Rockton Software
Rockton Software builds cloud-based pricing intelligence (RPM) and Dynamics GP add-on software for mid-market distributors and manufacturers. Its API-driven RPM platform automates transaction pricing, margin governance, and rebate logic across Acumatica, Business Central, NetSuite, and Dynamics ERP systems.
- Company typePrivate
- Founded1999
- HeadquartersErie, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rockton Software does
Rockton Software is a privately held, Colorado-based software company founded in 1999 that builds pricing and productivity software for businesses running mid-market ERP systems. The company operates two complementary product lines: a legacy Microsoft Dynamics GP add-on suite (Auditor, SmartFill, Dynamics Report Manager, Dynamics GP Toolbox, Omni Price, Project Cost, Exchange Rate Import) sold as perpetual licenses with 20% annual maintenance, and Rockton Pricing Management (RPM), a cloud-based pricing intelligence platform on Azure that sits outside the ERP and uses REST APIs and pre-built connectors to calculate transaction-level prices for Acumatica, Business Central, NetSuite, Dynamics GP, and Dynamics 365 Finance & Supply Chain Management.
RPM is the company's strategic flagship. It centralizes pricing logic - cost-plus, tiered, volume, BOGO, contract, rebate, commission, tariff, and multi-currency rules - and returns calculated prices to the calling ERP, CRM, or eCommerce system. The platform exposes a hierarchical pricing tree for rule precedence resolution and a visual PriceFlows interface, and includes margin floor enforcement, true margin visibility (accounting for landed costs, tariffs, commissions, and rebates), and override analytics. RPM is sold as an annual subscription with four tiers (Solve, Evolve, Transform, Intelligence) priced per ERP user, with all plans bundling unlimited support, upgrades, and required implementation services. Free 30-day trials are available for select GP add-ons.
Rockton makes money primarily through RPM subscriptions and Dynamics GP add-on license plus maintenance revenue, supplemented by training and implementation services billed at fixed or $250/hour rates. Go-to-market combines direct sales to finance leaders and pricing managers at distribution and manufacturing companies with a channel partner program (Partner Center, MVP Club) across Microsoft Dynamics, NetSuite, Sage, and Acumatica resellers, plus marketplace listings on Acumatica and Business Central. The company claims 100,000+ ERP users, a 4.7/5 support satisfaction rating, and customers across food distribution, building supply, automotive parts, and manufacturing verticals. Ownership remains with founder Mark Rockwell, who serves as product architect, alongside CEO Kelli Sexton, with no disclosed institutional funding or parent company after 25+ years of operation.
Rockton Software firmographics
Firmographics- Name
- Rockton Software
- Legal name
- Rockton Software, LLC
- Website
- https://rocktonsoftware.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rockton Software builds cloud-based pricing intelligence (RPM) and Dynamics GP add-on software for mid-market distributors and manufacturers. Its API-driven RPM platform automates transaction pricing, margin governance, and rebate logic across Acumatica, Business Central, NetSuite, and Dynamics ERP systems.
- Ownership category
- akta.pro rank
Where Rockton Software is headquartered
LocationHeadquarters
- HQ city
- Erie
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rockton Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- RPM Subscription: Subscription-based pricing for Rockton Pricing Management (RPM) based on features (tier) and number of ERP system users. All plans include unlimited support, all product upgrades, and required implementation services. No additional fees for pricing rule complexity or ERP integrations.
- Dynamics GP Add-On Perpetual Licenses: One-time perpetual license fees for Dynamics GP add-on products (Auditor, SmartFill, Dynamics Report Manager, Omni Price, Project Cost, Exchange Rate Import, GP Toolbox). Pricing per user license.
- Annual Maintenance Agreement: Required annual maintenance for Dynamics GP products at 20% of current product price. Includes unlimited product support, product enhancements, and product upgrades.
- Training and Implementation Services: Customized implementation and product training services for Microsoft Dynamics GP. Training-only and full implementation packages available at fixed and hourly rates.
- Free Trial: 30-day free trial available for Microsoft Dynamics GP Add-On Products including Auditor, SmartFill, Dynamics Report Manager, Dynamics GP Toolbox, and Omni Price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry-level tier with core automation, visibility, and flexibility features for pricing management |
| Subscription | Annual | Mid-tier with additional rebate, commission, and visibility features |
| Subscription | Annual | Advanced tier with custom scripting, governance, and full flexibility features |
| Subscription | Annual | Full-featured tier with ongoing margin intelligence and strategic support |
| Subscription | Pay-as-you-go | Entry-level cloud-based pricing engine for smaller teams |
| One time/ perpetual license | Annual | Auditor - Data change management tool for Dynamics GP |
| One time/ perpetual license | Annual | SmartFill - Form filler for Dynamics GP |
| One time/ perpetual license | Annual | Dynamics Report Manager - Report management for Dynamics GP |
| One time/ perpetual license | Annual | Omni Price - Advanced pricing for Dynamics GP |
| Subscription | Annual | Project Cost - Project cost management for Dynamics GP |
| Subscription | Annual | Exchange Rate Import - Currency exchange rate automation |
| Other | Multi-year contract | Training and Implementation Services for Dynamics GP products |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Rockton Software product offering
Product offeringCore offering
Rockton Software develops and sells the Rockton Pricing Management (RPM) cloud-based pricing intelligence platform and a suite of Microsoft Dynamics GP add-on products. RPM is a cloud-hosted pricing calculation engine, deployed on Azure and integrating via APIs and pre-built connectors with Acumatica, Business Central, NetSuite, Dynamics GP, and Dynamics 365 F&SCM, that automates complex pricing rules (cost-plus, tiered, date-driven, BOGO, rebate, contract) and delivers true-margin visibility. The Dynamics GP add-ons (Auditor, SmartFill, Dynamics Report Manager, Exchange Rate Import, Dynamics GP Toolbox, Omni Price, and Project Cost) extend ERP functionality for controllers, IT teams, and operators.
Product overview
Rockton Software offers two distinct product lines: the core Rockton Pricing Management (RPM) platform and a suite of Microsoft Dynamics GP add-on products. RPM is a cloud-based, ERP-agnostic pricing intelligence platform that serves as a centralized control layer for complex pricing scenarios including cost-plus, tiered, promotional, and contract-based pricing. The GP add-on suite includes Auditor (data change management), SmartFill (search tool), Dynamics Report Manager (reporting), Exchange Rate Import (currency rates), Dynamics GP Toolbox (27 productivity tools), Omni Price (advanced GP pricing), and Project Cost (cost management). RPM and the GP products are separate but complementary offerings; RPM extends ERP pricing intelligence while the GP add-ons enhance specific GP functionality.
Differentiator
Problem solved
Functional benefit
Brands
- Rockton Pricing Management (RPM): ERP-agnostic pricing intelligence platform that automates pricing decisions, provides margin visibility, and enforces pricing governance across customers, branches, and ERP instances.
- Auditor
- SmartFill
- Dynamics Report Manager
- Dynamics GP Toolbox
- Omni Price
- Project Cost
- Exchange Rate Import
Products and services
- Rockton Pricing Management (RPM) A cloud-based, ERP-agnostic pricing intelligence platform that calculates the correct price for every transaction based on customer, item, date, currency, and business rules; automates cost-plus, tiered, date-driven, BOGO, rebate, and contract pricing; enforces margin floors; and provides true margin visibility. Designed for finance leaders, pricing managers, CFOs, and IT teams at distribution and manufacturing companies running Acumatica, Business Central, NetSuite, Microsoft Dynamics GP, or Dynamics 365 F&SCM.
- Auditor A data change management tool for Microsoft Dynamics GP that tracks who changed what, when, and why to help prevent fraud, maintain compliance, and keep data secure and audit-ready. Targeted at Dynamics GP controllers, IT teams, and compliance officers.
- SmartFill A search-and-fill add-on for Microsoft Dynamics GP that helps users find information up to 83% faster by eliminating extra work to locate and enter data. Targeted at Dynamics GP operators and controllers.
- Dynamics Report Manager A report management, scheduling, and printing solution for Microsoft Dynamics GP that delivers GP reports from anywhere, to anywhere, without extra licenses or external apps. Targeted at Dynamics GP controllers, IT teams, and operators.
- Exchange Rate Import An add-on for Microsoft Dynamics GP that automates importing daily currency exchange rates from trusted sources including the European Central Bank, Bank of Canada, Moneycorp, and Open Exchange Rates. Targeted at Dynamics GP controllers and accounting teams in multi-currency environments.
- Dynamics GP Toolbox A package of 27 tools designed to optimize, streamline, and improve the Microsoft Dynamics GP user experience by saving time and money on common GP tasks. Targeted at Dynamics GP controllers, IT teams, and operators.
- Omni Price An enhancement for Microsoft Dynamics GP's pricing, invoicing, and sales order processing modules that manages markups, margins, cost-plus, and complex pricing scenarios. Targeted at Dynamics GP pricing and sales order teams.
- Project Cost An intuitive cost management solution for Microsoft Dynamics GP that eliminates avoidable mistakes from manual keystrokes and double entry, simplifying time and expense logging, budgeting, and project analysis. Targeted at Dynamics GP project managers and project accountants.
- Training and Implementation Services Customized implementation and product training services for Microsoft Dynamics GP add-on products (SmartFill, Auditor, Dynamics Report Manager, Dynamics GP Toolbox, and others), available as training-only or full implementation packages plus hourly additional services. Targeted at Dynamics GP customers purchasing the add-on products who need configuration and adoption support.
Quantifiable outcome
- $8.7 million in margin recovery potential per $100M in revenue for distributors not tracking true margin
- +5 more outcomes
Companies that use Rockton Software
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles3 records
Rockton Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature10 records
Rockton Software partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Knights of GPcoreCommunity initiative dedicated to giving GP customers honest information and real support through 2031 and beyond. Rockton is a Preferred ISV partner committed to keeping GP environments running well. Mark Rockwell, founder of Rockton Software, built RPM and continues to support the GP ecosystem.
- MicrosoftcoreRockton products are designed for Microsoft Dynamics ecosystem including GP, Business Central, and Dynamics 365 Finance & Supply Chain Management. RPM is certified on Acumatica and Business Central marketplaces. Long-standing relationship spanning 25+ years in the Dynamics GP ecosystem.
- AcumaticacoreCertified marketplace listing for Rockton Pricing Management integration with Acumatica ERP. Pre-built connector ready to deploy. RPM fully embedded and optimized for Acumatica.
- NetSuitecorePre-built connector for Rockton Pricing Management with NetSuite ERP. RPM takes complexity out of NetSuite's rigid pricing, providing clean powerful system to automate pricing.
- Microsoft Dynamics PartnerscorePartner Center provides resources for Microsoft Dynamics, NetSuite, Sage and Acumatica Partners to resell Rockton Software products. Includes marketing collateral, product brochures, and reseller agreement.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
Rockton Software competitors and assessment
Company assessmentDirect peers
- PROS Holdings: PROS is a leading pricing optimization and revenue management SaaS platform serving distribution, manufacturing, and B2B verticals. It competes directly with Rockton Pricing Management in the same core market with broader enterprise capabilities.
- Vendavo: Vendavo provides B2B price optimization and management solutions for distributors and manufacturers, directly competing with RPM. It targets similar enterprise distribution customers with margin and price-management tooling.
- Pricefx: Pricefx is a cloud-native pricing software platform serving distributors and manufacturers with price optimization, management, and analytics. Direct competitor to RPM with comparable ERP integration approach.
- Zilliant: Zilliant offers AI-driven price optimization and sales guidance for B2B distribution and manufacturing. Direct competitor to Rockton Pricing Management with similar target verticals.
- Vistaar Technologies: Vistaar provides pricing and promotion management solutions for B2B and B2C enterprises. Comparable to RPM in distribution pricing management focus.
Emerging players
- DealHub: DealHub provides CPQ, pricing, and quote management solutions that overlap with RPM's price calculation capabilities. While broader in CPQ scope, it serves overlapping B2B distribution and manufacturing customers.
Broad incumbents
- Salesforce Industries (Vlocity): Salesforce Industries offers industry clouds with built-in pricing, quoting, and rebate management that competes with RPM in adjacent enterprise verticals. As a broad incumbent, it overlaps but does not specialize in distribution pricing.
- SAP CPQ and Pricing: SAP's broader ERP and pricing capabilities (including SAP CPQ) represent an incumbent alternative to Rockton's ERP-agnostic positioning. Particularly relevant for distribution customers considering SAP migrations.
- Microsoft Dynamics 365 Pricing & Rebates: Microsoft's native pricing and rebate capabilities within Dynamics 365 Finance & Supply Chain Management directly overlap with RPM's value proposition. As Microsoft expands native features, Rockton's differentiation on these ERPs is at risk.
Others
- Knights of GP Community Partners: Knights of GP is a community of Dynamics GP ISVs and partners that includes Rockton as a Preferred ISV. Comparable as ecosystem peers competing for the same GP customer base with complementary add-on products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rockton Software social profiles
Digital presenceRockton Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rockton Software leadership team
Management profileNumber of profiles
Profiles2 records
Rockton Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rockton Software M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rockton Software
What does Rockton Software do?
Rockton Software develops and sells the Rockton Pricing Management (RPM) cloud-based pricing intelligence platform and a suite of Microsoft Dynamics GP add-on products. RPM is a cloud-hosted pricing calculation engine, deployed on Azure and integrating via APIs and pre-built connectors with Acumatica, Business Central, NetSuite, Dynamics GP, and Dynamics 365 F&SCM, that automates complex pricing rules (cost-plus, tiered, date-driven, BOGO, rebate, contract) and delivers true-margin visibility. The Dynamics GP add-ons (Auditor, SmartFill, Dynamics Report Manager, Exchange Rate Import, Dynamics GP Toolbox, Omni Price, and Project Cost) extend ERP functionality for controllers, IT teams, and operators.
Is Rockton Software a public or private company?
Rockton Software is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rockton Software founded?
Rockton Software was founded in 1999. It employs 11 to 50 people.
Where is Rockton Software based?
Rockton Software is headquartered in Erie, United States, in the North America region.
How does Rockton Software make money?
Five revenue lines are on record. RPM Subscription is the primary driver. The others are dynamics GP Add-On Perpetual Licenses, annual Maintenance Agreement, training and Implementation Services and free Trial.
Who are Rockton Software's main competitors?
Direct peers on record are PROS Holdings, Vendavo, Pricefx, Zilliant and Vistaar Technologies. DealHub is listed as an emerging player. Broad incumbents are Salesforce Industries (Vlocity), SAP CPQ and Pricing and Microsoft Dynamics 365 Pricing & Rebates. Knights of GP Community Partners is listed as an others.
Does Rockton Software have an API?
Yes. RPM is a cloud-based pricing calculation engine that determines the correct price for every transaction based on customer, item, date, currency, and any other business rules defined. RPM integrates with ERP, CRM, websites, and e-commerce platforms through APIs and prebuilt connectors. The calling system sends basic information such as customer, item, and date, and RPM returns the calculated price and optional computation details. Advanced REST APIs and direct SQL options are also available for complex integration needs. RPM can consume commodity data through APIs or OData feeds and can integrate with external APIs or microservices as data inputs for base pricing, cost calculations, and market-driven logic. RPM sits outside the ERP, CRM, and website as a cloud-based pricing engine. Developer documentation is at www.rocktonsoftware.com.