halv (third party, fire, theft, glass, machine), or helförsäkring (fully comprehensive including collision damage). Top-rated 4.6/5 by Konsumenternas and covers 900,000 vehicles in Sweden.
- Båtförsäkring (Boat Insurance) Insurance covering boats for hull damage, liability, and related risks for boat owners in Sweden.
- Mc-försäkring (Motorcycle Insurance) Motorcycle insurance covering liability, theft, and damage for motorcycle owners.
- Mopedförsäkring (Moped Insurance) Moped insurance providing statutory and supplementary coverage for moped owners.
- Husbilsförsäkring (Motorhome Insurance) Insurance for motorhomes covering vehicle damage, contents, and liability during travel and stationary use.
- Husvagnsförsäkring (Caravan Insurance) Insurance for caravans and trailers covering damage, theft, and liability.
- Skoterförsäkring (Snowmobile Insurance) Snowmobile insurance covering liability and vehicle damage for snowmobile owners.
- Barnförsäkring (Child Insurance) Insurance coverage for children protecting against accidents, injuries, and related medical expenses.
- Livförsäkring (Life Insurance) Life insurance providing financial protection for families in the event of the insured's death.
- Olycksfallsförsäkring (Accident Insurance) Personal accident insurance covering injuries and providing compensation for disabilities.
- Sjukförsäkring (Health Insurance) Health insurance providing coverage for medical treatments and healthcare expenses.
- Hundförsäkring (Dog Insurance) Insurance for dogs covering veterinary costs and related expenses due to illness or accidents.
- Hästförsäkring (Horse Insurance) Insurance for horses covering veterinary costs and mortality risks.
- Kattförsäkring (Cat Insurance) Insurance for cats covering veterinary costs due to illness or accidents.
- Reseförsäkring (Travel Insurance) Travel insurance covering medical emergencies, trip cancellations, baggage loss, and 24/7 travel assistance worldwide.
- Tjänstepension (Occupational Pension) Occupational pension product for employees, particularly those in cooperative and labor movement organizations, providing employer-sponsored retirement savings.
- Fondspar Privat (Private Fund Savings) Private investment fund savings product allowing customers to invest in a selection of mutual funds.
- Privatpension (Private Pension) Private pension savings product for individual retirement planning.
- Företagsförsäkringar (Business Insurance) Insurance products for businesses including small business insurance, medium business coverage, trygghetspaket (security packages), and vehicle insurance for entrepreneurs.
- FolksamPlan Flexible occupational pension solution for cooperative employers to provide employee retirement benefits through a dedicated cooperative employer portal.
- Gruppförsäkring (Group Insurance) Group insurance offerings distributed through labor unions and professional organizations, providing member-discounted insurance products including income insurance and occupational pension solutions to members of LO, Kommunal, Unionen, Vision, Handels, IF Metall, Saco, and other federations.
Quantifiable outcome
- Market leader in Swedish home insurance with ~2 million insured households
- +2 more outcomes
Companies that use Folksam
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Folksam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Folksam partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- AnticimexcorePartnership for safety and prevention products. Anticimex provides pest control, safety inspections, and security products offered to Folksam customers with discounts. Includes safety products like fire alarms, security systems, and prevention equipment through the safety shop.
- SOS InternationalminorEmergency assistance provider for customers needing medical help or emergency services while traveling abroad. Provides 24/7 support for medical emergencies and coordination services.
- We EffectminorInternational development organization partnership for sustainability initiatives. Collaboration aims to support communities in developing countries and promote financial inclusion.
- LO (Landsorganisationen i Sverige)coreMajor labor confederation partnership offering group insurance products to members of affiliated unions including Kommunal, Handels, IF Metall, Transport, Livs, Pappers, GS, Byggnads, and others. Millions of Swedish workers access Folksam insurance through LO union membership.
- KommunalcoreLarge municipal workers union offering group insurance including income insurance and occupational pension solutions to its members through Folksam.
- UnionencoreWhite-collar workers union providing group insurance offerings to members through Folksam partnership.
- VisioncoreUnion for municipal and county council employees offering group insurance and pension solutions through Folksam.
- HandelscoreRetail and logistics sector union providing group insurance offerings to members in retail, hospitality, and service industries.
- IF MetallcoreManufacturing and metal industry union offering group insurance products to members working in industrial and manufacturing sectors.
- SacocoreConfederation of Professional Unions offering group insurance through affiliated professional associations.
- VerisureminorHome security provider partnership offering discounted alarm systems to Folksam customers. Includes free security consultation, alarm package with water detectors for fire, water leak, and intrusion protection, plus installation discounts.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Folksam competitors and assessment
Company assessmentDirect peers
- If Skadeförsäkring: Largest P&C insurer in the Nordics, owned by Finnish listed group Sampo. Directly competes with Folksam in Swedish home, auto, and small business lines and is the primary P&C scale competitor in Sweden.
- Länsförsäkringar: Swedish mutual insurance group operating through 23 regional companies with comprehensive P&C, life, banking, and pension offerings. Closely comparable on customer-owned model, multi-line product mix, and Swedish retail distribution footprint.
- Trygg-Hansa: Major Swedish P&C insurer owned by Intact Financial (formerly RSA). Directly competes with Folksam across personal lines (home, auto, travel, accident) for Swedish consumers and small businesses.
- Skandia: Swedish life insurance, pensions, and savings specialist (Mutual company owned by Skandia Liv). Directly comparable in occupational pensions, private pension savings, and individual life products for Swedish consumers.
- Alecta: Sweden's largest occupational pension fund, managing defined-benefit ITP pensions for white-collar workers. Comparable on pension scale and responsibility for retirement savings, though now subject to similar regulatory scrutiny.
- KPA Pension: Swedish pension provider owned by Folksam, serving public-sector and cooperative employees. Directly comparable on occupational pension product, customer segment (labor/cooperative employers), and distribution through collective agreements.
Emerging players
- Protector Forsikring: Norwegian-listed insurance group specializing in commercial and niche lines across the Nordics. Overlaps with Folksam in small business insurance and select personal lines, representing a focused, scalability-led challenger.
Broad incumbents
- Nordea Liv & Pension: Insurance and pensions arm of Nordea, the largest Nordic bank. Overlaps with Folksam in life, pension, and savings products and benefits from larger bank-asset distribution channels in Sweden.
- SEB Pension: Bank-owned life and pension provider within SEB. Comparable in occupational pension solutions and individual savings products, anchored by SEB's broader retail and corporate banking distribution.
Regional players
- Gjensidige Forsikring: Norwegian mutual insurer with comprehensive P&C, life, and banking offerings. Comparable on customer-owned mutual structure and broad Nordic multi-line product portfolio, though operating primarily in Norway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Folksam social profiles
Digital presenceFolksam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Folksam leadership team
Management profileNumber of profiles
Folksam subsidiaries and ownership
Company hierarchySubsidiaries1 record
Folksam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Folksam M&A and investment
M&A and investmentM&A
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Folksam
What does Folksam do?
Folksam sells a comprehensive portfolio of personal and commercial insurance products (home, car, vehicle variants, child, life, accident, health, pet, travel, vacation home, business) and savings and pension products (occupational pension, private pension, private fund savings) to Swedish consumers, small businesses, cooperative employers, and union members. As a customer-owned mutual, premiums and fees fund the underwriting and management of these insurance and savings offerings. Distribution is omnichannel via website, mobile app, phone-based service, dedicated business support, and a network of over 50 union and organization partnerships.
Is Folksam a public or private company?
Folksam is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Folksam founded?
Folksam was founded in 1908. It employs 1,001 to 5,000 people.
Where is Folksam based?
Folksam is headquartered in Stockholm, Sweden, in the Europe region.
How does Folksam make money?
Three revenue lines are on record. Insurance premiums are the primary driver. The others are savings and pension management and group insurance through unions.
Who are Folksam's main competitors?
Direct peers on record are If Skadeförsäkring, Länsförsäkringar, Trygg-Hansa, Skandia, Alecta and KPA Pension. Protector Forsikring is listed as an emerging player. Broad incumbents are Nordea Liv & Pension and SEB Pension. Gjensidige Forsikring is listed as a regional player.
Does Folksam have an API?
No public API is recorded for Folksam.