SkiStar

What SkiStar does

SkiStar AB (Nasdaq Stockholm: SKIS B, Large Cap) is the leading Scandinavian mountain resort operator, controlling 42% of the regional market across six owned destinations: Sälen, Åre, Vemdalen and Hammarbybacken in Sweden, and Trysil and Hemsedal in Norway. Founded in 1975 and headquartered in Sälen, Sweden, the company operates an integrated ski-holiday platform built around lift passes (SkiPass, SälenPasset, ÅrePasset, TrysilPasset, SummerPass, BikePass), ski-school instruction (including the Valle children's programme), equipment rental, package holidays combining lodging + pass + lessons, the SkiStar Member loyalty programme, and on-site food, beverage and retail operations. Lodging is delivered principally through owned SkiStar Lodge properties in Hemsedal and Trysil, supplemented by third-party cabin and apartment inventory.

Underlying technology consists of a digital booking and guest-management platform delivered through skistar.com and the SkiStar mobile app, with real-time slope and weather updates, digital ski-pass loading and pre-booking functionality. On-mountain infrastructure includes nearly 500 new snow cannons (supporting the Alpine Snow Guarantee 2026/27), electric and biofuel-powered piste machines (HVO100 renewable diesel across all Swedish and Norwegian operations), an EV charging network of over 600 points expanding to 800 by 2028, and stored-snow technology enabling cross-country trails from late October. The Trysilgondolen (2,417 m, 3,000 guests/hour), opened December 2025, and a planned rebuild of Åre's Thousand Metre Lift are recent headline investments.

The commercial model is direct-to-consumer (website, app, staffed on-site shops, e-commerce at skistarshop.com) with pricing stratified by booking channel (lower online versus on-site) and season-pass / multi-day discounts. Revenue is generated from lift-pass sales (the primary driver), lodging/accommodation, equipment rental, ski school, package holidays, food & beverage and retail, property development and rental management, and summer activities (mountain biking, hiking, golf, SummerSki). International guests represented 40% of occupancy, sourced via travel-operator partnerships and the co-owned Scandinavian Mountains Airport. In Q3 2025/26 SkiStar reported revenue of SEK 1,441M (+5% YoY) and nine-month revenue of SEK 1,146M operating profit, projecting SEK 5.6B revenue and SEK 837.2M earnings by 2029.

Name

SkiStar

Legal name

SkiStar AB

Website

https://skistar.com

Company type

Public

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SkiStar AB operates six owned mountain resorts in Sweden and Norway (Sälen, Åre, Vemdalen, Trysil, Hemsedal, Hammarbybacken), commanding 42% of the Scandinavian market and selling lift passes, lodging, ski school, equipment rental and packages direct-to-consumer via its website, app and on-site shops.

Ownership category

akta.pro rank

Product category

Ski Resort Operations

NAICS

Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Mountain & Ski Luxury Resorts (THAGACAB), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Mountain & Ski Homes (THAMAAAG), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)

Keywords

• Ski resort operations
• Mountain hospitality
• Ski lift passes
• Vacation lodging
• Winter tourism

Headquarters

HQ city

Sälen

HQ country

Sweden

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. SkiPass / Lift Pass Sales: Sale of ski passes (daily, multi-day, seasonal) across six destinations in Sweden and Norway, including regional passes (SälenPasset, ÅrePasset, TrysilPasset, BikePass) and cross-border passes. The primary revenue driver, with pricing raised 4-4.5% for the 2026/27 season.
2. Lodging / Accommodation: Revenue from SkiStar Lodge hotels, cabin rentals, apartments and third-party lodging inventory across all six destinations, sold via the website and package bundles.
3. Ski and Equipment Rental: Rental of skis, boots, poles, snowboards, helmets and clothing through SkiStarshops at each destination, with pre-booking incentivised by lower online prices.
4. Ski School and Lessons: Group and private ski lessons for all ages and levels, including Valle ski school for children.
5. Package Holidays: Bundled ski trip packages combining lodging, ski pass, equipment rental and optional extras, sold as affordable all-in offerings.
6. Food, Beverage and Retail: On-mountain dining, après-ski, restaurants at SkiStar Lodge properties, and retail sales through SkiStar shops and skistarshop.com.
7. Property Development and Rental Management: Development and sale of vacation homes, property management services for private owners, and vacation home rental intermediation. Previously contributed notable property disposal gains to operating profit.
8. Summer Activities: Mountain biking, hiking, golf, SummerSki (indoor skiing on artificial grass), climbing parks, ziplines, spa and other warm-season activities across destinations, generating year-round revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

SkiStar operates six alpine mountain destinations across Sweden and Norway (Sälen, Åre, Vemdalen, Hammarbybacken, Trysil, Hemsedal), selling ski lift passes, accommodation, equipment rental, ski school lessons, package holidays, summer activities, food and beverage, and on-mountain retail directly to leisure travellers. The company controls 42% of the Scandinavian ski market and runs an integrated direct-to-consumer booking platform via its website, mobile app, and on-site shops.

Product overview

SkiStar is a Scandinavian mountain resort operator offering a comprehensive ski holiday platform with six destinations across Sweden and Norway (Sälen, Åre, Vemdalen, Trysil, Hemsedal, and Hammarbybacken). The product portfolio centers on SkiPass lift passes (including destination-specific passes like SälenPasset, ÅrePasset, and TrysilPasset), complemented by equipment rental services, ski lessons through Valle ski school, and accommodation under the SkiStar Lodge sub-brand. Additional offerings include summer activities (biking, hiking, golf via SummerPass and BikePass), the SkiStar Member loyalty program, activity insurance through Europeiska ERV, and package holidays combining multiple services. The platform also encompasses supporting services like free SkiStar Bus transportation, Snow Parks, Fun Rides, and the company's own sustainable clothing brand EQPE.

Differentiator

Problem solved

Functional benefit

Brands

• SkiStar Lodge: Premium lodging brand offering accommodation close to ski slopes, activities and restaurants at SkiStar destinations.
• SkiStar Member
• Valle
• SkiStar Snow Parks
• SkiStar Fun Rides
• ProPud
• EQPE

Products and services

• SkiPass
• SkiStar Lodge
• Ski Rentals
• Ski Lessons and Valle Ski School
• Package Holidays
• SummerPass
• Summer Activities (Mountain Biking, Hiking, Golf, SummerSki, Climbing Parks, Ziplines, Spa)
• Cross-Country Skiing
• Activity Insurance (Europeiska ERV)
• SkiStar Member
• EQPE Sustainable Outdoor Apparel
• Trysilgondolen (Gondola)
• Self-Driving Electric Ski Bus (Sälen)

Quantifiable outcome

• Forward bookings for winter 2026/27 up 3% year-over-year, driven by international guest growth
• +6 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Scandinavian Mountains AirportcoreStrategic or Co-development Partner · 1 January 2019SkiStar is one of 33 co-owners of Scandinavian Mountains Airport, which opened in 2019 and is situated between Sälen and Trysil, serving as the primary gateway for international guests. The airport is a key enabler of SkiStar's internationalisation strategy and has targets for solar panels, battery storage, SF Biofuel testing and eventual transition to electric flights.
• OKQ8minorGTM or Marketing PartnerSkiStar and OKQ8 collaborate on the 'Renewable to the Mountains' initiative offering guests travelling with diesel cars a 2 SEK per litre discount on HVO100 renewable diesel, reducing the climate footprint of car travel to ski destinations.
• Audi and JämtkraftminorStrategic or Co-development PartnerPartnership to expand electric vehicle charging infrastructure at SkiStar destinations. Audi and Jämtkraft collaborate with SkiStar to install and operate EV charging points, with over 600 charging points already in place and a target of 800 by 2028.
• Volvo CE and Volvo TrucksminorStrategic or Co-development PartnerSkiStar has had a successful collaboration with Volvo Construction Equipment and Volvo Trucks, exploring and implementing electric and sustainable vehicle solutions for mountain resort operations.
• Vidde (Swedish electric snowmobile company)minorStrategic or Co-development PartnerVidde is a Swedish electric snowmobile company whose locally manufactured products SkiStar supports and uses, aligning with the company's electrification and sustainability goals.
• Panta MeraminorStrategic or Co-development PartnerThrough its partnership with Panta Mera, SkiStar ensures that deposit recycling is collected at its Swedish destinations, with deposit money donated to charitable causes.
• SJ (Swedish state railway)coreStrategic or Co-development PartnerSJ and SkiStar collaborate on sustainable travel to the mountains, working towards the vision of year-round train access to Sälen — a service that existed until 1969 when the railway was closed. This partnership addresses the 73% of SkiStar's climate impact that comes from guest travel.
• SIKTA (self-driving electric bus)minorStrategic or Co-development PartnerSIKTA is a self-driving electric ski bus pilot project in Sälen — the first of its kind in a mountain environment — developed in partnership with SkiStar to reduce emissions from resort transportation.
• Global Sustainability Ski Alliance (GSSA)coreStrategic or Co-development PartnerSkiStar initiated and co-founded the Global Sustainability Ski Alliance, bringing together eight leading ski resort companies (SkiStar, Levi Resort, KitzSki, Laax, Compagnie des Alpes, Oberstdorf Kleinwalsertal Bergbahnen, Kronplatz, NZ Ski) to share best practices, drive sustainable tourism and reduce emissions in line with the Paris Agreement. Founded in 2024.
• Håll Sverige Rent and Hold Norge RentminorStrategic or Co-development PartnerSkiStar collaborates with environmental organisations Håll Sverige Rent (Sweden) and Hold Norge Rent (Norway) on guest education campaigns and litter prevention to keep mountain environments clean.
• Science Based Targets initiative (SBTi)coreOthersSkiStar's climate targets (halving emissions by 2030 across the value chain) have been independently validated and approved by the Science Based Targets initiative, aligning SkiStar's decarbonisation roadmap with the Paris Agreement's 1.5°C warming limit.
• EcogainminorStrategic or Co-development PartnerThrough SkiStar's active owner Söderberg & Partners, Ecogain collaborates with SkiStar on biodiversity assessments and restoration projects at SkiStar destinations, including area development in Vemdalen.
• Nästa generation SverigeminorStrategic or Co-development PartnerSkiStar is one of the first companies in Sweden to offer SAO jobs (structured trainee positions) to young people, helping reduce youth unemployment and supporting the next generation entering the labour market.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Vail Resorts: Largest North American mountain resort operator with the Epic Pass and integrated lodging/rental business. Closest global comparable in terms of integrated resort model, season-pass strategy, and real estate exposure.
• Aspen Skiing Company: US luxury ski resort operator across four mountains. Comparable on premium positioning, integrated lodging, F&B and ski school, and strong sustainability programme.

Direct peers

• Compagnie des Alpes: French listed operator of ski resorts, theme parks and leisure destinations. Co-founding member with SkiStar of the Global Sustainability Ski Alliance; directly comparable as a publicly listed European mountain resort operator with integrated lift operations and lodging.
• Laax (Weisse Arena Gruppe): Swiss integrated ski resort operator. GSSA co-founder alongside SkiStar; comparable on year-round destination positioning, integrated lift/lodging/school, and sustainability narrative.
• Levi Resort (Levi Ski Resort Oy): Finnish ski resort operator (Lapland). GSSA co-founder with SkiStar; directly comparable Nordic/Scandinavian-context peer with similar seasonality and international guest mix from UK/Ireland.
• KitzSki (Bergbahn AG Kitzbühel): Austrian ski lift operator at Kitzbühel and surrounding resorts. Co-founding member of the Global Sustainability Ski Alliance with SkiStar; directly comparable mid-sized European independent mountain operator.
• NZ Ski: New Zealand ski operator (Remarkables, Coronet Peak, Mt Hutt). GSSA co-founder with SkiStar; peer on multi-resort integrated operations and sustainability alignment, although serving a Southern Hemisphere season.
• Oberstdorf Kleinwalsertal Bergbahnen: German/Austrian cross-border ski lift operator. GSSA co-founder with SkiStar; directly comparable mid-sized European independent mountain operator.
• Alterra Mountain Company: US-based holding company operating 15+ ski destinations under the Ikon Pass with integrated lodging and rental. Direct comparable on multi-resort season pass strategy and asset-light lodging partnerships.
• Kronplatz (Kronplatz Seilbahn AG): Italian South Tyrol ski lift operator. GSSA co-founder with SkiStar; comparable independent European mountain operator focused on integrated winter/summer experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SkiStarchannel
• Facebookfacebook.com/skistarsverige
• Instagraminstagram.com/skistar_official
• Xx.com/skistar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SkiStar